ITV

Tag: Suresh Eriyat

  • KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    Mumbai: KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.

    This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.

    “Our vision is to build a truly wholesome brand that reaches every household”, said KukuFM head of brand marketing; Growth Durgesh Nandan. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”

    Studio Eeksaurus founder Suresh Eriyat added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”

    Studio Eeksaurus creative producer Nilima Eriyat commented, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”

    The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.

  • Eeksaurus bags first ever award for India at Annecy

    Eeksaurus bags first ever award for India at Annecy

    MUMBAI: In a first for India at Annecy, France’s International Animation Film Festival, Eeksaurus has bagged the Annecy Cristal Award in the Commissioned Film Category for its film on child labour for Rotary International titled ‘Fateline’.

     

    The jury at Annecy was mighty impressed with the campaign calling it a film that was a fantastic mix of technique and aesthetics, a kind they had never seen before. The festival received a total of 2,604 films from 95 countries this year, of which 199 films made the official selection.

     

    The campaign which is based on the concept of a young child labourer determined to break free from the bonds that hold him down, is a simple yet effective rendition of how the impossible can be made possible when people join hands in working towards a cause. Working with the team of JWT, Eeksaurus had outlined the hands of the palm drawing in from the concept of fate or haath ke lakeer combined with the use of strong imagery and music to lay emphasis on the sensitivity of the situation.

     

    Eeksaurus founder and creative director Suresh Eriyat said, “This is the first time ever that any ad campaign from India has won at this prestigious festival which is a matter of great pride. We thank all those who have put in tremendous efforts to bring this campaign to life especially our fantastic in-house team of animators, Rajat and Taufiq, Chester, Arun Crasto and the lovely children from Govandi who lent the soul to this film. The core ethos of this campaign was to reach out to the masses hence no caste, gender or creed was highlighted which has been possible through the use of 2D animation in the film. It is extremely heartening to be recognised for your work at Annecy which gives us a tremendous boost to further explore the scope of animation in India.”

  • Three Indian entries win for best TV production at Apollo Awards

    Three Indian entries win for best TV production at Apollo Awards

    NEW DELHI: Indians won three awards out of the eight entries shortlisted for the Apollo Awards for television programming in Asia to be presented in Singapore.

     
    There were a total of 15 categories for the awards. 

    The awards are to be presented on 18 June in conjunction with BroadcastAsia 2014 – the 19th International Digital Multimedia & Entertainment Technology Exhibition and Conference, at Marina Bay Sands, Singapore.

     

    While Studio Eeksaurus Production Pvt Ltd, India won two awards for Art Direction (Sandeep Shelhar & Ashok – Kitkat Astronaut- Diwali) and 2D Animation (Arun Rane & Sunita Kathiwada – Rotary Fateline), the third prize went to Prime Focus in Visual Effects/CGI – Long Form (Stefen Fangmeier & Merzin Tavaria – Sin City: A Dame to Kill For).

     

    Launched in 2005, the Apollo Awards is an initiative aimed at honouring the best in production and post-production across Asia Pacific, with a strong focus on the creative and technical mastery behind the scenes.

     
    The 23-member jury included one Indian – Studio Eeksaurus founder and creative director Suresh Eriyat.

    The Apollo awards had been introduced to recognize the fluid nature of talent migration in the production and post-production industry, coupled with the growth of Asia Pacific’s media and entertainment industry, has drawn top talent to the region and elevated the quality of work produced in this region.

     
    Since the launch of its new and improved version in 2013, the Apollo Awards has garnered attention from industry players as the nature of the awards is uncommon in this region.

  • Prime Focus dominates eight Indian nominations at Apollo Awards

    Prime Focus dominates eight Indian nominations at Apollo Awards

    NEW DELHI: Eight Indian entries have been shortlisted for the Apollo Awards for television programming in Asia to be presented next month in Singapore.

     

    There are a total of 15 categories for the awards, to be announced 18 June in conjunction with BroadcastAsia 2014 – the 19th International Digital Multimedia & Entertainment Technology Exhibition and Conference, at Marina Bay Sands, Singapore.

     

    First launched in 2005, the Apollo Awards is an initiative aimed at honouring the best in production and post-production across Asia Pacific, with a strong focus on the creative and technical mastery behind the scenes.

     

    In Direction – Short Form category, the Indian entry is Suresh Eriyat for Kitkat Astronaut- Diwali by Studio Eeksaurus Production, and this programme has also been shortlisted in Art Direction by SandeepShelhar and Ashok.

     

    Prakash Kurup and Huzefa Lokhandwala of Prime Focus have been shortlisted for two programmes – Mahindra Taqdeer and Royal Challenger in Editing – Short Form category. 

     

    Swapnil Patil of Studio Eeksaurus Production has been nominated in 2D Animation for two programmes: Rotary Fateline and Rotary Heartline.

     

    In the Visual Effects/CGI – Long Form, the Indian entry nominated is Stefen Fangmeier and Merzin Tavaria of Prime Focus for Sin City: A Dame to Kill For.

     

    Prime Focus also gets the nomination in the Visual Effects// CGI – Short Form for Prakash Kurup and Huzefa Lokhandwala for the programme Panasonic.

     

    The 23-member jury includes one Indian namely Studio Eeksaurus founder and creative director Suresh Eriyat.

     

    In recent years, the fluid nature of talent migration in the production and post-production industry, coupled with the growth of Asia Pacific’s media and entertainment industry, has drawn top talent to the region and elevated the quality of work produced in this region.

     

    To reflect this growing expertise, the Apollo Awards seeks to showcase and reward more niche specialties in production and post-production in the years to come.

     

    Since the launch of its new and improved version in 2013, the Apollo Awards has garnered attention from industry players as the nature of the awards is uncommon in this region.

     

    With a distinguish jury of academic excellence and industry expertise in the technical and creative fields, and the results tabulated and audited by an international auditing firm, this is the highly anticipated Award for production and post-production artists in the Asia Pacific region.