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Tag: Susumu Fukunaga

  • Pika-boost for Titans as Pokémon powers up 2025 fan experience

    Pika-boost for Titans as Pokémon powers up 2025 fan experience

    MUMBAI: Gotta catch that crowd! The Gujarat Titans got a supercharged fan boost this IPL season courtesy of Pokémon. As part of an electrifying tie-up for the 2025 league, Pikachu turned up in full Titans gear, spreading sparks from grassroots warm-ups to stadium selfies. The yellow mascot didn’t just show up he showed out. Ahead of the season, Pokémon integrated with the franchise’s Junior Titans programme, a unique under-14 initiative held across five cities in Gujarat. The big moment? A surprise visit by Pikachu himself at the Ahmedabad centre, leading warm-up drills to the upbeat rhythm of Japan’s Radio Taiso Number One, much to the delight of the young cricketers.

    During the league, Pokémon took over the Narendra Modi Stadium, with a vibrant booth drawing in over 42,000 visitors across seven home matches. Kids collected free Pikachu stickers, posed for photos with the mascot, and watched their yellow hero dance and dazzle in a Gujarat Titans jersey.

    Some lucky fans from the Junior Titans squad were also invited to meet Pikachu on game day, a crossover moment that blurred the lines between fantasy and fandom.

    “From the Junior Titans initiative to in-stadium experiences, young fans were excited to interact with Pikachu in Gujarat Titans colours,” said Gujarat Titans COO Colonel Arvinder Singh. “It added a unique dimension to our 2025 campaign.”

    The action spilled beyond the pitch. At Nexus One mall in Ahmedabad, Pokémon hosted a ‘Pokémon Fiesta’, featuring dance shows and games, while Pokémon GO players spotted Gujarat Titans logos on in-game Poké Stops across the city.

    The Pokémon Company corporate officer Susumu Fukunaga noted: “We were able to tap into a new audience we hadn’t reached before. From young cricketers to fans in Ahmedabad, the response was energising.”

    With the Titans reaching the Playoffs, and Pikachu stealing hearts at every turn, this unexpected collab proved one thing: cricket and cartoons make a shockingly good team.

     

  • Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    MUMBAI: What happens when street dance meets supercharged nostalgia? A thunderclap of a collab. Amazon MX Player’s Realme Hip Hop India Season 2 just got an electrifying upgrade thanks to a first-of-its-kind collaboration with none other than Pokémon. In a move that’s equal parts nostalgia, pop culture, and pure entertainment, the show brought Pikachu straight to the dance floor, and audiences can’t get enough.

    Already clocking over 20.1 million viewers in just five weeks, the show’s fusion with the Pokémon universe marks a fresh cultural crossover where hip-hop meets pocket monsters. The collab kicked off with a high-voltage dance routine featuring a guest appearance by the iconic Pikachu, whose “moves” lit up the stage (and hearts) in true thunderbolt fashion.

    But that’s not all. The fun went digital too, with a wildly imaginative video blending Pokémon Trading Card Game Pocket with hip-hop choreography starring none other than judge Malaika Arora. The film cleverly reimagines unboxing Pokémon card packs as dance-offs, where every move channels a Pokémon’s unique power, making it a visual and metaphorical dance of discovery.

    “Our collaboration with Pokémon perfectly reflects Amazon MX Player’s commitment to delivering bold, innovative experiences to our audience,” said Amazon MX Player director Aruna Daryanani. “By bringing together the iconic charm of Pokémon with the raw energy of Realme Hip Hop India Season 2, we’re offering viewers a one-of-a-kind cultural mash-up that is unique and memorable. At Amazon MX Player, we constantly strive to break new ground—crafting immersive entertainment and forging meaningful brand partnerships that truly connect with fans and advertisers alike.”

    Sharing her thoughts on being a part of the campaign, Judge Malaika Arora expressed, “There’s something truly magical about the world of Pokémon – the adventure, the action, the joy of discovery. Pair that with the energy of hip hop, and it just clicks. This was such a fun and imaginative concept to shoot, and it really captures how two different worlds can come together to create something unforgettable. I’ve always believed that dance is a powerful form of storytelling, and this one’s for every kid who loves the world of Pokémon and every dancer chasing that stage.”

    “Our goal with this collaboration was to spark imagination and joy, just as Pokémon has done for fans around the world for decades. Partnering with Amazon MX Player on an impactful show like Realme Hip Hop India S2 gave us the perfect canvas to showcase Pokémon’s playful spirit in a new, movement-driven way. The energy, creativity, and passion seen in this campaign aligns perfectly with what our brand stands for. We are excited to take Pokémon as well as Pokémon Trading Card Game Pocket to dance lovers and their loved ones,” shared The Pokémon Company corporate officer Susumu Fukunaga.

    With judge Remo D’Souza also in the hot seat, Realme Hip Hop India Season 2 continues to be a battleground for India’s fiercest dancers, blending underground energy with mainstream swagger. And with brand integrations like Pokémon entering the arena, the show is levelling up in every possible way.

    New episodes drop every Thursday on Amazon MX Player available via the app, Amazon shopping app, Fire TV, and Prime Video. Because when Pikachu meets popping and locking, you don’t want to blink.

  • Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Mumbai: Pokémon Go, an augmented reality mobile game by Niantic, has announced Indian cinema couple Riteish Deshmukh and Genelia Deshmukh as brand ambassadors for India. The couple will engage with the game’s growing fan base in the country.

    Genelia Deshmukh, an avid Pokémon Go player, made a special appearance at the Pokémon Festivities celebrations in Mumbai, where Pikachu wearing a saree was showcased to highlight the cultural collaboration. Genelia, known for her family values and blending tradition with modernity, is excited about her partnership with Pokémon Go.

    “As a mom and a proud Indian, the Festival of Light event is a beautiful blend of tradition and technology. It’s incredible to see Pokémon Go celebrate Indian culture in such a fun and engaging way, with characters like Pikachu wearing a saree! Pokémon has always been special to me, and Pikachu is also both my kid’s favourite Pokémon. Seeing it in a saree is a wonderful experience and being able to share this joy with my family and the world through such an innovative approach is truly exciting,” said Genelia.

    Riteish Deshmukh echoed her excitement, adding, “As someone who loves technology and gaming, being part of the Pokémon Go family feels like a natural fit. Playing this game for so long since it came to India in 2016 and now associating with the brand to promote it truly thrills me as it not only encourages fun but also keeps our cultural heritage alive in such an interactive way.”

    Niantic’s senior director, strategic partnerships & special projects, Yuki Kawamura stated, “We’re incredibly excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokémon Go family. Their deep connection with Indian culture and passion for gaming makes them the perfect ambassadors. We’re always striving to create experiences that resonate with our diverse player base, and with this unique celebration, we’re bringing a special piece of Indian heritage to our global platform.”

    As part of their ambassadorship, fans can look forward to special videos featuring Riteish and Genelia sharing their experiences with Pokémon Go.

    Additionally, Pokémon Go is hosting exciting festival of lights celebrations, including a special event in Bengaluru on 2 November 2024, at Phoenix Marketcity, where Pikachu will appear in a saree, alongside surprises and giveaways for trainers.

    A sweepstake on Instagram will also offer two lucky winners from India a chance to attend the Pokémon GO City Safari in São Paulo.

    This partnership emphasises the couple’s appeal and Pokémon Go’s commitment to cultural localization in India, enhancing gaming experiences for its diverse player base. In September 2023, Niantic added Hindi language support to the game, reinforcing its focus on inclusivity and encouraging more players to join their Pokémon Go adventures.

  • The new series is all about making new friends: Susumu Fukunaga

    The new series is all about making new friends: Susumu Fukunaga

    Mumbai: The Pokémon Company (TPC) has announced the launch of ‘Pokémon Horizons: The Series,’ a new animated series which is currently airing on Hungama. For the first time in Pokémon’s history, the series stars a female lead named Liko, who, alongside her partner Pokémon Myaoha, embarks on adventures in the vibrant Pokémon world with fellow trainer Roy.

    Pokémon has captivated children’s imaginations for over two decades and remains a beloved entertainment choice, solidifying its place as a pop-culture phenomenon. Hungama has been the home of Pokémon since 2014, engaging millions of fans and amassing 87 million views across Disney Kids Channel in India last year alone.

    In this series, viewers encounter new characters like Liko and Roy, along with fascinating groups such as the Rising Volt Tacklers and the Explorers. The series introduces numerous new Pokémon, each showcasing unique abilities. Captain Pikachu leads daring voyages across sea and sky, adding thrilling adventures to the storyline.

    The Pokémon Company’s collaboration with Vishal-Sheykhar to produce original songs for the series in India highlights its commitment to establishing a strong presence in the Indian market and nurturing partnerships with local artists and enterprises. This initiative not only enriches the series with a local flavor but also celebrates the diverse appeal of Pokémon to fans worldwide.

    Indiantelevision.com reached out to The Pokemon Company’s Susumu Fukunaga where he briefly touched upon some insights about the show and more…

    Edited excerpts

    On the creative process behind developing the storyline and characters for the new series

    Our intent has been to create a new story that appeals to the new generation. If you watch the episodes you will realize that many elements in the story are very contemporary and reflect the day and age we live in.

    On the new series integrate elements of adventure, friendship, and teamwork, which are central themes in the Pokemon universe

    The new series is all about making new friends by going on an adventure and taking on challenges. The journey becomes more enjoyable and difficulties appear to be simpler when everybody comes together and supports each other as a team.

    On Pokemon anime receiving criticism for being too simplistic, repetitive and bland from a storytelling perspective even from a kids genre point of view

    We appreciate all feedback. We are grateful to our audiences across the globe for supporting us for all these years and we hope to remain relevant in the future as well.

    On conducting the first ever Pokemon VGC event in India, since online gaming industry in this country is booming

    We cannot disclose future plans at this point, but we are working on new initiatives and hope to make strides in the Indian market with a variety of content.

  • New Pokémon show “Pokémon Horizons: The Series” premieres on Hungama this 25 May

    New Pokémon show “Pokémon Horizons: The Series” premieres on Hungama this 25 May

    Mumbai: The Pokémon Company (TPC) has announced the launch of ‘Pokémon Horizons: The Series,’ a brand-new animated show set to premiere on Hungama on May 25th. For the first time in Pokémon’s history, the series features a female lead, Liko who alongside her partner Pokémon Myaoha will explore the exciting new world of Pokémon with another young trainer named Roy. At a press conference held today, TPC also unveiled the original opening and ending tracks composed by the music duo Vishal-Sheykhar and sung by Armaan Malik and Shirley Setia, created specially for Indian fans.

    For over two decades, Pokémon has consistently captured the imagination of kids and continues to be the preferred entertainment among fans today, solidifying Pokémon’s position as a pop-culture phenomenon. Hungama, the leading channel in the kids’ genre, has been home to the Pokémon series since 2014 and has engaged millions of fans through the years, generating 87 million views across Disney Kids Channel in India in the last year alone*.

    In addition to Liko and Roy, Pokémon Horizons: The Series also features other new characters, including interesting groups like Rising Volt Tacklers and the Explorers. There are many new Pokémon, each bringing unique abilities to the screen. Fans will see Captain Pikachu navigating the characters on daring voyages across the sea and sky.

    The Pokémon Company has also struck a one-of-its-kind collaboration with composer duo Vishal-Sheykhar to produce original opening and ending songs specifically for the series in India, bringing a local flavour to the series. This demonstrates Pokémon’s ongoing dedication to establishing a solid presence in the Indian market and fostering collaborations with local artists and enterprises.

    Sharing thoughts on the launch, Susumu Fukunaga, The Pokémon Company, remarked, “The new series comes with a brand-new storyline, new Pokémon and human characters, so there is a lot to look forward to. You will enjoy a fascinating adventure on an airship and see how secrets unfold due to the mysterious objects the main characters possess. All this is packed into a heartwarming story of friendship and self-discovery. We have also created original opening and ending tracks just for India for the very first time. This has been a challenging and interesting journey as we wanted to ensure that the music and lyrics align with Indian sensibilities. I think the songs capture the essence of Pokémon very nicely. We are also delighted to air our new series on the hugely popular Hungama channel. Their reach is bound to take our content to viewers across the entire country.”

    Disney Star business head – Kids and Infotainment,  Devika Prabhu said, “Hungama has established itself as a popular platform for Japanese anime and Pokémon, especially has been garnering immense love and appreciation over the years. With a devoted fan base of Pokémon enthusiasts in the country, our network has been their go-to destination when they want to immerse themselves in a world of captivating stories from the franchise. Through our dedicated localization efforts, we have customized the Pokémon viewing experience to align with the preferences of our audience, ensuring its continued relevance and appeal. The series and movies have consistently ranked among our top-performing content, and we are happy to introduce a new series as one of our key summer tentpoles on Hungama.”

    As the launch on 25 May approaches, Pokémon invites fans old and new to stay tuned for updates and embark on this thrilling adventure on Hungama.

    *Source: BARC | 2+ India Urban | Wk1 – Wk 52’23

  • Pokémon celebrates partnership with Mumbai Indians

    Pokémon celebrates partnership with Mumbai Indians

    Mumbai: Pokémon, the globally popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

    The Pokémon booth has welcomed more than 34,000 visitors over the four home games held so far. Fans enjoyed meeting Pikachu, taking pictures around the booth, and receiving some exclusive freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Pikachu will continue to make an appearance at the booth for the remaining three home matches as well.

    The Pokémon company corporate officer Susumu Fukunaga said, “Cricket is the most popular sport in India and getting a chance to showcase Pokémon at the famous Wankhede Stadium in collaboration with the Mumbai Indians has enabled us to highlight Pokémon’s presence to a wide variety of audience. This is a one-of-a-kind collaboration for us. We are delighted to see the excitement and smiles on visitors’ faces when they meet Pikachu and receive the free goodies.”

    A Mumbai Indians spokesperson said, “We’re thrilled to welcome Pokémon as a partner of the Mumbai Indians Family, providing them with a platform to connect and celebrate the shared passion that both MI and our paltan have for cricket and Pokémon.”

    To celebrate the partnership, The Pokémon Company announced plans to hold two Instagram campaigns in which participants who follow their account (@_pokemonofficialindia), leave a comment and tag their friends stand a chance to win tickets to one of the remaining home matches or special MI-design jerseys.

    The “Match Ticket Giveaway” campaign will be held from April 18 to 22 in which tickets to the remaining three Mumbai Indians matches will be up for grabs. Three lucky winners (one for each match) from all the participants who meet campaign regulations will receive five tickets each. The “Mumbai Indians Jersey Giveaway” campaign will run from April 25 to May 13. Three participants who meet all campaign regulations will win a Mumbai Indians Jersey each. Details of the campaigns are available on Pokémon India’s official website.

    Pokémon and Mumbai Indians also plan to share a few videos on their Instagram accounts showing fun interactions between members of the team and Pikachu. People can enjoy the heartwarming content by tuning in to @mumbaiindians, @_pokemonofficialindia, #MumbaiIndians, #Pokemon, #PokemonIndia and #PikachuWithMumbaiIndians.

    Fans of both Mumbai Indians and Pokémon have been expressing their surprise and delight ever since the partnership was announced. They have much to look forward to, with three more matches to go and fun content lined up.

    Match schedule:

    Friday, May 3, 7:30 p.m. – Mumbai Indians vs. Kolkata Knight Riders

    Monday, May 6, 7:30 p.m. – Mumbai Indians vs. Sunrisers Hyderabad

    Friday, May 17, 7:30 p.m. – Mumbai Indians vs. Lucknow Super Giants

    The Pokémon Company hopes that apart from visiting the Pokémon booth at the Wankhede stadium, people will actively participate in the Instagram campaigns and enjoy the collaboration in the digital space as well.  

  • Pokemon Company banks on multilingual content to boost its Indian presence

    Pokemon Company banks on multilingual content to boost its Indian presence

    Mumbai: The Pokemon Company has announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series ‘Pokemon Journeys’  in three more regional languages – Telugu, Tamil and Bengali.

    The Pokemon Company will release one new episode in each language every Friday at 7 PM. The Telugu, Tamil, and Bengali versions of ‘Pokemon Journeys’ can only be seen on the official YouTube channels.

    With 8,00,000+ subscribers, The Pokemon Asia Official (Hindi) channel on YouTube has been streaming the ‘Pokemon Journeys’ series since 29 October 2021, gaining over 1,00,000 subscribers in three days.

    The ‘Pokemon Journeys’ series follows the adventures of the well-known regular Ash Ketchum and a new protagonist Goh, a 10-year-old newbie Pokemon Trainer who dreams of catching every Pokemon (including the Mythical Mew). Together with their partner Pokemon Pikachu and Scorbunny, the two boys will embark on a journey into the great big world of Pokemon, where mysteries and adventures await them.

    Commenting on the multilingual India strategy The Pokemon Company executive officer Susumu Fukunaga said, “I have seen that a great many people have watched the Hindi language version of our Pokemon anime that has been distributed on the Pokemon Asia Official (Hindi) channel since October of 2021. I am also thrilled that even more people in India will enjoy Pokemon animated content because we will begin the distribution of versions dubbed in Telugu, Tamil, and Bengali for the first time.”

    “Pokemon Journeys takes place in all regions from Kanto to Galar. It also features the various Pokemon you can encounter when playing Pokemon UNITE, which launched in India in September 2021, and Pokemon GO, which celebrated its fifth anniversary in 2021, and continues to add new levels of excitement. With the release of this animated series, the world of Pokemon will grow further in India,” she added.

    EMBED: Pokemon Asia Official (Hindi):　https://www.youtube.com/c/PokémonAsiaOfficialHindi

    Pokemon Asia Official (Telugu): https://www.youtube.com/channel/UC_jZH5w5iZDk3lWhrHigMZw

    Pokemon Asia Official (Tamil): https://www.youtube.com/channel/UCHXCmuvYb1evPqKaaDs0GBQ

    Pokemon Asia Official (Bengali): https://www.youtube.com/channel/UC6KQ63vWTffadkKgyy85_ng

  • Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Mumbai: Voot Kids has announced that it will be streaming the popular anime franchise “Pokémon” in India. The kids’ content platform will stream 21 films and over 10,000 minutes of “Pokémon” anime series episodic content.

    “This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth,” said Viacom18 head – SVOD (Voot Select, Voot Kids) and international business Ferzad Palia. “The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”

    The 21 ‘Pokémon’ films will premiere for the first time in India only on Voot Kids. The platform has launched a content initiative called ‘Chuno Voot Kids. Chuno Pokemon’ to market its association with the anime series.  

    “With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart,” said Voot Kids head of content Ashutosh Parekh. “Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to today’s digital natives, with superlative story arcs and well-etched characters that unify action – adventure with humour.”

    The Pokémon franchise has expanded to the video gaming category, with its recently released Pokémon Unite, a Moba game playable across Nintendo Switch, Android and iOS platforms.

    “With support from our partners at Voot kids, we have finally been able to release the 1-21 films in India, we are thrilled to finally share with our fans in India the fun and excitement of the Pokémon movies,” said The Pokémon Company corporate officer Susumu Fukunaga. “Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience.”

    Dream Theatre is the master licensing agency for Pokémon in India and South Asia. “We are very excited to have partnered with Voot Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India,” said Dream Theatre founder and chief executive officer Jiggy George.
    ​​​​​

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.