Tag: Sushant Singh Rajput

  • Garnier Men announces Sushant Singh Rajput as the face of AcnoFight

    Garnier Men announces Sushant Singh Rajput as the face of AcnoFight

    MUMBAI: Garnier Men has unveiled its first anti-pimple face wash for men – ACNOFIGHT. The young and dashing Sushant Singh Rajput will endorse AcnoFight whichpromisestofight the six signs of pimples and provide pure and smooth skin.

    Garnier Men AcnoFight is a first of its kind 6 in 1 pimple clearing facewash that visibly fights six signs of pimples. Enriched with Salicylic and a special Herba Repair formula itcontrols oiliness, reduces redness, uproots black heads,tightens pores, lightens marks and dries pimples. The powerful Herba Repair is able to repair restructure skin for a healthy appearance while the purifying active Salicylic, an anti-microbial ingredient helps to reduce pimples and secretion of oil, leaving skin free of excessive sebum.

    Speaking about GarnierMen ACNOFIGHT, Sushant said, “I’m already a fan of Garnier Men’s skincare rangeand it is an honor to now be associated with the brand. Garnier understands the Indian man’s skin –and makes it very easy for me to ‘Take Care’ of my skin in the right way.”

    Speaking at the launch, Rupika Raman, General Manager, Garnier said,“Garnier Menhas been a driver of innovation in the Men’s skincare market in India. We believe that Acnofight is that one product that can effectively help young men achieve clear, pimple free skin, therefore completing their grooming regime. Needless to say the product enjoys the best of natural ingredients and has been customized to suit the skin care needs of Indian men. With Sushant on board as the new face of this campaign we hope to encourage men to use the product and adopt a healthy skin care regime to fight pimples.”

    Present on the occasion, Satyaki Ghosh, Director, L’Oréal, Consumer Products Division, India said,“We welcome Sushant Singh Rajput to the Garnier Men family alongside John Abraham. Garnier has always stood by its tag-line ‘Take Care’. Skin care for men is incomplete without a product that actually helps them take care of pimples. Wehope our consumers enjoy the benefits of this product along with the exciting new campaign that we will roll out with Sushant.”

    Garnier Men AcnoFight is available across all modern and general tradeoutlets and is priced at Rs. 85 for 50g and Rs. 170 for 100g.

  • 2014, a year of spy films?

    2014, a year of spy films?

    MUMBAI:However, it seems it’s going to change soon with a line-up of many detective movies in the coming year. So while we have Dibakar Banerjee’s highly anticipated spy thriller, Byomkesh Bakshi starring Sushant Singh Rajput and actress-turned-producer Dia Mirza’s Bobby Jasoos with Vidya Balan in the lead produced under her banner Born Free Entertainment, we also have a detective film for kids Jagga Jasoos with Ranbir Kapoor playing a 17-year-old. And not just this, there’s a franchise in the offering too – the Rajshri banner led by Kavita Barjatya with Samrat & Co starring Rajeev Khandelwal has announced a franchise of detective films.

     

    Samrat & Co that is set for release on 1 May, 2014 aims to target India’s young audiences with the very nuances of crime solving, human nature and the world of standalone private investigators will be presented on the big screen.

     

    The filmmakers seem to be investing some precious time in developing the detective characters. Dibakar Banerjee has been quoted as saying that the idea of an urban sleuth simply does not exist in the Indian popular culture and the Hindi film viewers have been watching recycled imitation that combine James Bond with a Sherlock Holmes and thus he is giving full-time in the development of his detective character.

     

    Even for Samrat & Co., it’s learnt that Kaushik Ghatak, the director of the film along with the producers is spending a lot of time on the lead character so that the storyline can be fleshed out well.

     

    It seems finally Indian filmmakers are taking a different route and experimenting with newer ideas.

  • Bollywood stars embrace Shiamaks dance show!

    Bollywood stars embrace Shiamaks dance show!

    MUMBAI: Dance master Shiamak Davar again recreated the magic with his new production, Selcouth. Almost everyone who matters has been talking about Shiamak’s show that has received a great applause from the viewers and the Bollywood fraternity alike.

     

    Present at the recent show were Bollywood actresses known for their dance-ability, Helen and Hema Malini. Both the actors went back stage post the show to congratulate Shiamak. Filmmaker Subhash Ghai, who has worked with Shiamak on hits like Taal, was completely amazed by the new body of work that Shiamak has introduced with this show.

     

    Sushant singh Rajput, the latest heartthrob of Bollywood and a Shiamak’s former student, too gave a standing ovation along with the rest of the audience as a mark of respect for his guru.

     

    Shiamak who has been doing these shows for his students and parents was overwhelmed and humbled by the response of the public. “After I opened the show to public in Octber, the word spread and people said I had to do another show! Unbelievable response, just too humbled by everyone’s support,” he said. “The show had only three to four professional dancers from my dance company, the rest of them were graduates from my one year dance certification program. With the right training and guidance, this is the magic that can be created. There are still a lot of people who want to watch the show, so will do many more Selcouth shows,” added Shiamak.

     

    Others who were present for the show included Prateik Babbar, Hussain Kuwajerwala and wife Tina, Rajneesh Duggal, Kim Sharma, Preeti Jangiani, Parizad Zorabian, Pallavi Joshi, Rashmi Uday Singh, Hasina Jethmalani,  television actors, Gautam and Anas and Marzi Pestonji.

  • Katrina to romance Sushant in Fitoor

    Katrina to romance Sushant in Fitoor

    Newbie Sushant Singh Rajput who is on could nine these days with the success of his two back-to-back films, has now bagged a chance to romance the gorgeous Katrina Kaif.

     

    The duo will be sharing the screen space for the first time.

     

    Director Abhishek Kapoor who has directed films like Rock On has roped in the two for his upcoming film Fitoor.

     

    The film is a movie adaptation of Charles Dicken’s classic The Great Expectations, which is a romantic novel, based on the story of Pip, an orphan boy, who falls in love with a rich yet insensitive girl Estella.

     

    Katrina, who is known for latkas and jhatkas was last seen in Jab Tak Hai Jaan opposite Sharukh Khan and Sushant’s last appearance was in Shudh Desi Romance.
    Fitoor is slated to go on floor in early 2014.

  • Shuddh Desi boy to now play lead in YRF & Shekhar Kapur’s Paani

    Shuddh Desi boy to now play lead in YRF & Shekhar Kapur’s Paani

    The hunt for the male lead in Paani is over! Close on the heels of his outstanding performance in Shuddh Desi Romance, both Shekhar Kapur and Aditya Chopra had no hesitation in confirming Sushant Singh Rajput to play the lead in their upcoming flick Paani.

     

    According to Kapur, Sushant is one of the most inspiring young actors to emerge out of India. “It’s going to be exciting director-actor collaboration with him in Paani.”

    The film is based in a future world where war over water has broken out. Water is now owned by international corporations who use thirst as a weapon of control. In one such future city, a young love story breaks all the rules and in the ensuing war, water flows back to its people.

     

    The film will have a strong Indian and western star cast. Sushant will be joined by a young leading actress from the west.

     

    The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be shot in India and overseas. Music will be by A. R. Rahman.
    Paani goes on floor mid-2014.

  • Farhan Akhtar-Abhishek Kapoor back together for Rock On! sequel

    Farhan Akhtar-Abhishek Kapoor back together for Rock On! sequel

    The fall-out between Farhan Akhtar and director Abhishek Kapoor seems to be over finally as the duo is ready to rock the big screen once again. They have reportedly reunited for the sequel to their 2008 musical film Rock On!

    The script has been finalised by Abhishek and it will be produced by Farhan and Ritesh Sidhwani’s Excel Entertainment. Reports reveal that Farhan has also been persuaded to take up the microphone for the second time. The friendship between Farhan and Abhishek turned sour after their fall-out over the latter’s Kai Po Che! project.

    According to sources, Farhan was the initial choice for Ishaan’s role which was later played by Sushant Singh Rajput. Farhan also gave a miss to the star-studded premiere of the film. To amend the differences Farhan later congratulated the Kai Po Che! team via Twitter and also made a special appearance at the success party of the film.

     

    Presently Abhishek is busy working on Katrina Kaif-Sushant starrer Fitoor which will go on floors in 2014.

  • Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Zanjeer, the supposed remake of the 1973 film by Salim Javed of the same name, which in turn was inspired by the 1967 Hollywood spaghetti Western, Death Rides A Horse, which went on to become a classic hit, was adapted by Apporva Lakhia and so mutilated that it has turned out to be a disaster that it deserved to be. From its poor casting to mediocre execution the film lacked on all counts, accounting for a poor Rs 9.45 crore for its opening weekend.

     

    Shuddh Desi Romance, a small budgeted entertainer catering to the thoughts of the contemporary youth, seeking company, relationship and sex sans commitment has worked well and is on its way to becoming a hit. The Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor and Rishi Kapoor starrer has collected Rs 22.2 crore.

     

    Madras Café starring John Abraham and Nargis Fakhri has not worked with the audience as it collected Rs 8.1 crore in its second week to take its total to Rs 39.55 crore for two weeks.

     

    Once Upon A Time In Mumbai Dobaara has earned the flop title, adding just Rs 50 lakh in its third week to take its three week total to 55.05 crore.

     

    Chennai Express that paired Shah Rukh Khan and Deepika Padukone once again after Om Shanti Om has collected Rs 4.7 crore in its fourth week to take its four week tally to Rs 199.4 crore.

    B.A. Pass has collected Rs 30 lakh in its fifth week thus taking its five week total to Rs 7.7 crore.

  • Balajis bright new sparks

    Balajis bright new sparks

    MUMBAI: Even as television channels churn out soap operas in a bid to outdo each other, more and more youngsters are finding themselves dreaming of making it big in films and television.
    Glamour struck as these young guns are, more often than not, they are not really equipped to deal with the big, bad world that lurks beneath the shiny surface.

    This is where companies like Balaji Spark aim to step in to handhold and nurture the new talent. “Our philosophy is about nurturing. We want to do everything a parent does for a child,” exults Balaji Motion Pictures CEO Tanuj Garg about Balaji’s new talent management arm.

    With its mission to identify and manage new talent, Spark will represent both on-screen and directorial talent discovered and launched by BMPL and Balaji Telefilms in films and television, respectively. The unit will be under BMPL, and will be helmed by Firoz Engineer, who will report into Garg.

    Spark’s job will also be about guiding new talent, managing their image and PR among other things. Garg clarifies that among the hundreds of applications Balaji receives every day, its casting directors single out only such talent that they feel is worth grooming. “We are not looking at 100 people or so. It is just going to be a handful of them, who we will oversee so that there is some kind of class and pedigree involved,” he says.

    With the likes of Yash Raj Films and Viacom18 Media too having established units offering similar services, what would differentiate Spark from the rest? “We clearly don’t look at ourselves as agencies or brokers because we don’t think that’s the way talent is managed or launched. Some of the biggest names in the industry have been launched by us, and we continue to do so. It is our responsibility to help them and not use them as commodities,” quips Garg.

    Spark is all about about parenting and not deal making like others, says Tanuj Garg
    Indeed, actors such as Smriti Malhotra-Irani, Sakshi Tanwar, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Shweta Tiwari, Sushant Singh Rajput, Ronit Roy, Hiten Tejwani, Urvashi Dholakia and more recently, Rajat Tokas and Paridhi Sharma of Jodha Akbar fame, rose from the Balaji stable to achieve iconic status. Garg points out that currently, Spark will focus on the selected lot of actors instead of searching for newer faces. “We don’t want to disturb the applecart and lure people to come to us. We might do that later but as of now, our immediate plans are to nurture the talent we want to launch in TV or films,” he says.

    Spark will have a simple fee structure where it gets management fee, which is a certain price of the deal. All value-added services like paperwork, PR etc. will be part of the deal. Spark will get anything between 10-25 per cent of the deal, which is in keeping with industry standards. The contract timeframe will be a minimum of three years, though it may vary from deal to deal.
    Elaborating on Spark’s low intensive business model, Garg says: “Consumers don’t have to know about us. What matters is people in the industry know us for they will consume our talent.”

    Hats Off Production’s JD Majethia agrees. “Take the example of Sushant Singh Rajput; if he didn’t have the push of Balaji, do you think he would have been where he is today? Balaji has launched so many faces and since there are so many opportunities, it is bound to set new limits,” he says.

    Beyond Dreamz’s Yash Patnaik too feels Spark will only benefit the industry as new talent will get an umbrella where they can get groomed and hone their skills.

    Not just budding youngsters, Spark will also be managing Balaji head honcho Ekta Kapoor. “People want her for shows, as speaker or to host them. She is a brand to reckon with, and she has realised it is high time she came out if there is an interesting and exciting offer. So we will be handling her,” says Garg excitedly.

    Spark plans to partner with other entities across the nation to work with its artists to recognise the right opportunities for them in terms of brand and cause endorsements, performances and appearances on various shows and events.

    With a record-breaking career graph thus far, we are sure, Balaji will only forge ahead with this venture…

  • Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance in its theme is quite contrary to its title. There is nothing shuddh or desi about it. The film is more about current generation of urban youth who believe in relationships and live-in partners but no commitment as in a marriage.

     

    Producers: Aditya Chopra.

    Direction: Maneesh Sharma.

    Cast: Rishi Kapoor, Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor (Debut).

     

    Sushant Singh Rajput is on his way to tie the knot. His baraat reaches the town and place of his bride to be, Vaani Kapoor. The mood is joyous; guests in all their fineries are present. An elder or whatever one may call him from Rajput’s side is Rishi Kapoor, a wedding caterer who also fixes up fake baraatis. In fact, he does just about everything related to the event of a wedding. It is time for the final commitment as the groom and bride come face to face to garland each other. That is when Rajput gets cold feet and on the pretext of going to the loo, he vanishes. The bride to be orders a cold drink to get over the shock.

     

    In a way, the one responsible for Rajput’s decision was Parineeti Chopra who was part of his baraat and occupying a seat next to his in the baraat bus. He is attracted to her, instinctively kisses her and also learns to smoke from her. He is impressed by her way of life. She lives alone in Jaipur, pursues her studies and also teaches English at a ‘Speak English’ kind of class. She also joins Rishi Kapoor’s gang of fake baraatis to earn some extra cash. Both start dating and soon Rajput moves in with her.

     

    The duo’s life is full of fun, romance and sex and on one night under the influence of alcohol, they decide to marry. Rishi Kapoor makes the arrangements and it is time to exchange garlands. But, this time, it is Parineeti who suddenly wants to visit the loo. Rajput has been paid in his own coin as the bride takes the same route as he did earlier.

     

    Rajput is not destined to stay without a woman. The girl he deserted, Vaani, has shifted to Jaipur after he ditched her. As Rishi Kapoor lures Rajput into playing a fake baarati in one more wedding, Vaani is boarding the same bus headed for wedding venue for she is a cousin of the groom. She decides to make friendship with him with the idea of taking revenge for what he had done to her.  In the process she falls for Rajput who has quickly forgotten Parineeti and is now in love with Vaani.

     

    Life is beautiful for the couple when, in this film with baraats and weddings as background, there is one more wedding to attend for Rajput and Vaani. As expected, Parineeti is there too. The host at the wedding creates a situation whereby both get to be together for some time. Both realise they are still in love. But Rajput is now in a moral quandary: Vaani has been so nice to him and so much in love with him, he does not want to betray her.

     

    In a film where women are depicted as more surefooted and of strong will, the problem solves itself thanks to one of the two women in love. Rajput and Parineeti decide to give getting married another try and again Rishi Kapoor does the needful. He is very worried about the future of his business. If men and women stay together without marriage, that would ruin his business. Who runs to the loo this time? Well, the film advocates live-in relationships and that is how things settle.

     

    The film has just four main characters in Rishi Kapoor, Rajput, Parineeti and Vaani in a shorter role compared to others. Rishi Kapoor plays one more different character with his usual aplomb. Rajput plays the uncertain youth living life on day-to-day basis and vulnerable to romance with ease. Parineeti is impressive and adds to her reputation as a confident performer. Vaani has a pleasant demeanour and smiles her way through a brief but a relevant role very well.

     

    Direction is good keeping an easy pace and generally keeping a pleasant atmosphere in the film. However, some trimming could have helped. The film has a couple of peppy numbers. Shot at some populated town locations and some scenic Rajasthan outdoors, it makes for pleasant viewing.

     

    Shuddh Desi Romance aims at contemporary youth as a lot many identify with the theme. Having opened well at both, single screens as well as multiplexes, this economically produced, digitally-released (no physical prints) film is sure to reap reasonably rich dividends.

     

    Zanjeer: A complete mockery of a classic

    Producers: Reliance Entertainment, Puneet Prakash Mehra, Sumeet Prakash Mehra.

    Direction: : Apoorva Lakhia.

    Cast: Ramcharan, Priyanka Chopra, Prakash Raj.

     

    While budgets have gone up to multi-crores, content has dried up. At their peak, Salim-Javed assured an interesting script though all the films they wrote could not become Zanjeer, Deewaar or Trishul. They got equal billing in the titles and made writers respectable in the industry. There were half a dozen other writers who were household names. Today, one can’t think of any script writer whose film people look forward to. Once in a while, one comes across a writer’s triumph in films like Dirty Picture, Kahaani, Vicky Donor or Oh My God! But, usually these turn out to be one-off affairs. The result is either remakes of South film, sequels or remakes of old hits. Agreed, one can’t better an old classic but can’t one refrain from slaughtering it?

     

    Ramcharan is a police officer in Hyderabad who does not believe in going by the rule book and believes in instant solutions. To showcase that, the film starts with Ramcharan bashing up a political protester who had blocked all the traffic on a main road for a couple of hours. This earns him his 17th transfer and he is despatched to Mumbai where he is welcomed by the commissioner of police with a warning to hold back his anger. So far so good, here onwards starts the piecemeal destruction of the original.

     

    A district collector on his way home with a toy for his little son happens to see fuel adulteration activities happening openly. He decides to click pictures with his cell phone as a proof. The goons notice him and burn him to death. Priyanka Chopra watches the incident and calls up the police. Chopra is an NRI from the US and is in town for a couple of days only to attend the wedding of her Facebook friend. She is asked to identify the dead body which she does and decides to return to the US. On the way to the airport, her vehicle is smashed by a truck with the purpose of killing her. Why should that be done when she is going back for good? In any case, the car she was in is burnt along with her money and passport. Ram Charan offers her shelter at his home.

     

    As if some button was clicked, Priyanka instantly falls in love with Ramcharan. He has a past which haunts him in his sleep. He dreams of a huge knife-wielding horse rider in a hood with a tattoo on his forearm. Also, his parents were murdered when they come out of a restaurant after celebrating his eighth birthday. Brought up by his policeman uncle, he also joins the force when he is grown up.

     

    There is no secret about who the culprit is behind the oil mafia who, obviously, turns out to be the killer behind his parents’ death. Meanwhile, Ram Charan is suspended from the force for killing a criminal in his custody with third degree torture. He is now free to go after the villain, Prakash Raj, as he does not have to follow the limitations of a policeman. There are a couple of one-upmanship scenes after which the inevitable climax fight follows as the villain is meted out a suitable death.

     

    Zanjeer is a totally botched up script and the stars also join the director to make a total mess of it. Ramcharan is good in action scenes but otherwise acts like any filmy cop, showing no passion or pain as he carries the burden of his parents’ death and the mystery man riding a horse. Priyanka puts on a juvenile act; what was she trying, playing a cute moppet? Prakash Raj plays his usual comic villain. So much so that without titles or co-stars in the frame it could be any of his films one is watching. Music is in overdose with just the first half having as many as six songs. Editing needed to be taut.

     

    Zanjeer fares poorly if compared to the original 1973 Zanjeer, this version is a sacrilege.

  • Pepsico India ropes in Sushant Singh Rajput as brand ambassador for new Cola Pepsi Atom

    BENGALURU: Pepsico India (Pepsico) announced what it claims is its biggest beverage innovation in India – a new Cola brand ‘Pepsi Atom‘. The title sponsor for the on-going sixth season of the IPL cricket league has roped in actor Sushant Singh Rajput who made his debut as an actor with Abhishek Kapoor’s film ‘Kai Po Che’ as Pepsi Atom’s brand ambassador.

    Brand Atom’s positioning redefines masculinity and portrays the modern Indian man in a new light – someone who has the strength of mind as well as body says Pepsico. Through its tagline, ‘Piyo Josh Mein Jiyo Hosh Mein’ and the soon-to-be-launched communication campaign, Pepsi Atom projects the more relevant and relatable definition of masculinity, as opposed to the much hyped mindless action. The communication strategy has confidence at its core, targeting young adults across big and small towns.

    “Pepsi Atom addresses the consumer need for a stronger, fizzier cola with a sharp taste hit. Our positioning for Pepsi Atom, ‘Piyo Josh Mein Jiyo Hosh Mein’ is also inspired by the evolving Indian consumer. Traditionally, we have seen unrealistic and exaggerated portrayal of male characters in advertising and movies, but it is not only about brawn these days… a real man is one who knows when to act. Sushant suits this definition of a modern man and therefore fits the brand personality perfectly”, said Pepsico VP – Beverage Marketing Deepika Warrier.

    The launch will be supported by a 360-degree marketing and activation plan with disruption at its core. To kick-start the action, PepsiCo is leveraging the on-going Pepsi IPL tournament, to give launch visibility to the brand, both in-stadia and on television. This will be followed by a massive sampling and engagement exercise with over 1 million consumers across key centers says the company. The TV campaign highlighting the ‘Piyo Josh Mein Jiyo Josh Mein’ positioning will be unveiled on social media first and then go on-air on 1 May. PepsiCo says that it is also investing significantly behind distribution and trade promotion to support the mega launch.

    The new Cola brand gives the Indian consumer a choice between the universal taste of Pepsi and the new Atom.