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Tag: swag

  • Kajal Aggarwal launches home lifestyle brand

    Kajal Aggarwal launches home lifestyle brand

    Mumbai: Renowned actress Kajal Aggarwal, widely acclaimed for her stellar career in cinema, is poised to make a lasting impact in the home lifestyle Space with the introduction of her exclusive Brand Licensing Program. Partnering with Swag, a brand licensing company renowned for creating and establishing some of India’s most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life.

    Inspired by a profound passion for blending India’s rich cultural heritage with contemporary living aesthetics, her Brand Licensing Program promises to seamlessly integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.

    For the upcoming launch of her Brand Licensing Program at the HGH India tradeshow, renowned celebrity Kajal Aggarwal expressed her enthusiasm, stating, “At this stage in my life, focusing on Home Lifestyle categories comes naturally.” I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.”

    Swag CEO Vishal Sinha stated, “Kajal Aggarwal holds significant influence, and this Brand Licensing Program offers a unique opportunity for companies in the Home Lifestyle sector to collaborate with her. It enables the creation of products that authentically reflect her persona and design ideas, which are aspirational and resonate well with target consumers, fostering strong consumer engagement.”

  • Salman Khan beats the heat with ‘swag’ in Pepsi’s new ad

    Salman Khan beats the heat with ‘swag’ in Pepsi’s new ad

    NEW DELHI: Pepsi has rolled out a new campaign featuring brand ambassador Salman Khan with the aim of quenching your thirst and offering a more refreshing experience. This ad is in line with the findings of a research conducted by Nielsen that said Pepsi is now even “more refreshing.”

    An extension of the cola giant’s Har Ghoont Mein Swag Hai campaign, the new film shows Khan bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Khan’s friend exclaims “Whattay ashiq”. Participating in the banter, Khan says “Whattay Garmi” and pulls out a chilled bottle of Pepsi, takes a swig and proclaims “Whattay refreshing!” with Swag.

    The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound.

    “Pepsi has always been the choice of the SWAG generation and with summers approaching, the brand is offering an even more refreshing proposition to consumers. We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before,” a PepsiCo India spokesperson said.

    “With Pepsi’s refreshment quotient increasing, it is a perfect drink to beat summers with SWAG. I am confident everyone will enjoy the new TVC which is full of quirkiness and is all about enjoying fun moments with a chilled Pepsi,” Khan added.