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Tag: Suresh Mohankumar

  • Dentsu Aegis Network promotes Suresh Mohankumar

    Dentsu Aegis Network promotes Suresh Mohankumar

    MUMBAI: Dentsu Aegis Network has promoted Suresh Mohankumar as Dentsu Communications president planning, with the aim of adding impetus to the planning acumen of the organisation.

     

    In his new role, Mohankumar will chair the planning council of DBA India. He will also build and lead Dentsu Webchutney’s planning capabilities in the South.

     

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin said, “Suresh is brilliant in strategic planning and has played an important role in building several high profile brands. With his vast experience and knowledge of our business, I am sure he will be able to take our planning abilities to a new height.”

     

    DCPL CEO Simi Sabhaney added, “Suresh has all the key ingredients one seeks in a planning partner. He is disciplined, courageous, passionate and accountable. He builds magic on a bedrock of sound logic. I wish him the very best in his new role.”

     

    Dentsu Asia Pacific CEO Rohit Ohri said, “Suresh is an intuitive strategic planner and has contributed solidly towards brand building work for many a client. I’m confident that with his rich experience and deep understanding of our business, he will be able to take the planning capabilities of the group to newer heights.”

     

    Mohankumar started his career in account management with RK Swamy/BBDO in Chennai. Over the next seven years he worked with Contract and Lowe in Bangalore. He switched to account planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai.

     

    “I am really excited about this new assignment; it is a great opportunity to bring alive Dentsu’s vision of ‘Borderless Engagement’ with every project that we work on,” said Mohankumar.

  • Dentsu wins a part of MRF’s advertising duties

    Dentsu wins a part of MRF’s advertising duties

    MUMBAI:  Dentsu Communications has won a part of the creative mandate of MRF. The account was won after a robust multi agency pitch process. Dentsu’s Communication executive creative director Ashwin Parthiban and national business head Suresh Mohankumar will lead the business.
    Dentsu Communications will be creating newer aspects of the brand for consumers to see it in a new light altogether

    On winning the prestigious account Dentsu India Group executive chairman Rohit Ohri said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business.”

    Dentsu Communications will be creating newer aspects of the brand for consumers to see it in a new light altogether.

    Commenting on bringing onboard Dentsu Communications as a creative partner, MRF executive vice president – marketing Koshy Varghese said, “At MRF we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives. Currently Dentsu Communications meet this requirement of ours.”

  • Dentsu Comm Kochi’s first win is Jos Alukkas biz

    MUMBAI: Dentsu Communications has won the creative mandate of South Indian jewellery retailer Jos Alukkas. The agency‘s Kochi office will handle the account. This is the Dentsu‘s Koshi‘s first win.

    Established in 1964, Jos Alukkas now plans to expand by scaling the national market and the Asia Pacific region. The brand plans to invest over Rs 5.5 billion in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time.

    Jos Alukkas chairman Jos Alukka said “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they‘ll help us connect better with our customers.‘‘

    Dentsu Communications CEO Arijit Ray said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the south. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas.”

    Dentsu Communications head of planning Suresh Mohankumar said, “Jos Alukkas as a brand has always defined itself very well. The core of the brand is ‘bandham‘. At a time when most of the stories on jewellery are transactional in nature it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine.”

    Dentsu Communications regional ECD south Ashwin Parthiban said “I‘m really looking forward to working on a brand with such a sharply defined raison d‘?tre.”

    Jos Alukkas corporate marketing manager Jeejo PP said, “The campaign that broke recently with South Super Star Vijay and his mother Shobha Chandrashekar is the talk of the town. We‘re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter.”

  • Dentsu Communications hires Suresh Mohankumar as national planning head

    Dentsu Communications hires Suresh Mohankumar as national planning head

    MUMBAI: Dentsu India Group has appointed Suresh Mohankumar as national planning head at Dentsu Communications.

    Mohankumar will lead strategic planning and brand management at Dentsu Communications across its offices in New Delhi and Bangalore and will be based out of Bangalore. With nearly two decades of experience, he joins Dentsu from Mudra India where he was senior vice president and head of planning – Mudra South.

    Dentsu India executive chairman Rohit Ohri said, “Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level.”

    Dentsu Communications chief operating officer Taira Kimura said, “Suresh brings on board strong experience across brand, categories and regions. I have great confidence in his abilities and expertise to add value to our service deliveries and up the ante at Dentsu Communications.”

    Mohankumar said, “The communications business is at a crossroads as convention increasingly gives way to real consumer engagement. That integration and media-neutral planning is the way forward is exactly what Dentsu believes in and I believe that Dentsu is uniquely structured to deliver that. Also as part of an organisation at the cusp of an exciting transformation, I am very excited about my journey ahead and look forward to my mandate at Dentsu Communications.”

    A commerce graduate, Mohankumar completed his MBA with a dual specialisation in marketing and finance from T.A. Pai Management Institute (TAPMI) in 1993. He started his career in account management with RK Swamy/BBDO in Chennai. Over the next seven years, he worked with Contract and Lowe in Bangalore. He switched to account planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai.

    He has in the past been associated with brands like Tanishq, BPL, Ford, Volkswagen, Carbon, MRF, Lotte, TI cycles, Henkel, Fa, Reynolds, McDowell’s, Johnson & Johnson and Lipton.