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Tag: sustainable

  • P&G India treads the green path, becomes ‘plastic waste neutral’

    P&G India treads the green path, becomes ‘plastic waste neutral’

    Mumbai: Consumer goods major Procter & Gamble (P&G) India said it has become ‘plastic waste neutral’ in the past FY, April 2021–March 2022. The company made this announcement during its ‘It’s Our Home Sustainability Summit’ held here on Thursday. With this, P&G becomes the first few FMCG companies in India to achieve plastic waste neutrality.

    “The company has collected, processed, and recycled over 19,000 MT of post-consumer plastic packaging waste from across the country which is more than the amount of plastic packaging in its products sold in a year,” said the conglomerate in a statement.

    P&G India also announced that it will set up two more in-house solar plants at its manufacturing sites in Goa and Mandideep in India. This is in addition to the existing in-house solar plant that the company set up at its Hyderabad manufacturing site in 2021. P&G will be among the first few FMCG companies in India to have three in-house solar plants across its manufacturing sites, according to the consumer goods major.

    P&G is working with recycling partners across 75 cities in India to collect plastic which is then sent to different recyclers, waste to energy plants, and cement kilns. In addition to recycling, the company has also made a deliberate effort to reduce the packaging material and in the last five years has reduced usage of packaging material by more than 5,000 MT, according to the statement. 

    “We are proud of the significant progress we have made on environmental sustainability, and achieving ‘plastic waste neutrality’ is a key milestone in this journey,” said Procter & Gamble – Indian sub-continent CEO Madhusudan Gopalan. “Plastic waste does not belong in the environment, and we will continue to partner with multiple stakeholders in our efforts to reduce and recycle packaging waste.”

    “We are also taking a deliberate approach to reducing the impact of our operations, and setting up in-house solar plants is a step in this direction. We have made strong progress across our brands, our supply chain, our operations with support from our partners and employees. We are fully committed to making a positive impact in the world and creating a sustainable future for generations to come,” he further said.

    In recent years, the company has made significant progress on environmental sustainability which can be seen across its operations and brands. According to the company, these include:

    ·       All P&G manufacturing sites in India are ‘zero manufacturing waste to landfill’

    ·       Five P&G India sites have already achieved the 2030 P&G global target of 35 per cent water efficiency

    ·       P&G India purchases 100 per cent renewable electricity for all its manufacturing sites in India

    ·       P&G’s fabric care brands in India Ariel and Tide continue to be phosphate-free since 2015, thus helping preserve the quality of water resources

    ·       The liquid detergent bottles of fabric care brand Ariel are recyclable

    ·       Using recycled material in the packaging of its baby care and feminine care products which will reduce the usage of 500 MT of virgin plastic annually

    The conglomerate further said it aims to achieve net-zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer by 2040. 

  • The Tribe Concepts ropes in Raashii Khanna as brand ambassador

    The Tribe Concepts ropes in Raashii Khanna as brand ambassador

    Mumbai: Homegrown hair and skincare brand The Tribe Concepts has roped in actor Raashii Khanna as its brand ambassador. 

    “Khanna shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle,” said the brand in a statement.

    “I came across The Tribe Concepts a while back and I have been in awe ever since! I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices,” the actor said.

    Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable hair and skincare essentials.

    “We truly think that every choice we make on a daily basis has the ability to impact our ecosystem,” commented The Tribe Concepts founder and CEO Amritha Gaddam. “Along with delivering power-packed performances on screen, Raashii is a power-packed personality off-screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”

  • Amo electric bikes records 500% jump in growth this October

    Amo electric bikes records 500% jump in growth this October

    Mumbai: Amo electric bikes has witnessed a growth of over 500 per cent in October, the homegrown affordable e-mobility solutions brand announced. The company sold 2500 units in October this year, as compared to 416 units in the same month last year.

    This gigantic growth in the festive season is just a delightful indicator, said AMO Electric bikes founder and MD, Sushant Kumar. “We have been witnessing a consistent growth pattern through the third quarter this year, with 200 per cent in August, 350 per cent growth in September to 500 per cent growth in October. In the future, we aim to sell 6000 units on a monthly basis. We aim to play a big role in the electric mobility sector in India and aiming to close an investment of $200 million in the next three years,” he added.

    The festive season of Dhanteras and Diwali added to the rapid growth and momentum.

    The single-day end customer retail sale on Dhanteras exceeds 2500 e-bikes (Novemeber) as compared to 316 at last year’s Dhanteras sales (based on pre-Dhanteras booking to be delivered on the day), said the company. The company has further expanded its dealerships to 150 across the country.

    AMO recently launched its campaign ‘Karle Raho Se Yaariyan’ with an aim to bring awareness towards the tragic consequences of climate change and highlight the importance of e-mobility solutions.

    Established in 2018 by Sushant Kumar, the company is working towards achieving its vision ‘to convert/expand e-mobility into mass mobility.’ 

  • Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Mumbai: Neeman’s, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah.

    The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian cricket team, tracing his career trajectory through its ups and downs.

    By partnering with Bumrah, Neeman’s aligns its ethos of stepping out of the ordinary, doing things differently, and achieving extraordinary results in the process, said the footwear brand. The ReLive Knit sneakers, a sustainable shoe made out of recycled PET bottles, is one such example as it aims to redefine comfort for both the consumers and the planet, said the brand in a statement.

    “We are stoked to have partnered with Jasprit Bumrah, a gifted fast-bowler from the Indian Cricketing world for our marquee campaign, #ChangeTheNorm. His personality truly represents everything we stand for,” said Neeman’s co-founder Amar Preet Singh. “At Neeman’s, we have always strived to think outside the box, go beyond our limits and be greater with every collection. Jasprit’s career trajectory and unique personality are an inspiration for one and all. This is in line with how our ReLive Knit sneakers challenge the status quo and set a new standard for footwear.”

    The unisex collection of Neeman’s is available on the company’s official website as well as leading e-commerce platforms in the country, said the brand.

  • Pee Safe #Passes the cup on menstrual hygiene day

    Pee Safe #Passes the cup on menstrual hygiene day

    Mumbai: Menstrual Hygiene is still taboo in India, and as per a 2014 UNICEF report in Tamil Nadu, 79 per cent girls and women were unexposed to hygienic menstrual practices. The unhygienic prevalence stood at 66 per cent in Uttar Pradesh, 56 per cent in Rajasthan and 51 per cent in West Bengal.

    This menstrual hygiene day, Pee Safe launched a Pass the Cup campaign to overcome this challenge and highlight the importance of good menstrual hygiene using menstrual cups, which are also economical and environment friendly.

    Celebrities and influencers like Kritika Kamra, Krystle D’souza, Shibani Dandekar, Nusrat Jahan, Shreya Sanghi, Muskan, Lavisha Kalra, Vinni Jain, and many others were seen as they passed the menstrual cup (metaphoric reference to Christianity) to each other to help raise awareness about safe menstrual hygiene and the practical utility of using these toiletries.

    Pee Safe founder Vikas Bagaria said, “Menstruators bleed for five days every month and deserve to be safe, whether under a lockdown or not. They have a right to know about the sustainable options available to them.”

    Pee Safe has advocated the cause of personal hygiene since 2013. Over the years, the brand has created its market leadership in various product segments and developed goodwill and trust amongst its consumer base. Since its inception, the brand diversified into products including biodegradable sanitary pads, organic cotton tampons, reusable menstrual cups, panty liners, natural intimate washes, wipes, and sweat pads for both men and women, besides pollution safe anti-pollution dust masks. 

  • On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

    On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

    Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day.

    The brand has pledged to embrace the ambitious mission of reducing its carbon footprint by 50 per cent on every finished product. It has also announced its decision to contribute €10 million to environmental projects whose beneficiaries are communities of women around the world.

    “Now is the time to accelerate sustainable innovation, to make the shift to a circular economy and to reduce the impact of our products,” said L’Oréal Paris global brand president Delphine Viguier-Hovasse, adding that between 2005 and 2020, the brand’s factories and distribution centres had already reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent.

    “There is still much work to be done but we will remain strong in our resolve to make a difference and play our part in this race against climate change. We have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption,” she added.

    Among the key pledges made by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate100 per cent carbon neutral factories by 2030. Along with financial support, it will also develop specific programs that empower women in leadership positions.