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Tag: Suzuki

  • Kolkata gets a Big pat on the back at this year’s Impact Awards

    Kolkata gets a Big pat on the back at this year’s Impact Awards

     MUMBAI: It was a night of spotlights, salutes and standing ovations as Big FM rolled out the red carpet for Kolkata’s most impactful players one trophy at a time. The third edition of the BIG Impact Awards Kolkata, hosted by Big FM, lit up the Vivanta hotel with stories of disruption, innovation and deep-rooted social impact. From real estate visionaries and restaurateurs to neurosurgeons and literary pioneers, 23 exceptional awardees were honoured for redefining excellence in their respective fields.

    In keeping with the event’s tagline VG T Recognising Unconventional Excellence, the awards tipped their hats to businesses that are bold enough to break the mould and brave enough to build something bigger. Presenting the awards were top dignitaries including Debashis Kumar (MLA & Mayor-in-Council) and Partha Bhowmik (MP). Acclaimed actor Abir Chatterjee added to the evening’s sparkle as the special guest.

    The event wasn’t short on star power either. Guests included Sudipa Chatterjee, Churni Ganguly, Rooqma Roy, Shruti Das, Souraseni Maitra, Basabdatta Kar, chef Rongon Neogi, and composer Indradeep Dasgupta, turning the evening into a full-blown celebration of Kolkata’s cultural and entrepreneurial fabric.

    The list of winners offered a crash course in Kolkata’s rich and varied brilliance from the best biryani and pizza joints to top-notch hospitals and publishing houses. Narayan Banerjee was crowned Healthcare Influencer of the Year, while Nadia Cassam rose to confectionery fame. JIS University and Atri Group bagged honours in education and real estate respectively, and Soham Chakraborty & team took home the award for Best Hair Replacement Centre.

    Two special mentions went to Arindam Mukherjee, who clinched awards in both industrial automation and carbon emission reductio proof that innovation often wears multiple hats.

    Speaking on the occasion Big FM COO Sunil Kumaran said, “These awards aren’t just a celebration of business success, they’re about resilience, ingenuity and heart. At BIG FM, we believe honouring today’s innovators inspires tomorrow’s trailblazers.”

    Supporting partners for the event included LTK Industries (Fashion Partner), Tata Curvv, Saini MG Motor Kolkata, Krishna Chandra Dutta (cookme) Pvt Ltd., Suzuki (Ride Partner) and Glengrant (Celebration Partner).

    With this year’s resounding success, Big Impact Awards Kolkata continues to prove that when it comes to business with heart, Kolkata means kaarigar, creator and changemaker in equal measure.

  • Suzuki Motorcycle India appoints Satoshi Uchida as company Head

    Suzuki Motorcycle India appoints Satoshi Uchida as company Head

    New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC).

    Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global markets. In his last role, he was assigned to the US and returned to India, where he had worked previously in the company as well as served as deputy executive general manager- Motorcycle Operations (India/Middle-East/Africa) at SMC, Japan in the past.

    In his new role, Uchida will be responsible for exploring new avenues for growth and further strengthen Suzuki Motorcycle India’s position in the Indian market, the company said in a statement.

    “I am delighted to join Suzuki Motorcycle India again after a gap of just two years of my earlier assignment here in India. This company has always been very close to my heart. For us at Suzuki, it offers immense growth opportunities and it will be my endeavour once again to further consolidate our base here in India,” said Uchida, highlighting that India is one of the largest manufacturers of two-wheelers in the world and the company would strengthen its commitment to the Make in India program.

  • Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

    Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

    MUMBAI: Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign line is a quirky yet bold take on the two-wheeler’s superior mileage. Suzuki Motorcycle India has launched three more ads as a part of its second leg. 

    Suzuki Motorcycle India EVP of sales and marketing Sajeev Rajasekhran says, “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.

    The campaign series shows scenarios from daily lives and turns them into a humorous yet bold take when Access 125 performance is in question. It is a unique way to differentiate Suzuki Access 125 from the other two-wheeler while highlighting its strengths.

    Happy Mcgarrybowen CEO and co-founder Kartik Iyer adds,“There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that drinks less (Kam Peeta Hai). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”

    The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format.

    Suzuki Access 125 is a premium scooter loaded with features such as chrome styled headlamps, easy self-start, digital speedometer and a mobile charging socket as standard equipment. The scooter is also available with an optional front disc brake.

  • Suzuki highlights low fuel usage in new campaign

    Suzuki highlights low fuel usage in new campaign

    MUMBAI: Suzuki Motorcycles India has launched a new series of campaigns for its hugely successful Access range of scooters. Created by Happy mcgarrybowen, the campaign line “Kam Peeta Hai” is a humorous yet bold take on Access’s stand-out feature, the superior mileage.

    The film series shows how even the most mundane, everyday scenario can take a turn for the bizarre when an Access is in question. The campaign is set to blaze the trail with a series of films, digital amplification, print and outdoor activations on a national and regional level. The campaign aims to make “Kam Peeta Hai” a household lingo, and Access a household name.

    Suzuki Motorcycle India Limited EVP of sales and marketing Sajeev Rajasekhran says, “Access is the favourite and bestselling 125cc segment scooter in India. With more than three million units sold so far, the Access combines superior performance with economy. We recently launched the new campaign line ‘Kam Peeta Hai’ for Access with the objective of strengthening this positioning in the market as a mileage efficient and technologically superior scooter that offers greater functionality benefits, and reinforce our customer’s reason to believe in the product. It is a humorous yet bold take on Access’s stand-out feature, the superior mileage.”

    Happy mcgarrybowen CEO and co-founder Kartik Iyer adds, “India has always been obsessed with mileage. And the scooter category is no different. We wanted to come up with something that sticks and has a ring to it when flagging-off the big feature of the Suzuki access 125. ‘Kam Peeta Hai’ is a big idea and has infinite possibilities. The initial reaction to the campaign has been very welcoming. And we expect to have a lot of fun with the idea in the days to come.”

  • Suzuki showcases Gixxer & SF BS-1V variants in trendy graphics

    BANGALORE: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan, recently celebrated the launch of their New 2017 Gixxer Series of motorcycles at the Gixxer Day with Aras Gibieza, European Freestyle Champion showcasing an exhilarating performance on the capable Suzuki GSX-S1000 at the Orion Mall in Bangalore.

    The city witnessed the thrill of Gixxer Day 2017 celebrations with much fan-fare which will later be taken to fans in Pune, Mumbai, Kolkata and Delhi too. Suzuki Gixxer Day is a gathering of Suzuki Gixxer and Gixxer SF owners to celebrate the spirit of the hugely successful Street Sport Bike. The event was energized by European Freestyle Champion and Red Bull athlete Aras Gibieza, who mesmerized the crowd with his world class freestyle biking performance. Gixxer Day celebrations in Bangalore also offered scintillating dance and music performances which kept the motorcycle enthusiasts on their toes.

    Additionally, a morning ride out session was organized for the Suzuki riders, by providing them an exciting opportunity to tour the city with Aras, which was followed by an interactive session where the two time European Freestyle Champion from Lithuania shared his biking experiences with Indian fans.

    The New 2017 Gixxer Series displayed in Bangalore on the Gixxer Day boasted premium sporty looks while complying with Bharat Stage IV emission norms.

    The new 2017 Gixxer variants are available in 3 colours- Pearl Mira Red and Glass Sparkle Black, Metallic Triton Blue and Glass Sparkle Black, and Glass Sparkle Black. The three colour variants of the new Suzuki Gixxer SF 2017 model include Metallic Triton Blue, Glass Sparkle Black and Metallic Mat Black, and Pearl Mira Red. Further, the 2017 Gixxer SF Fi variant is available in Metallic Triton Blue and Glass Sparkle Black with Metallic Mat Black colours. The 2017 variants of Gixxer, Gixxer SF and Gixxer SF Fi will be priced at Rs. 83,422, Rs. 92,716 and Rs. 96,624 respectively (Ex-Showroom, Bangalore).

    SMIPL MD Satoshi Uchida said, “Gixxer has been our flagship motorcycle, which has been well appreciated by our customers and has developed a loyal customer base over the years. Suzuki wishes to cater to the appetite of Gixxer customers for more intense engagement with the brand. We have also incorporated Mega Service Camps to reach out to our customers and provide them an unmatched post purchase experience.”

    Suzuki supplemented Gixxer Day with Mega Service Camps wherein special offers were provided on the service and spares of Suzuki vehicles. A lucky draw was also conducted for the participants, the winners of which got to take home exciting Suzuki merchandise.

  • Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    MUMBAI:  Colors is all set to kick off the second season of Anil Kapoor and Ramesh Deo Productions 24 after a two-year hiatus. Keeping the action going, the channel has roped in Maruti Suzuki’s S- Cross as the presenting sponsor for 24: Season 2.  It replaces Tata Motors, which was the title sponsor in 2013.  Estimates are that Maruti has agreed to ante up close to Rs 23 crore for the title sponsorship. The channel’s sales team is also in conversation with agencies and brands to come on as powered by and associate sponsors.

     

    Like in its first season, the Indian adaptation of the US series 24 is being co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva. Filming is slated to commence from 1 November, most of it in India, with parts of the show being shot overseas.

     

    Colors CEO Raj Nayak is quite happy about the Maruti Suzuki S-Cross association. Says he: “Maruti has been with us for many years now. We have associated with them in our other shows including India’s Got Talent, Jhalak Dikhhla Jaa and IIFA Awards. Also we wanted to have an association with an automobile firm which has a variety of vehicles because the show format demands that and Maruti Suzuki fits that bill. Additionally, we have a clause with Kapoor as he endorsing S-Cross for all practical purposes on Indian television for months now.”

     

    Maruti Suzuki executive director R S Kalsi too is pretty satisfied with partnering with Colors. Says he: “It’s all about the trust and faith we have with the channel.  Colors have always delivered more than what they promise.  S-Cross is a premium offering from Maruti Suzuki.  The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and Colors. 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”

     

    Colors launched the first poster of the show on 20 October in Mumbai and it features  an intense Anil Kapoor sporting a rugged look raising the intrigue levels about Jai Singh Rathod’s challenges in season 2. While season one saw Anti Terrorist Unit (ATU) chief had Rathod saving a Prime Ministerial candidate from being assassinated, in Season 2, audience will see him taking the bigger responsibility of saving the nation.

     

    The first season of 24 aired Friday-Saturday at 10 pm.  Nayak told Indiantelevision.com that the “time slot is something which we haven’t decided yet.  24 is a very expensive show so we have to put it in the prime time slot. As we are the number one channel therefore slotting is a huge problem but our team is working on it. Based on the research of last year’s time band we will come back with the slot that grabs more eye balls.”

     

    Like in season one, a  video game based on the show is being planned to be introduced before the first telecast. 

     

     Nayak is cock-a-hoop with delight that 24, a show he invested in a couple of years ago, is making waves globally. Says he: “At Mipcom in Cannes this year for the first time we saw people from international industry talking about 24. All international format owners wanted to meet us and it has never happened before and it only happened because of 24.  People are aware that in India we are one of the biggest buyers of the international format and we spend money on our non – fictions shows. It’s only after 24 there is feeling of different respect that we have received.” 

  • Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    BENGALURU: Suzuki Motorcycles India Private Limited (SMIPL) announced the launch of its flagship 155cc bike Gixxer in Bengaluru.

     

    SMIPL executive VP Atul Gupta said, “Loaded with exciting equipment, power, handling and trusted Suzuki quality, the Gixxer will make a statement without saying a word. It is an overall mix of elegant styling, classy on-road presence and promising performance, and will attract young bikers to rev up and ride. We expect Gixxer to create a strong foothold for itself in the market.”

     

    He added, “Suzuki is keen on providing youth-centric products for the Indian customers at a very competitive price. Our track record of new launches iterates Suzuki’s legacy built on the ethos of credibility along with advanced, unmatched engineering. In tune with its endeavours to reach out to maximum potential buyers the motorcycle major is also coming up with a marketing campaign featuring the actor-endorser Salman Khan.”

     

    The first phase of its TVC campaign has already begun, and will run until post the festival season. A TVC featuring the company’s brand ambassador Khan has been created by Hakuhodo Percept for Gixxer.

     

    Industry sources reveal that the company will spend around 30-40 per cent of it’s approximately Rs 100 crore advertisement budget for FY-22015 on Gixxer.

     

    “The company is targeting the 18-25 age group male, and apart from Colors TV channel in the HSM and the leading GECs in each of the regional markets, the Gixxer campaign will be aired on sports, lifestyle, music and niche channels,” said SMIPL national head of marketing Anu Anamika. Besides television, SMIPL is betting big on digital as well as print.

     

    “We’d said that we would launch four products this year, Gixxer is the fourth one. Post Diwali we plan to launch a brand campaign. Our previous campaign had our brand ambassador Parineeti Chopra for our scooter Let’s,” added Anamika.

  • Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

    The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.

    And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan.

    The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.

    Ms. Anu Anamika, National Head – Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”

    Superstar Salman Khan says, “It’s nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”

    Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”

    The campaign will spread across all mediums including Television, Cinema, Radio, and Print.

    STORYBOARD

    While in the previous Hayate Ad, we witnessed Chulbul Pandey successfully arresting the fugitive Billa, this time around we will see Salman in his patent Dabanng character chase down Gundappa Kota Srinivasa and his gang to bring an end to the black marketing of film tickets.

    The TVC revolves around its novel tagline “Suzuki Hayate, yun hi nahi chalate”. The scene breaks with Gundappa and his gang selling cinema tickets in black market. Enter Salman Khan in his iconic Chulbul Pandey character riding his trusted Hayate. A constable points at Gundappa and the group selling the movie tickets in black. The scene breaks into an action packed chase and run sequence between Gundappa, his gang and Salman who is seen effortlessly riding the Hayate. The Dabanng Khan with his discerning, unmistaken wits and his credible Hayate as his comrade, is ultimately able to arrest Gundappa and cease his black market racket. The TVC ends with Salman reciting the tagline and urging the viewers to buy Hayate.

  • Metro Tyres dons new brand identity

    MUMBAI: Metro Tyres, manufacturer and exporter of two wheeler tyres in India, have unveiled a new brand identity, a new logo and an ad campaign .

    The new identity aims to portray Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with “cutting-edge” products.

    Metro Tyres MD Rummy Chhabra said, “Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation- from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow.”

    Metro has also tied up with Continental, a Germany-based tyre company. The link with Continental provides Metro with access to the latest technology in the field and exports to the USA, Canada and the European Union under Continental brand.

    According to the company, it sells its products through a network of 10,000 dealers spread across India. In addition, it is the sole supplier of tubeless tyres to Honda Motorcycle and Scooter India for Honda CBR 250R, a premium motorcycle made by Honda in India. Besides, Metro supplies to Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles, Atlas Cycles and Avon Cycles.

  • Suzuki launches Hayate campaign featuring Salman Khan

    MUMBAI: Suzuki Motorcycle India (SMIPL), a subsidiary of two-wheeler manufacturer Suzuki Motor Corp, has launched the ad campaign for its recently launched mass segment motorcycle – the Hayate.

    The campaign features the company‘s first brand ambassador Salman Khan. It has been ideated and executed by creative agency RK Swamy BBDO. The campaign is aided by the tagline ‘Suzuki Hayate, yun hi nahi chalate!‘ which translates to ‘Suzuki Hayate – there‘s always a reason to ride it.‘

    The campaign is targeted towards the population in rural and semi-urban peripheries. It will use all mediums including television, cinema, radio, and print.

    As part of the TVC, a police constable is shown informing his senior that a prisoner has run away. Khan enters the scene in a style reminiscent of his Dabanggg character (Chulbul Pandey) and says that he would use his new Hayate to catch the criminal and in the process highlights the benefits of the motorcycle. The campaign would be featured on general entertainment, movie, news, and regional language channels. The TVC will be also aired during Indian Idol Season 6, Salman Khan Movie Festival on UTV Movies and on Zee News.

    SMIPL national head – marketing Anu Anamik said, “Hayate is a stylish, high performance, affordable, fuel efficient and easy to maintain motorcycle designed for daily commuters. Our brand ambassador Salman Khan is a passionate biker and a discerning brand endorser. This new association derives a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing. Salman Khan‘s national, cross-market, cross-segment appeal combines well with the Company‘s brand theme of Apna Way of Life.”

    RK Swamy BBDO senior partner Sunil Kukreti added, “We wanted to play along Salman‘s well-embedded imagery to build an instant connect with the audience. We wanted all these attributes and brand imageries to be well communicated through this campaign featuring our brand ambassador, Salman Khan. His appeal cuts across segments and blends well with Suzuki‘s mass appeal, thereby connecting directly with our target audience.”