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Tag: Susan D. Whiting

  • Nielsen-Velasquez alliance to improve TV measurement of Latinos

    Nielsen-Velasquez alliance to improve TV measurement of Latinos

    MUMBAI: Nielsen Media Research and the William C. Velasquez Institute (WCVI) in the US have announced the formation of a research alliance.

    The aim is to significantly enhance Nielsen’s ability to more successfully measure television viewing habits among Latinos in the US.

    The agreement, the first of its kind in Nielsen’s 54-year history of television ratings, establishes a hands-on research programme. An academic team of Latino social scientists will evaluate and make recommendations regarding all aspects of Nielsen’s television audience measurement services.

    The academic team will analyse system designs, sampling, recruitment and training. This activity will be coordinated through the joint effort of Nielsen Media Research and WCVI. Founded in 1985, WCVI is the research and policy arm of the Southwest Voter Registration Education Project (SVREP). SVREP is a non-partisan Latino voter participation organisation in the US.

    Nielsen Media Research president and CEO Susan D. Whiting added, “Nielsen Media Research looks forward to building on this new strategic relationship with the William C. Velasquez Institute as well as with the SVREP. I am also confident that our hands-on work with these highly respected researchers will greatly enhance Nielsen’s ability to more accurately measure the television viewing behavior of a highly diverse and rapidly growing Latino community.”

  • NBC signs largest ever agreement with Nielsen

    NBC signs largest ever agreement with Nielsen

    NEW YORK : Nielsen Media Research and NBC have announced the signing of a seven-year landmark agreement for audience measurement services covering all of NBC’s television businesses.

    This includes the NBC Television Network, cable networks Bravo, CNBC and MSNBC, Telemundo, the 14 NBC-owned-and-operated television stations, and the 13 Telemundo television stations. It is the largest, most comprehensive agreement of its kind in the history of media research.

    An official release informs that NBC has also agreed to support the largest-ever expansion of Nielsen’s National People Meter Sample. When all elements of the expansion plan are complete, the effective size of the National People Meter Sample will grow from 5,000 households to nearly 10,000 homes.

    The agreement also builds on a strong engineering foundation between the two companies. NBC has agreed to implement Nielsen’s digital encoding system to be used in Nielsen’s new metering system for producing television ratings. The new Active/Passive metering system will be introduced in 2004. In sample homes, the A/P Meter will identify programmes, stations and networks from electronic codes embedded in programmes at the distribution source. NBC and Nielsen engineers will work closely together as new digital distribution systems come to the US market.

    President and CEO Nielsen Media Research Susan D Whiting said, ” This landmark agreement reflects our commitment to everyone at NBC, first to deliver the highest quality estimates to their businesses every day; and second, that we have invested in the right technology, the right methodology, the right partnerships, and the right people to assure that television will always be the best measured medium of audience delivery.”

    The release states that highly diversified media companies require comprehensive access to a broad spectrum of audience research information. Limitations on how individual business units may use vital information can impede growth.