Tag: Suresh Raina

  • BharatPe ropes in Suresh Raina as brand ambassador

    BharatPe ropes in Suresh Raina as brand ambassador

    NEW DELHI- Suresh Raina is ready to play for Chennai Super Kings (CSK) in the United Arab Emirates for the Indian Premier League (IPL) 2020. Meanwhile, he has been appointed as the brand ambassador for the fintech platform BharatPe. Before flying off to UAE, Raina has decided to shoot for the brand’s promotional campaign. 

    Raina who had announced his retirement from the international cricket along with MS Dhoni, uploaded the video of the promotional shoot. 

    Earlier in the month of March, flush with Rs 535 crore ($75 million) Series C funding, BharatPe had announced its plans to sign 11 Indian national cricketers as its brand ambassadors. Some of these cricketers are Rohit Sharma, KL Rahul, Suresh Raina, Ravindra Jadeja, Jasprit Bumrah, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubham Gill.

    However, due to the novel coronavirus, the Delhi based platform could not start any activity with the signed cricketers. 

    Prime Minister Narendra Modi also highlighted Raina's contribution in the 2011 World Cup triumph, saying the all-rounder had always been a team man. Modi said Raina’s name is ‘synonymous’ with ‘team spirit’.

    Co-founded in 2018 by Ashneer Grover and Shashvat Nakrani, the startup is working towards driving the adoption of UPI among merchants, as well as providing them with working capital loans.

  • WTF Sports Launches in India and Globally and appoints Harmanpreet Kaur and Suresh Raina as Global Brand Ambassadors

    WTF Sports Launches in India and Globally and appoints Harmanpreet Kaur and Suresh Raina as Global Brand Ambassadors

    WTF Sports, one of India’s biggest fantasy sports gaming platform has today formally announced their launch in India and Globally and appointed famed cricketers, Harmanpreet Kaur, the captain of the Indian squad at the ICC Women’s T20 World Cup in 2020 and Suresh Raina, the IPL superstar as Global Brand Ambassadors with the latter also joining the brand as a Strategic Partner.

    The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders – India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

    The app currently hosts three major sports, multiple playing modes and exciting contests, ensuring that sports fans can get more skilful by letting them strategize and use their sports knowledge into rewarding behaviour. Users can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The app lets you manage your own team, mentor them and invite your friends to join in.

    Commenting on the launch and announcement Vinit Bhatia, Manit Parikh and Yash Kadakia, Co-Founders of WTF Sports – India and Global said, “We’re excited to launch WTF Sports and indulge the sports fanatic and have them use their sports knowledge. Harmanpreet and Suresh are some of the top players from the Indian cricketing world, they’re also great sportspeople, their energy, fierceness and strategic bent of mind is what makes them great Global Brand Ambassadors and they’re the perfect embodiment of the platform. It was also extremely exciting to have Suresh on board as a Strategic Partner with us and help us evolve the platform as we go along.

    Talking about the association, Harmanpreet Kaur, Global Brand Ambassador of WTF Sports said, “WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I’ve actually learnt to strategize better as I’ve played along. Additionally, when we were under lockdown and I couldn’t really practice, it was fun to come on the platform and feel like I’m still playing.”

    Suresh Raina, Strategic Partner and Global Brand Ambassador of WTF Sports said, “It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it’s fierce, fun and competitive.”

  • Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Mumbai: Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group chat to interact & engage with viewers.

    This digital campaign gives fans an opportunity to create group chats with family & friends and also add Suresh Raina to these groups to chat and interact with them during each and every match. In these group chats Suresh will chat, send messages and questions to cricket fans and give them a chance to win prizes from Havells for their avid participation.

    Speaking about the launch of the campaign, Mr. Amit Tiwari, Vice President Marketing for Havells India Ltd. said, “We are extremely happy to have Suresh Raina be a part of this special campaign. With ‘The Great Indian Cricket Family’ campaign, our aim was to give cricket fans across the country, a chance to interact and engage through which they can come together for meaningful engagement with their family and friends to celebrate the spirit of cricket as well as show their support and cheer for Team India.”

    With regard to his participation in this campaign, Indian cricketer Suresh Raina had the following to say, “I’m really excited to be a part of this campaign. The Havells 'Great Indian Cricket Family’ campaign is a great way for fans to share their passion for cricket. The group experience is the best way to for families from all over the country to band together and cheer loud for Team India.”

    Currently ongoing, the campaign will end on the 14th of July 2019. To participate, cricket fans can log on to the Great Indian Cricket Family website (www.thegreatindiancricketfamily.com/) and find out how they can join in on all the action.

     

  • HIL partners IPL team Chennai Super Kings

    HIL partners IPL team Chennai Super Kings

    MUMBAI: HIL, building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. HIL Limited is the flagship company of the CK Birla Group.

    As a part of this engagement, all the CSK players’ uniforms will carry the HIL logo and its super brands Birla Aerocon and Charminar logos. With this association, the company aims to boost its reach amongst its consumers, dealers and influencers.

    Commenting on the association HIL Limited MD & CEO Dhirup Roy Choudhary said, “We are excited to partner with Chennai Super Kings, which has emerged as champions over the years and look forward to the upcoming IPL season in 2018. The team is known for its performances and consistency, and HIL complements all of this. We truly believe both HIL and CSK are champion brands, and this association is an exciting platform to establish the same. We are confident that it will bring in a new wave of awareness for HIL and its products and provide a fresh take to evolve the market for HIL.

    The CSK spokesperson said, “We are glad to join hands with HIL as both of us have synergies of being innovative, passionate and trendsetters. HIL has some of the iconic brands like Charminar and Birla Aerocon under their ante, just the way we have Dhoni, Suresh Raina and Jadeja in our team. Our aim has always been to enhance the experience of our fans and supporters. We believe that this will mark the beginning of a long and fruitful journey for both organisations and help both brands expand its reach.”

    This investment is supported by the launch of its ingenious product, the non-asbestos roofing solution – Charminar Fortune and expansion of the PVC pipes and fittings business. Chaminar Fortune is manufactured by using an advanced autoclaving technology and the asbestos-free roofing sheet provides to consumers a solution, which is eco-friendly, long lasting and durable due to its high impact strength, good dimensional stability, light weight, sound and thermal insulated, fire resistant and low drying shrinkage characteristics. 

    Also Read:

    Star India to introduce VR for IPL 2018

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

  • Laqshya launches branded IPs and content division

    MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital.This launch comes close on the heels of Laqshya Media Group announcing its foray into talent management with the signing of Indian Cricketer Suresh Raina in April 2017.

    Deepak Choudhary, Founder and Director, Event Capital said, “It is widely known that the branded entertainment space is growing at a break-neck pace, and with Laqshya Media Group’s head start in the live event IP space with Event Capital, creating strategic IPs for achieving a brand’s business objectives is the natural way forward.”

    Bollywood Music Project, the most recent offering from Event Capital has created history with two editions in its debut year with over 50,000 attendees across Mumbai and Delhi, and was livestreamed to an audience of over 10 million.Event Capital has already tested the waters successfully in the branded IP space with the IIFL Wealth Mumbai International Chess Tournament held in December 2016. Swaroop Banerjee, CEO, Event Capital carries a wealth of experience in the branded entertainment and content space with his earlier stints at Viacom18, Star Movies and MTV Asia. Prior to Event Capital, he curated Bajaj Auto’s motorsport IP, Pulsar Festival of Speed. The company will be announcing the head of this new division, who will report into Banerjee.

    Swaroop Banerjee, CEO, Event Capital said, “The Branded IPs and Content division is a logical progression for us and will sit at the heart of what we do, as brands and creators look to new mediums in telling their stories. The space has grown significantly over the past couple of years, and we have witnessed a lot of established brands going beyond event sponsorships to establish their own IPs like Pulsar Festival of Speed,Standard Chartered Mumbai Marathon, Ray-Ban Never Hide Sounds, etc.to maximise their engagement with their target audiences.”

    “According to the FICCI KPMG Report 2017, there has been a nearly 98 percent increase in the number of live event IPs organised in 2016 as compared to the previous year, and we have already seen the impact of online content destinations like Netflix, Hotstar, etc. No marketer wants to miss this opportunity, and we are already in conversation with some of them to create new IPs or leverage their existing ones with our understanding of building event IPs across varied genres,” he added.

    Over the next few weeks, Event Capital is scheduled to organise its media, communication and design festival, Edutainment Show on May 19-20 at Hotel Sahara Star, Mumbai and follow it up with India’s most iconic fashion event for kids, India Kids Fashion Week in July 2017.

  • 92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu

    MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.

    This year the radio station is all set to ride the 20-20 cricket wave yet again, with two exclusive segments. The radio station has roped in celebrated cricket analyst Ayaz Memon to co-host ‘BIG Cricket League’ with sports RJ Abhimanyu. The duo will present a star player’s biopic every week from Monday-Thursday 8pm-9pm from 3rd April to 26th May for its listeners across HSMs. Leveraging the cricket fever, 92.7 BIG FM is collaborating with legendary cricketer Virender Sehwag for the third time to bring match analysis to a cricket crazy nation during the morning show across the network.

    Big Cricket League will see Ayaz Memon presenting biopics of iconic players every week and bringing alive interesting facts of the lives of famous cricketers like MS Dhoni, Yuvraj Singh, Suresh Raina, Virat Kohli, Rohit Sharma, Zaheer Khan, Gautam Gambhir and Murali Vijay that will be focusing on their childhood, family background, education and more. Spread over a period of eight weeks, this cricket season will see the flamboyant Virender Sehwag offer exclusive pre and post match analysis.

    Sehwag said, “This is my third year with 92.7 BIG FM for the 20-20 cricket series and it gives me immense pleasure to be associated with them yet again. I feel privileged to connect with all the cricket enthusiasts off the field. Cricket has always been my passion and I am humbled to be doing what I love through this unique offering.”

    Memon, said “This is a great platform through which listeners can acquire information and insights about their favorite players. Cricket is a religion in our country and fans want to know everything about their heroes. BIG Cricket League will provide the audience with just what they are looking for.”

    Spokesperson from 92.7 BIG FM said, “92.7 BIG FM has always catered to the various entertainment needs of its listeners through a plethora of distinctive content formats. Cricket is one sport that is celebrated largely in the country.”

    92.7 BIG FM will further drive engagement by conducting daily musical contests for the listeners largely segregated under two categories, BIG 4 and BIG6. In the BIG 4 contest, the listeners will have to identify one common thing between 4 consecutive songs played in an hour. The BIG 6 will have an RJ play a 15-sec mash-up of 6 songs, wherein the listeners will have to identify all 6 songs. This light-hearted segment will make the content more interactive, providing listeners a chance to win exciting prices.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

  • IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    MUMBAI: The newly formed Rajkot IPL Team announced its official name as ‘Gujarat Lions’ with Suresh Raina as its captain.

     

    Raina will lead a star-studded side that will have former New Zealand skipper Brendon McCullum besides experienced all-rounders like Ravindra Jadeja, James Faulkner and Dwayne Bravo.

     

    “Suresh Raina is a remarkable player with an impeccable record in all formats of the game. His extensive experience combined with his great leadership skills, will help us in putting together a winning strategy for the team”, said Gujarat Lions owner &  Intex Technologies director Keshav Bansal.

     

    Commenting on his appointment as team captain, Raina stated, “I am honoured to have been chosen for this role. We already have some of the best cricketing talent in the team and I look forward to the challenges, the opportunity, the excitement, the energy and will lead from the front to ensure we have a great debut.”

     

    On the other hand, Brad Hodge was named as the coach of the team while Arvinder Singh was named as the CEO of the team.

     

    “We finalized Brad Hodge as the team coach on the basis of his successful contribution to the Australian National team and his excellent stint in IPL. I am confident that our team will benefit immensely from his guidance and mentorship”,  Bansal added.

     

    Speaking about the team name, Bansal added, “Gujarat as a state has a rich cricketing history with a passion and commitment to the game that is unmatched. We have named our team as ‘Gujarat Lions’ to try and capture this spirit of Gujarat. The name brings an instant connect with fans not just across the state but all over the world. As do the Lions, we would like to rule the game of cricket.”

     

    Along with the name and captaincy,  the team logo was also unveiled —  a Lion in golden yellow  and hues of red. The logo symbolizes pride, energy and prosperity with a uniquely styled ‘N’ that showcases creativity, innovation and cutting-edge of technology that defines brand Intex.

  • IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    MUMBAI: The newly formed Rajkot IPL Team announced its official name as ‘Gujarat Lions’ with Suresh Raina as its captain.

     

    Raina will lead a star-studded side that will have former New Zealand skipper Brendon McCullum besides experienced all-rounders like Ravindra Jadeja, James Faulkner and Dwayne Bravo.

     

    “Suresh Raina is a remarkable player with an impeccable record in all formats of the game. His extensive experience combined with his great leadership skills, will help us in putting together a winning strategy for the team”, said Gujarat Lions owner &  Intex Technologies director Keshav Bansal.

     

    Commenting on his appointment as team captain, Raina stated, “I am honoured to have been chosen for this role. We already have some of the best cricketing talent in the team and I look forward to the challenges, the opportunity, the excitement, the energy and will lead from the front to ensure we have a great debut.”

     

    On the other hand, Brad Hodge was named as the coach of the team while Arvinder Singh was named as the CEO of the team.

     

    “We finalized Brad Hodge as the team coach on the basis of his successful contribution to the Australian National team and his excellent stint in IPL. I am confident that our team will benefit immensely from his guidance and mentorship”,  Bansal added.

     

    Speaking about the team name, Bansal added, “Gujarat as a state has a rich cricketing history with a passion and commitment to the game that is unmatched. We have named our team as ‘Gujarat Lions’ to try and capture this spirit of Gujarat. The name brings an instant connect with fans not just across the state but all over the world. As do the Lions, we would like to rule the game of cricket.”

     

    Along with the name and captaincy,  the team logo was also unveiled —  a Lion in golden yellow  and hues of red. The logo symbolizes pride, energy and prosperity with a uniquely styled ‘N’ that showcases creativity, innovation and cutting-edge of technology that defines brand Intex.