ITV

Tag: Swapnil Joshi

  • Big FM’s Marathi masala moment celebrates cinema with star-studded flair

    Big FM’s Marathi masala moment celebrates cinema with star-studded flair

    MUMBAI: Big FM turned up the volume on Marathi pride with a glitzy finale to Big Marathi Bioscope with Subodh Bhave, marking the end of its third season with an unforgettable on-ground celebration in Pune. From teary tributes to toe-tapping tunes, the evening paid a vibrant homage to the spirit, legacy and cultural depth of Marathi cinema.

    Hosted by the ever-charismatic Subodh Bhave, the event brought together some of the industry’s finest including Swapnil Joshi, Sayali Sanjeev, Sumeet Raghavan, Santosh Juvekar, Shilpa Tulaskar, and Atharva Sudame offering fans a front-row seat to laughter, nostalgia and heartfelt camaraderie.

    The grand finale wasn’t just a curtain call, it was a curtain rise on memories. Audiences were treated to emotional homages to legends like Sudhir Phadke and Asha Bhosale, followed by an explosive Ajay–Atul mashup that turned the gathering into a dance floor.

    Sharing his thoughts Big FM COO Sunil Kumaran said, “Our audiences have always trusted us to present exceptional content and BIG Marathi Bioscope with Subodh Bhave has been a true testament of that endeavor. With each season, BIG FM has built a deeper bond with listeners who have an unwavering love for Marathi cinema. As we reach the grand finale of Season 3, it’s clear that the show has become a cherished part of listeners’ lives, celebrating the rich legacy of Marathi films. Looking ahead, we’re excited to continue strengthening this relationship and creating even more memorable experiences in the seasons to come.”

    “Marathi cinema is my passion and what keeps me deeply connected to it is the love and support of my audience. Through the on-ground event, we have had the chance to interact directly with our listeners, making the experience even more personal and meaningful. With the success of this season, I’m confident that the affection and connection we’ve built will continue to grow in the seasons ahead.” said actor and host Subodh Bhave.

    Presented by Lokmanya Multipurpose Co-op Society Ltd and supported by partners like Deshpande Eye Hospital & Laser Centre and B.U. Bhandari, the show’s third season finale was more than just entertainment, it was a tribute, a party, and a promise rolled into one.

    With the finale set to air on Saam TV, fans across Maharashtra can relive the magic. As Big FM continues to echo through the airwaves, it’s clear Marathi cinema’s most soulful stories aren’t just on screen, they’re in the hearts of the listeners too.

  • Experience Ganesh Utsav magic with News18 Lokmat’s Bappa Morya Re

    Experience Ganesh Utsav magic with News18 Lokmat’s Bappa Morya Re

    Mumbai: News18 Lokmat’s ‘Bappa Moriya Re’ delivers the soul of the Ganesh Festival to your screens like never before. News18 Lokmat Bappa Moriya Re is a cherished tradition that has been embraced, and it continues to flourish year after year. The programming is dedicated to capturing the spirit of Maharashtra’s most beloved festival, Ganesh Chaturthi, and showcasing it to viewers across the state and the nation.

    News18 Lokmat Bappa Moriya Re provides extensive coverage of various pandals across Maharashtra, giving viewers an opportunity to witness the grandeur and devotion that defines the Ganesh Festival. The program will also explore the diverse ways in which the festival is celebrated across the state and the nation.

    One of the highlights of News18 Lokmat Bappa Morya Re is “Newsroom Bappa,” where esteemed political leaders and celebrities will visit the News18 Lokmat office for Ganpati Darshan and Aarti. This year we saw the participation of several prominent personalities, including deputy chief minister Devendra Fadnavis, MLA Ravindra Chavan, talented actress Saiyami Kher, Gautami Patil, the charismatic actor Swapnil Joshi, and the beloved Adesh Bandekar, among many others. These dignitaries and celebrities were seen seeking blessings from Lord Ganesha.

    Bappa Morya Re was presented by News18 Lokmat in collaboration with Vithoba Ayurvedic Toothpaste, making this year’s celebrations even more special. The finale of this great festival will be extended live coverage of the Visarjan ritual. News18 Lokmat captures the emotional moments and the grandeur of the Visarjan from early morning till late night, showcasing the diverse Visarjan rituals from across the state. The broadcast commenced on September 19 and will continue until September 28, allowing viewers to fully engage in the festive spirit throughout the duration of the Ganesh Festival.

    Stay tuned to News18 Lokmat for a heartfelt and comprehensive celebration of Ganesh Chaturthi with ‘Bappa Morya Re.’

  • Parle Krackjack launches TV campaign with new sweet and salty avatars

    Parle Krackjack launches TV campaign with new sweet and salty avatars

    Mumbai: Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack campaign adds to the legacy of a brand that has been loved by the nation for over half a century. It carries forward the same set of delightfully whacky ideas to a new generation of Krackjack connoisseurs.

    The three-film campaign created by Thought Blurb Communications tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal). They have different sweet and salty perspectives, that brings alive the idea- “Sweet and Salty saath jab aaye, baat ban jaaye”.

    The over-the-top style of humour follows a legacy that was started in the 90s with Boman Irani and Vijay Patkar playing the titular roles. The torch then passed on to Swapnil Joshi and Gaurav Gera in the noughties, and after a decade, Krackjack has now found renewed vigour with Raghav Juyal and Dharmesh Yelande.

    Parle Products senior category head Mayank Shah has spoken about Krackjack and the direction it has taken over the years, “Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so out-of-the ordinary, how can its communication not be unusual? Over the years, the characters Krack & Jack, have endeared themselves to audiences across the country. Every new generation resonates with these sweet and salty characters. Dharmesh and Raghav are new age celebrities with a wide fan following among the youth. More importantly, we chose them because we felt they have a spontaneity in their repartee, which is key to the brand’s communication.”

    Thought Blurb Communications CCO & founder Vinod Kunj has echoed the sentiment and explained the challenges, “It’s a big challenge to work on a legacy brand like Krackjack with a high decibel legacy communication. When we got the brief we were clear that we have to carry forward the torch to the next generation of audiences across India. Not only do we have to appeal to a wide section of audiences across socio economic segments, we also had to touch their funny bone. Evidenced by the viewer responses we have received, the execution seems to have hit the bull’s eye. The dash of rollicking humour coating the films make them entirely enjoyable.”

    Joining in with her perspective on the creative execution, Thought Blurb national creative director Renu Somani added, “We started off with a product that is sweet but also has salty overtones. That kind of dictated the tone and tenor of the campaign. In one of the brain storming sessions when the strategy team came up with the idea of ‘contrarian views working towards a common goal’ we knew we had our campaign. This in turn finds resonance in the claim – ‘sweet aur salty saath jab aaye, baat ban jaaye’. The fun part was working with the film crew to get Dharmesh and Raghav to work in tandem to translate this strange combination of diametrically opposite views. We wanted the viewers to have fun, and I think that has come out quite well.”

    The campaign is released in 12 languages across mediums.

  • Shemaroo Entertainment launches new Marathi movie channel – Shemaroo MarathiBana

    Shemaroo Entertainment launches new Marathi movie channel – Shemaroo MarathiBana

    MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha Usgaonkar,  Siddharth Jadhav, Swapnil Joshi, Rinku Rajguru, Adinath Kothare, Chandrakant Kulkarni were present to grace the occasion amongst many others. Shemaroo MarathiBana is a one stop destination for some of the most popular Marathi movies and theatre plays which were launched with a sole objective to entertain the Marathi audiences. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the high-quality rich content offering.

    The name MarathiBana stands for Maratha pride and the channel is expected to go a long way popularising and bringing entertaining content that depicts the rich Maratha culture. Shemaroo MarathiBana promises to bring a premium international feel to the channel, thereby making it aesthetically appealing and helping it stand out in the cluttered movie space. The newly launched channel will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s Prem Andhale Aste released in the year 1962 along with hits like Apna Manus, Poshter Girl, Mitwaa, Classmate etc. Additionally, the channel will also telecast famous Marathi plays which is a rare offering from a TV channel for its viewers.

    Shemaroo has a strong understanding of the Marathi audiences and is a significant player in the Marathi movie industry with a prominent content library of Marathi films and plays. The company has also been producing and syndicating regional content for a few decades. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. Therefore, launching a Marathi movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner.

    Commenting on the launch of Shemaroo MarathiBana, Shemaroo Entertainment CEO Hiren Gada said, “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel.

    We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

    Present at the launch, versatile actor, Swapnil Joshi said, “Shemaroo has always been entertaining us for decades and I have been a part of that journey with them. They have been prominent players in the Marathi and Bollywood industry, and I am super excited to join them to launch their new Marathi movie channel, Shemaroo MarathiBana. The name MarathiBana suggests pride and integrity and Shemaroo will be the medium to ensure we feel proud while we go back to our roots and connect with our culture through the movies.”

    Mahesh Kothare, the veteran Marathi actor, director and producer said, "I have been associated with Shemaroo since their inception and it has been the only place, where one could find any movie under any banner. I have grown with Shemaroo in my creative journey. I am excited to see them launch Shemaroo MarathiBana, which is going to be a new avenue for all Marathi movies and Marathi film makers. Shemaroo has made it big in the industry and I am sure it will continue the legacy of success with this new launch. I look forward to watching the movies & plays and be a part of Shemaroo MarathiBana to entertain my Marathi audiences."

    Actor Shreyas Talpade said, "Shemaroo has been the pioneers and legends of the industry, with a huge content library. It was high time they came up with a channel of their own. And I am glad, they are doing this because we as film makers always look for new and better avenues to showcase our work and projects. Over the last few decades, Shemaroo has emerged as a leader in the content space. They have always been at the forefront and taken our work to the viewers in the best possible manner. So now that they are launching their new channel, I am sure in no time it’s going to rule the Marathi film market and become the number 1 channel. All my good wishes to Shemaroo on the launch of their new Marathi movie channel, Shemaroo MarathiBana. I hope that they show some of my films and we continue to work together in the future."

    Shemaroo MarathiBana will offer wide range of Marathi movie titles and plays in various genres to entertain audiences. Shemaroo MarathiBana is already available on DD Free Dish along with various cable operators and soon to be available on all other leading DTH platforms & cable operators of Maharashtra and Goa.

  • Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    MUMBAI: Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life heroes. The television audience immediately felt a connect with the show and got involved and addicted to a programme that was entertaining, knowledge disseminator as well as potentially held some prizes for the actually winners as well as the viewers and participants.

    KBC, launched amid much frenzy and fanfare, changed the course of destiny for the celebrated host Amitabh Bachchan too. Since he was not at the peak of his career, the show brought him closer to his fans and masses. KBC also made fortunes of laymen as their own intelligence and knowledge gained them instant recognition and big fat money.

    On 3 July in 2000, KBC was launched in India. Star Plus brought in the format and gave a marquee show to Indian television. It was hosted by the megastar in his inimitable style. The Indian adaptation of the US show immediately caught the viewers’ imagination.

    Rights of telecasting the popular were, over the years, acquired by regional channels too. In the Marathi television genre, Colors Marathi has planned bring the show for audience again. Popular Marathi actor Swapnil Joshi plays the younger avataar of Amitabh Bachchan on the show.

    Combined with an enhanced jackpot of Rs 3 crore and a unique “group chat” lifeline being pioneered by India, Colors is confident of a freshened new season of “Kon Hoeel Marathi Crorepati.”

    Produced by Big Synergy, “Kon Hoeel Marathi Crorepati”, the magnum opus is set to again usher in happy times with a high decibel Season 3, a season that promises another chance at bringing alive their dreams, aspirations and ambitions with an unmatched winning opportunity of a whopping Rs 3 crore.

    The show will be aired from 3 October 2016, on Monday to Wednesday in the 9.00 pm time band.

    Rin is the presenting sponsor of the show. Jio, Kesari Travels and Saraswat Bank are the associate sponsors.

    Speaking about “Kon Hoeel Marathi crorepati”s reach and impact, Colors Marathi head Anuj Poddar said, “In its first two years, “Kon Hoeel Marathi Crorepati” had transformed lives – both in terms of the prize money and as a format adapted for the Marathi-speaking audience. So, this year, we decided to set new standards – that is, the largest-ever prize money in the history of Marathi television.”

    “Also,” he said, “for the first time in the world, a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with an infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year, with KHMC3, we are providing a platform for all our Marathi viewers to embrace this new identity,” Podar said.

    The channel has introduced some new elements in the show such as the music therapy where participants can seek music therapy to distress them. Another factor the show has brouhgt in is the live chat box.

    Talking about the “Kon Hoeel Marathi Crorepati”s popularity and host, Big Synergy’s Siddhartha Basu said, “This year, with a youthful new host, who is a versatile and much loved star of the big and small screen, the show is skewing younger and is broadening its appeal.” “The host of the show Swapnil”, he said, “is witty, spontaneous, charming and is able to build an electric connect with the contestants and the viewers alike.

  • Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    MUMBAI: Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life heroes. The television audience immediately felt a connect with the show and got involved and addicted to a programme that was entertaining, knowledge disseminator as well as potentially held some prizes for the actually winners as well as the viewers and participants.

    KBC, launched amid much frenzy and fanfare, changed the course of destiny for the celebrated host Amitabh Bachchan too. Since he was not at the peak of his career, the show brought him closer to his fans and masses. KBC also made fortunes of laymen as their own intelligence and knowledge gained them instant recognition and big fat money.

    On 3 July in 2000, KBC was launched in India. Star Plus brought in the format and gave a marquee show to Indian television. It was hosted by the megastar in his inimitable style. The Indian adaptation of the US show immediately caught the viewers’ imagination.

    Rights of telecasting the popular were, over the years, acquired by regional channels too. In the Marathi television genre, Colors Marathi has planned bring the show for audience again. Popular Marathi actor Swapnil Joshi plays the younger avataar of Amitabh Bachchan on the show.

    Combined with an enhanced jackpot of Rs 3 crore and a unique “group chat” lifeline being pioneered by India, Colors is confident of a freshened new season of “Kon Hoeel Marathi Crorepati.”

    Produced by Big Synergy, “Kon Hoeel Marathi Crorepati”, the magnum opus is set to again usher in happy times with a high decibel Season 3, a season that promises another chance at bringing alive their dreams, aspirations and ambitions with an unmatched winning opportunity of a whopping Rs 3 crore.

    The show will be aired from 3 October 2016, on Monday to Wednesday in the 9.00 pm time band.

    Rin is the presenting sponsor of the show. Jio, Kesari Travels and Saraswat Bank are the associate sponsors.

    Speaking about “Kon Hoeel Marathi crorepati”s reach and impact, Colors Marathi head Anuj Poddar said, “In its first two years, “Kon Hoeel Marathi Crorepati” had transformed lives – both in terms of the prize money and as a format adapted for the Marathi-speaking audience. So, this year, we decided to set new standards – that is, the largest-ever prize money in the history of Marathi television.”

    “Also,” he said, “for the first time in the world, a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with an infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year, with KHMC3, we are providing a platform for all our Marathi viewers to embrace this new identity,” Podar said.

    The channel has introduced some new elements in the show such as the music therapy where participants can seek music therapy to distress them. Another factor the show has brouhgt in is the live chat box.

    Talking about the “Kon Hoeel Marathi Crorepati”s popularity and host, Big Synergy’s Siddhartha Basu said, “This year, with a youthful new host, who is a versatile and much loved star of the big and small screen, the show is skewing younger and is broadening its appeal.” “The host of the show Swapnil”, he said, “is witty, spontaneous, charming and is able to build an electric connect with the contestants and the viewers alike.

  • 9X Jhakaas & Marathi movie ‘Welcome Zindagi’ ink promotional tie-up

    9X Jhakaas & Marathi movie ‘Welcome Zindagi’ ink promotional tie-up

    MUMBAI: In a marketing and promotional tie-up with the forthcoming Marathi movie Welcome Zindagi, 9X Jhakaas has launched a contest wherein viewers will get an opportunity to win a new Nano car.

     

    The contest titled ‘Jhakaas Welcome Zindagi, kick-started on 9 June and will be aired on the channel at regular intervals through the day.

     

    The contest’s promo features the hero of Welcome Zindagi – Swapnil Joshi. The actor will inform the viewers about the contest details and the prizes. To participate in the contest, 9X Jhakaas viewers can type ‘JWZ’ and send a text message to ‘54646’, every time they see an animation of a Nano car zip through their TV screens.

     

    The person with maximum number of text messages will win the grand prize of Nano car, whereas runners-up will receive gifts such as Welcome Zindagi branded T-shirts, mugs, etc.

     

    9X Jhakaas head of programming Rohan Rane said, “We are delighted to partner with Marathi film heartthrob Swapnil Joshi and Welcome Zindagi and offer our viewers a brand new car. 9X Jhakaas was launched with an aim to provide a platform to the Marathi film and music industry. Since then, we have been able to associate with each and every new Marathi film. We are extremely pleased that today, no Marathi movie releases without a Jhakaas promotion.”

  • GSEAMS aspires to be one-stop-shop for Marathi film industry

    GSEAMS aspires to be one-stop-shop for Marathi film industry

    MUMBAI: Besides quality content, cinema needs a substantial marketing plan to drive the audience to theatres and count crores at the box office. Though there are dime a dozen players in Bollywood who specialise in marketing and strategising for a movie, the Marathi movie industry faces the crisis every now and then. With an aim to provide it with better marketing solutions, Arjun Singgh Baran and Kartik Nishandar launched Global Sports Entertainment And Media Solutions (GSEAMS) in 2013.

     

    “The Marathi film industry is showing a holistic growth and has the potential to grow further if strategised well. Essel is the only company, which endeavours in movie promotion and strategising and thanks to them the industry is growing. Inspired by Essel’s pioneering work, we at GSEAMS are committed to becoming a one stop destination for film makers as well as investors,” Nishandar tells Indiantelevision.com in an exclusive chat.

     

    GSEAMS has three wings namely movie marketing, talent management and production (film and television).

     

    “The talent management venture of ours reached new heights when we signed a long term deal with Marathi cinema sensation Swapnil Joshi. All his dates are sealed for the next two years and that’s a huge success for us. Moreover, we also signed a deal with Olympian Sangram Singh, got him into Nach Baliye and Yuva. In the near future we are going to get 10 to 12 more stars on board,” informs Baran.

     

    The Marathi movie industry, in recent times, has seen some growth with Lai Bhaari garnering more than Rs 40 crore at the box office. Moreover, the GSEAMS promoted Mitwa and Pyar Vali Love Story also did well as they generated revenues of Rs 13.5 crore and Rs 11.5 crore respectively. Terming the revenue generated as success, Nishandar adds, “We have promoted around 15 movies so far and all of them did well in theaters. Mitwa and Pyar Vali Love Story are the significant ones because of the numbers they got. We also signed a long term deal with Swapnil following our good work on those movies.”

     

    The FICCI Frame report signifies that footfalls in theatres are taking a dip and a significant number of theaters are pulling down curtains in Maharashtra as well as across India. When asked if GSEAMS was concerned about the statistics, Nishandar says, “The main reason behind footfalls going down is improper planning and strategising and GSEAMS is there to address these issues. Timepass opened in 500 screens and belies the perception that the Marathi movie industry is going down. Also the government’s decision to premiere Marathi movies in prime time is a blessing for the industry so I see a lot of potential if things are planned and strategised properly.”

     

    Additionally, GSEAMS is also enhancing its production capabilities and plans to produce both movies and television shows in the near future. Out of the three areas that GSEAMS is operating in, movie marketing is the most lucrative, bringing in a major chunk of revenue. “Production companies give high value to marketing and strategising and we sign deal at premium rates. We don’t only market the movie but also help in monetisation and distribution. We have association with Inder Raj Kapoor led STV, which enhances our distribution avenues and enables us to offer our client a global reach,” informs Baran.

     

    Live events is also a territory where GSEAMS is trying to make a mark. The group organises the IMA Music Awards in association with Pandit Jasraj. What’s more the company is also looking to tie up with a leading newspaper to organize an entertainment award. “We are looking at live events very seriously and will organise many in the near future. Our strategy with live events is clear, we will only venture into those whose IP is exclusively with us,” says Nishandar.

     

    “Going forward, we aspire to be the one stop destination for film producers, actors and investors who are looking to explore the industry. We want to be a studio, which has the capacity to take care of each and every sector. We are focusing more and more in the Marathi film industry and at this stage not looking for any further expansion,” concludes Nishandar.

  • 9X Jhakaas Music Yatra – Bhima Festival to air on 7 March

    9X Jhakaas Music Yatra – Bhima Festival to air on 7 March

    MUMBAI: 9X Jhakaas, India’s first Marathi music channel from 9X Media presents their viewers with 9X Jhakaas Music Yatra Bhima Festival 2015. Part of 9X Jhakaas Music Yatra -the travelling musical platform, Bhima Festival will be aired on 7th March at 8 pm with a repeat on 8th March at 10 am and 8 pm.

     

    Organised in Kolhapur every year Bhima Festival is known for providing a great platform to artists to showcase their talent. Marathi music fans are enthralled by the performances of well known artists from the Marathi film, television and music industry.

     

    Commenting on the fest, Rohan Rane, VP and Programming Head of 9X Jhakaas said, “9X Jhakaas Music Yatra has been partnering with the Bhima Festival since the past 3 years. Every year we have been receiving very encouraging response and this year we had around 75,000 live audience enjoying the performances put together by 9X Jhakaas. We were overwhelmed by the turnout at the event and also by the positive feedback by the audience to our performance. We hope that the on-air episode will also resonate well with our viewers.”

     

    The 9X Jhakaas Music Yatra Bhima festival 2015 includes performances by popular singers and actors like Mansi Naik, Pooja Sawant, Swapnil joshi, Sonali Kulkarni, Prarthana Behre, Prathmesh Parab among others and comedy by Shreya Bugade, Sagar Karande, and Atul Todankar.

     

    Hosted by Actor Pushkar Kshrotri and Bharat Ganeshpure the show captures a melody of Marathi songs and dance performances. The highlight of the show was the song dedication made by popular singer Aadarsh Shinde to his dad  Anand Shinde by singing his legendary song ‘Navin Popat ha lagla vithu vithu bolayla’. Also this was the very first time that the audiences of Kolhapur were presented with the melodious duet by Swapnil Joshi and Sonali Kulkarni who enthralled the visitors with their songs from the film Mitwa

  • Regional channels line up special Diwali shows

    Regional channels line up special Diwali shows

    The festive mood has caught up with the regional channels of the country. The five day long Diwali festival is being imitated on the TV screens to keep the audience engaged and in the feel of festive fervour.

     

    Star Vijay, the Tamil general entertainment channel (GEC) and ETV Marathi, the Marathi GEC have created snippets of their TV celebrities wishing viewers a happy Diwali that will be aired throughout the Diwali week. Suvarna TV will also have clips wishing viewers.

     

    Primetime shows will have Diwali themes incorporated in them. ETV Marathi is keeping the show stories for the week on a light note with no negativity in it. A special show has been introduced at 6:30 pm with film starts Swapnil Joshi and Sai Tamhankar for six days themed around Diwali. Promoting their upcoming show Pyaar Wali Love Story, the duo will be speaking to industry couples about their love stories.

     

    The day will begin for Star Vijay viewers with their TV anchors celebrating the festival with fun filled activities with a special song. Naan Sigappu Manitha and Maan Karate will be premiering on the channel. At 6:30pm, the show Mom’s Diwali will see actors Priyamani and Vijaylakshmi take part along with their mother.

     

    Suvarna is banking on movie premieres to create impact. Every Sunday of October, the channel has been showcasing various impact properties to maximise Diwali viewership. Big Magic Ganga has launched a series of special shows on the sentiment of ‘devotion’. Its popular shows Big Memsaheb, Big Bahuriya and Police Files have special versions on 23 October.

     

    Advertisers will be keen to tap into this mood with TV being the best audience reaching platform. ETV Marathi has seen a host of new advertisers such as Everest Masala, Ferrero ocher, Berger Paints, Domino’s Pizza, GS Tea, Xrbia and Voylla at a 45 per cent hike than the normal ad rates. Other channels are also glad with the lineup of advertisers that they have got.

     

    The Marathi GEC has created a ‘Shubh Deepawali’ logo that will stay full time. Big Magic Ganga did a customised logo from September itself for Dassera and Diwali titled ‘Big Magic Ganga Maha Parv’. Star Vijay and Suvarna TV have also changed the look of the channel for Diwali week.