Mumbai: AMO Mobility Solutions Pvt. Ltd. is a Noida-based company founded in 2018 by Mr. Sushant Kumar. The company offers innovative electric mobility solutions and aims to expand e-mobility to mass mobility. Its mission is to create reliable, sustainable, and affordable products and services.
The company follows an OEM-dealership-sub-dealership-end consumer business model for both B2C and B2B customers. Since its inception, AMO Mobility Solutions Pvt. Ltd. has evolved significantly with the continuous improvement of work culture and a growing number of channel partners. It has achieved year on year growth in volumes, and the AMO network has a 90%+ NPS (Net Promoter Score).
The company expects to fulfill the expectations of the Indian market and consumers on various parameters. As the electric vehicle awareness increases, the company expects the market to join the revolution and choose AMO. In the EV market’s initial phase, every EV player is looking to evolve and grab the opportunity, and the company believes there is a huge scope to target and grow.
Indiantelevision.com caught up with Kumar where he shared a lot of inputs on the electric vehicle market and many more…
Edited excerpts
On the key features that make AMO Mobility’s EVMs innovative in the electric vehicle market
At AMO Mobility, we are not just creating electric vehicles; we are crafting a future where e-mobility becomes mass mobility. Our innovative Electric Vehicle Models (EVMs), including a sophisticated lineup of electric scooters and e-bikes, are at the forefront of this revolution. Each EVM highlights our technological excellence, designed to deliver superior performance, robust safety, and longevity. We understand that the journey is as vital as the destination, which is why our rider-focused design prioritizes comfort and user-friendliness, ensuring that every ride is seamless. We are committed to eco-friendly production practices and the sustainable sourcing of raw materials for all our EVMs. This commitment is evident in the rigorous testing protocols, ensuring that we meet the highest standards of quality and reliability of our vehicles. Our green philosophy is not just a part of our business strategy but a true reflection of our dedication to the environment and community. Plus, our partnerships are pivotal in our journey to ensure innovation. By integrating the latest technological advancements into our EVMs, we enhance the electric bike and scooter experience for our customers. We offer comprehensive mobility solutions that resonate with the values of the environmentally conscious consumer. In addition, features, such as extended battery life, intuitive controls, and smart connectivity, align perfectly with our vision to expand e-mobility into mass mobility.
On the company ensuring affordability in its electric vehicle offerings compared to traditional vehicles
At AMO Mobility, we are pioneering affordability in the electric vehicle market, making our electric scooters and e-bikes a cost-competitive alternative to traditional vehicles in India. Our strategic multi-tiered distribution model, which includes partnerships with Original Equipment Manufacturers (OEMs), dealerships, sub-dealerships, and direct engagement with end consumers, allows us to establish a widespread and efficient network. This expansive reach not only helps reduce overhead but also streamlines our supply chain, ensuring that our e-scooters and electric bikes are accessible to a broader demographic. In addition, we are committed to incorporating cost-saving technologies in our e-scooty and e-bike offerings, which help enhance the longevity of our vehicles and minimize maintenance costs. By optimizing the total cost of ownership, we ensure that our e-vehicles are not just affordable at the point of sale but also remain cost-effective throughout their lifecycle. This approach is particularly relevant in the Indian market, which is experiencing a burgeoning demand for economical and sustainable transportation solutions. As a leading e-bike company in India, we leverage these efficiencies to offer a more accessible and sustainable alternative to conventional internal combustion engine scooters and bikes. Our commitment to affordability and sustainability positions us at the forefront of the e-mobility wave, and through our efforts, we are driving forward the nation’s green mobility mission for a cleaner and more sustainable future.
On AI and machine learning enhancing electric scooter efficiency
At AMO Mobility, we stand at the forefront of the e-vehicle revolution, integrating Artificial Intelligence and Machine Learning to optimize the performance of our electric scooters. Our e-scooters are crafted with AI algorithms to optimize energy consumption, allowing our riders to enjoy an extended range and superior battery life. This implementation is a significant stride in the electric bike market in India, where our e-bikes are setting new benchmarks for performance and sustainability. We are revolutionizing the industry with our predictive maintenance capabilities powered by Machine Learning. This innovation is a game-changer for electric bike users in India, allowing us to preempt mechanical issues and ensure that each e-bike or e-scooty operates at peak performance. Our route optimization feature, another AI-driven enhancement, is particularly beneficial for navigating the busy streets of India, guiding riders along the most energy-efficient paths, and reshaping the electric scooter landscape in the country. Our e-bikes and electric scooters are personalized to the rider’s behavior, with ML analyzing drive patterns to adjust the e-scooters’ performance to individual riding styles and the varied terrains of India. The smart charging capabilities of our electric bikes ensure that charging is not just efficient but also cost-effective, a vital factor for us as an e-bike company in India. By embracing these advanced technologies, we are not merely contributing to the electric scooter and electric bike sectors in India; we are redefining what it means to be an e-bike company.
On the impact of online sales channels on India’s EV scooter market
The advent of online sales channels has significantly transformed India’s EV scooter market, creating a ripple effect of positive changes. These platforms have democratized the purchase of electric scooters, making it possible for brands like us to reach a wider audience, including those in remote locations where traditional dealerships may not be present. This approach has increased the visibility and accessibility of electric scooters and e-bikes across India. Online channels have also introduced a new level of convenience and facilitated informed decision-making for consumers interested in electric vehicles. Prospective buyers can now easily compare different models of e-bikes, and e-scooties, review specifications, and make educated choices based on the available information and specifications. The online marketplace has also spurred competitive pricing and deals for electric scooters in India, benefiting the consumer. The ease of browsing and purchasing an e-scooty or e-bike online, coupled with the convenience of home delivery and availing of after-sales services, has contributed to a surge in sales, indicating a growing acceptance of EVs. For us, online sales channels have provided a platform to showcase our innovative e-vehicles to a tech-savvy audience looking for sustainable and advanced transportation options. The impact of online sales on the electric scooter market in India reflects the evolving consumer behavior and the increasing penetration of digital infrastructure in the automotive sector.
On plans to expand the reach and accessibility for EVMs in different regions or markets
Our goal is to extend the reach of our electric scooters and e-bikes well beyond the Indian market, where we have already established a strong presence. We aim to enter new territories, starting with markets sharing close cultural and geographical ties with India to ensure a smooth transition for our efficient e-scooty and e-bike offerings. Thanks to our experience, we understand the nuances that come with new markets, and we are prepared to adapt our business strategies to cater to the unique demands and regulatory requirements of each region. To make AMO Mobility’s EVMs globally accessible, we are also enhancing our online sales channels. This is because we understand that a robust sales platform will not only facilitate the purchase of electric scooters and e-bikes but also help us build a community of eco-conscious riders worldwide. We are committed to innovating and constantly refining our product line to suit the varied needs of different landscapes and consumer preferences. Our goal is to ensure that our electric scooters and bikes remain synonymous with quality, efficiency, and sustainability, and we are here to make a significant impact on global mobility, offering cleaner, smarter, and more accessible transportation solutions for all. Through this approach, we strive to deliver on our mission to create reliable, sustainable, and affordable products and services.
