ITV

Tag: Swacch Bharat

  • MTV and Vizeum launch ‘The Junkyard Project’

    MTV and Vizeum launch ‘The Junkyard Project’

    MUMBAI: MTV in partnership with Vizeum, the media agency from Dentsu Aegis Network, is all set to launch The Junkyard Project. The objective behind the initiative is to stir an important awakening in the minds of citizens across, especially the youth.

     

    MTV is a great believer in the power of youth. Apart from being at the forefront of every pop-culture trend, MTV has always led several social movements celebrate youth power. 

     

    Commenting on MTV’s The Junkyard Project, Viacom18 Media Pvt. Ltd. head – marketing, media and insights, youth entertainment Sumeli Chatterjee said, “MTV started with a basic question how can we make conversations around do-not-litter cool and interactive. #DunkThatJunk is gamification of the concept that junk should be dunked inside the dustbin. The simplicity of the concept coupled with interactive presentation is the key reason why these videos spread like wild-fire.  And, also drew heavy participation by Bollywood and tv celebrities. It is just a game, but with a serious message in it. We have driven 1.5 mn interactions in a fortnight of launching this campaign on social media. And, this is just the beginning.” 

     

    “True to its spirit of being in the forefront of trend-setting, it has been an exciting journey together with MTV in re-defining the Swacch Bharat initiative leveraging MTV’s partner celebs attracting as many as 6000 user-generated videos in the first 2 weeks itself. We are now creating platforms for our audience to live this trend and subsequently, more platforms for them to share with their friends once they choose to be the advocates, “added Vizeum India executive VP Samarjit Rajkumar.

  • Credai Bengal heads towards a ‘Clean India’ campaign

    Credai Bengal heads towards a ‘Clean India’ campaign

    KOLKATA: Credai Bengal, the state chapter of confederation of real estate developers’ associations of India, is soon to take a pledge of a ‘Clean India’ and ‘Skilled India’ at Credai Conclave 2014 to be held on 24 and 25 November 2014.

    The real estate developers’ body will adopt the ‘Swacch Bharat’ mission aligned with the policy direction by Credai. It is initiating a zero-garbage campaign in housing complexes, developed by its members and experiment on alternative models for garbage reduction and better waste management. Through this campaign, Credai would become the first among the associations of industry to adopt the mission as an organisational endeavour.

    Prime Minister Narendra Modi is expected to address the delegates of Credai Conclave 2014 through an audio visual link and provide Credai with a sense of direction on its endeavour of a ‘Clean India’ and ‘Skilled India’.

    Credai Bengal president Sushil Mohta says, “Credai Bengal aims to impart skills amongst the construction workers. We hope to introduce vocational and training programmes, an agenda that will be deliberated during the conclave.”

    The ‘Swacch Bharat’ campaign aims to accomplish the vision of a clean India by the 150th birthday of Mahatma Gandhi. This pledge touched a chord with the Credai fraternity nationally, motivating its members to try out alternative models for garbage reduction and waste management.

    Credai national vice president and Credai Bengal ex-president Harsh Vardhan Patodia concluded, “With our thought process being already aligned to the core objective of the Swachh Bharat Mission, it is natural for us to jumpstart this endevour and engage with the programme initiatives of the mission.”