ITV

Tag: Surf Excel Easy Wash

  • TAM AdEx: Rewinding 2023 for advertising in music genre

    TAM AdEx: Rewinding 2023 for advertising in music genre

    Mumbai: TAM AdEx India has released a report on television medium – reminiscing 2023 for advertising in music genre.

    Trends: Ad volumes/channel in music genre: 46 per cent rise in 2023 compared to 2019

    Ad volumes for movie genre per channel witnessed growth during 2021 and 2022 with 37 per cent and 42 per cent share compared to 2019. Whereas, 2023 observed growth in ad volumes by three per cent over 2022 for movie genre. Compared to Q’4 of 2023, there was growth in ad volumes of 17 per cent in Q’2 of 2023.

    Share of music genre in overall TV advertising: 2019-23

    Over the past five years, the music genre constituted a share of ad volumes ranging from 11 per cent to 13 per cent.

    Top five sub-genres of music genre

    Tamil and Punjabi Music sub-genre maintained their ranks in 2023 over 2022, with Tamil having 18 per cent share of ad volumes and Punjabi 13 per cent share in 2023. Together, the top five music sub-genres accounted for 55 per cent share of ad volumes in 2023.

    Leading sectors: Top 10 sectors added 95 per cent ad volume share for ‘music’ advertising

    In 2023, the F&B sector emerged as the top contributor to ad volumes within the music genre, accounting for a 26 per cent share. During 2023, the top eight sectors retained their respective positions compared to 2022.

    Leading categories: Toilet soaps (nine per cent) led the music genre’s category in 2023

    During 2023, the top 10 categories had a collective share of 42 per cent with Toilet Soaps leading the list. Tea entered the top 10 list of categories in 2023 with three per cent share of ad volumes compared to 2022. Out of the top 10 categories present in 2023, five of them belonged to Food & Beverages Sector.

    Top growing categories: 100 plus categories registered positive growth

    Toilet soaps saw the highest increase in ad seconds (55 per cent), while eye make up topped in terms of growth percent with eight times growth during 2023 compared to 2022 in music genre.

    Leading advertisers: 2023 – 760 plus players were present in the music genre

    Top 10 advertisers contributed 70 per cent share of music genre’s ad volumes. Reckitt Benckiser and HUL retained their first and second positions during 2023 with 24 per cent and 21 per cent share of ad volumes. ITC was the only new entrant during 2023 compared to 2022.

    Exclusive^ advertisers present in music genre: Y 2023

    Over 45 advertisers publicised exclusively in music genre during 2023. Juniors Fashion Week was the top exclusive^ advertiser in Music Genre followed by Jay EII Healthcare.

    ^ Present in music genre but not in other genres

    Leading exclusive advertisers: 2023

    Over 295 advertisers exclusively publicized during 2023 in the music genre. In the year 2023, Bacardi Martini India emerged as the leading exclusive advertiser over 2022.

    Present in 2023 but not in 2022

    Leading brands of 2023: Over 1,980 brands were present in music genre during 2023

    The top 10 brands contributed 17 per cent share of music ad volumes. Dettol Antiseptic Liquid secured the first position with three per cent share of ad volumes in 2023. The top five brands retained their respective positions during 2023 over 2022. Veet Pure, Santoor Sandal, and Turmeric & Surf Excel Easy Wash were new entrants in 2023 compared to 2022. Mortein Smart Plus was an exclusive brand that entered the top 10 list and secured ninth position in 2023 over 2022.

    Advertising share by time bands in music genre

    Prime time garnered highest share of ad volumes of 32 per cent followed by afternoon with 27 per cent in 2023. Primetime, afternoon & morning time bands together added 74 per cent share of music genre ad volumes.

    Ad size in the music genre: 2023 and 2022

    Ad size of 20-40 seconds was majorly preferred by advertisers in both 2023 and 2022 with 72 per cent and 69 per cent share of ad volumes respectively.

  • BARC Week 36: Vi displaces Dettol as top brand

    BARC Week 36: Vi displaces Dettol as top brand

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020.

    The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week 36 of 2020.

    Top advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week it got 204159 impressions. It was followed by Reckitt Benckiser India which ranked second with 178524 ad impressions.

    Vi bagged the third spot with 66314 insertions. ITC & Godrej Consumer Products Ltd secured the fourth and fifth place with 42175 and 37332 insertions respectively.

    P&G bagged the sixth spot with 32717 ad insertions.

    Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive India, P&G Home Productis, and Brooke Bond Lipton India.

    Top Brands-

    This week the newly launched Vi displaced Dettol Antiseptic Liquid from the number one position and emerged as the top brand with 66313 insertions.  

    Dettol Antiseptic Liquid took the second spot with 36400 insertions followed by Dettol Toilet Soaps with 21696 insertions. Dettol Liquid Soap bagged the fourth spot with 19586 ad impressions. 

    The fifth spot was acquired by Glow & Lovely Multivitamin with 15977 insertions.

    The sixth position was grabbed by Surf Excel Wash with 14434 ad insertions.

    Other top brands in the pecking order were as follows: Lizol, Dettol & Moms Soap, Amazon.in & Jeevansaathi.com

  • BARC Week 35: Dettol emerges as the top brand

    BARC Week 35: Dettol emerges as the top brand

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.

    Top advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.

    Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.

    ITC Ltd bagged the sixth spot with 23505 ad insertions.

    Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.

    Rank Advertiser Insertions
        Week 35
    1 HINDUSTAN LEVER LTD 243758
    2 RECKITT BENCKISER (INDIA) LTD 162462
    3 BROOKE BOND LIPTON INDIA LTD 41159
    4 GODREJ CONSUMER PRODUCTS LTD 26908
    5 PROCTER & GAMBLE 23885
    6 ITC LTD 23505
    7 COLGATE PALMOLIVE INDIA LTD 23391
    8 CADBURYS INDIA LTD 20873
    9 WIPRO LTD 20719
    10 PONDS INDIA 19427
    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

    Top Brands-

    Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.  

    The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.

    The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.

    Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.

    Rank Brands Insertions
        Week 35
    1 DETTOL ANTISEPTIC LIQUID 27226
    2 DETTOL TOILET SOAPS 17509
    3 DETTOL LIQUID SOAP 17230
    4 SURF EXCEL EASY WASH 16509
    5 LIZOL 13032
    6 DETTOL & MOMS SOAP 13018
    7 WHEEL ACTIVE 2 IN 1 11319
    8 CLINIC PLUS SHAMPOO 11130
    9 JEEVANSATHI.COM 11084
    10 FACEBOOK.COM 10152
    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

  • Mobile+Services replace FMCG as top advertisers in BARC week 48

    Mobile+Services replace FMCG as top advertisers in BARC week 48

    BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

    Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

    public://BARC.jpg

    Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.

     

  • Mobile+Services replace FMCG as top advertisers in BARC week 48

    Mobile+Services replace FMCG as top advertisers in BARC week 48

    BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

    Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

    public://BARC.jpg

    Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.