Mumbai: Global conglomerate, Aditya Birla Group proudly launched their latest World Environment Day film, “JoJodeWohiSamajhdaar”, that makes great use of nostalgic animation to deliver the message of reuse, reduce, recycle, and restore. The film also marks the completion of the three-part, sustainability-focused campaign unveiled last year by the 165-year-old Indian conglomerate.
Conceptualised and executed by Brandmovers Interactive India, the latest film draws parallels between the environment and beloved household possessions. The film tells the story of how we repair, repurpose, and revive things that we never want to let go of, but at the same time turn a blind eye towards matters concerning the environment. The nostalgia associated with these beloved possessions is brought to life by an equally nostalgic animation by Susruta & Saswata Mukherjee and a voiceover by actor Vijay Raaz.
The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is “samajhdaar”.
Describing the film, Brandmovers Interactive India CCO Suvajyoti Ghosh said, “To deliver such a serious environmental message in a wholesome and endearing way is a tough task. But the animation and the poem recited by Vijay Raaz really made it look easy and, needless to say, stole the show in a big way.”
Mumbai: Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’. Fronting the campaign is none other than ROHIT SHARMA, to whose tune, 1.4 billion hearts beat, as he leads India into its fourth World Cup title quest.
This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.
The new campaign film celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad opens with the “HITMAN”, who is in prime of his career, inspiring future athletes to trust and embrace their inner voice, empowering them to steer decisions and actions in pursuit of excellence. Through Rohit’s iconic presence, the ad depicts multiple scenarios with Rohit motivating these athletes to achieve their goals by being who they are. The campaign aims to connect with the target audience and envelop them in Oakley’s overarching mission to elevate sports and active lifestyle in India.
“At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Oakley India senior brand business manager Sahil Jandial.
Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”
In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.
The ad campaign for Oakley has been conceptualized by Brandmovers India. Brandmovers India MD & CCO Suvajyoti Ghosh shared, “In our years of association with Rohit, we have watched him grow and thrive to become one of the most successful athletes in the world. His accomplishments are as great and as many as they are hard-earned – he is an inspiration and that is how we wished to portray him for our campaign this year.”
Mumbai: Spykar, a denim and casual wear brand, has announced the launch of its integrated campaign, dedicated to inspiring and mobilising the nation’s youth to participate in the upcoming general elections actively.
The Spykar voting campaign coincides with the upcoming election schedule in the target states. Commencing with Gujarat on 7 May , followed by Maharashtra (excluding Pune) on the same date 7 May, the campaign extends its reach to Pune on 13 May, culminating with Mumbai and Uttar Pradesh on 20 May. This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.
A captivating brand film leads the campaign, and aims to ignite a sense of responsibility and enthusiasm among young and first-time voters, urging them to exercise their democratic rights. Through a dynamic narrative, the film portrays the pivotal moment when two young girls, enamored by a boy at a café, choose to overlook him upon discovering his failure to vote. The central message conveyed by Spykar is that if you have not voted, you are not cool.
Through this campaign, Spykar aims to create a memorable brand experience by offering exciting rewards to those who visit Spykar stores and flash their inked fingers – a symbol of their participation in the democratic process. Spykar is also urging voters to share their inked finger selfies on Instagram and other social media platforms for rewards from the brand.
Spykar co-founder and CEO Sanjay Vakharia commented, “Today’s youth is different from that of the yesteryears. Apart from being rebellious, fun-loving, and carefree, they are conscious and take their social responsibilities very seriously.” He further added, “We wanted to bring these virtues to the forefront. Choosing who should lead us to a better tomorrow is our right and to vote is our obligation towards protecting the future of our country; nothing less will do – that’s the mindset of the young and restless of our generation which this film intends to resonate with.”
Brandmovers India is the creative agency behind the latest Spykar election campaign. The integrated marketing campaign will be released across channels such as social, digital, retail POS, outdoor, digital outdoor, and print, for audiences across the country.
Brandmovers India MD & CCO Suvajyoti Ghosh said: “When the team at Spykar approached us with a brief to create conversations around the Indian general elections and assert its relevance among its young, restless and opinionated audience, we took the opportunity to make a meaningful impact on the contemporary youth by urging them to vote instead of just having or sharing opinions on social media.”
