ITV

Tag: Sustainable Fashion

  • Zyod stitches tech into fashion with smart hubs launch in Gurugram and Jaipur

    Zyod stitches tech into fashion with smart hubs launch in Gurugram and Jaipur

    MUMBAI: Fashion and technology are finally hitting it off, and Zyod is playing the matchmaker. On 22 April, Zyod unveiled smart, tech-driven excellence hubs at its Gurugram and Jaipur manufacturing facilities. By fusing digital innovation directly onto the production floor, Zyod aims to speed up production, enhance quality, and keep sustainability fashionable.

    These cutting-edge hubs feature automated quality checks that spot defects instantly, cutting down on tedious rework. With AI-driven line planning predicting workflow bottlenecks before sewing even starts, Zyod is slashing idle time and upping output speed and precision.

    The company’s proprietary Enterprise Resource Planning (ERP) system provides real-time insights across the production cycle, further fine-tuning efficiency. Digital sampling replaces traditional prototypes, reducing waste and accelerating product development cycles.

    “As the fashion industry shifts toward on-demand manufacturing, traditional production methods often fall short in the face of rising market demands for speed, adaptability, and accuracy. Our new excellence hubs address this challenge head-on by incorporating advanced technologies into the production line. With features like automated quality control, AI-based line planning, and digital sampling, we’ve eliminated the need for physical prototypes, greatly accelerating development timelines and minimising material waste,” said Zyod co-founder Ankit Jaipuria.

    The locations weren’t chosen by accident. “Gurugram and Jaipur were selected for these hubs owing to their strong apparel manufacturing ecosystems. Gurugram’s dynamic tech sector offers skilled talent, while Jaipur’s rich textile heritage and craftsmanship enable access to premium raw materials. Combined with excellent connectivity, these locations empower Zyod to uphold agile and responsive production timelines aligned with modern market needs,” explained Zyod co-founder Ritesh Khandelwal.

    Each hub employs over 400 professionals, managing more than 700 styles and juggling over 2,000 design-to-delivery cycles simultaneously. This level of scalability allows Zyod to maintain quality and agility without breaking a sweat.

    Zyod now eyes nationwide expansion of its excellence hubs and the upcoming launch of a dedicated innovation centre—a significant leap for India’s apparel manufacturing scene.

  • W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    MUMBAI: Embarking on their responsible fashion journey, W unveiled its latest campaign ‘I am Awake – to fashion, to the future’. The newly launched campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living that should be incorporated in every aspect of life.

    The brand is committed to reduce environmental impact and has awakened to give back. Determined towards women empowerment, their factories in Harur, Tamil Nadu, Pathankot, Punjab, have 99 per cent of women workforce. Their partnership with Solar Charkha Mission, energy efficient stores and sustainable workplace ensures the commitment towards being fashion forward as well as responsible for the future.

    Talking at length about the brand’s endeavor, TCNS Clothing Co Ltd MD Anant Daga said, “We have been relentlessly working to nurture a change towards responsible fashion. With the ‘I am Awake’ campaign, our endeavour is to make people at large aware that their fashion choices can be responsible too. Our association with Solar Charkha Mission & Aditya Birla Group (Livaeco) helps in creating responsible fashion-forward collection season-on-season. It’s a long journey which will always be work in progress but we are excited to take the first steps and are committed to building on it. 

    The customer today is well aware of the trends and at the same time is mindful of their actions. Our collection in short is a representation of the consumer of today who is aware, awake and is making efforts to adopt responsible fashion. The aim is to make sustainability commercially successful, create pilots and scale them up.”