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Tag: Suyog Gothi

  • Pocket FM’s ‘Insta Empire’ becomes fifth Rs 100 crore audio blockbuster of the year

    Pocket FM’s ‘Insta Empire’ becomes fifth Rs 100 crore audio blockbuster of the year

    Mumbai: Audio series platform Pocket FM has announced its blockbuster audio series, ‘Insta Empire,’ entering into the coveted Rs 100 crore club.  This achievement marks Pocket FM’s fifth audio blockbuster to reach this milestone in this year after Insta Millionaire, Ek Ladki Ko Dekha To (Saving Nora), The Return and The Billionaire Accidental Wife. The platform currently has almost 20 more audio series that turned into million-dollar titles. The audio series has already garnered over 250 million plays worldwide, and is available in English, Hindi, Telugu, Tamil, Kannada and Malayalam.

    Pocket FM head- India Suyog Gothi said “Pocket FM is revolutionizing audio content consumption by ushering in a new era of blockbuster entertainment. Through the seamless fusion of storytelling and immersive experiences, we remain committed to continuously delivering unheard and untold stories to our audiences. We are immensely proud of our blockbuster engine that is turning audio series into blockbusters regularly, for the first time in the history of entertainment. Our journey has just started as we await more such celebrations.”

    Marking the success of its fifth Rs 100 crore blockbuster, the company has launched a special video promo for the audience. It features celebrated actors and social media influencers Nishant Malkaani and Nyrraa M Banerji as the protagonists of the series.

    Insta Empire tells the story of Naksh (played by Nishant), who lives as the poor son-in-law of a rich Indian family. Despite enduring insults and mistreatment from his in-laws due to his poverty, Naksh deeply loves his wife Anika (played by Nayra). Their relationship strains when Anika decides to leave him for a wealthier man. However, Naksh has a hidden secret: he is actually the heir to Surat’s richest family but was rejected and cast out after a risky decision. A twist of fate reveals his true identity, transforming him into an overnight billionaire and the owner of an Insta Empire.

    Nishant Malkaani, essaying the role of Naksh, said, “Portraying Naksh in ‘Insta Empire’ was a rollercoaster ride of emotions. From the highs of ambition to the lows of betrayal, it was a journey that challenged me as an actor. The experience of shooting has been incredible, and as a team, we’ve worked really hard to bring this story to life. Our audience will truly enjoy the final creation. Working with an audio series platform like Pocket FM has been unique, offering a new and innovative way for us as artists to connect with listeners. It’s fascinating how different mediums of entertainment continue to evolve, and I’m thrilled to be a part of this exciting shift towards immersive audio storytelling.”

    Nyrraa M Banerji, essaying the role of Anika, said, “Playing Anika in ‘Insta Empire’ was rewarding as it explored the complexities of a character torn between loyalty and love. Working on the promo has been a creatively fulfilling endeavor. It’s inspiring to see how platforms like Pocket FM are pushing the boundaries of storytelling, offering audiences immersive experiences beyond traditional mediums and it seamlessly enables individuals to multitask. As an artist, embracing these diverse avenues of expression is truly refreshing.”

  • Pocket FM brings four blockbuster superhero audio series

    Pocket FM brings four blockbuster superhero audio series

    Mumbai: With the growing popularity of digital entertainment and tapping the immense potential of the superhero genre, the audio series platform Pocket FM announced a rare feat in India’s superhero storytelling landscape. Four Pocket FM superhero audio series have surpassed 100 million plays.

    In recent years, the landscape of Indian superheroes has transcended traditional mediums, finding a new home in the digital sphere. Pocket FM has been at the forefront of this evolution, spearheading the charge with its award-winning audio series – ‘Number Zero’ (140M plays), ‘Shoorveer’ (250M plays), ‘The New Avatar’ (190M plays) and ‘Super Yoddha’ (140M plays).

    These audio series have not only redefined the superhero genre but have also made it more accessible to a diverse audience, including a younger generation of listeners aged 18 up to 40 years. Through the power of compelling storytelling, immersive soundscapes, and dynamic characters, Pocket FM’s superhero and sci-fi series have captured the hearts and imaginations of listeners across the nation.

    Pocket FM head-India and new markets Suyog Gothi said, “As we commemorate the remarkable achievement of 100 million plays, we at Pocket FM are elated to observe the resounding reception to our superhero audio series. ‘Super Yoddha,’ ‘The New Avatar,’ ‘Shoorveer,’ and ‘Number Zero’ have not only provided entertainment but also served as source of inspiration, sparking the imaginations of millions. These shows have struck a chord mainly with our younger generation of listeners. The superhero and sci-fi genres are clearly amongst well-performing genres with the ever-growing demand and affinity from the listeners for these stories.”

    Pocket FM’s superhero audio series have garnered widespread acclaim for their immersive storytelling, rich character development, and thrilling adventures. With this milestone, Pocket FM reaffirms its mission to entertain, inspire, and connect audiences through the power of storytelling. As the platform continues to expand its offerings and innovate within the digital entertainment space, it remains dedicated to delivering high-quality content that resonates with audiences of all ages.

  • The Content Hub 2024: Audio series: The new blockbuster engine

    The Content Hub 2024: Audio series: The new blockbuster engine

    Mumbai: The eighth edition of The Content Hub Summit delves into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles in gaining visibility, maximizing revenue, and maintaining creative freedom. The event also explores the remarkable theatrical success of Indian cinema and unraveled the secrets behind its unprecedented profits, with a critical eye towards its sustainability.

    The fireside chat saw Indiantelevision.com group founder, chairman & editor-in-chief Anil NM Wanvari in conversation with Pocket FM head – India and new markets Suyog Gothi.

    During the fireside chat, Gothi discussed the platform’s journey from humble beginnings to significant success. He highlighted the inspiration behind Pocket FM, the need for longer-form content in the audio space, and the platform’s unique monetization model.

    One memorable quote Gothi said was, “We’re not just competing; we’re creating a niche for ourselves in the entertainment category.” Gothi proudly mentioned that they have had four series crossing the 100 crore revenue mark, with more on the brink, showcasing the platform’s success.

    Gothi emphasized their focus on fostering a strong community of writers and their expansion into multiple languages and global markets. He also discussed the role of AI in content creation and their vision to evolve Pocket FM into a holistic entertainment platform.

  • Audio entertainment enters Rs.100 crores club

    Audio entertainment enters Rs.100 crores club

    Mumbai: Audio series platform Pocket FM announces that two of its blockbuster audio shows have reached the milestone of exceeding Rs.100 crore in audience collections. Both ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’ have been trending on Pocket FM among the Top 10 series.

    ‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. It’s an engaging narrative showcasing the protagonist’s arduous struggles and journey. The series has seen tremendous success globally garnering over Rs.150 crores already. While in India, the series is available in Hindi, Telugu and Tamil, it has been recreated completely for mainstream US audiences as ‘Saving Nora’. Cumulatively, it has recorded over 500 million plays.

    “Insta Millionaire” is the first audio blockbuster to exceed Rs.100 crores in revenue. It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend. With money comes responsibilities and the series depicts how Lucky’s life unfolds gradually! The show has already clocked over 1.3 billion plays in multiple languages such as Hindi, Tamil, Telugu and English, and garnered over Rs.120 crore grossings.

    Commenting on the success of the shows, Suyog Gothi, VP and country head -India said, “Pocket FM is not just redefining the way we consume audio content, it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio. With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.”

    Pocket FM’s content has always stood out for its novelty and exclusivity. Be it drama, sci-fi, fantasy, horror, thriller or a variety of other genres, Pocket FM has dabbled in many novel themes and continues to explore a wide gamut of new ideas in the entertainment space. Pocket FM has not only created content that is unique and unheard of but also delivered diverse stories that cater to audiences throughout the globe. With the success of ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’, Pocket FM reiterates that blockbusters are not just limited to the screens and have moved towards audio entertainment.

    Pocket FM brings a new form of revenue collection approach through its unique microtransaction, eliminating the need for standard fees through monthly or annual subscriptions. While the platform allows audiences to enjoy daily free episodes, they can continue consuming more episodes by buying coin packs and redeeming them against additional episodes. This approach offers the audiences flexibility and freedom of choice and allows Pocket FM to track the revenue trajectory for every series.

  • Pocket FM appoints Suyog Gothi as VP and India c0untry head

    Pocket FM appoints Suyog Gothi as VP and India c0untry head

    Mumbai: Audio series platform Pocket FM has announced the appointment of Suyog Gothi as VP and India country head. In this role, Suyog will spearhead the company’s operations in India, working closely with co-founders Rohan Nayak and Nishanth KS.

    Suyog joins Pocket FM with diverse experience, having previously served at PhonePe, where he last headed the merchant lending division. Suyog earlier played a pivotal role in scaling up PhonePe’s UPI payments business, showcasing his leadership and strategic acumen in launching and managing the business at scale.

    In expressing his excitement about joining Pocket FM, Suyog Gothi stated, “I am thrilled to be part of Pocket FM, a company that is truly revolutionizing audio entertainment. I look forward to advancing our mission, fostering innovation, and empowering voices across the nation’s diverse auditory landscape.”

    At Pocket FM, his responsibilities include overseeing operations in India and implementing strategic initiatives to further strengthen Pocket FM’s dominance in the market. He will play a crucial role in driving the company’s growth across India, with a focus on scaling up the user and writer community and driving sustainable growth.

    Pocket FM co-founder and COO Nishanth KS commented on the appointment “We are delighted to welcome Suyog Gothi to the Pocket FM family. His proven track record and strategic vision align seamlessly with our goals for expansion and innovation. We are confident that Suyog will play a pivotal role in scaling up Pocket FM’s success in India.”

    A graduate of IIT-Madras, Suyog has an impressive track record, having contributed significantly to the success stories of companies like Phonepe and Flipkart. His legacy in growth-focused responsibilities makes him a valuable addition to Pocket FM’s leadership team.

    Suyog Gothi’s appointment reflects Pocket FM’s commitment to attracting industry-best talents and fostering continued growth in the rapidly evolving digital entertainment landscape.