ITV

Tag: Suresh Sharma

  • Effect of 4G rollout on the e-commerce industry

    Effect of 4G rollout on the e-commerce industry

    4G i.e. fourth generation is an advanced version of 3G that facilitates its users with mobile broadband internet access. The technology provides wide area coverage and high speed to mobile as well as laptop users. Offering peak upload rate of 500 mbps and peak download rate of 1gbps; 4G supports HD streaming. 4G network can ensure optimal use of HD phones. With its WiMAX LTE technology, 4G provides path-breaking speed and impeccable connectivity to its users. A game-changing internet technology, 4G network is slowly becoming the ‘Next Big Thing’ that provides immediate access to everything from around the world at your fingertips. 

     

    With 4G taking the Indian market by storm, the demand for smartphones is taking an upward swing. The 4G rollout is further influencing the sphere of e-commerce immensely. Online retail firms have to confront logistics as well as connectivity hindrances in order to serve their patrons efficiently. These issues can be solved with 4G internet services. By providing cutting-edge speed and connectivity, 4G is helping online firms to tackle their problems easily. 

     

    Escalated speed and enhanced connectivity provides users with a compelling and satisfactory browsing and shopping experience. Usually it is seen that potential buyers leave a particular site when they are just going to finalise their purchase. The reason being – connectivity problem or slow internet. With 4G, customers can quickly make purchases without having to face any such hassles. This is thus, indirectly boosting the sales of e-commerce companies. 

     

    With 4G for mobiles as well as laptops, e-commerce companies can be unperturbed about the size of images or videos. Even on smartphones, users can enjoy the same experience as on a laptop or PC, due to higher connectivity and speed offered by 4G. Another situation will justify the sturdy role that 4G is playing in the realm of e-commerce. Many a times, it happens that online shopping websites hang or the speed of internet dips while making payments or while checking out. This leads to reduction in the confidence level of customers, leaving them in a dilemma of whether to purchase online or not to take the chance. This can result in dwindling sales for e-commerce companies. With 4G at hand, buyers are able to make instant purchase decisions and check-out in a hassle-free way. 

     

    In order to gain maximum advantage of the fourth generation internet technology, the market is witnessing various e-commerce firms going the mobile-way. In short, for better results, e-commerce firms are turning to m-commerce. With 4G on mobile, people are preferring to use their handheld devices to fulfill their day to day needs. Hence, e-commerce firms are coming up with ground-breaking designs and models to utilise the lucrative mobile space efficiently, making scores of firms turn to the m-commerce platform. 

     

    4G, the improved and enhanced version of 3G, is metamorphosing the entire domain of e-commerce, making transactions instant, thus delivering reliable and constraint-free experiences.

     

    (These are purely personal views of iSpyPrice.com founder and director Suresh Sharma and Indiantelevision.com does not necessarily subscribe to these views.)

  • Online start-ups pin hopes from Budget 2015

    Online start-ups pin hopes from Budget 2015

    MUMBAI: The Digital India idea conceptualised by Prime Minister Narendra Modi has caused some excitement within established and start up companies in the technology and e-commerce space. Some of these start-ups are of the belief that Budget 2015 will be the start of a new era of higher growth.

     

    It may be also recalled that Finance Minister Arun Jaitley had invited CEOs of Indian software and hardware companies for a meeting along with various e-commerce companies and prominent start-ups for pre-Budget consultations in January this year. Online start-ups like iTiffin.in, iSpyprice.com and Youshine.in are some of these start-ups that have raised their hopes ahead of the upcoming budget.

     

    iTiffin.in (Intelligent Tiffin) CEO and co-founder Tapan Kumar Das is of the opinion that ‘Nutrition services and Health food,’ should be brought under the gamut of health services, thus qualifying those services for service tax.

     

    According to Das, the cost of healthcare in the country should be reduced in order to regulate the increasing number of lifestyle disorder cases in India. He further wished that food technology is made free of import duty and income tax benefits are allocated to the Nutrition and Health Food sector. “I also wish that people are recruited from the skill development academy while Nutrition and Diet plan services should be brought under Mediclaim policy of General Insurance,” he said.

     

    On the other hand, price comparison website, iSpyPrice.com founder and director Suresh Sharma desires that GST (Goods and Services Tax) is implemented in the budget for this year as he feels it will solve various taxation issues. Besides this, he stated that if service tax on online advertisements is abolished, it would motivate internet-based publishing companies to create more valuable content and application for websites. Sharma said that the government should give proper clarifications on service tax levied on advertising income that is earned by Indian publishers in foreign currency. Also, he hoped that MAT (Minimum Alternate Tax) is abrogated from the e-commerce landscape.

     

    Meanwhile, VIA.com chief executive officer Swaminathan Vedaranyam said that as far as the travel industry is concerned, there is an urgent need for well-defined policies and clear commitments to ensure that all cultural heritage points are given more attention with improved infrastructural facilities. “There is a recent spurt in domestic travel as well as a higher influx of foreign tourists in India and with dedicated upkeep of the tourist hotspots, we can ensure higher growth for the travel industry,” he informed.

     

    On a concluding note, he wished for allocation towards revitalising all unused airports in tier II and III cities as, according to him these geographies hold immense potential today.