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Tag: Sushant Vashistha

  • Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    MUMBAI: Now here’s a campaign that truly rings in the light from within! Oppo India has unveiled its festive brand film ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar, in a celebration that goes beyond diyas and decorations, straight into the glow of self-discovery.

    Through cinematic storytelling, the film follows Ranbir as he returns to his childhood home for a rushed Diwali visit, only to rediscover himself through forgotten memories, friendships, and the warmth of family. What begins as a hurried holiday turns into a gentle reminder that the brightest light often comes from within.

    In true Oppo fashion, technology plays a starring role. The Oppo reno 14 5G Diwali edition and F31 pro plus 5G weave seamlessly into the story, helping capture those fleeting festive moments and keeping loved ones close through crystal-clear calls. With its heat-sensitive colour-changing technology, the reno 14 Diwali edition even reflects the festive hues of the season, inspired by mandala art and peacock motifs.

    “Tum Jagmagao reflects Oppo’s belief that technology should empower people to live fully and shine from within,” said Oppo India head of product and digital marketing Sushant Vashistha. “The Reno and F31 series are not just devices, but companions that help capture and relive life’s brightest moments.”

    For Ranbir Kapoor, the campaign strikes an emotional chord. “It captures the joy of rediscovering yourself in the little moments that truly matter,” he shared. Co-star Jitendra Kumar echoed the sentiment, calling it a reminder that Diwali’s real magic lies in reconnecting with oneself and those who light up our lives.

     

  • Oppo zooms in on culture with second edition of Lumo Photography Awards

    Oppo zooms in on culture with second edition of Lumo Photography Awards

    MUMBAI: Oppo India is turning up the shutter speed with the launch of the second edition of its Lumo Photography Awards, themed ‘Super Every Moment’ – a celebration of the extraordinary hidden in the everyday.

    Formerly known as the Imagine IF Awards, the rebranded Lumo marks Oppo’s sharpened focus on mobile imaging and storytelling that snaps beyond selfies. The 2025 edition adds cultural spice to the mix, thanks to a new partnership with Discovery Channel and the launch of a fresh category: Super Culture Moment.

    Oppo India head of product & digital marketing Sushant Vashistha said, “LUMO is our ode to creativity – a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine IF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by LUMO. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by OPPO’s imaging technology.”

    Entrants are encouraged to capture India’s kaleidoscopic cultural tapestry using Oppo’s imaging tech. And the stakes are high – judging the entries are Joseph Radhik, India’s celebrity wedding lensman, and Vikram Channa, vp at Warner Bros Discovery and content lead for Southeast Asia.

    Commenting on the initiative, Joseph Radhik said, “As a photographer, I constantly strive to push creative boundaries and inspire others to do the same. The OPPO India Photography Awards 2025 represent a bold step in celebrating imagination and innovation in mobile photography. I urge young creators to capture the extraordinary, imagine the impossible, and leave behind a legacy of inspiration.”

    The contest is open to Indian citizens aged 18 and above, with entries accepted across nine categories: Super Snap, Youth, Live, Me, Vibe, Story, Connection, Culture, and Environs. Each photo must be accompanied by a 60–150-word description that unpacks the story behind the shot.

    In Round 1, the jury will shortlist 50 finalists. Round 2 turns up the heat, with finalists tackling a creative challenge using the Oppo Find X8 Pro. Winners will be picked based on originality, impact, and narrative flair.

    Warner Bros Discovery VP and editorial chief for content production for South East Asia, Vikram Channa commented, “At Discovery Channel, storytelling is central to our work. Our collaboration with OPPO India supports our mission to highlight diverse cultures. The ‘Super Culture Moment’ category encourages creators to capture and celebrate India’s cultural heritage using OPPO’s advanced technology.”

    Oppo’s global photography contest has already seen over 7 lakh entries from 51 countries since its 2023 debut. In India alone, the 2024 edition drew more than 34,000 entries. The 2025 chapter is poised to go bolder, brighter — and definitely more desi.

  • OPPO India launches second edition of LUMO photography awards

    OPPO India launches second edition of LUMO photography awards

    MUMBAI: Oppo India is back with its click-worthy competition — the second edition of the ‘Photography Awards’ powered by Lumo, a rebranded version of the company’s “Imagine IF” platform. And this year, things just got culturally cooler with a brand-new category: ‘Super Culture Moment’, in collaboration with Discovery Channel.

    Under the theme ‘Super Every Moment’, the contest calls on budding photographers to capture life’s everyday brilliance through the lens of an Oppo smartphone. From street snaps to cultural moments, the awards aim to blend storytelling with shutter speed, powered by Oppo’s cutting-edge imaging tech.

    Oppo India head of product & digital marketing Sushant Vashistha said, “Lumo is our ode to creativity — a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine iF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by Lumo. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by Oppo’s imaging technology.”

    Joining the jury bench are Joseph Radhik, ace wedding photographer, and Vikram Channa, vice president of Warner Bros. Discovery, ensuring every frame is judged with both artistic depth and cultural nuance.

    Nine categories including Super Snap, Youth, Me, Live, Vibe, Story, Connection, Environs and the newly added Culture, offer participants plenty of room to play. Round 1 will shortlist 50 finalists, who’ll then go head-to-head in Round 2 using the Oppo Find X8 Pro for a real-world creative challenge.

    Following seven lakh entries globally in 2023 and 34,000 entries from India in 2024, the 2025 edition is shaping up to be a blockbuster. Entries are now open for Indian citizens aged 18 and above. All you need is a keen eye, a great story, and an Oppo in hand. Visit lumo.oppo.com/in to get in the frame.

  • Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Mumbai: Within seven weeks, OPPO India received 34,000 plus entries from photographers across India for the imagine IF Photography Awards 2024 in round one which concluded on 15 June 2024.

    OPPO launched the Imagine IF Photography Awards globally in 2023 to spark creativity in mobile photography and showcase the prowess of OPPO camera technologies. The competition made its foray into India this year after the success of the inaugural edition.

    Round one invited Indian citizens over 18 years to share their smartphone photographs across nine categories: Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Of these 34,000+ entries, the ‘Portrait’ category emerged as the most popular and garnered 26 per cent of the submissions. This was followed by ‘Landscape’ which witnessed 20 per cent participation.

    OPPO India head of digital marketing Sushant Vashistha said, “We are thrilled with the overwhelming response to the platform. The high volume of entries uncovers new photography talent across India, and we are glad to present them with an opportunity and a platform to showcase their work on a global stage.”

    The top 50 photographers will move to round two by end of June and the final six winners will be announced on 25 July 2024. “The shortlisted photographers will get to shoot exclusively on our flagship OPPO Find X7 Ultra device and experience the world’s first Quad Main Camera while submitting their nominations for round two. We are excited to see the next set of photos and the creativity they will showcase.” added Sushant Vashistha.

    To generate excitement around the competition, OPPO India released a brand video on its Instagram featuring director, screenwriter, and Indian ambassador for the initiative, SS Rajamouli with TV producer and actor, Raghu Ram. The video presents Raghu as the judge of a photography contest, and in true Raghu fashion, he is shown losing his cool over the photography capabilities of the contestants. Raghu’s level of disappointment is consistently on the rise and so is his anger. Just then, SS Rajamouli enters the scene and advises Raghu to nurture creativity rather than shun it. Following this, Raghu’s attitude shifts, and he is shown sharing encouraging feedback with the contestants with a big smile.

    The Imagine IF entries are being judged by a panel of expert photographers including celebrity wedding and portrait photographer and OPPO Imaging expert Joseph Radhik, wildlife photographer Aarzoo Khurana, fashion photographer Arjun Mark, and other global jury members.

    All top six winners will get an opportunity to attend the Paris Show 2024 and collaborate with OPPO India for photography-led projects in future. The Gold awardee will receive a cash prize of Rs 5,00,000, two Silver winners will get Rs 2,00,000 each and three Bronze winners will win Rs 1,00,000.

  • OPPO India launches imagine IF Photography Awards 2024

    OPPO India launches imagine IF Photography Awards 2024

    Mumbai: OPPO India has announced the imagine IF Photography Awards in the country. The initiative—with renowned director & screenwriter, SS Rajamouli as its Indian ambassador—is designed to spark creativity in mobile photography. OPPO launched the imagine IF Photography Awards globally in 2023. The inaugural edition of the Awards witnessed over 7,00,000 entries from 51 countries. This is the second year for imagine IF, and its first foray into India.

    “As an artist, I’ve always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same,” S S Rajamouli said. “The OPPO imagine IF India Photography Awards 2024 represents a bold step towards celebrating innovation and imagination in mobile photography, and I am thrilled to be a part of this initiative. Let’s capture the extraordinary, let’s imagine the impossible, and let’s create a legacy of inspiration for generations to come.”

    Jury

    The competition, open to all Indian citizens over 18 years, features nine entry categories— landscape, portrait, colours, unfading moment, fashion, snapshot, light, travel, and collection — and will be judged by a panel of expert photographers: Celebrity Wedding and Portrait photographer and OPPO Imaging Expert Joseph Radhik, wildlife photographer Arzoo Khurana, fashion photographer Arjun Mark, and other global juries.

    OPPO India head of digital marketing Sushant Vashistha said, “OPPO India is proud to bring the Imagine IF Photography Awards to the country, providing a platform to showcase the incredible talent of Indian photographers. As the sole smartphone brand featured in Paris Photo 2023, OPPO showcased a collection of outstanding images, including those by renowned photographers and winning entries from the 2023 OPPO Imagine IF Photography Awards. This year, we can’t wait to see some incredible photographs from India being showcased on the global stage.”

    Participants can share their smartphone photographs for ‘Round 1’ until 15 June 2024 (Midnight IST). From these, 50 winners—announced in the last week of June—will proceed to Round two. This second phase will commence in early July, and the final six winners will be announced on 25 July 2024

    From the top winners, the Gold winner will be awarded a cash prize of Rs 5,00,000, two Silver winners will win Rs 2,00,000, three Bronze winners will win Rs 1,00,000. All five winners will get the opportunity to attend the Paris Show and the latest OPPO phone, besides getting an opportunity to collaborate with OPPO India for the photography led projects.

    For more information, please visit the official event website at https://imagine-if.oppo.com/in/?dataTab=theme. OPPO India welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life.

    The awards were announced on the sidelines of the OPPO Ambassador Conclave in Mumbai that commenced with the unveiling of the OPPO Find X7 Ultra, the world’s first quad main camera with HyperTone Image Engine. Renowned industry leaders, influencers, and OPPO Ambassadors, including Dharma Cornerstone COO Rajeev Masand; director Anubhav Sinha; DOP Sudeep Chatterjee, PHD Media India CEO Monaz Todywalla; and Famous COO Raj Kamble, led discussions on the evolution of smartphone photography, AI advancements, and the rise of content creators.