ITV

Tag: Suyyash Rai

  • Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Mumbai: Mankind Pharma’s condom brand Manforce Condoms has roped in actor and influencers Suyyash Rai, Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms.

    The brand has chosen the two influencers that belong to different demographics, helping the brand to amplify its message as widely as possible. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’

    “As per the research conducted nearly 88 per cent of consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, we have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece,” said Mankind Pharma general manager sales and marketing Joy Chatterjee, commenting on the influencer activity of the new campaign. “We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”

     

     

     

     

    The brand recently launched the Ultrafeel condoms through a TVC that featured brand ambassador Sunny Leone.

  • Marinating Films introduces Web Travel show ‘Desi Explorers’

    Marinating Films introduces Web Travel show ‘Desi Explorers’

    MUMBAI: Wanderlust for the unknown lies within most of us. The curiosity to explore other lands far from our own is common to most. Understanding this, Marinating films has introduced an entirely new concept of a web travel show- Desi Explorers.

    This is a Hindi travel show and the makers say that it will focus on how a country can have different facets for different characters.  The show is about five celebrities – Vishal Singh, Suyyash Rai, Kishwer S Merchant, Sukirti Kandpal, Vrushika Mehta exploring Jordan in their own way. It is a six- episodic web series, to be released in the next two weeks on Marinating films YouTube channel.

    The first season of Desi Explorers will be shot in four different places in Jordan. It will start with the Dead Sea in Jordan, followed by Wadi Rum. Petra, which is also known as the new seventh wonder of the world, will be the third destination and the final spot is the capital city Amman.

    Marinating films has partnered with Jordan Tourism Board and Air Arabia for the show. The partners have bartered services with the production house. Marinating films managing director Sunny Arora said, “Desi Explorers is a creative venture for us rather than a financial one. We are focused on creating experiences for our viewers as this is a pioneer show in this genre on the digital platform”.

    Desi Explorers is being financed by the production house itself. Sources revealed that besides talent, the major production cost is travel and accommodation which could vary between Rs 2.5 Lakh to Rs 3 Lakh per person.  

    The show will be followed by Aaj Tak and ABP News which will be covering the making of the show. The coverage will begin from May 26. The production house has clarified that coverage is a creative call from the channels and it has no business connections with the channels for Desi Explorers.

    There is a crew of 13 people that will be involved in the production of the show. It will be shot in the guerrilla filmmaking style with a Canon 5D Mark III and GoPro cameras to give it a natural look. Desi Explorers is being directed by Manav Binder, who has directed several short films before.

    The makers say that this is a series show, and they will come up with different editions for different countries. After Jordan, Taiwan is next on Marinating films agenda. The makers emphasize that the series will be followed by a travelogue at the end of every season of the show in which the celebrities will share their personal experiences and the making of the show in detail. The travelogue will be released online on various platforms.  .

    Desi Explorers will be promoted on all the digital platforms, including Marinating films in-house platforms. Besides, it will also be promoted through involved celebrity’s social media platforms. The involvement of Aaj Tak and ABP News is expected to bring mileage as well.

    The makers of the show claim that this is one of a kind show due to many factors and will leave a mark amongst audiences. “The show is shot in Hindi with known celebrities to garner the audiences from the region. Desi Explorers is about the spirit to travel and also we are exploring our creativity as well,” concluded Arora.

     

  • Marinating Films introduces Web Travel show ‘Desi Explorers’

    Marinating Films introduces Web Travel show ‘Desi Explorers’

    MUMBAI: Wanderlust for the unknown lies within most of us. The curiosity to explore other lands far from our own is common to most. Understanding this, Marinating films has introduced an entirely new concept of a web travel show- Desi Explorers.

    This is a Hindi travel show and the makers say that it will focus on how a country can have different facets for different characters.  The show is about five celebrities – Vishal Singh, Suyyash Rai, Kishwer S Merchant, Sukirti Kandpal, Vrushika Mehta exploring Jordan in their own way. It is a six- episodic web series, to be released in the next two weeks on Marinating films YouTube channel.

    The first season of Desi Explorers will be shot in four different places in Jordan. It will start with the Dead Sea in Jordan, followed by Wadi Rum. Petra, which is also known as the new seventh wonder of the world, will be the third destination and the final spot is the capital city Amman.

    Marinating films has partnered with Jordan Tourism Board and Air Arabia for the show. The partners have bartered services with the production house. Marinating films managing director Sunny Arora said, “Desi Explorers is a creative venture for us rather than a financial one. We are focused on creating experiences for our viewers as this is a pioneer show in this genre on the digital platform”.

    Desi Explorers is being financed by the production house itself. Sources revealed that besides talent, the major production cost is travel and accommodation which could vary between Rs 2.5 Lakh to Rs 3 Lakh per person.  

    The show will be followed by Aaj Tak and ABP News which will be covering the making of the show. The coverage will begin from May 26. The production house has clarified that coverage is a creative call from the channels and it has no business connections with the channels for Desi Explorers.

    There is a crew of 13 people that will be involved in the production of the show. It will be shot in the guerrilla filmmaking style with a Canon 5D Mark III and GoPro cameras to give it a natural look. Desi Explorers is being directed by Manav Binder, who has directed several short films before.

    The makers say that this is a series show, and they will come up with different editions for different countries. After Jordan, Taiwan is next on Marinating films agenda. The makers emphasize that the series will be followed by a travelogue at the end of every season of the show in which the celebrities will share their personal experiences and the making of the show in detail. The travelogue will be released online on various platforms.  .

    Desi Explorers will be promoted on all the digital platforms, including Marinating films in-house platforms. Besides, it will also be promoted through involved celebrity’s social media platforms. The involvement of Aaj Tak and ABP News is expected to bring mileage as well.

    The makers of the show claim that this is one of a kind show due to many factors and will leave a mark amongst audiences. “The show is shot in Hindi with known celebrities to garner the audiences from the region. Desi Explorers is about the spirit to travel and also we are exploring our creativity as well,” concluded Arora.