ITV

Tag: Suvarna

  • Suvarna News rebrands as Asianet Suvarna News

    Suvarna News rebrands as Asianet Suvarna News

    NEW DELHI: Leading Karnataka news channel Suvarna News has rebranded itself as Asianet Suvarna News.
     
    With its tagline ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programs, aims to build further gains in the fiercely fought leadership race in the Kannada news broadcasting industry.

    Asianet News Media & Entertainment Pvt Ltd CEO Abhinav Khare said, “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage, and more importantly, it will establish stronger credibility that is unmatched in the region.”

    Asianet Suvarna News editor-in-chief Ravi Hegde said, “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time which will be a game changer in the Karnataka News genre. This is not a one-day rebrand excitement for us. We will pay the same attention to detail serious journalism requires. In a copy-cat news media market we will differentiate ourselves with credible, verified visual presentation true to our tagline Straight-Bold-Relentless.”

    Asianet News Media and Entertainment Pvt Ltd executive chairman Rajesh Kalra pointed at the lack of programming differentiators across the news broadcasting business and said, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy."

  • Savdhaan India launches it’s new season of Savdhaan India

    Savdhaan India launches it’s new season of Savdhaan India

    MUMBAI: Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime. In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.

    Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy – ‘darrkarnahi, dattkar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad

    The campaign began at the capital city Delhi where the ‘darrkarnahi, dattkar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. SarkhejGandhinagar Highway in Ahmedabad and PatrakarpuramChauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.

    Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar – the students and the hosts had a very relevant discussion on how to protect oneself on social media.

    A picture lasts forever and with that thought – the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darrkarnahi, dattkar’ to life.

    Stay Tuned to Savdhaan India to catch some of the most unnerving stories everydayat 10:00 pm only on Life OK

    About STAR India:

    STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

    STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

    With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

  • Savdhaan India launches it’s new season of Savdhaan India

    Savdhaan India launches it’s new season of Savdhaan India

    MUMBAI: Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime. In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.

    Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy – ‘darrkarnahi, dattkar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad

    The campaign began at the capital city Delhi where the ‘darrkarnahi, dattkar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. SarkhejGandhinagar Highway in Ahmedabad and PatrakarpuramChauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.

    Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar – the students and the hosts had a very relevant discussion on how to protect oneself on social media.

    A picture lasts forever and with that thought – the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darrkarnahi, dattkar’ to life.

    Stay Tuned to Savdhaan India to catch some of the most unnerving stories everydayat 10:00 pm only on Life OK

    About STAR India:

    STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

    STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

    With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

  • Regional TAM: Maa TV sees 65% growth in viewership

    Regional TAM: Maa TV sees 65% growth in viewership

    MUMBAI: In the south general entertainment channel (GEC) space, the Malayalam GEC genre has seen a growing trend. The genre rose by nine per cent recording 1,829 GRPs, up from 1,682 GRPs that it had registered in week 29.

     

    In the Malayalam GEC space during week 30 of TAM TV ratings, Asianet garnered a 13 per cent rise in its viewership registering 1,020 GRPs up from 901 GRPs. Surya captured the second position with a seven per cent rise in viewership with 272 GRPs up from 255 GRPs. Mazhavil Manorama slipped to third position from its second position last week with 268 GRPs, up from 257 GRPs. 

     

    In the Tamil GEC category, Sun TV registered 1,202 GRPs up from 1,178 GRPs. Vijay TV at the second spot garnered 376 GRPs down from 395 GRPs, whereas Z Tamil at number three managed 129 GRPs. 

     

    Maa TV has been on a growth path, witnessing a gain of 65 per cent in its viewership level in the Telugu GEC genre. The channel marked 599 GRPs, up from 363 GRPs. Z Telugu stood at number two with 565 GRPs, up from 555 GRPs, followed by Gemini, which scored 495 GRPs down from 551 GRPs. 

     

    In the Kannada GEC genre, Udaya TV witnessed a fall of 15 per cent in viewership and scored 410 GRPs down from 482 GRPs. On the other hand, Colors Kannada at number two reported 403 GRPs, up from 402 GRPs. Suvarna stood at number three with 280 GRPs up from 256 GRPs.

  • Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    MUMBAI: The week 25 of TAM TV ratings in the regional general entertainment space saw a further growth in the share of Telugu GECs: from 40 per cent in week 24 to 41 per cent, this week.

     

    Maa TV has maintained its dominance in the genre with 616 GRPs, up from 548 GRPs. Gemini, stands at number two with 504 GRPs, up from 492 GRPs.

     

    ETV has surpassed Z Telugu in week 25. It has seen a rise from 398 GRPs to 464 GRPs.  Z Telugu observed a drop in the viewership and noted 458 GRPs, down from 469 GRPs.

     

    In the Kannada GEC space, Udaya TV topped the chart with 449 GRPs, down from 488 GRPs.  Colors Kannada stood second with 401 GRPs, down from 411 GRPs.

     

    However, Suvarna and Z Kannada witnessed a rise with 260 GRPs, up from 227 GRPs and 238 GRPs, up from 216 GRPs respectively. 

     

    The analysis was conducted by S-Group, an analytical arm of TAM Media Research. 

  • ‘Pyate Hudgeer Halli Lifu’ season 3 on Suvarna

    ‘Pyate Hudgeer Halli Lifu’ season 3 on Suvarna

    MUMBAI: After the phenomenal success of the previous two seasons of “Pyate Hudgeer Halli Lifu” the Star Netwok`s Kannada General Entertainment Channel “Suvarna” has announced the launch of its third season.

     

    This is a unique format show where girls from city have to live in the village for over 3 months. The contestants have to leave their luxurious city lives and live in a village struggling for basic necessities. Every day the contestants would perform various tasks. There will be elimination every week. The one who survives till the end wins the grand prize.

     

    This is the third edition of the reality show conceptualized by Suvarna TV, the first two seasons were a huge success. Nowadays every other reality show is shown usually with elaborated sets and bungalows but this show is set in the natural and scenic surroundings of a village. The show goes on air from 6 October, 8pm onwards and will be aired every five days a week. 

     

    The lead anchor for the show is “Santhosh”, he is an actor who had played lead role in movies like Nooru Janumaku , Abhiram, Ishta. He is one of the most popular contestant of Bigg Boss Season 2. Age between 18 to 24 years ten city girls have been selected for the show through an audition process. These 10 girls will stay at Raysamudra village near Melkote and face various tests and tasks. During the 13 weeks of their stay in the village, these girls will have to give up all the city luxuries such as mobiles, social media, what’s app etc.. and face the tasks given to them day on day basis.

     

    Suvarna business head Anup Chandrashekharan said, “We are glad to bring back the 3rd season of Pyate Hudgeer Halli Lifu.” The previous 2 seasons of the show were a huge success. Our every show is an effort to ensure we entertain and bring something new for the Kannada audiences. This season we have drawn plans to ensure the entertainment quotient is higher than the previous 2 seasons. I’m sure that our audiences will like this new offering.”

     

    Suvarna TV has briskly yet strongly become the channel of choice for Kannada viewers. It has become synonymous with fresh and different programs which include wholesome family entertainment and enjoyable reality shows. Strong shows are lined up which include Amruthavarshini, Avanu mathe Shravani, Madhubala, Milana, Aragini, Parineetha and Pancharangi Pom Pom.

  • Suvarna sets high hopes with Bigg Boss Kannada 2

    Suvarna sets high hopes with Bigg Boss Kannada 2

    BENGALURU: A few weeks ago, Indiantelevision.com had reported that Star Network’s Kannada general entertainment channel (GEC) Suvarna has bagged the rights of the second season of Bigg Boss Kannada (BBK) from ETV Kannada.

     

    And the channel is all set to start airing the 100 episode daily show starting 29 June hosted by Kannada actor Sudeep again.

     

    To keep the mystery alive, Suvarna claims that the names of the 14 contestants have been kept under wraps with the winner taking home a cash prize of Rs 50 lakh. Suvarna business head Anup Chandrasekharan says, “We have always brought in different and exciting content for our audience and we are delighted to bring to your screens yet another thrilling series. Bigg Boss Kannada promises to be an electrifying season in its second innings.”

     

    A key differentiator between the Kannada and Hindi editions is the set at Lonavala which is simpler and has fewer cameras (35 maximum).  

     

    Produced by Endemol India, BBK 2 is an hour long episode to be aired between 8 to 9 pm will see a three hour long premiere, inform sources at the channel.

     

    Endemol India COO Abhishek Rege adds, “Bigg Boss has captured the attention of Indian audiences all over! With a legacy of record breaking TRPs it has truly gained momentum on both national and regional television with the continuing success Bigg Boss Hindi and fantastic response received by Bigg Boss Kannada season 1.”

     

    The channel has roped in OLX.in as the title sponsor, CERA as the powered by sponsor, Dollar Bigg Boss as associate sponsor and many more are lined up. The channel says that it is selling ad spots at a 200 per cent premium. Chandrasekharan says that he is looking at a 70-30 (spot-buying) split, with 70 per cent advertisers and sponsors already booked.

     

    A 360 degree marketing plan has been designed for BBK 2, for which it has earmarked around Rs 8 crore. This includes 150 hoardings across Karnataka and on 50 bus shelters in Bengaluru, 100 branded buses and ad spots on three radio stations. It has also planned for print ads in all publications on the launch day as well as magazine. Other outdoor and BTL activities include multiplex activity at PVR and Inox, mall branding in Bengaluru, door to door activity and mobile van activity.

     

    The channel is promoting the programme heavily on the digital platform through its website and social networking sites. It also intends to have a sub domain for BBK. The channel will dedicate 70 per cent of its promo time on this show during the launch phase, as well as run spots on its sister channel, Suvarna Plus.

     

    Industry sources peg the production cost of the show at about Rs 16 crore to Rs 17 crore across the 100 episodes, with the total cost pegged at around Rs 30 crore to Rs 35 crore. “There is no such thing as inflation. This season will cost about the same as last season to produce the show,” reveals the source. About 800 technicians would be working in shifts behind the scenes.

     

    While Chandrasekharan claims non disclosure agreement (NDA) reasons for not disclosing the amount that the channel is paying for retaining host Sudeep, industry sources put the amount at between Rs 1.5 crore to Rs 2.5 crore.

     

     “Sudeep was the obvious choice for season 2 as well. If we had brought in someone else, it would be like re-inventing the wheel. So what if the show has switched channels?” says a source at Endemol India.

     

    Though the show did bring in ratings numbers for ETV Kannada during in season one, it did not rake in the money that was expected reveals an industry source. “This was probably the reason that the Star Network could take the show away from Viacom18,” explains the source.

  • Suvarna to present first Kannada mythological daily Shivaleelamrutha

    Suvarna to present first Kannada mythological daily Shivaleelamrutha

    BANGALORE: Asianet’s Kannada GEC Suvarna is set to present Kannada television’s first daily mythological serial – Shivaleelamrutha.

    Airing from 9 June, the serial is based on legendary stories of the Hindu deity Shiva.

    Shivaleelamrutha will be telecast Monday to Friday, between 9 and 9.30 pm. It will replace Puranik’s historical daily serial ‘Sangoli Rayanna’ which has been moved to the weekend slot at the same time. The channel has roped in construction house Kristal as lead sponsor.

     

    Producer-director Suneel Puranik has already canned 30 episodes (each 22-23 minutes long) of what could be a mega-opus spanning 260 episodes. The first phase calls for about 80 episodes.

    “We are spending about Rs 150,000 per episode. If successful, we will extend it beyond 260 episodes,” informed Puranik while speaking to Indiantelevision.com. Puranik is the CEO of production house Samruddhi.

     

    Each episode of a mythological like Shivaleelamrutha takes about three days to complete, as against two episodes per day for conventional serials, revealed Puranik. “One scene of around 4 minutes with animation and SFX, the background graphics, etc. took a whole day for composing, rendering and finishing,” added Puranik to stress that directing a mythological serial is a different ball game altogether as compared to conventional television content.

     

    That Suvarana is betting big on this serial to bring in sagging ratings is obvious from the fact that it has set aside a Rs 6 million advertisement budget to be spent over 60 days. A big budget Kannada film spends less than this for marketing and advertisement, informs an industry source. Suvrana has booked 200 billboards across Karnataka and as well ads on major local newspapers across Karnataka to promote the serial.

    Promos will run on both its channels – Suvarana and Suvarana News. The channel proposes to have radio jingles too. At present it is considering AIR, since the major Kannada stations in the city address a yuppie and younger generation, rather than the more serious Kannadiga. However, it has still not completely kept these stations off its radio advertisement radar altogether.

     

    Cost of production has been the main inhibiting factor that has prevented the production of mythological serials in Karnataka. The Kannada industry does not permit dubbing of other language films and serials into Kannada. Hence, the Kannadiga has been deprived of mythological fare in the local lingo.

    NDTV Imagine proved lucky with Ramayan and has restarted the trend with other GECs following suit. Suvarna hopes to repeat the same success recipe with Shivaleelamrutha in the state of Karnataka.

  • News should be a ‘paid’ asset

    News should be a ‘paid’ asset

    BENGALURU: Whether it’s the political battle that’s unraveling in the country, or it’s a terrorist attack, news always interests people. But is news as interesting as a gossip piece about a celebrity? This and a lot of other points were raised at the first day of the FICCI MEBC (Media and Entertainment Business Conclave) that saw a session that discussed the news genre. The discussion brought up several points including viewership data, content that is being broadcast and the current situation of the genre as a whole.

    The panellists included BBC World News India COO Preet Dhupar, Udayvani group editor Ravi Hegde, Suvarna News editor Anantha Chinivar, Former CNN IBN journalist Veeraraghav, columnist Aakar Patel, NDTV resident editor Maya Sharma and IIM Bangalore dean Dr S Raghunath. The session was moderated by journalist Prakash Belawadi.

    After the entire discussion, the panelists concluded that the genre relies heavily on advertising, thus restricting the kind of content that can be produced. At the same time, viewership data such as TAM (Television Audience Measurement) is needed because advertisers depend on such data to pool their money where they want to. “Producing news is expensive and that is why all channels have panel discussions in their primetime slot. It is cheaper than sending an OB van to some far off place and spend huge amount,” said Sharma. 

    Another point brought up during the discussion was about “sensationalising news”. The reason why many times news is sensationalised is because entertainment is more prominent than news. So, news journalists need to adapt to the entertainment form of style in order to grab eyeballs. But at the same time just getting viewers will not help because everyone is also looking for credibility of news, including the people watching it and the ones dispersing the news. Channels keep a close watch on other channels to know what they are reporting.

    However, Hegde differed as he remarked that “media was not entertainment but a serious job”. Hegde, who comes from a print background, said that it’s a newspaper’s job to clear the confusion that channels have created the previous night for the viewers.

     

    Talking about the revenue generated through advertising, Hegde said that most of the advertisements to newspapers come for the editions in the metros, making it difficult to distribute papers in the rural areas.

    To this, Chinivar pointed that in order to beat entertainment news, the need to sensationalise news comes up.

    Columnist Patel thinks that the standard of journalism in India is poor because of lack of good training and low salaries.

    Veeraghav brought to fore the speculative nature of the Indian viewers that the channels have to continuously face. He remarked how many people question news channels’ nature to delve into the future, but they always want to know the future not what has happened. “If I tell a viewer that elections are going to happen, the first thing he will ask me is can you tell me who is going to win?” he said.

    Although many channels have taken a strong stand against the TAM accusing it of fudging data to benefit advertisers, all the panellists agreed that there needs to be some kind of tracking to know the viewership for channels and newspapers because it is ultimately a business.

    The fact that news is free is what makes it so volatile. “When you have to pay for your news, it will be taken seriously and that’s when the kind of news you get will also become better,” said Sharma. With digitisation coming in, they hope that some system will come in to place to help them get more revenues. News will become a paid asset in the future. “As long as news is free you cannot live without TAM or IRS,” Veerraghav ended.