ITV

Tag: SVF Brands

  • Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

    Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

    KOLKATA: Amid the Covid2019 pandemic, Hindustan Unilever’s detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour.

    Conceptualised by Mindshare India and SVF Brands, the #SunlightJibonerRong campaign celebrates the colours of life through a music video featuring renowned actors Alaknanda Ray, Srabanti Chatterjee and Abir Chatterjee. The soundtrack is composed by Ranajoy Bhattacherjee and sung by Bengali playback singer Lagnajita Chakraborty.

    Directed by Dhrubo Banerjee, the music video exhibits the magnificent display of Kolkata’s Bonedi Bari (grand old mansions owned by aristocratic families) Durga Puja, setting a familiar festive mood for the audience. The creative concludes on a note of heart-warming family-feeling and brings forth the true essence of pujo. Through this ad, Sunlight wants to drive home the message that no matter the situation, Sunlight wants them to live life in colour and hold on to the colours of life forever.

    Dhrubo Banerjee, the director of the Sunlight Jiboner Rong music video said, “My main focus was to make the video resonate with the lyrics of the song. The scenes of the videos are capable of evoking a feeling of happiness and positivity amongst the audience. I hope this Puja song helps people enjoy the different colours of Durga Puja.”

    SVF Brands head Arindam Biswas said: “The campaign beautifully expresses the essential features of Sunlight as a brand in the light of festivity. This year Durga Puja is unfortunately not the same as always because of Covid. The goal was to deliver an emotional content to the audience that they can relate to, also with the brand message perfectly embedded in it.”

    Hindustan Unilever GM – fabric care Nitish Bhalotia added, "Sunlight is an iconic brand in West Bengal and the brand's message is all about celebrating the colours of life. It encourages people to "live life in colour" whatever be the context or situation. Through this video song #SunlightJibonerRong we want to inspire everyone to be safe, make the most of the situation, keep their spirits high and enjoy the myriad colours of the Puja."

  • SVF Brands and ITC Nimyle collaborate to unveil the Nimyle Petathon campaign

    SVF Brands and ITC Nimyle collaborate to unveil the Nimyle Petathon campaign

    SVF Brands and ITC Nimyle have joined hands, yet again, for a new campaign launched today titled #NimylePetathon. This is an exclusive initiative to secure our beloved pets from any kind of germs by keeping the floors clean and safe for them.

    In these unprecedented times, these four-legged babies are also trapped inside the four walls of the house. To keep them as active as before throughout the day, Nimyle has announced their Petathon Campaign which is filled with fun and clean indoor activities for the pets. Since people are stepping out only for essentials, pets are not getting their time out with their owners. People are also often unknowingly carrying germs from the outside. The pets might eat items off the floor or lick filthy surfaces. ITC Nimyle has come up with the idea to set the seal on the needs of our pets with a 100% natural, herbal floor cleaner to keep them safe.

    To implement this idea, Nimyle in collaboration with SVF Brands has featured Priyanka Sarkar along with her two handsome babies – Hope & Shadow. She talks about the problems that she has faced during this lockdown being a pet parent and how ITC Nimyle being an herbal floor cleaner has made the floor completely safe for her pet to play indoor games and not worry about the disinfectant causing rashes and irritation for them. Pet hygiene is equally important and this initiate is designed to encourage safety precautions for our pets. With Nimyle Petathon, any pet parent can go online and search for #Petathon and download the fun games to be played on the floor. Everyone is invited to play these games and share pictures with their pets while tagging Nimyle in their posts. The genesis of this idea is from everyday observation about the struggles of our pets and hence, this brings a positive solution to the problem.

    Watch the campaign launch video here: bit.ly/NimylePetathon_PriyankaSarkar

    After a successful association with ITC Nimyle for the #FloorsAreFun campaign in the month of June with Tollywood’s top actress Srabanti, and her son, they have collaborated again for the Petathon initiative. Nimyle had previously teamed up with superstars Prosenjit Chatterjee, Ankush and TV and Radio personality Mir for the #FloorCleaningChampion campaign. Amid the essential protocols labelled to be followed, these initiatives tend to bring about a positive change.