NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.
Tag: SVG Media
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SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India
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SVG Media attains a new milestone in the Indian digital media space
MUMBAI: SVG Media has gone on to retain its leadership position with the current expanded reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG Media (including all its entities: Tyroo, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 47 per cent of the internet audience over a three monthly average.
In addition to this, SVG Media boasts of the fastest rate of growth in terms of audience reach. As per comScore, Total Unique Visitors (000) to SVG Media increased 75 per cent since May 2012 which is higher than that of any other network in India.
SVG Media not only has a significantly higher reach than that of other Indian ad-networks for May 2013 but also the highest three month average reach in the Indian Display ad ecosystem. The average daily visitors and total page views for SVG Media stand at 3.8 million and 863 million respectively.
SVG Media claims to be the only Indian media network offering the largest reach across verticals such as Automobile 80.3 per cent, Technology 63 per cent, Telecom 65 per cent, Business Finance 58 per cent and B2B 75 per cent.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media‘s portfolio apart from display.
SVG Media‘s audience break-up includes 60 per cent male and 40 per cent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 per cent of SVG Media‘s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet cafe or other public/shared computers.
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SVG Media introduces Velocity
MUMBAI: SVG Media has announced the launch of its data backed display ad network, Velocity, in India and APAC.
The company claims that Velocity will offer targeted reach and relevant audience. It is being pegged as ‘The Largest Targeted Reach Network’.
Velocity’s product portfolio includes offerings such as: audience display, video, mobile, rich media, social, data targeting and specialty display. It offers its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.
SVG Media founder and CEO Manish Vij said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”
“Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33mn unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India,” Velocity national sales director Piyush Rathi added.
SVG Media’s leading display ad network business, Tyroo Audience has been dissolved to make way for the data targeted display ad network, Velocity.
For the record, SVG Media, a Smile Vun Group company, is an Indian digital media Network. Media, formerly known as Tyroo Media, started its India operations in 2006. Currently, SVG Media has presence in India, South East Asia and the Middle East. SVG Media’s operations are divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.