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Tag: Suresh Raina

  • Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe Lintas and rolling out on JioHotstar.

    The digital payments giant is using the country’s cricket fever to cement its brand values—reliability, speed, and trust—into the hearts of millions. The campaign cleverly mirrors the traits of a crack cricket team—swift running, secure fielding, dependable leadership—with Google Pay’s own promise of safe, fast transactions.

    ‘Sab Tick Hai’ is not just a slogan—it’s a lifestyle choice for the cricket-obsessed nation, now extended seamlessly to digital payments. Lowe Lintas has given the campaign a playful, relatable spin, ensuring it blends into India’s IPL-mad summer like cold drinks and tense run chases.

    Adding spice to the mix, the campaign features exclusive pre-match commentary by Jatin Sapru and cricket legend Suresh Raina. These segments, crafted under Lowe Lintas’ creative baton, spotlight what makes a ‘Sab Tick Hai Team’ both on the field and at the checkout counter.

    “Our goal was to capture the essence of cricket’s reliability and camaraderie and map it onto the digital payments experience,” Lowe Lintas said. The result is a campaign that is relatable, punchy, and designed to drive fan chatter between overs.

    By partnering with JioHotstar for IPL 2025, Google Pay aims to tap into the unrivalled viewership and excitement surrounding cricket’s biggest carnival. With Lowe Lintas steering the storytelling, Google Pay is looking to knock brand engagement out of the park this season.

  • JioStar hits it out of the park with planned Champions Trophy 2025 coverage

    JioStar hits it out of the park with planned Champions Trophy 2025 coverage

    MUMBAI: The ICC Men’s Champions Trophy 2025 is set for a return, and JioStar Network is pulling out all the stops to deliver an unparalleled viewing experience. From 19 February 2025, cricket fans will witness the world’s top eight teams battle it out with cutting-edge broadcast innovations across television and digital platforms.

    JioHotStar will be  offering live streaming in 16 feeds across nine languages, including English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada. This marks the first-ever ICC tournament to be streamed at such a scale, ensuring cricket fans across India can enjoy the action in their preferred language. Additionally, four multi-cam feeds on JioHotstar will provide a fresh perspective on the high-voltage encounters.

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    On TV, JioStar Network will offer extensive coverage across Star Sports and Sports18 channels, delivering commentary in English, Hindi, Tamil, Telugu, and Kannada. Indian Sign Language feed and Audio Descriptive Commentary will also return on JioHotstar, making the tournament more accessible and inclusive for all fans.

    JioStar head of content–sports Siddharth Sharma said, “The ICC Men’s Champions Trophy 2025 will be presented with an unprecedented range of viewing options. Our expansive linear television network and dominant digital presence will bring cricket deeper, wider, and in a more immersive way than ever before. Every cricket fan, regardless of language or accessibility preference, will have a front-row seat to the action.”

    A galaxy of cricketing legends will lend their expertise to JioStar’s coverage, making every match an engaging experience. English commentary will be helmed by Ravi Shastri, Sunil Gavaskar, Nasser Hussain, Matthew Hayden, Ian Bishop, Wasim Akram, Ramiz Raja, Simon Doull, Dale Steyn, Shaun Pollock, and Aaron Finch.

    The Hindi panel includes Suresh Raina, Harbhajan Singh, Waqar Younis, Sanjay Manjrekar, Ambati Rayudu, Robin Uthappa, Mohammad Kaif, Piyush Chawla, Sanjay Bangar, Aakash Chopra, and Deep Dasgupta.

    For regional language coverage, renowned names such as Hanuma Vihari, Venkatesh Prasad, Kedar Jadhav, and Shreevats Goswami will add flavour to the commentary, ensuring fans across India get expert analysis in their native tongue.

    The tournament kicks off on 19 February 2025 with Pakistan facing New Zealand in the opener. India, led by Rohit Sharma, begins its campaign against Bangladesh on February 20, before the much-anticipated India-Pakistan showdown on 23 February 2025. The final is slated for 9 March 2025.

    (Picture courtesy ICC)

  • World Championship of Legends announces EaseMyTrip as its presenting partner

    World Championship of Legends announces EaseMyTrip as its presenting partner

    Mumbai: EaseMyTrip, an online travel platforms, has announced its partnership as the presenting partner of the prestigious World Championship of Legends (WCL). This collaboration marks a significant milestone in the world of sports and entertainment, uniting two influential entities to enhance the cricketing experience for fans worldwide.

    The World Championship of Legends is known for its outstanding contributions to cricket, and with EaseMyTrip as its presenting partner, the league is poised for further global recognition and engagement.

    EaseMyTrip CEO and co-founder Nishant Pitti shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”

    Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”

    Harshit Tomar, the visionary founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen”

    Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”

    Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction , Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”

    The World Championship of Legends kicks off on the 3 July at the iconic Edgbaston Stadium in Birmingham, UK. Six teams will be vying for glory, including India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions.

    Legendary players such as Yuvraj Singh, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy will grace the field, adding to the excitement and prestige of the tournament.

    With EaseMyTrip as the presenting partner and the shared excitement of cricketing legends and investors, the World Championship of Legends is set to captivate audiences and solidify its position as a premier cricketing event.
     

  • Colgate urges consumers to take a smile break this IPL season

    Colgate urges consumers to take a smile break this IPL season

    Mumbai: As millions of us are glued to the all-new season of Indian Premier League (IPL), Colgate-Palmolive India’s campaign “Indian Sweets League” works as a clever reminder to do something we often miss after the celebrations; brushing our teeth at night. Indian Sweets League is a unique collaboration with JioCinema & Indian Premier League (IPL) as part of Colgate’s #BrushTonight initiative aimed at raising awareness about oral health.

    We have all had that moment, hooked to our TV screens munching on food, as the stadium roars in anticipation. The last ball is bowled, deciding the fate of the match. We jump with joy and are ready to celebrate the win with a yum dessert.  

    With cricket legends Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.

    The campaign promises to deliver a mix of fun banter, match predictions, and a focus on night time brushing. The campaign encourages viewers to take a ‘strategic timeout’ every night to brush their teeth, thus ensuring a winning smile.

    Colgate-Palmolive India EVP marketing Gunjit Jain said, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”

    Wavemaker India, GroupM chief client officer & office head, West, North & East Shekhar Banerjee said: “Our task is to drive behaviour change at scale and this idea with IPL on JioCinema had the power to influence close to 50% of urban India every night. With contextual messaging for every match we have created the perfect mix of right time and right message that reminds every fan to brush at night.”

    Each IPL match night will see a new edition of the “Indian Sweets League”, adding an extra layer of excitement to the cricket viewing experience. So, as you cheer for your team’s victories, do not forget to #BrushTonight.

    You can catch Colgate’s “Indian Sweets League” every night during the IPL matches on JioCinema. Join in the fun, enjoy the matches, savour your favourite sweets, and remember to always end your day on a high note with a winning oral care routine.

  • IPL Auction 2024: When and where to watch, date, time, live streaming, venue

    IPL Auction 2024: When and where to watch, date, time, live streaming, venue

    Mumbai: The IPL 2024 Auction will take place on Tuesday 19 December 2023, at the Coca-Cola Arena in Dubai. 333 cricketers will go under the hammer, of whom 214 are Indians and 119 are overseas players, with a maximum of 77 slots to fill. The highest reserve price for a player is Rs 2 crore, with 23 players such as Travis Head, Steve Smith, Harshal Patel, Shardul Thakur, and Lockie Ferguson listing themselves at that value. Gujarat Titans will come into the auction with the highest purse with Rs 38.15 crore while the Lucknow Super Giants have the lowest purse balance at Rs 13.15 crore.

    JioCinema will bring back its multi-language coverage of the league, streaming the auction in seven languages: English, Hindi, Tamil, Telugu, Kannada, Punjabi, and Bhojpuri. Each language will have former Indian cricketers and experts to cover the auction, including the likes of AB de Villiers, Eoin Morgan, Suresh Raina, Anil Kumble, Hanuma Vihari, Abhinav Mukund, Veda Krishnamurthy, and many more.

    JioCinema will also live stream a mock auction with the likes of Suresh Raina, Anil Kumble, Mile Hesson, Eoin Morgan, Robin Uthappa, and others on 18 December at 12 noon to give viewers a flavour of what to expect from auction day and analyse potential strategies.

    Here’s everything you need to know about the upcoming IPL Auction 2024 live stream:

    What: IPL Auction 2024

    When: 19 December 2023 (Tuesday)  

    Where: Coca-Cola Arena, Dubai, United Arab Emirates

    Time: Pre-auction analysis begins at 12 noon, followed by live auction coverage 1:00 PM onwards

    Live streaming in India: JioCinema 

  • Priyanka & Suresh Raina’s ‘maate’ announces integrated marketing partnership with Laqshya Media Group

    Priyanka & Suresh Raina’s ‘maate’ announces integrated marketing partnership with Laqshya Media Group

    Mumbai: Laqshya Media Group has won the integrated marketing mandate for ‘maate,’ a premium babycare brand co-owned by Priyanka Raina and legendary cricketer Suresh Raina, in a multi-agency pitch. The group will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, live experiences, and beyond, for the brand.

    “We are delighted to partner with one of India’s most innovative marketing communications groups, Laqshya Media, as we strive to make ‘maate’ the premium and safe choice for mothers and babies worldwide. The agency resonates with our vision and has innovative ideas and communication strategies that will enhance brand awareness and establish the brand as a front-runner in the premium baby care segment. maate has grown organically on its own so far, but with Laqshya on board, we are hoping for more targeted marketing and to speed up our expansion plans. As a truly homegrown brand, ‘maate’ is committed to ensuring a superior and safe experience for new mothers and babyhood,” said maate co-founder Priyanka Raina.

    On this occasion, Laqshya Media Group managing director Alok Jalan said, “We are thrilled to join hands with ‘maate’ and are truly excited to work in this growing baby care category. ‘maate’ is among the few companies in the segment that have exhibited a long-term vision and have developed very premium and safe products for baby care. As a 360-degree marketing agency, Laqshya Media Group is committed to crafting out-of-the-box, purpose-driven integrated campaigns to build strong brand awareness and CTAs.”

    The development comes after ‘maate’ revealed a new brand identity to reaffirm its commitment to motherhood and foster a connection with couples who have recently become parents. It has also recently forayed offline with the launch of its entire range of products across Delhi NCR.

    Launched in 2019, ‘maate’ is a truly homegrown brand. When Priyanka Raina returned from Amsterdam to India after becoming a mother, she could not find safe and effective baby care products in the Indian market. This led to the birth of ‘maate,’ a consciously designed 360° wellness brand. All ‘maate’ products have been formulated with the highest quality natural ingredients after years of research and are completely safe and effective for babies. Motherhood is at the core of the company’s essence.  ‘maate’ products are completely natural, toxin-free, vegan, and cruelty-free. Inspired by the luxury of nature, the brand aims to bring the potency of the highest quality natural ingredients into an improved formulation through constant research and innovation.

  • MX TakaTak introduces Suresh Raina as influencer on platform

    MX TakaTak introduces Suresh Raina as influencer on platform

    Kolkata: MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to explore other facets to their cricketing hero that ensures their affection for him and the sport is not limited to the field.

    As a market leader in the short video category, the platform has built a large community of influencers across genres, and Suresh Raina’s on-boarding announcement comes immediately after Indian cricket team captain Virat Kohli joined the MX Taka Tak platform. The social media intermediary is not only strategically diversifying its content but also strengthening its sport vertical.

    Raina said: “I believe the love for cricket is everlasting but I am now looking forward to showing my fans multiple facets of my personality beyond the (cricket) pitch. I am very excited to join MX TakaTak, this app is a fascinating place to share some personal moments from my life and engage with newer audiences.”

    Here’s a look at a video that he put up announcing his association with MX TakaTak.

    MX TakaTak is also one of the first short video platforms to host live sessions that enables content creators to reach out to a wider audience. Using this feature to its fullest, Suresh Raina will also go live on MX TakaTak on 30 May, in a session to be moderated by the popular sports anchor Jatin Sapru. The duo will cover a whole range of lesser known topics centred on Raina’s life, his love for music, tips and tweaks of his fitness regime with personal cricketing anecdotes.

  • #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other hand does not need to do that. It believes in straight forward reporting without any political leanings.

    Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film Sach Ka Band brought to light the exaggeration of events while presenting the news; the second film Achaar Gully highlighted the importance of credibility over sensationalism; the third film Afwaah showed the rampant practice of rumour mongering in news and the fourth film Khabaristan took a dig at resorting to convenient truths. The campaign is already talk of the town as many celebrities including Sania Mirza, Ashutosh Rana, Jwala Gutta, Mika, Harbhajan Singh, Suresh Raina and many more have been tweeting about it. 

    Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. What else is a society if not a vibrant conversation in progress?

    These films, while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face.

    You can watch the film here: 

  • 9stacks ropes in Suresh Raina as brand ambassador

    9stacks ropes in Suresh Raina as brand ambassador

    MUMBAI: Online gaming platform 9stacks has signed on cricketer Suresh Raina as their brand ambassador. The partnership will see the cricketer in the brand’s upcoming campaigns and promote 9stacks through various engagement activities.

    To celebrate the deal, the homegrown poker portal has organised the ‘Raina Freeroll Tournament’ on 27 October 2020 at 7 pm. The pool prize money for the tournament is one lakh rupees and the entry is free for all. 

    Raina will anchor the brand with his sports charisma and help in creating a higher brand recall amongst the key target audience.

    9stacks co-founder Sudhir Kamath said, “It’s been a month since we roped Raina as our brand ambassador and we are super delighted to see the response we have received from our users both existing and new ones.”

    Founded by Sudhir Kamath, Pratik Kumar and Rishab Mathur in 2017, 9stacks has emerged as a leading online poker gaming platform. With around 350,000 users, 9stacks currently offers Texas and Omaha variants of poker that engage both experienced players and learners.

  • BharatPe ropes in 11 cricketers as brand ambassadors

    BharatPe ropes in 11 cricketers as brand ambassadors

    NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international cricketers. Throughout September to October, the BharatPe XI team players will be seen on the ground, across seven of the league teams playing cricket. It includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill.

    BharatPe also rolled out a new contest, BharatPe Premier League (BPL), wherein BharatPe’s merchant partners can predict winners and man of the match, score runs, and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top scorers of the BharatPe Premier League stand a chance to meet their favourite cricket stars.

    Also as the season builds up leading to festivals, BharatPe will launch a high impact brand campaign featuring cricketers and that has been directed by an ace Bollywood director. The campaign is set to redefine the fintech marketing landscape as the company will showcase its portfolio of financial products targeted specifically at the merchant community in India.

    BharatPe group president Suhail Sameer said, “Bollywood and cricket find maximum resonance with Indians and our relevant audience. Last year, we established our credentials with Salman Khan as our brand ambassador. For our second year, we’ve done a marketing coup of sorts by building our own team of 11 cricket players as brand ambassadors. With cricket kicking off the festive season, our strategy through the marketing campaign is to make a wider set of merchants aware of our suite of financial products, which can help them shrug off Covid impact and get back to business. It is designed to be a fun campaign and will go on air in early October. This is also at an opportune time, as we expand our presence to more cities.”