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Tag: Surendra Singh

  • Brand Street Integrated launches ‘BSI Flash’

    Brand Street Integrated launches ‘BSI Flash’

    MUMBAI: Brand Street Integrated announced the launch of BSI Flash, a dedicated division focused exclusively on strategic product sampling and trial programs.

    At a time when consumers are craving experiences over advertisements and trials over assumptions, BSI Flash promises to elevate the sampling game with smarter strategies, sharper targeting, and measurable impact.

    F.L.A.S.H. stands for: Feel → Listen → Act → Sample → Harness.

    A methodology that reflects the division’s human-first, insight-led approach to sampling.

    “With BSI Flash, we’re not just putting samples in our hands. We’re creating micro-moments of brand discovery, where consumers can experience a product in the right setting, at the right time, and in the right way,” said Brand Street Integrated CEO Surendra Singh. “From bustling modern trade outlets to hyperlocal residential societies and even transit hubs, BSI Flash has the planning precision and execution muscle to deliver results that go far beyond reach.”

    BSI Flash is designed to cater to a wide range of industries, from FMCG and personal care to health, wellness, and beverages – using a category-first lens. Every program is customized to fit the nuances of product usage patterns, audience segmentation, and contextual timing.

    Whether it’s sampling a health drink during morning commutes or introducing skincare essentials in women-centric community spaces, BSI Flash combines deep market understanding with operational agility.

    One of the key strengths of BSI Flash lies in its trained foot soldiers, promoters who do more than distribute. They engage. They educate. And most importantly, they convert. Backed by technology-driven real-time reporting, brands get access to live insights, feedback loops, and performance analytics, allowing them to optimize campaigns on the go.

    From modern trade and general trade retail environments to RWAs, corporate parks, transit zones like railways and airports, and even large-scale festivals or influencer-led drops. BSI Flash is equipped to take brands to where the consumers are.

    “We see sampling not as an afterthought but as a critical brand touchpoint,” added Brand Street Integrated national sampling head, Alok Rai. “With BSI Flash, the goal is simple: deliver not just products, but experiences that linger and lead to purchase.”

  • Brand Street Integrated appoints Krishna Mugatkar as business director

    Brand Street Integrated appoints Krishna Mugatkar as business director

    Mumbai: Brand Street Integrated (BSI) has announced its expansion into Pune with the strategic appointment of Krishna Mugatkar as the new business director. This strategic move highlights the agency’s dedication to enhancing its presence and fostering growth in the western region of India with several prominent clients such as HyFun, Provilac amongst others.

    With over 12 years of extensive experience in the marketing industry, Krishna Mugatkar has built a formidable reputation across multiple sectors, including B2B sales, offline marketing, BTL advertising, food and beverage, hospitality, SaaS applications, and real estate. His versatile skill set and strategic mindset have consistently made him a valuable asset in every organization he has contributed to.

    Throughout his career, Krishna has made significant contributions to renowned companies such as Mane Green, 360 Realtors, OYO, Foodpanda, APEEJAY Oxford Bookstores, and BVG India. His expertise in market research and analysis, operational planning, audit processes, and strategic amplification has consistently driven outstanding results. Notably, Krishna’s ability to drive business growth through thoughtful expansion strategies has been particularly impressive.

    Expressing his excitement about joining Brand Street Integrated, Krishna Mugatkar said, “I am honored to join the team at Brand Street Integrated. Pune offers immense opportunities, and I am eager to contribute to the agency’s vision of creating impactful brand experiences that truly resonate with our audience. Together, we will explore new frontiers and deliver exceptional value to our clients.”

    Brand Street Integrated CEO Surendra Singh shared, “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”

  • Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Mumbai: Brand Street Integrated, a marketing agency known for transforming brands and fostering meaningful connections, has announced its expansion into Gujarat. With this, the company has announced the strategic appointment of Siddharth Mishra as the new business director (West). This move underscores the agency’s commitment to broadening its operational footprint and driving growth in the western region of India.

    Siddharth Mishra brings over 11 years of dedicated experience in integrated marketing communications. His background in integrated marketing communication, combined with his extensive industry experience, equips him to adeptly navigate and implement diverse marketing strategies and tools. He is known for his innovative problem-solving skills and a keen ability to adapt to evolving environments, driven by a passion for creativity and continuous personal development.

    Siddharth’s professional journey includes significant roles at major agency networks such as Publicis, Dentsu, DDB, and Schbang. His expertise spans business development, brand management, strategic management, integrated marketing communications, and sales management.

    Headquartered in Gurgaon, Brand Street Integrated, offers a wide range of services, including consumer marketing, trade marketing, rural marketing, OOH, merchandising, digital marketing, and creative services, among others.

    Expressing his enthusiasm about joining Brand Street Integrated, Mishra stated, “I am thrilled to be part of Brand Street Integrated’s journey. The Gujarat market holds immense potential, and I am committed to leveraging my skills and knowledge to drive our organizational objectives and achieve significant growth in this region. Together, we will create impactful and immersive brand experiences that resonate with our audience.”

    Brand Street Integrated’s CEO Surendra Singh welcomed Siddharth Mishra to the team with great optimism. He remarked, “Siddharth’s extensive experience and innovative approach make him a valuable addition to our leadership team. His appointment reflects our commitment to expanding our operations and enhancing our service offerings in Gujarat. We are confident that under his leadership, we will achieve new milestones and continue to deliver exceptional results for our clients.”

  • ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    Mumbai: Brand Street Integrated, a trailblazer in brand transformation and immersive brand experiences, proudly announces its strategic expansion into Pune and Ahmedabad. Following successful ventures in Hyderabad and Coimbatore, this move marks a pivotal milestone in Brand Street Integrated’s rapid growth journey, enabling the agency to extend its unparalleled marketing services to these vibrant markets and amplify its industry impact. With innovative solutions in OOH, rural marketing, merchandising, printing and digital marketing segments, the agency has plans to target sectors like e-commerce, food & drink, telecom, IT, real-estate, medical & health, fintech and entertainment.

    Having a strong foundation built over nine years of industry expertise and a network spanning eight strategic locations, Brand Street Integrated has emerged as a leader in Consumer and Trade Marketing. The company’s growing team of 150-plus professionals has collaborated with over 300 brands, delivering remarkable results and setting new benchmarks in the industry. “At Brand Street Integrated, we are passionate about driving brand transformation through new verticals – OOH, Rural and Digital,” said Brand Street Integrated CEO Surendra Singh.

    “The expansion into Pune, Gujarat, Hyderabad and Coimbatore represents a strategic opportunity for us to bring our expertise closer to clients in these dynamic regions and further strengthen our presence across the country,” Singh added. Brand Street Integrated takes pride in its ability to decode the consumer psyche and offer a comprehensive suite of services tailored to meet the diverse needs of its clients. From consumer marketing to trade marketing, rural marketing to digital marketing, the company’s offerings are backed by meticulous planning, strategic foresight, and unwavering commitment to audience engagement.

    “Our focus has always been on propelling brands toward unparalleled success, and the addition of new regions and verticals to our operational footprint reinforces this commitment,” said Mr Singh. “We are excited to embark on this new chapter of growth and innovation, and we invite brands in these regions to join us on this transformative journey,” he added. With a steadfast dedication to excellence and a focus on consumer marketing, trade marketing, digital solutions, and beyond, Brand Street Integrated is poised to make waves in the world of brand transformation. For brands seeking to elevate their presence and drive impactful results, Brand Street Integrated is the partner of choice.

    Recently, BSI acquired three per cent collective and now planning to expand business in South-West regional which include Pune, Coimbatore and Hyderabad markets.

  • Brand Street Integrated acquires 3% Collective

    Brand Street Integrated acquires 3% Collective

    Mumbai: Brand Street Integrated, a prominent integrated marketing agency, is excited to declare its acquisition of 3% Collective, a forward-thinking digital agency celebrated for its prowess in elevating brands from inception to success. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they unite to offer unmatched end-to-end digital solutions to brands, companies, and corporations spanning various industries.

    By joining forces, Brand Street Integrated and 3% Collective are set to bolster capabilities at the intersection of digital content, media, tech, and e-commerce. This ensures a comprehensive suite of services that deliver seamless, impactful and long lasting digital experiences. The objective of 3% Collective aligns perfectly with Brand Street Integrated’s commitment to delivering tailored strategies and execution services. This synergy ensures a cohesive partnership focused on driving tangible results for clients.

    By integrating innovative strategies with a robust suite of services encompassing consumer marketing, trade marketing, and digital solutions, ‘Brand Street Integrated’ and ‘3% Collective’ are primed to craft immersive brand experiences that enthral and captivate target audiences. This collaboration leverages the collective expertise of both agencies, promising dynamic and engaging campaigns designed to resonate with consumers across diverse touchpoints.

    Talking about the acquisition, Brand Street Integrated CEO Surendra Singh said, “This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we’re on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike.”

    Brand Street Integrated’s ascent to becoming one of India’s top 10 experiential marketing agency networks, combined with 3% Collective’s extensive expertise in digital terrain navigation, establishes a formidable partnership. With this union of strengths, their capabilities reach unprecedented levels, promising clients unmatched proficiency and solutions driven by tangible results.

    3% Collective co-founder Pradeep Singh remarked, “Brand Street Integrated, a powerhouse in their own niche, together, we’re poised to leverage each other’s strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients. We look forward to the exciting possibilities that lie ahead as we embark on this journey together.”

  • BrandStreet India appoints Pallavi Vyas as Business Head for western region

    BrandStreet India appoints Pallavi Vyas as Business Head for western region

    MUMBAI: BrandStreet India, a leading integrated marketing agency, today announced the appointment of Pallavi Vyas as the new Business Head (West). In her current role at BSI, she will be responsible for both operational and commercial development, focusing primarily on the Western region. Her appointment strengthens BSI’s plan of setting up business and revenue streams from the West markets along with boosting their digital domain and sharpening their integrated marketing approach.

    Pallavi has 12+ years of expertise in digital marketing and strategy planning space and was previously the Senior Business Director at Mindshare, a global, award winning media and marketing services company. At Mindshare, Pallavi led the core digital team and integrated planning solutions for their leading set of brands. She was also associated with the digital teams of Isobar across the country for insights and training teams on CCS (consumer insights tool). Pallavi has also held significant positions at other renowned companies like OMD, DAN Network and Isobar.

    BrandStreet India  chief business officer Surendra Singh said  "Pallavi is a seasoned strategic, results-driven leader who brings years of experience in both operations and strategy, with significant expertise in the digital domain. We are pleased to welcome her to the leadership team of BrandStreet India,"

    "She has a strong track record of delivering excellent results in digital projects, which if coupled with her experience will be a key factor in helping BrandStreet India in acquiring new businesses, scaling up existing business lines and deliver new solutions in the integrated marketing domain." added Singh.

    Vyas said "I am proud to join a company which has established itself as a leader in the integrated marketing industry in such a short span of time. BSI has unique capabilities in delivering cost-effective personalized marketing campaigns across the spectrum. I'm delighted to be a part of BSI's leadership team and excited to work towards initiatives to drive future growth for the company.”

    Besides her expertise in the digital marketing space, Pallavi is an avid writer and has penned down some interesting articles around changing media, mutation of media, advertising industry and more. She is a strong, proud and a successful single mother who is managing both the aspects perfectly.

  • Brand Street India integrates “Why? Stay! Calm!” under its umbrella

    Brand Street India integrates “Why? Stay! Calm!” under its umbrella

    MUMBAI: Brand Street India, an integrated marketing agency, has integrated “Why? Stay! Calm!” entertainment under its canopy. The new venture of BSI will focus on branded content for films and digital content production. With this new venture, Brand Street aims to expand and strengthen its roots in the entertainment segment by mid-2019 through several movie integrations which are already in the pipeline.

    Why Stay Calm business head Nirav Khandhadia will be spearheading the vertical. He has been associated with the entertainment industry from the past 10 years and has led marketing and client servicing for companies like Carat Media Services, ThinkTank Incorporation, psLIVE etc.

    Speaking on the new venture, Brand Street India chief business officer Surendra Singh said, “Owing to our previous experience and projects within the movie and entertainment sectors, we were looking for the right time to expand further into this segment and offer quality, content-centric brand integrations and digital associations for our clients.”

    Commenting on the new division, Why Stay Calm; Brand Street India business head Nirav Khandhadia said, “Advertisers and brands are now looking towards more variety of brand integrations in movies, TV shows, and digital productions. There is a positive trend in the industry and this gives us an impetus to offer better services to our clients. I feel privileged to have the opportunity to facilitate and catalyse this division of the company and scale our reach in this sector.”

  • Brand Street India handed on-ground activation for Gulf Engine Oil

    Brand Street India handed on-ground activation for Gulf Engine Oil

    MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street India executed activities at multiple locations such as garages and retail stores in order to approach and inform customers about the most suitable car lubricant for their vehicle’s engine.

    Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. With the help of Brand Street India, the company aims to increase the effectiveness of its sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image.

    The campaign aims to educate consumers about the product that best suits the engine of their car along with explaining long-term benefits of the same.  Some of the major products which it intends to promote are Ultrasynth X, 10W- 40, SW-30, Multi G Max, 20W-50,  Formula GX, 5W-40, Super Diesel X-10, 15W-40,  Multi G Max, 20W-40 and more.

    Brand Street India is also handling inventory management, pre and post sales reports compression, mechanic meeting for sales improvement and consumer feedback for Gulf Engine oil. Furthermore, they are using this platform to identify future buyers even in the absence of recent intent in order to improve brand awareness as well. This campaign will be carried throughout the month of November 2017.

    Brand Street India national head Surendra Singh says, “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign. This is indeed a prestigious feather in Brand Street India’s cap.”

    Rural Street senior manager Rajesh Dogra adds, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil.  We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one  but both the brands.”

    Brand Street India will also be holding these activities in association with a number of housing societies within the city. With special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.

     

     

  • Brand Street hires DAN’s Dogra for rural marketing initiative

    Brand Street hires DAN’s Dogra for rural marketing initiative

    MUMBAI: Brand Street India, an integrated marketing agency, has launched ‘Rural Street,’ an identity for its rural marketing branch.

    Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally. The agency continues its expansion into the space through cutting-edge initiatives and a multi-functional dedicated team. After a few successful rural campaigns such as TVS Motor Company, Tata Motors and TI Cycles, Brand Street India is all set to create new channels.

    With more than two decades of experience in planning and implementation at hand, Dogra has managed numerable projects in the hinterlands. Before joining he had the exposure of working with the rural teams of Dentsu Aegis Network, Percept Out of Home, Dr. Jain’s Video on Wheels and more. Brand Street India stands to have the ability to recognise rural opportunities and develop innovations to tap that space along with their other markets.

    Brand Street India national head Surendra Singh said, “Rural consumers are aspiring to purchase high quality products. Now is the perfect time for us to allocate required dedication and resources towards it.”

    Brand Street India business director Argha Sengupta said, “We are now building a dedicated rural team that will be headed by Rajesh Dogra. He is a very senior member in the rural domain and I am sure it will take the agency to greater heights in the rural markets.”

    Senior manager Dogra said, “The rural consumer is evolving, and they are increasingly changing their consumption patterns. I will be able to utilise my knowledge and experience to pioneer innovations that will take rural marketing to an altogether different horizon.”

  • Brand Street sets up fourth branch in Chennai

    MUMBAI: Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Sreeram Bhaskar, who will be responsible for spearheading growth of the company in the south and managing client expectations.

    The Chennai division will provide end-to-end experiential marketing to its clientele with the help of Sreeram’s nine years’ experience in sales &marketing. Sreeram has worked with some of the leading brands like IBM, McAfee & Reliance prior to joining Brand Street India’s Chennai office. His leadership qualities and his zeal for innovation will help scale the branch to new heights. Apart from exploring new horizons in experiential marketing the branch will also provide add on’s to their existing list of clients. Sreeram is originally from Bangalore and will be travelling to Chennai frequently to oversee the business and operations.

    Brand Street India’s business head (south) Rajinikanth will assist Sreeram in expanding his operations and efforts in the client base and managing campaigns. Rajnikanth also comes with over 15 years of experience and with prior leadership experience organizations like Hungama.com; JWT and Dentsu Aegis Network in the field of experiential marketing.

    Bhaskar said, “We are on the way to bolsterinng our presence in southern India which will help us reach new heights in the experiential marketing segment. ”

    Rajinikanth said, “Sreeram’s experience of working with industry bigwigs has lent him a certain roundness which is similar to the ethos we at BSI believe in.” Brand Street India national head Surendra Singh says “We look forward to scaling greater heights on this journey together.”