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Tag: Sushant Singh Rajput

  • Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

    Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

    MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of Kizie (Sanjana Sanghi) and Manny (Late Sushant Singh Rajput), who are young, suffering from illness, and about to fall in love. Two people battling death yet dreaming a new beginning.

    Dil Bechara marks the debut of Mukesh Chabbra as Director along with the unique pairing of Late Sushant Singh Rajput and gorgeous actress Sanjana Sanghi. This movie features young lad Sahil Vaid, charismatic Saif Ali Khan in cameo role along with supporting actors including Saswata Chatterjee and Swastika Mukherjee with striking roles. Adding to this dream team is music maestro A.R. Rahman whose heart-warming background score and music works wonders for the film.

    Commenting on the same Star Plus Channel Spokesperson said, “Star Plus has become the preferred weekend destination for viewers and this is evident from the 41 Million viewers who saw the World Television Premiere of Tanhaji, making it the most-watched movie on the channel since 2014. We are excited to bring yet another super-hit film ‘Dil Bechara’, this Sunday, 9 August at 8pm. Dil Bechara is a beautifully written film, directed by Mukesh Chhabra and brilliant performances from the late actor Sushant Singh Rajput and Sanjana Sanghi. Viewers are in for an entertaining weekend with Star Plus this Sunday.”

    Dil Bechara Director Mukesh Chhabra says, "I am so thrilled that the audience felt an instant connection with the characters and storyline of the film. I would also like to mention the tremendous support I have received from the film fraternity during the release of the movie. I am extremely happy to tell you that now, for all those that haven't watched the film it will be telecasted on India's leading Hindi GEC Star Plus for a wider audience who still are yet to view Sushant's last film. I will forever be grateful to A R Rahman Sir for the beautiful music, Saif Ali Khan for his fabulous cameo, Sanjana and Sushant for their power-packed performances filled with a roller-coaster of emotions and the entire cast and crew for giving it their 100 per cent throughout this journey. Calling out all the movie buffs to tune in to Star Plus on 9 August at 8pm to watch our very own Dil Bechara.”

    There is nothing that will add more splendor to your Sunday than enjoying these power-packed performances with your entire family!

    Watch the World Television Premiere of Dil Bechara on Sunday, 9 August at 8pm only on Star Plus

  • News consumption declines from the highs of lockdown weeks

    News consumption declines from the highs of lockdown weeks

    BENGALURU: News consumption has been declining in the past few weeks from the highs of the COVID2019 weeks according to the BARC-Nielsen Reports. Broadcast Audience Research Council of India (BARC) and information, data and measurement company Nielsen or BARC-Nielsen have used the average consumption between Weeks 2 and 4 of 2020 as the yardstick to compare the growth of television consumption in the weeks starting Week 11 of 2020 onward. Of the four major genres that together garner 90 percent of television consumption in India – GEC, Movies, News and the Kids genre, News is the third most consumed genre. 

    During the lockdown weeks that commenced midweek 12 of 2020, television was one of the most important and credible sources of what was happening for a world that was just grappling with the concept of a true new global pandemic that was to change the way of life to the many living generations of humanity. Life as most knew changed forever as social distancing became one of the new normals. Man is a social animal – a true cliché, now humanity had to relearn how to continue being so and at the same time not come too close to other humans. A majority of humans worked from home, stayed at home and television along with the internet became the two biggest sources of news and entertainment. Theater, restaurants, resorts, hotels, malls, public places, places for recreation, parks, gardens, tourist places were shut down, production of new entertainment content stopped. News was the new currency for ‘drama’ as channels beamed content that showed how the challenges posed by the pandemic ware being faced in different geographies. Heartening stories of the survivors of the virus, of the people, the COVID2019 warriors who made life bearable for the rest of us were aired across news channels. Prime minister Narendra Modi’s speeches drew never before imagined eyeballs to the news channels that aired them ‘live’. Slowly humans started to know more and more of the devil that forced them to stay at home.

    Overtime, as humans understood more and more about the pandemic, the initial training that the lockdowns imparted began to be a part of the new normal, nations including India, started to open up once again, to unlock. Many people returned to work, television consumption in terms of minutes, average time spent and reach has been declining from the highs of the lockdown weeksas did news consumption. There were a few blips when television news did see viewership increase – this was in week 24 of 2020 when Indians were hit with two big blows on consecutive days – June 14 of 2020 saw the death by suicide of the very popular Bollywood actor Sushant Singh Rajput, which was followed by the Galwan Valley attack on 15 June. 

    Please refer to the figure below that shows consumption share of the top 4 genres up to Week 26 of 2020.

    The Hindi News genre in the Hindi Speaking Market or HSM has significant viewership. News consumption in the four South Indian languages of Kannada, Malayalam, Tamil and Telugu spoken in Karnataka, Kerala, Tamil Nadu and Puducherry, and Andhra Pradesh (AP) and Telangana respectively is quite high. BARC defines HSM as all India minus the states where these four South Indian languages have evolved. BARC publishes data in the public domain of the Top 5 News channels in Hindi in HSM, English (all India), Assamese (Assam / North East / Sikkim(U+R)); Bangla (West Bengal), Kannada (Karnataka), Malayalam (Kerala), Marathi (Maharashtra & Goa), Oriya (Odisha), Tamil (Tamil Nadu and Puducherry), Telugu (AP and Telangana). The demographics in the all the cases as of Week 17 of 2020 are 2+ in that particular market. Begore Week 17 of 2020, BARC published data for different demographics in the case of Hindi and English News in the public domain, hence the charts below show data from Week 17 of 2020 onward.

    The figure below shows that consumption of the top 5 Hindi News channels and the South Indian languages has been declining.

    Consumption of the Top 5 News channels in the regional languages has also been declining. Marathi News had the highest consumption in Maharashtra and Goa as compared to the other languages news channels in their respective territories, Mumbai, the financial capital and the capital of Bollywood is in Maharashtra were impacted by the two events in Week 24 of 2020 as is obvious from the graph below.

    English News consumption has also been declining over the past few weeks and the trend would have continued, but for data for the Arnab Goswami led Republic TV which seems to have bucked the trend in week 24 of 2020. Despite the combined weekly impressions of the Top 5 English News channels in Week 27 of 2020 declining versus Week 26, Republic TV, which heads the genre, saw viewership increase 7.2 percent during the same period.

    Please refer to the figure below for consumption trends of the Top 5 English News channels.

    New GEC content production commenced in a few places after Unlock 1.0 came into force. Hindi content production has commenced in the previous week. OTT platforms such as Netflix have announced premieres of a lot of new entertainment content. This is sure to take away the viewership from News channels, more so during primetime. However, the world will never be the same.
     

  • In week 35, Arnab Goswami rules the Indian news waves

    In week 35, Arnab Goswami rules the Indian news waves

    BENGALORE: The Arnab Goswami led English News channel Republic TV and Hindi News channel Republic Bharat both topped the news genre in their respective languages in Week 35 (Saturday, 29 August 2020 to Friday, 4 September 2020, week or period under review) based on Broadcast Audience Research Council of India weekly data put up in the public domain. And based on the breakup of rural and urban markets, Republic Bharat was the most watched news channel in both markets.

    The News genre has been losing viewership steam that it had gained during the COVID2019 weeks. It was the Republic Network that first questioned the conclusion of suicide arrived at by the Mumbai Police without any preliminary investigations or autopsy on Rajput. The coverage of the shenanigans of the Maharashtra chief minister Thakerey’s party members over the issue as well as utterances by the ruling Shiv Sena’s authorised spokesperson Sanjay Raut against Kangana Ranaut, a female Indian actor only helped boosting Republic TV and Republic Bharat viewership. Has Thakerey bitten off more than he can chew?

    Read our coverage on Arnab Goswami

    BARC data for top 5 English News channels for week 35 of 2020 shows that Republic TV led its genre by far with 6.563 million weekly impressions. Following far behind at rank 2 was Times Now with just about one third the ratings at 2.194 million weekly impressions. At rank 3 in Week 35 of 2020 was CNN News18 with 1.505 million weekly impressions. DD India at rank 4 garnered 1.405 million weekly impressions followed by India Today Television with 1.381 million weekly impressions at rank 5.

    According to a Tweet, that has not been verified by www.indiantelevision.com , Republic TV had an all-time band market share of 51.40 percent in week 35 of 2020. In the case of week days in the time band of 2100 to 2300 hours Republic TV had a market share of 60.28 percent.

    As mentioned above, Republic Bharat led the Hindi News genres in the combined as well as the individual urban and rural Hindi speaking markets – HSM (U+R), HSM (U), HSM (R).

    Read our coverage on BARC

    Republic Bharat scored 287.062 million weekly impressions in HSM (U+R) in Week 35 of 2020, about 45 percent more than the India Today group’s flagship Hindi News channel Aaj Tak which was ranked 2 with 198.245 million weekly impressions. At rank 3, was TV9 Bharatvarsh with 168.764 million closely followed by India TV at fourth rank with 165.444 million weekly impressions. At fifth rank in HSM (U+R) was News18 India with 134.583 million weekly impressions.

    In HSM (U), Republic Bharat led with 168.824 million weekly impressions followed by Aaj Tak with 110.739 million weekly impressions at second place in Week 35 of 2020. At rank 3 was India TV with 99.544 million weekly impressions while at the fourth place was TV9 Bharatvarsh with 90.901 million weekly impressions. At fifth rank was News18 India with 82.699 million weekly impressions in week 35 of 2020 in HSM (U).

    In HSM (R), Republic was ranked first with 118.328 million weekly impressions in Week 35 of 2020. Aaj Tak was ranked second with 87.507 million weekly impressions followed by TV9 Bharatvarsh with 77.863 million weekly impressions. India TV was ranked fourth with 65.900 million weekly impressions. At rank 5 was News18 India with 51.884 million weekly impressions in the HSM (R) in Week 35 of 2020.

  • Sushant Singh Rajput: A beloved of brands

    Sushant Singh Rajput: A beloved of brands

    NEW DELHI: The sudden demise of popular actor Sushant Singh Rajput has shocked the entire nation. The beloved actor who successfully transitioned from television to films made a mark for himself in a short span. His speculative acting, cheerful smile and the humble attitude towards fans and others gained him a special place in the heart of millions. 

    Prime minister Narendra Modi also condoled his death, saying ‘a bright young actor gone too soon.’

    His aura wasn’t restricted to the film industry but trickled down to the advertising world also. He was among those stars who had a kitty full of brands and was recognised for his quality work instead of quantity. 

    In 2011, he was spotted for the first time in a TVC of LUX soap with Aishwarya Rai. In 2013, Pepsi announced him as a brand ambassador for its sub-brand Pepsi Atom. He was seen promoting the product in ad campaigns. Rajput endorsed multiple brands and a variety of products ranging from Kingfisher, Lux Cozi, Garnier Men, Nissan Terrano to Close up, Flying Machine and One Plus.

    However, clear with his choice, he refused to endorse a fairness cream, and even rejected a proposal of Rs 15 crore, as he found it racist. 

    In 2018, Rajput joined hands with NITI Aayog to promote women entrepreneurship and motivate women to come forward and build a vibrant ecosystem. At the same time, he was seen promoting NITI Aayog’s digital payments campaign transforming India into a less-cash economy. 

    For another cause, he partnered with DHFL Pramerica Life Insurance to launch the Behtar India campaign, with an aim to take India towards a healthier, cleaner and greener future towards building a better India.

    Here’s a look at his most appealing ad campaigns over the years:

    Donear NXG
    Menswear brand Donear NXG collaborated with Rajput as its new brand ambassador. He was seen promoting the latest collection of the brand. 

    BATA
    European footwear major Bata roped him as a brand ambassador in 2018 to promote its casual range of footwears, and help brand become more relevant and aspirational among the younger generation.

    Whirlpool
    In 2018, the brand announced the association of Rajput along with Kriti Sanon to promote its wide range of appliances, and help accelerate the brand’s value among the new age customers. The duo was seen promoting various products in different ad campaigns.

    Syska
    In 2017, when the brand forayed into personal grooming category, it roped Rajput as its first brand ambassador to connect with the target audience. The move was intended so that the brand becomes familiar not only in the metro but also in the non-metro cities.

    Sonata
    Tata Group’s affordable watch brand Sonata roped in Rajput in 2017. The brand intended to showcase the aspiration of younger generations by the bold choices they make. The ad film, Khud Par Yakeen Karo was highly praised by people.

    He debuted with Zee TV’s popular daily soap Pavitra Rishta and soon entered Bollywood with his first film Kai Po Che! in 2013. The actor was critically praised for his performance in the film. His films such as PK, Kedarnath, Shuddh Desi Romance and MS Dhoni: The Untold Story helped him achieve tremendous success and established him in the Bollywood industry. He also played the role of an Indian detective in Byomkesh Bakshy for which he received critical acclaim. His latest movie, Chhichhore, won applauds from the audience. The actor will be posthumously seen in his last film Dil Bechara which was slated to release in May but postponed due to ongoing lockdown. The film will be  released online.

  • The sad demise of ethics & sensitivity in Indian media’s reporting

    The sad demise of ethics & sensitivity in Indian media’s reporting

    NEW DELHI: It was the afternoon of Sunday, 14 June 2020 when the news of the untimely demise of 34-year-old film actor Sushant Singh Rajput hit the headlines of all mainstream news channels in India with sensational headlines and a disturbing reportage such included revealing sensitive details of his death. The whole circus that ensued during the day brought widespread criticism to the state of media in the country. 

    IIMC  professor and course director department of English journalism Surbhi Dahiya shares with Indiantelevision.com that some news channels not only sensationalised the matter but also flouted  guidelines on reporting a suicide. The Press Council of India had advised media to not publish such stories prominently, not describe the methods of suicide and be sensitive in their reportage. 

    She continues, “Not just pictures of him lying dead on his bead circulated on social media were picked up by one of the news channels, most of the headlines were sensational and passed sarcastic comments on this death.” 

    IIMC Dhenkanal professor Mrinal Chatterjee adds that such insensitive reporting not only hurts the sentiments of the family of the deceased but also leaves a bad taste for the viewers.

    DCAC department of journalism assistant professor Tarjeet Sabharwal notes, “The whole reportage around Sushant Singh Rajput’s death was not only insensitive but unethical too. I strongly feel that the media of today has lost its basic ethical, moral and human sense. The anchors and reporters who are covering these stories are working hard to get into news the accurate facts but don’t bring out any emotions in reporting. Media today is nothing but mockery.” 

    But what has brought the fate of Indian media to such low standards? 

    According to Dahiya, it can be attributed to the mad race to gain TRPs, while Sabharwal feels that the cut-throat competition within the media ecosphere, especially the rising popularity of digital media is forcing the mainstream channels to present a different narrative, which is not always ethical. 

    However, assistant professor Ankhi Mukherjee believes that the TRPs come because Indian audience likes to follow such news. “Indian media has completely forgotten ethics and I am not talking about the periphery media when I say it. I had rejected TV a long time back and I think that all viewers must be doing that. They get advertisers because there are people watching their channels. Indian culture is based on discrimination and we like to follow such (sensational) news. We thrive into this news and there has been no attempt made to change this mindset (by the media).” 

    University of Mumbai department of journalism and communication assistant professor Sanjay Ranade further highlights that the workforce in most of the mainstream news organisations today are not trained well enough to understand the nuances of journalism. “The media of today is totally corrupt – morally, ethically, and financially and that has started reflecting in the type of reporting they are doing," he says.  

    “When 26/11 happened, we treated it as a crime story but later we realised it was not another crime story but terrorism. Similarly, when floods happened in Mumbai, we saw it as a civic story and not as the humanitarian crisis it was.  And when we talk about Sushant Singh Rajput’s case, it was not another crime or entertainment story, but it was death by suicide and mental health problems. But not a single journalist today is trained to cover sensitive issues like that. Journalists of today are lacking intellectual, emotional, and social training,” he adds.

    He elaborates that media houses today need a complete shake-up and owners of media companies need training in journalism. Most importantly, other departments like marketing and especially HR need training in what journalism actually means. 

    He insists, “All journalists are trained well, I believe, but the organisations don’t let them work the way they want to. A journalist is trained to stand against the system, but all the MBA graduates who work as leaders and HR are trained to work under a system, then how do you think they can do justice to the professional role!”

    It seems that media houses need to relook at the way they approach their reporting, especially when it comes to sensitive issues.

  • Likee influencers’ network successfully amplify brand & movie promotions

    Likee influencers’ network successfully amplify brand & movie promotions

    MUMBAI: Renowned movie production and distribution company Fox Star Studios collaborated with Likee, the pioneering global short video creation platform to introduce the #Chhichhore challenge. Creative Likee users were selected to meet and greet the lead actors of the movie – Sushant Singh Rajput and Shraddha Kapoor. In the first-of-its-kind brand collaboration, Likee set the connection between users and Bollywood.

    Furthermore, another 15 top influencers on Likee were also invited as special guests to support the first movie screening of Chhichhore, specially organized by Fox Star Studios for college student in 10 cities.

    Likee is home to numerous social media platform influencers, which easily enable brands to the expand reach of their activities among young users in the most impactful way and improve their influence over target audience.

    Likers’ participation helped create curiosity among the young movie enthusiasts for the movie and enabled Fox Star Studios to successfully expand their reach among the young population of India in an innovative manner.

    Launched in 2017 in India, Likee has emerged as the most attractive platform for influencers from all walks of life. The platform is successfully cultivating and supporting the growth of these influencers with company's special training and development system. Hence the platform has the potential to amplify results for any movie or brand promotion activities. The platform is also working on selective brand collaborations to provide value to both Likee influencers as well as the brands.

    Please find attached the Images for your reference. 

  • Sushant Singh Rajput to be the new face for Bata men’s collection

    Sushant Singh Rajput to be the new face for Bata men’s collection

    MUMBAI: European footwear brand Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual range of footwear.

    This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.

    The actor from Patna has acted in super-hit films like M. S. Dhoni and Kai Po Che and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.

    Bata India chief executive officer Sandeep Kataria says, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

    Bata’s latest new casual collection with mesh, flyknit and lycra materials and light weight soles not only ups your cool quotient but also offers comfort, design and value for men who love the trendy and casual look. These sneakers (low cut and high ankle) are available in navy, beige, brown and olive colours.

    “Bata has always been one of my favourite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” mentions Sushant Singh Rajput, on his association with Bata.

    Bata already has Kriti Sanon as a brand ambassador for its women’s range and Smriti Mandhana as the face of their sports brand – Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.

    Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells about 50 million pairs of footwear every year and serves over 120,000 customers almost every day.

    Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers. It retails in over 1,365 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.

  • Ziox ropes in Sushant, also investing Rs 3 bn

    MUMBAI: Ziox Mobiles, under the aegis of Sun Air Voice, has roped in Sushant Singh Rajput, as its brand endorser. Both, the brand and its ambassador ride on the precepts of resilience, hard work and steady growth.

    Ziox has also chalked out a detailed expansion plan and the roadmap for FY 2017-2018 with the total investment of over Rs. 2 bn which shall span for a year.

    It announced its plan to set up two manufacturing units (in Sikkim and Noida) and R&D facilities apart from the existing New Delhi unit. With an additional investment of Rs. 1bn, Ziox aims to achieve an estimated revenue of Rs. 10 bn and a sale of 10 million product units.

    Ziox CEO Deepak Kabu said: “With Sushant on board, it will help augment sales and further its reach in the market.”

    Sushant said, “I love how this brand designs its products to suit every need of its customers and are constantly innovating.”

  • Brands hop on to pre-IIFA events, Rahman & Sushant join in

    MUMBAI: The enthusiasm is palpable across the world as preparations are well underway for the 18th Edition of the International Indian Film Academy (IIFA), to be held from 13-15 July 2017 in the host city of New York. To highlight the upcoming IIFA Weekend and Awards in the Big Apple, the legendary musical genius A.R. Rahman was joined by Bollywood youth icons Kriti Sanon & Sushant Singh Rajput at an official IIFA press conference held in PVR Director’s Cut, Ambience Mall in New Delhi.

    The 72 hours extravaganza, IIFA Weekend and Awards will feature string of events and unique associations: Myntra presents IIFA Stomp, “Shuruaat” Gala Dinner in association with tGELF and The FICCI- IIFA Global Business Forum 2017.

    The awards will air exclusively live on Colors with the title sponsor Nexa, powered by Vivo, Cause Partner- Woosh Washing Expert, styled by Myntra, official airline partner – Air India, Knowledge Partner – Vedanta, Brand Partner – Closeup, Carnival and Ease My Trip, Jewellery Partner – Gitanjali, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner -PVR, Radio Partner- Red FM, Print Media Partner- Rajasthan Patrika.

    Times Square is all set to be abuzz with a free-for-all public entertainment at Myntra presents IIFA Stomp to be held on 13 July. Another interesting facet to the 18th edition of the IIFA Weekend and Awards, is a the introduction of the first-of-its-kind Shuruaat Gala Dinner, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) on Day 1, 13th July at the The Pierre in New York.

    A business networking platform is to be held on 14 July at the Asia Society Auditorium in New York, the FICCI- IIFA Global Business Forum 2017, which will see powerful minds coming together to address global issues. The FICCI- IIFA Global Business Forum supported by Asia Society and US- India Business Council (USIBC) aims to be a space for the growth of business between India and USA focusing on the central theme of “India and United States: Partners in Progress for the World”.

    A treat for the fans worldwide, International Indian Film Academy Awards launches the brand new line of Official IIFA Merchandise partnered with New York based Easy Partners, a boutique licensing and merchandising company. The eye-catching IIFA Merchandise includes a diverse range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet, Ticket Holders stylized with IIFA’s logo and Mugs showcasing IIFA 2017 in New York available exclusively on the IIFA website as well as at the famous MetLife Stadium during IIFA Rocks on July 14th and IIFA Awards on July 15th.

  • Nissan India launches IGNITE 2.0 campaign

    MUMBAI: Nissan India has launched the second phase of its IGNITE brand campaign with a focus on car enthusiasts ahead of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the IGNITE 2.0 campaign was rolled out on 1 June.

    The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations. Both of them enjoy cricket yet play it with their own rules, igniting excitment for the game. Nissan, a global brand that celebrates smart individuals and bold vehicles, strives to provide exhilarating experiences and inspire every Indian to take exciting new challenges.

    Nissan Motor India VP-Marketing Sanjay Gupta said, ”Nissan rolled out the IGNITE campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year we are launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket. At Nissan, we provide exhilarating experiences and want to inspire Indians to be bold and take on life’s daily challenges, and turn them into exciting rides.”

    The New IGNITE 2.0 TVC and outreach activities are the latest steps Nissan is taking to leverage its association with the ICC. In 2015 Nissan agreed to an eight-year deal with the ICC that further strengthens it ties with global sport. The agreement runs through 2023, and Nissan will be a global sponsor of cricket’s international torunaments, inluding the ICC Cricket World Cup, ICC Champions Trophy, ICC World Twenty20, and the Under 19 and Women’s and ‘qualitfying’ events. The partnership allows Nissan to bring its innovative and fan-focused approach to sport to millions of cricket-lovers around the world.