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Mumbai: The August 2024 wave of the LSEG-Ipsos primary consumer sentiment index shows confidence around jobs has improved and India was placed second in the pecking...
Mumbai: Indian weddings are renowned for their elaborate ceremonies, exquisite decor, picturesque venues, and culinary creations. All of these have contributed to making the Indian wedding...
Mumbai: Ipsos, one of the world’s leading market research companies, releases a 33-country study as part of Earth Day, looking at how attitudes to climate change...
Mumbai : Swedish home furnishings brand IKEA launched their 10 Life at Home report with insights around how Indians live at home. IKEA spoke with thousands...
Mumbai: Ipsos Global Predictions for 2024 shows a positive outlook emerging for the year 2024 with 87 per cent urban Indians and 70 per cent global...
Mumbai: A Mustard Oil Pungency Awareness Survey 2023: ‘Jhaanjh Ki Jaanch’, an independent survey conducted by NFX Digital across major mustard oil markets of North and...
Mumbai: Nearly half (46 per cent) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19 per...
Mumbai: Dentsu Creative has released the results of its annual survey of CMOs in the UK, US, China, India, and Brazil. The survey, called “The Power...
Mumbai: The global technology and service provider to the digital audio and podcast industry, Triton Digital, has unveiled the results of their “Podcast Advertising Effectiveness Study,”...
Mumbai: Promo codes—the backbone of partner marketing—are highly powerful marketing tools. When used correctly, they have the potential to attract new customers while also rewarding existing...
Mumbai: There are gaps in the effective exercise of consumer choice in TV channel selection, according to a study on the TV consumer market, released on...
Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores...
Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a...
Mumbai: At least 26 per cent of people surf the internet while watching Television, revealed Axis My India CSI Survey for February, thus opening deeper conversations...
Mumbai: In a reflection of the changing media consumption habit and the surge both in digital consumption & advertising, 38 per cent of consumers shared that...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
Mumbai: Demonstrating a commitment to sustainability adds value to a brand, according to two waves of surveys conducted by BBC Global News to understand how consumers...
NEW DELHI: Digital transformation by Micro, Small and Medium Enterprises (MSMEs) has traditionally lagged behind the expected growth curve. As per Zinnov Consulting, out of the...
MUMBAI: The year 2018 has been a stormy one for social media giant Facebook. In the latest stir of data breach events surrounding company, the company...
MUMBAI: Love for our pets has reached epic heights – special pet taxi services in Mumbai, sick leave for dogs in Italy, emotional support peacocks in...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The...
MUMBAI: Majority of media and marketing professionals are sleep-starved, according to Expedia’s new edition of Vacation Deprivation Report 2017, stating that they cannot afford to take...
MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to...
MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to...
KOLKATA: The recently concluded spectrum auction for the telecom industry saw 19 days of fierce bidding and telecom companies competing for spectrum to strengthen mobile data...
MUMBAI: Little did anyone know that the Modi sarkar that had vowed to boost growth, control inflation and restore investor confidence will actually work wonders at...
NEW DELHI/MUMBAI: The findings of the Indian Readership Survey 2013 may ultimately not be rejected outright. A substantial number of publishers of newspapers and magazines may...
MUMBAI/NEW DELHI: The last couple of days have been a nail-biting one for everyone having an interest in the Indian Readership Survey. From the time the...
NEW DELHI/MUMBAI: The revamped Indian Readership Survey (IRS) was supposed to create a new paradigm, but has instead turned out to be a nightmare for Media...
MUMBAI: Early this week, when Indian Readership Survey (IRS), which was published after a year, the Indian print media waited with bated breath to see how...
NEW DELHI: Polycom, has announced that almost all (96 per cent) business decision makers believe video conferencing removes distance barriers and improves productivity between teams in different...
MUMBAI: In India, television and newspapers are engaged in a neck and neck fight for prominence in the news media space, while internet lags far behind....
MUMBAI: As interest continues to build for WiMax, industry participants report that interoperability and last-mile data connectivity will be leading factors in accelerating the technology’s widespread...
MUMBAI: With the explosion of gizmos and explicit content all around; parents of today’s teenagers sure are a wary lot. According to a recent survey findings...
MUMBAI: In its first time qualifying for Beta’s benchmark Beta Brand Identity Survey, the National Geographic Channel not only swept virtually every category in the mid-size...
MUMBAI: BBC World Service has stemmed its declining radio audience in India, according to an independent audience survey. The survey was commissioned by BBC World Service...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
MUMBAI: When it comes to surfing the internet Hong Kong residents come out on top. A recent survey by Nielsen//NetRatings shows that residents spend nearly 22...
VIRGINIA: comScore Networks which claims to be the standard in Internet behavioural measurement, has reported an analysis of consumer behaviour associated with Super Bowl XXXVII. The...
MUMBAI: MediaMark Research (MRI) has come out with its 2005 survey of American consumers. According to this Bloomberg Television is the cable news source of company...
MUMBAI: The number of internet users in China surpassed 94 million by the end of 2004, recording a year-on-year growth of 18.2 per cent. According to...
MUMBAI: According to a recent study by the Stanford Institute for the Quantitative Study of Society (SIQQS), the time spent by the average internet user in...
MUMBAI: According to a recent study by the Stanford Institute for the Quantitative Study of Society (SIQQS), the time spent by the average internet user in...
MUMBAI: The BBC has announced the results of a survey Measuring the Value of the BBC. .It claims to have received overwhelming public support in the...
MUMBAI: The latest New Generations 2004 Cartoon Network kid’s lifestyle survey suggests that achieving good grades in school and staying healthy are the two most important...
NEW YORK: For the fourth year in a row and the sixth time in the last nine years, Sony has been chosen as the number one...
NEW DELHI: KPMG released its first “Fraud and Misconduct Diagnostic Survey in India” today. Releasing the report KPMG Forensic global managing partner Norman D. Inkster, who...
BBC World, the international news and information channel form the BBC stable, is the most watched channel amongst the cream of Indian business decision makers. This...
NEW DELHI: Not only is the Cable TV (Networks) Regulation Bill, 2002, which is supposed to be discussed in Rajya Sabha during this session of Indian...
