MUMBAI: JetSynthesys, the Mumbai-based gaming and digital entertainment outfit, has snared Surender Thakur as its new revenue head. The appointment sees the former national sales head of Viacom18’s live entertainment arm jump ship to the next-generation tech company.
Thakur brings nearly two decades of media muscle to JetSynthesys, which crafts immersive experiences across gaming, esports, music and youth culture. At Viacom18, he spearheaded sales strategy for large-format properties including Vh1 Supersonic and bespoke brand integrations, leading sales teams nationwide.
His media pedigree runs deep: three years at HT Media’s Fever FM and Radio One, where he headed business operations and drove profitability. Before that, an eight-year stint at Radio One saw him climb from retail sales head to station chief. He cut his teeth at Radio City and Mid Day, handling everything from classified ads to consumer durables at the English daily’s Rs 100-crore operation.
The hire signals JetSynthesys’s intent to monetise India’s booming gaming and esports scene more aggressively. With digital entertainment revenues surging post-pandemic, the company appears keen to leverage his live events expertise to bridge traditional media and gaming cultures.
For Thakur, it’s a chance to apply his sponsorship and IP curation skills to India’s most dynamic entertainment sector. The move also reflects the blurring lines between conventional media and gaming, as brands chase younger audiences across platforms.
JetSynthesys now has a seasoned revenue warrior to navigate this brave new world of digital entertainment