ITV

Tag: Sushant Divgikar

  • Stride with pride as FGII marches ahead for inclusion and impact

    Stride with pride as FGII marches ahead for inclusion and impact

    MUMBAI: There was colour, there was conviction, and there was community spirit all marching in rhythm at Bandra Fort on 1st June as Future Generali India Insurance Company Limited (FGII) kicked off Pride Month with a purpose-driven stride. Its landmark ‘Walk with Pride’ initiative wasn’t just a three-kilometre stroll under Mumbai’s monsoon-blushed skies, it was a call to walk the talk on equality.

    Led by FGII’s managing director and CEO Anup Rau, the walk saw over 500 participants from LGBTQIA+ individuals and corporate allies to employees and public figures come together in a visible, vocal display of solidarity. For every step taken, FGII pledged support to The Humsafar Trust, bolstering healthcare services for the queer community.

    The event wasn’t just symbolic; it was catalytic. “Inclusion is not just a corporate agenda, it’s a human imperative,” said FGII chief marketing for customer and impact officer Ruchika Varma. “Our walk is an expression of our daily commitment to diversity, not just a June moment.”

    Adding stardust to the spirited march was actor and philanthropist Mandira Bedi. “India has come a long way post Article 377, but true change lies in access to jobs, to care, to dignity,” she said, lauding FGII for setting the bar on corporate allyship.

    Human rights activist and performer Sushant Divgikar echoed the mood, “Today, we’re not walking alone. We’re being seen, celebrated, and supported.”

    The vibe? “Refreshing and uplifting,” said veteran transgender activist Shreegauri Sawant. “It’s not just a walk, it’s an embrace.”

    For FGII, which has long championed mental wellness, workplace equity, and DEI leadership, the ‘Walk with Pride’ adds real miles to its mission. Because when inclusion gets a route map and purpose gets a pulse, every step counts.
     

  • Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such as Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.k.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil.

    The campaign plays along the narrative of “Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai !” with the objective of  ‘valuing yourself first’ to foster and cultivate a healthy balance between giving your best to others and nourishing your needs. The campaign was launched with a digital video featuring the four celebs which captures their crucial last-minute mental preparations followed by the rituals before they take over the main stage. Showcasing that femininity and leadership can coexist, each celeb before facing the world is seen reinforcing confidence through their rituals involving their favorite Sugar makeup products that not only enhance their external appearance but also strengthen their inner energy as they take on their respective roles.

    In the span of the next three months, the brand will release individual versions of each celeb showcasing their last-minute rituals before hitting the big stage. Additionally, the upcoming videos will also introduce the new product offerings. #GRWS will be digitally amplified across all channels including Instagram, YouTube, and Facebook along with on-ground retail touchpoints.

    Commenting on the launch of the campaign, Sugar Cosmetics co-founder & CEO Vineeta Singh said, “I am inspired to stand next to some of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka in the #GetReadyWithSugar campaign. SUGAR Cosmetics is the choice of the bold and the unstoppable individual.  This campaign recognizes that it is essential to cultivate self-worth to build with compassion, and resilience, inspire, break barriers, and bring positive change. And makeup simply enhances one’s confidence in this journey while allowing them to express individuality in their professional and personal space!”

    Commenting on this campaign, Sushant Divgikar said, “SUGAR Cosmetics’s #GetReadyWithSugar campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is just as important as the moment of recognition itself. And during the preparation always express gratitude towards people who stand by you. So, get ready to scream, build, entertain, win, and inspire with all of us!”

    Bollywood singer and music composer Jasleen Royal stated “The #GetReadyWithSUGAR campaign is an inspiring call for every woman to pause, prepare, and embrace her power before stepping into the spotlight. I believe in the idea of celebrating the preparation before the showdown and that’s what excites me about this campaign.”

    Shreyanka Patil mentioned, “I am extremely excited to be a part of #GetReadyWithSugar campaign, an impactful and inspiring initiative by SUGAR Cosmetics that celebrates the hustle behind every successful story. There is no boundary hit without rigorous practice.”

    Bollywood actor Alaya F expressed excitement and said, “Being a part of the #GetReadyWithSugar campaign feels so fulfilling! The campaign beautifully captures some of the rituals I do before facing the camera! For instance, I like to meditate and calm myself before an important shoot. I feel a lot of gratitude to be in the same space as other women who have embraced the strength that is found in taking time for themselves.”

    Sugar Cosmetics co-founder and COO Kaushik Mukherjee said, “It’s heartwarming to have India’s inspiring icons from various walks of life to come together for #GetReadyWithSugar to voice how valuing yourself first is a must before shining bright for the world.  With this remarkable collaboration and narrative, we aim to fuel confidence in future generations to embrace the moment and seize every opportunity to be the best version of themselves – with SUGAR.”

  • Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Mumbai: In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds, one of the largest jewellery retail chains of India in collaboration with trailblazing Indian drag queen, singer, and actor Sushant Divgikar has launched a powerful anthem ‘Pehchaan’. The song is a deep rumination and vulnerable insight into the singer’s world and personality.

    Voicing the song for the campaign, this mesmerizing symphony signifies Sushant’s declaration of self-identity and the unapologetic acceptance of one-self. The two-and-a-half-minute video portrays a rallying cry, a lament, and a joyous declaration of their flamboyant personality. The lyrics further gives homage to the inner fire that drives and pushes one out of the shadows to stand tall in authentic glory.

    “Music unites people in much the same way that advocacy does, bringing people together to fight for a better world. Our latest campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through powerful storytelling and vibrant soundtrack, we at Senco Gold and Diamonds intend to make a statement about the importance of acceptance and belonging.” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Joy Personal Care onboards Sushant Divgikar for their flagship product

    Joy Personal Care onboards Sushant Divgikar for their flagship product

    Mumbai:  Joy Personal Care, a first-generation home-grown personal care brand from the aegis of RSH Global announced Sushant Divgikar as a brand ambassador for its flagship winter product Honey & Almond Body Lotion. As a part of this announcement, the brand also unveiled a digital video commercial that wholeheartedly embraces equality, transcending gender boundaries and challenging conventional beauty norms, while emphasizes the brand’s core of ‘Beautiful by Nature’. Sushant Divgikar, a renowned actor/ singer/ performer/model who identifies as a Trans person will be featured in the DVC, supporting the LGBTQ community.

    With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasises that authentic beauty extends beyond societal expectations and gender norms. The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. Honey and almonds have held a prominent place in Indian culture due to their nourishing properties. Even with the emergence of trendy Western ingredients, they continue to maintain their significance for the people of India. This DVC will be amplified on leading digital platforms and social media channels along with influencer marketing activity ensuring that its message reaches a wide and diverse audience.

    Speaking about this association RSH Global chairman Sunil Agarwal said, “The winter season is of utmost importance to every personal care company, and for our flagship product, Honey & Almond body lotion, this season becomes even more prominent.Honey and almonds body lotion have proven their enduring relevance, standing the test of time and maintaining their popularity alongside modern specialized skincare routines. And for this flagship product, we really wanted to showcase unique perspective with having partnership with Sushant, which not only signifies our dedication to support transgender community, but also breaks the preconceived notion towards beauty. At Joy Personal Care, with this campaign, we aim to make quality skincare accessible to everyone, regardless of their background or identity.”

    RSH Global chief marketing officer Poulomi Roy added “Bringing Sushant Divgikar on board aligns perfectly with our core thought of inclusivity, where the key focus is to emphasize that skincare is accessible to all individuals, regardless of their identity. The DVC encompasses inclusivity and breaks the preconceived notion, further reshaping our perspective on beauty by welcoming everyone and transforming the way we think about it. And we hope this campaign resonates with the idea that skincare don’t differentiate between genders, colour, body size or shape and that it is deeply ingrained with the idea of embracing each individual. Now is the opportune moment for a mass brand to embrace the responsibility of representing the transgender community in the personal care space. We recognize that the moment has arrived for each of us to collectively champion the integration of the trans-community into the fabric of the mainstream narrative. In our country, advertisements and brands have perpetuated stereotypical beauty standards for years. Therefore, there is an imperative for advertisers to make a conscious choice and embrace inclusivity.”

    Sushant Divgikar, said, “I am absolutely delighted to partner with JOY Personal Care in encouraging the message that beauty knows no boundaries through this DVC. This collaboration represents a significant stride in ensuring visibility and recognition for people irrespective of their gender, while the DVC actively works on reducing the stigmatization and stereotypes associated with our community. It instils hope in our hearts and is an honour to represent a brand that cherishes diversity and self-expression.”

  • Amazon Music introduces ‘The Walk In – India Edition’ series

    Amazon Music introduces ‘The Walk In – India Edition’ series

    Mumbai: Amazon Music, one of India’s leading music streaming services, is thrilled to unveil The Walk In – India Edition, a captivating series that offers an insight into the lives of India’s favorite music artists by getting an inside view of their iconic wardrobe exclusively on the Amazon Music India mobile app.

    Inspired from its global edition which has featured world-famous artists like Katy Perry, Avril Lavigne, and Shania Twain, the India edition is hosted by the legendary style icon Sushant Divgikar, popularly known as Rani Ko-HE-Nur. With musical mastery, iconic style, and laurels like Forbes 30 under 30, GQ’s 50 Most Influential Young Indians 2018, Rani leads ‘The Walk In – India edition,’ bringing together music, fashion, and pure fabulosity. With an array of prestigious accolades, Rani Ko-HE-Nur continues to be a guiding light, inspiring youth across nations, fearlessly forging paths less taken.

    The Walk In – India Edition sees Sushant a.k.a. Rani Ko-HE-Nur, a multifaceted performer and trendsetter, guiding music fans through the rich tapestry of popular Indian artists’ wardrobes, while delving into the stories that have shaped their musical careers. Each episode features Rani KoHENur entering the artist’s wardrobe, meticulously curated to reflect their personality and getting up close and personal with musical sensations, to offer an immersive experience that aims to bring fans closer to the artists they love. While the former delves into the artist’s early budget-conscious fashion choices, the latter showcases their current and future style evolution, interwoven with personal anecdotes, brand endorsements and tied/interconnected narratives.

    Launched exclusively on the Amazon Music India mobile app this July, The Walk In series has thus far featured three popular Indian music artists in three exclusive episodes. From Punjabi singer and actress Sunanda Sharma sharing her obsessive bag collection and her epic hatred for heels, to blazing Indian hip hop sensation King delving into his evolving style and chart-topping music career, and Punjabi music heartthrob Harrdy Sandhu opening up about his taste in more than just fashion, each Walk In episode is more entertaining than the other. The series also made its debut on Amazon Music India’s official YouTube page in September. And the excitement is all set to continue for the Walk In series as  Amazon Music is all set to announce an upcoming episode featuring none other than the legendary Sunidhi Chauhan. In this special episode, she’ll not only share her fashion insights but also take us on a captivating journey through her remarkable career in the music industry

    With its three Webby Award nominations, The Walk In has already captured global attention for its innovative approach to artist-fan engagement. The India edition is poised to elevate this concept to new heights, showcasing beloved artists in the Indian music scene as they reveal the stories behind their iconic fashion ensembles.

    Sharing their experience Sushant Divgikar a.k.a. Rani Ko-HE-Nur said: “I’m thrilled to host Amazon Music’s ‘The Walk-In India’ edition, a unique opportunity to connect with music and art enthusiasts as we delve into fashion, personal stories, and the artistic journeys of India’s top talents. Pop stars often become fashion icons, leaving a profound mark on culture. I’m honored to document the wardrobes of my favorite artists, including long-admired idols. Thanks to Amazon Music India for this platform, allowing us to celebrate our Indian and Desi stars alongside international counterparts, shining a spotlight on our own talent.”

    Amazon Music India director Mamat Saraf added: “We’re delighted to unveil ‘The Walk In – India Edition’ on Amazon Music, a series that not only offers a glimpse into the iconic wardrobes of India’s favorite music artists but also takes you on a journey through their personal stories and musical milestones. Hosted by the incomparable style icon, Sushant Divgikar, known as Rani Ko-HE-Nur, this series is a unique fusion of music and fashion that brings fans closer to the artists they love. ‘The Walk In’ has already captured global attention with its innovative approach to artist-fan engagement, and we’re excited to elevate this concept further in India.”

    The Walk In – India edition is exclusively available on the Amazon Music India mobile app and Amazon Music India YouTube page.

    Amazon Music India also kicked off a video-centric initiative earlier this year wherein they launched a variety of original series focused on music artists and their musical journeys, celebrities sharing their music tastes, sneak-peek into the lives of renowned musicians, and never-seen-before interviews of indie artists, among others. The original shows are exclusively part of Amazon Music India’s in-app content and their YouTube page.

    Some of the key series include:

    Artist Diaries: a short film of sorts on artists’ lives where they’re captured in the middle of their recording sessions or composing a song, while they speak directly to their audience about their musical journey.

    Vibe Check: a fun, fast-paced, and witty repartee wherein the artists talk about their likes, and dislikes and how well they know each other.

    This Day That Year: a series where musicians take their fans on a nostalgic journey by revealing milestone dates important to them.