Tag: SW Network

SW Network wins MTR Foods International Business digital mandate

Mumbai: SW Network, an integrated advertising agency, has been selected by MTR Foods International Business, the brand of Orkla India Pvt. Ltd., to spearhead its social media strategy for its international operations. The win follows a rigorous multi-agency pitch process and will be serviced from the agency’s headquarters in New Delhi.

MTR Foods – the byword for authentic Indian food marks its global presence for its wide range of packaged products and recipes that can only make you ask for more. The brand has become a household name in the USA, Canada, the UK, Germany, Australia, New Zealand, the Middle East, Japan, and Southeast Asia. MTR Foods’ culinary expertise is a result of blending years of rigorous quality standards with traditional recipes and exceptional taste. This commitment is evident in their diverse product line, encompassing ready-to-eat curries, rice, and soups; breakfast and dessert mixes; snack mixes; spices and masala; heat-and-eat meals; and a variety of accompaniments such as pickles and papads.

In this strategic partnership, SW Network will develop and execute a comprehensive social media strategy, create engaging content, and manage the brand’s online reputation. With a deep understanding of the target audience and a proven track record of success, the agency is poised to deliver exceptional results.

“We are excited to partner with MTR Foods International Business, a brand synonymous with culinary excellence,” said SW Network co-founder Pranav Agarwal. “We’re excited to leverage our innovative social media strategies to elevate MTR Foods’ global digital presence and forge deeper connections with their diverse international customer base. This partnership presents a unique opportunity to craft captivating campaigns that drive brand engagement and fuel business growth. With MTR Foods’ legacy of authentic spices and food products, we’re confident in using social media platforms to cater to the culinary preferences of both Indian and international consumers.”

Orkla India International Business marketing head Sneha Kaul. “We are thrilled to partner with SW Network as they bring fresh perspectives and innovative strategies to our social media efforts. Recognising the critical role of digital marketing in our success, this partnership will help us enhance our strong market position globally and continue to resonate with our devoted customers. Together we aim to pioneer cutting-edge approaches to digital innovation and customer engagement.”

This win further solidifies SW Network’s position as an integrated advertising agency, renowned for its ability to create impactful campaigns that drive business growth.

September 12, 2024
SW Network awarded the creative mandate of udaan

Mumbai: SW Network, an advertising agency, has been chosen to lead the creative mandate for udaan, an Indian eB2B platform working to solve the core trade problems faced by small and medium businesses by leveraging technology and bringing the benefits of eCommerce to them.

As per this strategic mandate, SW Network will be responsible for boosting udaan’s brand visibility and accelerating business growth through strategic social media marketing and innovative creative initiatives. This mandate will be managed by the Delhi headquarters of SW Network.

Headquartered in Bengaluru, udaan was founded in 2016 with the goal of transforming the trade ecosystem and supporting small businesses through technology. As India’s largest B2B platform with a 70 percent market share, udaan operates in categories such as FMCG, staples, fruits and vegetables, and pharmaceuticals.

udaan supports efficient supply chain and logistics operations through its technology-driven B2B platform, connecting retailers, suppliers, and brands. Additionally, udaanCapital provides financial products and services to small businesses, manufacturers, and retailers to address their working capital needs.

Founded in 2015, SW Network has grown into a full-service advertising agency known for its client-focused approach and industry experience. This partnership with Sociowash reflects their commitment to effective digital marketing, adding to their client roster that includes BMW Motorrad, P&G, Titan, AB InBev, and CenturyPly.

SW Network co-founder Pranav Agarwal said, “Digital engagement is critical in today’s business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan’s brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan’s ecosystem. Our goal will be to solidify udaan’s position as the top eB2B platform in India.”

August 29, 2024
SW Network appoints Alin Choubey as business head – Delhi

Mumbai: Advertising agency SW Network has announced Alin Choubey as the new business head of its Delhi office. In this crucial management role, Alin will lead the agency’s strategic initiatives and operations at the Delhi office. His vision and leadership qualities will be instrumental in further steering the leading agency towards its growth objectives and enhancing operational capabilities.

Bringing a wealth of experience to SW Network, Alin has held influential positions at prominent agencies including Foxy Moron, Chimp&z Inc., Herald Digital, and many more. His extensive background in digital marketing and advertising has seen him drive impactful campaigns and build strong relationships with top brands, CMOs, and marketing leaders.

In his new role at SW Network, Alin will oversee client management, campaign innovation, P&L responsibilities, and the continuation of an already established collaborative team culture. He will directly work with SW Network co-founders Pranav Agarwal and Raghav Bagai to advance the agency’s strategic and operational initiatives.

Commenting on the appointment, SW Network co-founder Pranav Agarwal said, “Alin’s arrival marks a strategic move for SW Network. His deep industry expertise and track record of delivering immaculate and transformative results definitely align with our vision for expansion, creative and operational excellence, and delivering business impact for our partners. We look forward to leveraging his insights to drive continued success.”

SW Network co-founder, Raghav Bagai, added, “Alin’s appointment highlights our constant commitment to elevating our agency’s strategic capabilities and our never-ending quest to drive value for our clients. His history of innovative leadership in this industry will undoubtedly enhance our ability to deliver exceptional integrated advertising solutions and build robust client relationships.”

Reflecting on his new role, Alin Choubey expressed, “I am thrilled to join SW Network, at this critical juncture. Raghav and Pranav’s unwavering commitment to creative and operational excellence resonated deeply with me. I am eager to bring my experience to the table, contributing to the continued growth of our clients and enhancing the strategic capabilities of our agency. Together, we will strive to achieve a perfect balance between scale and innovation, delivering exceptional results for our partners.”

August 22, 2024
SW Network lands digital mandate for Haier Appliances India

Mumbai: Integrated advertising agency, SW Network has secured the digital mandate for Haier Appliances India. The mandate marks a significant partnership aimed at enhancing its brand awareness and driving business growth. This strategic collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier’s presence in the Indian consumer market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Haier Appliances India, a global major appliances brand for 15 consecutive years, is committed to innovation and excellence. This partnership with SW Network highlights its dedication to maintaining a strong, dynamic, and engaging brand image as a leader in the consumer electronics and home appliances sector across various digital platforms. Under this digital mandate, SW Network will be responsible for executing a comprehensive social media digital mandate that will be designed to resonate with the modern tech-savvy Indian consumer.

“With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India,” said SW Network co-founder Pranav Agarwal.

Haier Appliances India head of marketing Priyanka Sethi said, “At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”

Known for innovative and impactful marketing solutions, SW Network has a proven track record of enhancing brand visibility and driving business results for all its clients. Their holistic 360-degree approach to social media marketing combined with a creative content strategy is sure to elevate Haier Appliances India to new heights.

July 31, 2024
SW Network powers Microsoft GroupMe’s India debut

Mumbai: SW Network recently announced its partnership with Microsoft to promote GroupMe, a messaging app.

Microsoft GroupMe is a popular college chat app in the US, that has recently launched in India to amplify and foster student connections on college campuses. SW Network has kickstarted a GroupMe Campus Ambassador Program at Symbiosis, Pune. This strategic partnership of student leaders and GroupMe ensures that the program meets the needs and interests of the student community. This program is to help support GroupMe adoption through community-led activations centered around the needs and interests of university scholars.

The GroupMe campus leaders community is comprised of active and involved Symbiosis students. These leaders will facilitate and lead offline events, initiate engaging conversations in the University GroupMe app, and promote extensive student involvement. The ambassador campaign features various activities for students, such as stand-up comedy tours, prom nights, special events, surprise giveaways, and workshops conducted by influential Microsoft leaders. The invitations to these events are exclusively available to GroupMe users.

SW Network co-founder Pranav Agarwal expressed his vision about the launch collaboration, stating, “From our understanding of the Indian student pool, we believe that this collaboration reflects our commitment to employing tactical digital strategies that not only promote but also deeply engage with the young minds. Through our carefully curated campus ambassador program at Symbiosis Pune, we aimed to leverage our deep understanding of the student audience to foster genuine connections and build a thriving student community. By organizing attractive events and also utilizing the influence of our campus leaders, we aim to make GroupMe – the preferred communication platform for students all across India. We believe this initiative goes beyond mere promotion of an app; It’s more about creating meaningful interactions and contributing to the development of a vibrant and thriving student ecosystem in our country.”

Commenting on this strategic partnership, Microsoft India’s Priyadarshini Verma said, “The launch of Microsoft GroupMe in India was a much-needed initiator for the student community. Through GroupMe, we aim to revolutionize how students connect and communicate, fostering a sense of community and engagement on campuses across the country. By partnering with SW Network, we are not only promoting a powerful communication platform but also creating more meaningful, productive interactions and opportunities for students. We believe that GroupMe will soon become an indispensable part of the student experience in India, driving innovation, collaboration, and fostering a stronger sense of belonging among students.”

July 23, 2024
SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

Mumbai: As SW Network continues to onboard more global clients, landing the prestigious Pizza Hut mandate adds another impressive achievement to its portfolio. YouthBeat, the pioneering youth marketing wing of SW Network, has recently secured the youth marketing mandate of Pizza Hut, India’s most loved pizza brand. SW Network’s Delhi office will handle the account, which was secured through a rigorous multi-agency pitch.

Pizza Hut’s newly launched ‘Melts’ is stirring up excitement in the Indian market. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.

To channel its youth community’s competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z.

Sociowash co-founder Raghav Bagai on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of “No interruptions. Only Satisfaction”- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

Commenting on the collaboration with SW Network, Pizza Hut India CMO Aanandita Datta said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”

June 6, 2024