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Tag: SVG Media

  • Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    MUMBAI: Dentsu Aegis Network India has promoted erstwhile COO Deven Dharamdasani to the new role of CEO, SVG Media. The network took the decision following the sad and sudden demise of Anurag Gupta, former CEO – SVG Media, in July this year. Additionally, Nitin Sabharwal, former chief business officer – SVG Columbus, has now been elevated to Chief Operating Officer.  

    Deven is a veteran in setting up and operating Internet businesses across emerging markets. He has been instrumental in consolidating and diversifying SVG’s legacy in Mobile and Desktop across global footprints including Dubai, Singapore, Indonesia, China, Korea and Bangladesh amongst others.

    For the past decade, he has been deeply involved with the efforts to drive digital marketing growth globally through advocacy and innovation. He played a key role in the process of incubating Seventynine (a successful video advertising platform), which merged under SVG Media in 2014. 

    On his elevation, Deven Dharamdasani said, “Nobody can fill in the void that Anurag has left behind. However, we will put in all our efforts and see to it that Anurag’s vision for SVG Media is met with.”

    Adept at developing innovative products for advertisers to solve both digital and offline inefficiencies across industries, Nitin’s forte lies in providing unique solutions to clients. Commenting on his role, Nitin added, “I will continue to spearhead Columbus India and be responsible for driving growth and operations across its advertisers.” 

    Ashish Bhasin, CEO, Greater South, Dentsu Aegis Network and Chairman & CEO India said, “Anurag’s passing is a deep and a shocking loss for SVG, for DAN and for the entire Digital fraternity.  Deven, Chirag, Ashwani and Nitin are integral to SVG and they understand and resonate with Anurag’s vision for the agency. I wish them all the luck and look forward to SVG’s growth under their vigilant leadership.”

    Meanwhile, SVG Media’s Mobile business will continue to function under Chirag Shah, CEO, SVG Mobile.

  • SVG Media partners BirdEye to launch customer experience platform in India

    SVG Media partners BirdEye to launch customer experience platform in India

    MUMBAI: SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India. It will help increase BirdEye’s global footprint as the leading customer experience and business reputation platform.

    BirdEye gives businesses the ability to hardwire every business decision around the customer and scale revenue growth. BirdEye’s all-in-one platform includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, customer support ticketing, listings, webchat, business insights and competitive benchmarking. SVG Media will assign a workforce of digital experts across multiple offices in India and will support BirdEye in working with leading brands all over the country.

    BirdEye co-founder and CEO Naveen Gupta said, “We are incredibly excited about this partnership. SVG brings an unparalleled understanding and execution in the Indian market. This is the reason why the majority of the world’s leading companies cherry-pick SVG as their digital partner.”

    SVG Media CEO Anurag Gupta said, “The marketing tangent in India is fast evolving and there is a growing need for effective marketing technologies. The BirdEye product suite serves a holistic and focused approach towards revenue contribution across their implementations. SVG would bring its strategic market understanding and sales expertise to grow the business presence in India. We are very excited to be partnering with BirdEye and are looking forward to improving customer experiences in India.”

    SVG Media serves as a single platform for all the digital media needs of businesses such as DGM, Seventynine, Komli and SVG Mobile, from performance marketing, mobile, online advertising, social media, data targeting to rich media and has presences in India, South East Asia and the Middle East.

    Launched in early 2012, BirdEye now serves over 50,000 business from small and medium-sized businesses to Fortune 500 companies. The partnership with SVG Media will further strengthen BirdEye’s presence in the Indian market at a time when the company is more than ever advancing its products and services for brands looking to manage their customer experience and online reputation all in one place.

  • Sohail Khan appointed Columbus India’s business head – West

    Sohail Khan appointed Columbus India’s business head – West

    MUMBAI: Columbus India, the digital agency of Dentsu Aegis Network, has appointed Sohail Khan Qadri as business head – West. 

    Khan joins the agency to lead Columbus India’s digital agency on record (AOR) business in western India. He will report to Nitin Sabharwal, chief business officer, Columbus India.

    Khan has 18 years of experience in digital communication, digital AOR, content marketing solutions, social media optimisation and marketing, search engine marketing, digital media planning and buying, mobile media, and technology and start-ups. 

    Khan has worked with vMobo Mobile, DGM India, R K Swamy BBDO, Tribal DDB India, Lintas and Interactive Realities. He has worked across businesses into telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public policy and governance. His last stint was at iRealities where he was appointed as business director. 

    In his current role, Khan will focus on building the digital AOR business for Columbus India. As business head for western India, he will be actively involved in crafting a roadmap for the growth of the digital AOR business across key categories such as BFSI, e-commerce, brand commerce, education and FMCG.

    Commenting on his assignment, Khan said, “The digital consumer is evolving, and so are the channels to reach them online. Traditional AOR business has been more focused on being campaign driven with digital coming at the far end of the planning process, largely implementing the strategies driven by a much larger mainline agenda. We are seeing that often the digital strategy lacks cohesion between key elements such as business objective, communication objective, campaign objective, channels of execution, consumer experience, content, technology and brand performance. Columbus is in a unique position to stitch all these pieces together to offer brands a digital AOR that blends the elements of communication, content, creative, media, social, search, performance and finally sales through a cohesively designed and executed digital strategy”

    Sabharwal added, “We have set up Columbus to continuously adapt and adopt the latest digital trends and practices and give a holistic and seamless solution to our clients. With Sohail joining us, we are sure of pushing the envelope even further with much deeper insights and solutions to deliver against the client’s objectives.”

  • Outbrain appoints SVG Media as sales partner

    MUMBAI: Outbrain, the leading global discovery platform, has announced that it has entered into a sales partnership in India with SVG Media- India’s largest Digital Media Company, recently acquired by Dentsu Aegis Network.

    SVG Media, soon to be known as SVG Columbus, has been appointed as the official Sales Partner in India for Outbrain. It will help the company to continue to grow its presence and strengthen its foundation in India, allowing Outbrain to further penetrate the market.

    SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country. Since its launch in early 2014, Outbrain has experienced massive growth in India, and the partnership will further strengthen its presence in the market at a time when the company is more than ever advancing its product and services to provide something truly valuable for its clients.

    “Since entering the market in 2014, India has proven to be a market with huge potential for Outbrain and we’ve observed tremendous growth over the past few years,” said Outbrain HoD – APAC Chris Mockford.

    Outbrain sales director for India Neeraj Singhal commented: “Outbrain continues to be the medium of choice for brands across all industry sectors that wish to reach relevant audiences in India. Through this partnership with SVG Media we will be able to serve our clients, as well as better deploy our technology, tools, proprietary analytics and insight capabilities.”

    Komli SVP Akshay Mathur said, “SVG brings unparalleled understanding of the Indian market and execution capabilities. This is the reason why majority of the world’s leading companies are choosing us for setting up their India business. We are delighted to partner with Outbrain and look forward to supporting them in building their India business.”

    SVG Media CEO Anurag Gupta commented, “We’re incredibly excited about the potential for this new partnership. Outbrain’s superb reputation is entirely in-sync with the reputation that SVG Media has worked so hard to create in India.” He added: “SVG Media works with almost all the leading brands in India and we look forward to bringing them on Outbrain’s unique discovery solution”.

    Over the last six years, SVG Media has been the India market entry partner for the leading Internet brands, including Facebook, Twitter, OLX, LinkedIn, Zynga and others. These companies have chosen SVG Media because of its unmatched understanding of India’s emerging digital advertising market. The company has also contributed aggregate revenues of $2 billion to its international partners.

    Outbrain continues to advance Discovery in Asia and has spent the past five years on the ground educating the market and building the largest network of premium sites for discovery. The continued expansion of the company significantly increases the marketer’s ability to build audiences and drive discovery for their brands.

    Outbrain’s growing reach combines local premium publications, such as the Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and BBC. Worldwide, it serves over 250 billion recommendations per month and reaches in the region of a billion users every month across the globe.

  • SVG & Komli merge biz to form indie mobile marketing platform

    SVG & Komli merge biz to form indie mobile marketing platform

    MUMBAI: Digital media platform SVG Media has merged its operations with Komli Media’s India business and global brand rights to create one of the largest mobile marketing company, with a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.

     

    Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company.

    SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia.

     

    As a combined entity, the new SVG Media group’s consolidated India revenues stand at over $50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.

     

    RevX, the mobile re-marketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.  

     

    SVG Media founder and CEO Manish Vij said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in social media. We are working hard to be the first billion dollar digital marketing platform from India.”

     

    Smile Group founder Harish Bahl added, “The Indian mobile advertising industry is expected to be valued at $3 billion by 2020. As per our estimate, SVG is now three times larger than its nearest competing mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers – owning the ability to deliver 100 million mobile-commerce transactions every year.”

     

    Komli Media founder and CEO Amar Goel said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”

  • Predictions: 2015 will see a spurt in the usage of digital media solutions

    Predictions: 2015 will see a spurt in the usage of digital media solutions

    Digital media has metamorphosed the whole advertisement industry, creating constant ripples in the market. Advertisers have started employing digital media to fulfill all their advertising needs as this has emerged as the best way to reach their target audience. Smart phone usage has increased manifold and hence, it has become the ideal option for advertisers to use them as a source to promote the products and services of companies.   With consumers becoming more app-driven and gadget-savvy, brands have begun to advertise themselves on the mobile platform for the ease and convenience of their patrons. The year 2014 witnessed phenomenal growth in the digital media segment and 2015 will also observe the same trend owing to the escalating use of digital media platforms like smartphones and related applications by consumers.

     

    As far as 2014 goes, the usage of mobile applications has increased tremendously hence companies invested hugely in developing innovative and user-friendly apps. Usage and sharing of digital content inflated substantially, leading to the development of an industry that specifically focuses on production and distribution of such content.   With digital advertising videos gaining popularity, companies started allocating a considerable budget for the same but limited it to a single player.  On the other hand, the conventional digital display media like banners saw a decline in interest and video, native (performance) and content platforms witnessed considerable growth, influencing a major chunk of the market.

     

    The year 2015 is sure to observe programmatic buying that people have been talking about. This will take over most of the display spends. Therefore, technology driven agency trading desks and consolidated programmatic buying by clients will experience an upsurge. In the digital ecosystem, programmatic buying simply refers to a broad spectrum of technologies that assist the buying, placement and optimisation of advertising. People usually get confused with this technical jargon. In layman’s terms, it means buying of any advertisement that gets processed through machines.

     

    Besides programmatic buying, 2015 will see a spurt in the usage of digital media solutions by companies. Mobile advertising will achieve a significant breakthrough, influencing and transforming the sphere of advertising to an extent where advertisements on smart phones will surpass any other kind of promotion on digital media. The umpteen advantages offered by mobile advertising like increased consumer engagement with the company, increasing traffic to web pages and reaching customers on the go make it a lucrative mode of advertising for marketers.

     

    Digital media advertising is here to stay as it helps advertisers attract the right audience. From elevating brand visibility to delivering the digital ads to the target audience, digital media embodies various online advertisements that are devised in conjunction with the needs and demands of the market. 

     

    The emergence of digital media has brought waves in the advertising sphere, resulting in companies embracing online and digital media solutions for all their marketing needs. In accordance with an observation made recently, the Indian telecom network is growing marvelously due to its high population and development potential. This proves that mobile advertising which is a form of digital advertising has a bright future in the country. 

     

    (These are purely personal views of SVG Media co-founder and CEO Manish Vij and indiantelevision.com does not necessarily subscribe to these views.)

  • SVG Media acquires SeventyNine and NetworkPlay

    SVG Media acquires SeventyNine and NetworkPlay

    MUMBAI: SVG Media, a digital media network, has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr, a unit of Bertelsmann Group.

     

    Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8 per cent market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.

     

    SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

     

    SVG Media founder and CEO Manish Vij along with co-founder and chairman Harish Bahl, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile/PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”

     

    SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

     

    Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.

  • Indian Digital Advertising Landscape 2014 hits the ad-tech World

    Indian Digital Advertising Landscape 2014 hits the ad-tech World

    MUMBAI: In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014. This is in view to simplify the complex digital advertising industry by dividing it in to easy-to-find industry categories, making it a simple process – particularly for constituent players, agencies, publishers and marketers to navigate their way through the space.

    While showing how complex the industry is, the landscape offers a bird’s eye view of major players in more than a dozen ad tech categories. These include agency-owned media buying platforms; third-party media buying services also known as demand-side platforms; companies that specialize in search & e-mail marketing, data aggregation, data targeting, performance networks,ad exchanges and ad networks.

    The new categories that are added this year includes agencies that specialize in creative optimization; website, app and e-commerce development; websites that curates content, popular mobile & messaging apps, mobile operators, price comparison websites and mobile wallets.

    “The Indian digital landscape 2013 reached to mass audience and served as reference material at desk of various digital companies and events. The digital innovation in past one year has resulted in even more complex digital advertising industry. To comprehend this evolving world of digital technology, we have come up with Indian Digital Advertising Landscape 2014. This will have marketers an access to various stakeholders of digital industry and deliver their marketing messages in new and creative ways,” said SVG Media in a press note released today.

    The Indian digital advertising landscape now in its second year is pictorial presentation of digital advertising eco-system and is inspired by LUMAscape (developed by the LUMA Partners globally). It is intended to serve as a reference point for those trying to comprehend the jargon associated with the digital advertising world and ad technology.

    For more information, please click on the link: http://www.indiandigitaladvertising.com/