MUMBAI: Sun Pharma is back with its acclaimed #SecondBirthDate campaign this National Doctors’ Day, and this time, it packs a javelin throw of inspiration. Fronting the initiative is para-athlete Sumit Antil— a five-time gold medallist, Padma Shri and Khel Ratna awardee — who credits his second shot at life to the doctors who pierced him back together after a devastating accident.
Antil’s moving story begins in 2015 when a road accident at age 17 shattered his dream of joining the Indian Army or becoming a wrestler. “26 May 2015 is my #SecondBirthDate — the day I began chasing a new dream,” said Antil. “It was the doctors who helped me rise again.”
The campaign, now in its third year, continues to honour doctors as life-givers, with Antil joining previous campaign faces like actor Sushmita Sen and cricketer Rishabh Pant, both of whom shared their stories of recovery and gratitude.
Sun Pharma CEO – India business, Kirti Ganorkar said, “#SecondBirthDate is our tribute to doctors who give people a second chance at life. What began three years ago as a humble initiative to celebrate the life of healthcare professionals has grown into a national movement, powered by countless personal stories of hope, courage, and gratitude. We are truly honoured to have Sumit Antil join the initiative this year. His resilience and determination to make a meaningful impact reflects the same spirit that drives our doctors, a shared commitment to making a difference in society.”
Also lending their voices this year are Indian Idol winner Pawandeep Rajan and digital creator Himani Guher, both sharing deeply personal accounts of resilience and recovery.
Crafted by Ogilvy India, the campaign has gone live across print and digital, with past champions like Harmanpreet Kaur and Sushmita Sen once again backing the cause.
Because some heroes wear white coats — and every saved life deserves a birthday party.
Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.
Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.
Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”
Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”
The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.
Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”
Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”
Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.
Mumbai: House of Glenfiddich – Art, Travel & Beyond, a luxury lifestyle brand, unveils its campaign ‘Where Next?’ The campaign focuses on celebrating irrepressible individuals who have forged their own paths by challenging the status quo. The series celebrates the individuals who embraced the unknown and carved their journey against the odds.
The limited series has been conceptualised by Havas Worldwide and Disney+ Hotstar CreativeWorks with William Grant & Sons and enabled by DDB Mudramax, with the production handled exclusively by Disney+ Hotstar CreativeWorks (the branded content, creative, and innovation studio of Disney+ Hotstar). It showcases the inspiring journeys of four celebrities – Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, who have pushed boundaries in their journey of embracing the unknown, often asking the question ‘Where Next?’ These pioneers exemplify the essence of tenacity and determination, truly showcasing what it takes to achieve success. The four-part series will be available exclusively on Disney+ Hotstar, will delve into their journey and highlight the unwavering passion, the relentless pursuit of their dreams and resetting to new ones.
Commenting on the campaign launch, William Grant & Sons Pvt Ltd country director – India Sachin Mehta said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”
Sushmita Sen, Bollywood Actress, Entrepreneur, said, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”
Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur said, “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set. Being a part of the House of Glenfiddich’s ‘Where Next?’ the campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say “dare to dream.”
The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? Is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”
Salim Merchant, Music Composer, Entrepreneur said, ‘My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul.’ Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”
The first episode will premiere exclusively on Disney+ Hotstar on 29 December 2023 to celebrate the remarkable journey of Sushmita Sen, followed by three more episodes in the weeks that follow.
Mumbai: Aapne uske baare mei jo suna hai woh bilkul sach hai. The hunt begins as the reigning queen of power and fury is back with a thunderous roar! Disney+ Hotstar has dropped the trailer of the third season of the Emmy-nominated and fan-favorite web series – Aarya which takes the gritty world of Aarya Sareen up a notch with high-octane action and drama. Cobbed in a world of family dynamics, a dangerous business, vengeance from the past and newer enemies, will Aarya survive?
Created and co-directed by the ace filmmaker Ram Madhvani and co-produced by Amita Madhavni, Ram Madhvani, Ram Madhvani Films and Endemol Shine India, Aarya Season 3 is set to stream exclusively on Disney+ Hotstar from 3rd November onwards. Starring Sushmita Sen as Aarya Sareen, the web series features a talented ensemble cast which includes Ila Arun, Sikandar Kher, Indraneil Sengupta, Vikas Kumar, Maya Sarao, Geetanjali Kulkarni, Shweta Pasricha, Viren Vazirani, Pratyaksh Panwar, Aarushi Bajaj, Bhupendra Jadawat and Vishwajeet Pradhan amongst others. The raging sherni of the game has sharpened her claws and is all set to attack!
Returning as Aarya, Sushmita Sen said, “Aarya is the brightest jewel in my crown. Portraying her has been an empowering journey. What fuels my excitement for season 3 of Aarya is that she’s totally unabashed and ruling the game of life once played with her. She’s making new enemies and new allies because this Sherni is now the new Don in town. Ram Madhvani has really grown the action, emotions and twists three fold in this new season, so, get ready to meet the Sherni only on Disney+ Hotstar.”
Disney+ Hotstar head – content & HSM Entertainment Network, Disney Star Gaurav Banerjee said, “Ever since we have announced the third season of Aarya, the love and excitement that has poured in has been phenomenal. When we started off with Aarya on Disney+ Hotstar, we had a feeling this was going to be big but the love the franchise has received is immensely gratifying. We’ve had a remarkable journey with the series and are proud to present yet another compelling season with Aarya 3. Sushmita is a true sherni and it’s always a pleasure collaborating with Ram Madhvani and Amita Madhvani.”
Creator, co-producer and co-director of Aarya (S1, S2 and S3), Ram Madhvani, “Aarya has been an uplifting journey of its own. She was bruised and battered in the past, but what’s more dangerous than a tigress, is a hunted one. Moreover, this season will explore the themes of vengeance, sacrifice and betrayal; there are newer enemies and newer allies that only make this journey more interesting. As the audiences dive deeper into this season, they may wonder if Aarya can play this game or be at the core of it. So, I would say, brace yourself and stay tuned to Disney+ Hotstar for the fiery season 3 of Aarya.”
In response to the release of the Aarya Season 3 trailer, Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar shared his thoughts: “Aarya has been an incredible journey that has captivated audiences with its gripping narrative and powerful characters. This new season promises to take Aarya’s story to even greater heights, delving into themes of vengeance, sacrifice, and betrayal. The hunted tigress has transformed into a formidable force, and viewers can expect a rollercoaster ride of emotions and suspense. We are proud to be part of this journey, and it’s a testament to the enduring appeal of the series.”
Witness the reign of this raging sherni with Aarya Season 3, set to stream only on Disney+ Hotstar on 3rd November!
Mumbai: Make way as Aarya Sareen (Sushmita Sen) flaunts her claws and takes on the throne as the new don in town in Aarya Season 3. After receiving an International Emmy Award Nomination for Season 1 and two successful seasons, the wait ends as the fan favorite franchise returns with its third season with newer challenges, newer enemies and with a newer ambition. Created and co-directed by the visionary Ram Madhvani and co-produced by Amita Madhavni, Ram Madhvani Films and Endemol Shine India, the dawn of a fearless reign unfolds with Aarya Season 3 exclusively on Disney+ Hotstar on third November
Sushmita Sen, added “Aarya Sareen has now become a very integral part of my life. Her experiences across seasons have touched my heart. It’s an honor to step back into her shoes for ‘Aarya’ Season 3. This season explores the profound power of Aarya, as she strikes down her enemies and begins to create an empire of her own, while grappling the threats to her loved ones. Aarya’s story is a testament to a woman who defies life’s constraints and will go to any lengths to protect the ones close to her. Aarya’ Season 3 isn’t just a show on Disney+ Hotstar; it’s an emotional journey that fills me with love and pride.”
Disney+ Hotstar head – content & Disney Star HSM entertainment network Gaurav Banerjee said, “It brings us such joy to announce season 3 of Aarya, a marquee franchise from the Disney+Hotstar content slate. This series has been a winner since Season 1, we never anticipated the incredible love and acclaim it’s received not just in India, but also the world over. It’s been a phenomenal collaboration with Ram Madhvani and Sushmita Sen who have created such a powerful series. We are confident that Season 3 takes the legacy of this title many notches higher and we are looking forward to sharing this with our viewers.”
Creator, co-producer and co-director of Aarya (S1, S2 and S3), Ram Madhvani added, “After the immense love that we have received from audiences over the last two seasons, we present to you a new era of Aarya where she leaves no stone turned. Season 3 will keep audiences on their toes with the exciting journey of Aarya to emerge as the ultimate don. Aarya will shock you. The emotional graph of her journey is exhilarating. She will own her power. Is this her final chance? You will soon find out. Collaborating alongside with Disney+ Hotstar and Sushmita Sen to narrate this story has been incredible and I hope audiences and fans receive this season with the same love.”
Endemol Shine India CEO Rishi Negi said, “Endemol Shine India along with Ram Madhvani Films and Disney+ Hotstar is proud to have brought to audiences across the globe the phenomenon of Aarya.. Gripping, relevant and hard-hitting, Season 3 will take this franchise and the story of Aarya forward. We hope the audiences will enjoy this exciting and thrilling season. ”
Get ready to embark on an exhilarating new journey with Aarya Season 3, set to stream only on Disney+ Hotstar on 3 November!
MUMBAI: The Sherni is all set to sharpen her claws as OTT platform Disney+ Hotstar greenlights a new season of International Emmy-nominated Hotstar Specials’ Aarya. The series from filmmaker Ram Madhvani has officially entered its scripting stage. This show follows the journey of a fierce mother to keep her family safe from the world of crime after entering the vicious network following her husband’s demise.
The show’s lead actor Sushmita Sen said, “It is a new dawn for Aarya Sareen, and she is fierce. In Season 3, she is going places and starting her own story free from the obstacles of her past. Reprising the role of Aarya is like slipping into old jeans but for a brand-new journey. It feels great to be back with Ram Madhvani and the Disney+ Hotstar team, can’t wait to return the love and appreciation viewers have showered on Aarya.”
Madhvani said, “Disney+ Hotstar has been an amazing partner in building Aarya through two seasons and we are delighted to associate with them once again for yet another season. The journey of developing a gripping storyline, thrill and family love has started and we are sure this will once again leave audiences wanting more! The stakes are only getting higher from here…! It’s great to be back with Sushmita Sen and co-producer Amita Madhvani and the full Ram Madhvani films team.”
Disney Star HSM Entertainment Network head Gaurav Banerjee said, “Being nominated in the International Emmy Awards last year, Aarya is a crown jewel of Disney+ Hotstar. Since its first season, the show has truly been a game-changer, redefining Indian storytelling with women breaking stereotypes. We have received immense love and appreciation from viewers for the first two seasons, coupled with high anticipation on knowing what follows. We look forward to unfolding what happens next through the narrative of season 3! ”
Mumbai: Streaming service platform Disney+ Hotstar’s web series “Aarya” has been nominated at the 49th International Emmy Awards.
Directed by Ram Madhvani and starring Sushmita Sen, the show bagged a nomination in the ‘Drama Series’ category, becoming the first show from the OTT platform to be nominated at the Emmys.
“We are extremely proud and honoured to be nominated at one of the most esteemed global award platforms that recognise creativity, talent and storytelling at its best,” said Star and Disney India president and head of content Gaurav Banerjee. “I congratulate the entire crew of Aarya and our team at Disney+ Hotstar for underlining India’s creative talent to the world.”
“It is surreal to know that Aarya has been recognised globally amongst the best drama series in the world and to be nominated at a platform as prestigious as the International Emmy Awards is phenomenal,” said actor Sushmita Sen. “I am overwhelmed with the love and faith viewers across the world have put into our labour of love and want to thank each one from the bottom of my heart for the encouragement.”
The show’s ensemble cast included the actors Namit Das, Sikander Kher, Jayant Kriplani, Sohaila Kapoor, Sugandha Garg, Maya Sareen, Vishwajeet Pradhan, and Manish Chaudhary in pivotal roles.
“It’s a feeling of pride and humility and true happiness to have been nominated for the International Emmy Awards,” said director Ram Madhvani. “Congratulations to the entire team and cast of Aarya for their immense support, belief, and love. And to the full team at Disney+ Hotstar and Endemol Shine. This nomination truly validates the full team’s hard and dedicated work.”
Meanwhile, “Aarya” is set to return for a second season on the video-on-demand platform.
MUMBAI: P C Jeweller has launched a TV commercial with their new brand ambassadors Bollywood husband-wife duo Akshay Kumar and Twinkle Khanna. P C Jeweller had Bollywood actors like Zareen Khan, Sushmita Sen and Bipasha Basu, among others in the past as their ambassadors.
The evocatively–made commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. The commercial will be aired on all top channels starting from October 12.
priceless as love.
The commercial accentuates the fresh and everlasting marital relationship in its latest TVC. The main message of this commercial is to give goals to couples across the nation for fresh and everlasting married life, which has been effectively captured in this imaginatively filmed TVC.
PC Jeweller managing director Balram Garg says, “Our TV commercial with the star couple beautifully expresses relationship of love in every sphere.”
Kumar and Khanna added, “We are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust.”
MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.
On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.
Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “
Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart. We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”
MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.
On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.
Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “
Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart. We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”
