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Tag: Swachh Bharat

  • PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

    MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

    The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

    The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

    Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

    Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

    The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

    PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

  • PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    NEW DELHI: Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

    Referring to the Short Films Competition on the theme “Swachh Bharat” announced recently by the Government, he said during his monthly ‘Monthly ki Baat’ on All India Radio that filmmakers no longer needed large studios or sets to shoot a film, and this could be done even on a mobile phone.

    He said the winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The film can be made in Hindi, English or any of the listed official languages of India.
    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    Meanwhile, the NFDC today aired a commercial on Doordarshan where megastar Amitabh Bachchan urged young filmmakers to participate enthusiastically in the Festival. In his characteristic touch of humour, he said he hoped he would be able to go to one of the filmmakers one day to seek a role for himself.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    NEW DELHI: Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

    Referring to the Short Films Competition on the theme “Swachh Bharat” announced recently by the Government, he said during his monthly ‘Monthly ki Baat’ on All India Radio that filmmakers no longer needed large studios or sets to shoot a film, and this could be done even on a mobile phone.

    He said the winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The film can be made in Hindi, English or any of the listed official languages of India.
    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    Meanwhile, the NFDC today aired a commercial on Doordarshan where megastar Amitabh Bachchan urged young filmmakers to participate enthusiastically in the Festival. In his characteristic touch of humour, he said he hoped he would be able to go to one of the filmmakers one day to seek a role for himself.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • Swachh Bharat Short Films Competition to encourage participative approach for Clean India

    Swachh Bharat Short Films Competition to encourage participative approach for Clean India

    NEW DELHI: The Government, which is planning a national survey from January next to review the effects of its Swachhta Abhiyaan, is organizing a Short Films Competition on the theme “Swachh Bharat” that showcases inspiring stories and helps generate awareness among citizens about sanitation and its linkages with public health.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Awareness generation is an important objective of the Swachh Bharat Abhiyaan to bring about behavioral change in people regarding healthy sanitation practices. The competition aims to generate such awareness by involving people from different backgrounds, different regions and from different age groups.

    The short films competition is open to all age groups with its central theme revolving around the Swachh Bharat Mission. Short films with duration of not more than 3 minutes and shot in HDFormat will be considered for the competition.

    The film can be made in Hindi, English or any of the listed official languages of India.

    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • Swachh Bharat Short Films Competition to encourage participative approach for Clean India

    Swachh Bharat Short Films Competition to encourage participative approach for Clean India

    NEW DELHI: The Government, which is planning a national survey from January next to review the effects of its Swachhta Abhiyaan, is organizing a Short Films Competition on the theme “Swachh Bharat” that showcases inspiring stories and helps generate awareness among citizens about sanitation and its linkages with public health.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Awareness generation is an important objective of the Swachh Bharat Abhiyaan to bring about behavioral change in people regarding healthy sanitation practices. The competition aims to generate such awareness by involving people from different backgrounds, different regions and from different age groups.

    The short films competition is open to all age groups with its central theme revolving around the Swachh Bharat Mission. Short films with duration of not more than 3 minutes and shot in HDFormat will be considered for the competition.

    The film can be made in Hindi, English or any of the listed official languages of India.

    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • CNN-News18 to look back at Modi Government’s Two Years through Exclusive Programming

    CNN-News18 to look back at Modi Government’s Two Years through Exclusive Programming

    MUMBAI: As the Modi-led government completes two yearsin power, CNN-News18, through its special array of programming, focus on and analyse all aspects of key decisions and initiatives the government has taken. The special programming will happen from 23 May to 26 May.

    The channel’s programming plan will include documentaries, discussions, surveys and interviews including:

    Special Stories:

    Stories and shows on Jan Dhan Yojana, Swachh Bharat and Toilet Projectsfeaturing how families and cities have benefited from these

    Ground reports from the villages adopted by MPs and a special report from Prime Minister Modi’s constituency

    The channel will assess the situation of Indian Railways by taking train rides in Delhi and Bengaluru

    PM Modi’s Journey: A half-hour show chronicling Prime Minister Modi’s journey over the last two years, from kissing the Parliament steps after winning the General Election, and the big wins in Maharashtra and Haryana to the elections in Delhi and Bihar.

    Editors’ Roundtable: CNN-News18’s Executive Editor Bhupendra Chaubey will conduct a roundtable with Swapan Dasgupta, Ajoy Bose, Vir Sanghvi along with CNN-News18’s Deputy Bureau Chief Pallavi Ghosh and Political Editor Sumit Pande. The show will take stock of government’s key policies

    The National Poll:The channel will conduct an exclusive poll that will measure the government’s performance in the past one year across various parameters.

    Special Interviews: The channel will also air special interviews of various Union Ministers on the last two years of Government.

     

  • CNN-News18 to look back at Modi Government’s Two Years through Exclusive Programming

    CNN-News18 to look back at Modi Government’s Two Years through Exclusive Programming

    MUMBAI: As the Modi-led government completes two yearsin power, CNN-News18, through its special array of programming, focus on and analyse all aspects of key decisions and initiatives the government has taken. The special programming will happen from 23 May to 26 May.

    The channel’s programming plan will include documentaries, discussions, surveys and interviews including:

    Special Stories:

    Stories and shows on Jan Dhan Yojana, Swachh Bharat and Toilet Projectsfeaturing how families and cities have benefited from these

    Ground reports from the villages adopted by MPs and a special report from Prime Minister Modi’s constituency

    The channel will assess the situation of Indian Railways by taking train rides in Delhi and Bengaluru

    PM Modi’s Journey: A half-hour show chronicling Prime Minister Modi’s journey over the last two years, from kissing the Parliament steps after winning the General Election, and the big wins in Maharashtra and Haryana to the elections in Delhi and Bihar.

    Editors’ Roundtable: CNN-News18’s Executive Editor Bhupendra Chaubey will conduct a roundtable with Swapan Dasgupta, Ajoy Bose, Vir Sanghvi along with CNN-News18’s Deputy Bureau Chief Pallavi Ghosh and Political Editor Sumit Pande. The show will take stock of government’s key policies

    The National Poll:The channel will conduct an exclusive poll that will measure the government’s performance in the past one year across various parameters.

    Special Interviews: The channel will also air special interviews of various Union Ministers on the last two years of Government.

     

  • Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    MUMBAI: With more than half the country’s population without access to a toilet, coupled with the peril of open defecation India is facing a sanitation crisis. While the Honourable Prime Minister Narendra Modi’s Swachh Bharat Abhiyan has seen a number of corporates aligning with the cause, a majority of the work has focussed on construction of toilets in the rural India. But with each passing day, the realization dawns that building awareness about the need to use toilets is as, and perhaps more, important in realizing the dream of an open defecation free India.

    And it is in this spirit that, at a recently concluded cleanliness and sanitation awareness drive, Viacom18 flagged off its CSR behaviour change communication campaign to tackle the unhygienic sanitation condition in the slums of Mumbai. The company has adopted 4 slums (Subhash Nagar, Dsouza Chawl, Upadhyay Nagar and Salve Nagar) in the densely populated Andheri suburb of Mumbai. Under the umbrella of ‘Chakachak Mumbai’, Viacom18 has been working over the last year, to renovate and reconstruct over 200 toilets for the residents of these areas. Underlining the importance of instigating a change in people’s mindset at the ground level, Viacom18 has roped in Padma Shri and Ramon Magsaysay award winner Jockin Arputham and under-privileged women’s self-help collective Mahila Milan, to undertake a concerted behaviour change communication programme. 

    Viacom18 group CEO Sudhanshu Vats flagged off the drive along with Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East and well-known Marathi film personalities Mahesh Kothare, Urmila Kanetkar Kothare and Sonalee Kulkarni. 

    “It is my firm belief that just as its people define the organization, the organization has a soul that is the collective of its people. It is with this belief that Viacom18 has been at the forefront of amplifying socially relevant issues, through our movies, tv series, support for social causes and various on ground activities. When we formalized our CSR journey, we decided to contribute towards realizing the challenging dream of a Swachh Bharat, both through enhancing infrastructure and building awareness,” said Sudhanshu Vats, Group CEO, Viacom18. He further added, “We are India’s favourite storytellers and we decided to leverage that primary strength to build the story of why good sanitary practices are important. Thus our entire behaviour change communication campaign focusses on how cleanliness leads to prosperity.”

    On the initiative Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East, remarked, “The government is happy to encourage like-minded stakeholders for the benefit of each and every individual in the city and communities at large. These toilets are a step towards providing each and every citizen with access to clean sanitation. Now the onus is on the community to use these toilets judiciously, own them and safeguard it as an asset to the community. Just building these toilets, is not the objective of us or Viacom18, we would want the community to use them. We should eliminate Open Defecation from the community.”

    With the 360 degree approach of infrastructure development and behaviour change communication programme, Chakachak Mumbai looks set to bring about a noticeable improvement in the swachhta quotient of this maximum city.