Mumbai: In a strategic move within the Indian Experiential Marketing industry, Zoo Media, an Indian agency network, and experiential marketing agency KraftJar are partnering to deliver seamless, end-to-end experiential marketing solutions, combining offline (on-ground) and digital strengths to drive business growth & end-user experience. Here’s a look at their joint vision and its impact on the Indian market.
Brands often face the challenge of maintaining a unified narrative while managing multiple agencies. One of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. This partnership offers a streamlined end-to-end solution, ensuring that brand messaging remains consistent and impactful across all channels.
“Offline and digital marketing have often operated in silos, and our partnership with KraftJar is set to change that. By integrating consumer touchpoints both offline and online, we are in a unique position to weave consumer stories that transition and integrate the digital world,” emphasised Zoo Media Network co-founder Suveer Bajaj.
Leveraging Experiential Marketing for Indian Brands
KraftJar’s core expertise of conceptualizing & curating long-term experiential intellectual properties for brands will now be accessible to Zoo Media’s extensive client base across the Indian subcontinent.
‘‘We are really excited about our partnership with Zoo Media,’’ stated KraftJar co-founder Sandeep Pandit. ‘‘We strongly believe that there is immense opportunity in India when it comes to Intellectual Properties (IPs) in Experiential Marketing and brands are yet to tap into the full potential of this space. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with KraftJar’s IP approach & experience, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level while creating a loyal tribe of followers through experiential marketing initiatives.’’
KraftJar co-founder Parth Desai expanded on that, “Our philosophy has always been to work alongside brands as partners to impact brand visibility and genuine engagement with their target audiences. This partnership gives us the ability to leverage Zoo Media Network’s extensive client base and set up the platform to create new experiences for the end consumers.”
In an era where marketing is becoming increasingly complex, this partnership stands as a symbol of simplicity and efficiency. Brands no longer need to juggle multiple agencies and points of contact. Instead, they can rely on this unified powerhouse to solve their complex marketing problems with a cohesive strategy and execution plan.
The teams at Zoo Media and KraftJar share a remarkable synergy, bringing together a wealth of experience and a deep understanding of the market dynamics. Their combined expertise will enable clients to receive service and strategic insight to the highest standards, making this partnership a natural fit
Talking about the partnership, Suveer said, “Zoo’s growth strategy has involved diversification from a services company to building products and IPs, and this partnership is aligned with our goals. By helping our brand partners establish Intellectual Property for themselves, we ensure that we are intrinsically building value for them (and for ourselves). Sandeep and Parth demonstrate the key traits of entrepreneurship that align well with our culture and values at Zoo.”
This strategic alliance between Zoo Media and KraftJar is set to offer a comprehensive, unified solution that bridges the gap between offline and online marketing.
