ITV

Tag: Swachh Bharat campaign

  • IIS overhaul & DD RNUs to focus on regional infra & local content

    NEW DELHI: Information and broadcasting minister M Venkaiah Naidu has urged the regional news framework to focus on local content, development and bottoms-up approach.

    He said the emerging information flow should aim at transformative and emerging New India with effective communication outreach. The GST and Swachh Bharat campaign were classic examples of communicating reforms and seamlessly reaching out to the common man about the benefits of such flagship initiatives of the Government.

    Inaugurating the Doordarshan Regional News Unit (RNU) workshop here, he said the strategy of Doordarshan should be founded on three pillars of authenticity, objectivity and timely dissemination of information. Objectivity in news and information dissemination was critical for people to understand and pursue issues.

    The Regional News Units (RNUs) played a critical role in a linguistic and culturally diverse country like India, catering to local aspirations and addressing communication needs thereby bringing out a synergy in Government communication.

    The Minister emphasised that the communication outposts to reform mindsets, enhance administrative performance and transform nation through the broadcast of success stories which had significant impact on the lives of the local people fell on the RNUs.

    RNUs telecast a total of about 146 daily news bulletin in 23 languages for a cumulative duration of more than 30 hours daily.

    He added that the RNUs need to work in collaboration with the state governments to bring about transformation in the emerging New India and perform proactively the responsibilities of a public broadcaster. He also called upon the participants to focus on innovative thinking, out of box ideas, new methods involving technological tools and a foresight to understand the changing media landscape.

    Speaking on the media and entertainment Industry, Naidu said the industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.

    He also highlighted the Government’s push towards Cable digitisation as well as the role of free to air (FTH) DTH platforms like Doordarshan FreeDish in plugging the gap between premium DTH and low quality Cable market.

    Naidu said the Ministry was in the process of bringing out a bringing about a complete overhaul in the Indian Information Service Cadre in line with the changing information and communication paradigm. The focus would be shifting towards strengthening of the regional infrastructure and personnel to fulfill the communication and information needs of each and every section of the society across the country.

    Naidu also complimented the officials for their efforts while launching the new website of DD News on the occasion.

    A presentation on the functioning of the RNUs was earlier made by DG News Veena Jain highlighting the mandates and achievements of the RNUs. The presentation also provided an insight into the future roadmap for the RNUs.

    MoS Rajyavardhan Rathore, Prasar Bharati Chairman A Surya Prakash, Ministry Secretary N K.Sinha, and Prasar Bharati CEO Shashi S Vempatii were also present on the occasion.

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    DD committed to truthful information & wholesome entertainment: Naidu

  • Discovery Kids joins Narendra Modi’s Swachh Bharat campaign

    Discovery Kids joins Narendra Modi’s Swachh Bharat campaign

    MUMBAI: Kids channel Discovery Kids has received praise from Prime Minister Narendra Modi for its support to the Swachh Bharat campaign. In his tweet, Modi praised Discovery Kids’ initiative and expressed confidence that it will inspire many others to join in making India clean.

    Discovery Networks Asia Pacific executive vice president and general manager, South Asia & Southeast Asia Rahul Johri said, “It is a great honour to be appreciated by Respected Prime Minister Narendra Modi. Discovery Kids believes in entertaining and enriching the lives of children through its programmes and viewer initiatives. Discovery will spread the message of ‘Swachh Bharat’ through its portfolio of channels reaching over 270 million cumulative households across the length and breadth of India.”

    He further added, “Kisna is one of the favourite characters in Indian homes and I am confident he will attract young and old Indians in equal measure to further strengthen this movement.”

    Discovery Kids joined Prime Minister’s Swachh Bharat campaign by launching an on-air Public Service Announcement (PSA) for its young viewers to make India clean and beautiful.  Kisna, kids’ favourite character on television, encourages viewers to change their habits and keep their city clean. Kisna is seen calling upon the young children to inculcate good habits by not littering on the streets and using garbage bins to make India clean. Discovery Kids is reaching out to kids during the summer holidays to spread the message of Swachh Bharat with the loveable Kisna in malls and entertainment parks across the country.

  • DD National to telecast a special programme on ‘World Toilet Day’

    DD National to telecast a special programme on ‘World Toilet Day’

    NEW DELHI: Doordarshan is to telecast a special programme on ‘The World Toilet Day’ tomorrow keeping in view the ‘Swachh Bharat Campaign’ launched by Prime Minister Narendra Modi on 2 October. 

     
    The prime channel of public broadcaster, DD National is set to telecast the programme on ‘World Toilet Day’ titled ‘Bal Safai Abhiyan’ from 10.00 a.m. for half an hour.

     
    The Doordarshan Kendras across the country has been asked to ensure that the activities of Swachha Bharat-World Toilet Day on 19 November are being covered at National/Capital and at Gram Panchayat Level.

     Meanwhile, even as the UN Information Centre for India and Bhutan issued a poster that calls for the cultural integration of Toilet as a national aspiration in India, renowned contemporary painter Paresh Maity and the well-known classical dancer Geeta Chandran are launching the UN National Campaign in this regard.

     
    The UN today called on religious, education and opinion leaders in developing regions to join government officials and champion a halt to open defecation, a practice of 1 billion people worldwide — one-sixth of the developing world’s 5.9 billion inhabitants.