ITV

Tag: Suresh Khadakbhavi

  • Digi Yatra flies high with 10 million downloads

    Digi Yatra flies high with 10 million downloads

    MUMBAI: Digi Yatra is flying high! The Self-Sovereign Identity (SSI)-based platform, powered by facial biometric technology, has hit a major milestone with 10 million app downloads, firmly establishing itself as the new frontier in seamless, contactless air travel. Launched in December 2022, Digi Yatra has already streamlined over 45 million journeys across 24 airports in India, bringing a world of convenience to travellers.

    This surge in popularity is a clear indicator of how well the platform has been received, offering not just privacy protection but a swift, hassle-free experience. With an impressive 30,000 daily app downloads, Digi Yatra is already setting benchmarks in the travel tech space.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “The 10 million milestone reflects the trust users have placed in us. We’re excited for what’s next, including breaking down language barriers with support for 22 Indian languages and launching international pilots with e-passports.”

    2025 looks even brighter as Digi Yatra plans to extend its global footprint, with upcoming collaborations set to revolutionise international travel as well.

  • Digi Yatra launches d-KYC campaign

    Digi Yatra launches d-KYC campaign

    Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled ‘Don’t Know Your Customer,’ emphasizes Digi Yatra’s commitment to meeting customer needs without storing their personal information. In an era of data breaches, Digi Yatra sets a standard for secure data management.

    Digi Yatra operates on SSI principles and adheres to world wide web consortium (W3C) standards, utilising verifiable credentials (VCs), decentralized identifiers (DIDs), and distributed ledger technology (DLT) to ensure travelers maintain control over their personal data. Sensitive information is securely deleted within 24 hours of departure, following global data protection standards.

    The marketing strategy encourages user engagement through social media with hashtags like #DontKnowYourCustomer and #DigiYatra, along with video testimonials from satisfied customers and infographics highlighting the app’s privacy features and benefits, establishing Digi Yatra as a travel companion.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “Our primary goal is to make travel seamless and hassle-free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.

    With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasise the importance of trust, offering travellers an ecosystem where convenience and privacy are equally prioritised.