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Tag: Suraj Nagappa

  • Rediffusion appoints Suraj Nagappa as digital lead for south

    Rediffusion appoints Suraj Nagappa as digital lead for south

    New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south. Nagappa will be based out of Bangalore, and will also oversee the Chennai market, the agency said on Monday.

    With over two decades of experience in digital media strategy and planning, Nagappa has previously worked with Dentsu International, Dentsu Media, Ogilvy India, Omnicom Group, IPG Media Brands and Mediaturf Worldwide. He was last working with Isobar, a Dentsu agency which he joined in October, 2017. As head of South, he was responsible for generating insights as well as recommendations for different channels (display, SEM, email campaigns) based on data extracted from Google Analytics.

    On his new role, Nagappa said, “Rediffusion is readying a completely new team of domain experts in this space and together we hope to move the needle substantially for brands. There are so many opportunities today to more cost-effectively and cost-efficiently target consumers, which can benefit brands through the right use of tools and digital techniques.”

    Rediffusion joint president, Navonil Chatterjee said, “Suraj has many years of good digital experience. Being based in the hub of India’s Silicon Valley – Bangalore – he is ideally located to access and service all the new age brands coming out from Bangalore.”

  • Wrangler stretches your ad for offers

    Wrangler stretches your ad for offers

    MUMBAI: Dentsu Aegis Network’s digital agency, Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for Wrangler that focusses on engaging followers with the product’s latest feature, ‘Extra Stretch’.

    In an age where brands are using banner ads on mobile devices to direct users towards discounts or generate other forms of marketing leads, Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself. Targeting users on touch devices, the agency asks customers to ‘stretch’ the product on the devise for a surprise offer. Every time they stretch the denim on the mobile banner, an offer pops up that leads them to avail discounts on the collection.

    The campaign has already garnered a total impression of 2,618,948 with an Engagement Rate of 1.8 per cent. The number of vouchers/coupons that have been generated until now are 1,147. The same number of new users have also been added to the database. For the record, the campaign has been executed in collaboration with mCanvas Advertising.

    Isobar India Vice President Suraj Nagappa says, “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling. The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

    Commenting on the campaign, Wrangler Marketing Head Rohini Haldea adds, “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”

  • Isobar ropes in Nagappa as VP – south, strengthens Bangalore team

    Isobar ropes in Nagappa as VP – south, strengthens Bangalore team

    MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

    Suraj will also be a part of Isobar India’s Leadership team, which already includes Gopa Kumar (Executive VP), Shekhar Mhaskar Vice President, Anish Varghese National Creative director, along with Shamsuddin Jasani, MD, Isobar India.

    Suraj comes with more than 17 years of rich experience in New Media strategy and planning especially with Mobile, SEM and Programmatic based solutions. His past stints have been with some of the best Media setups like Neo@Ogilvy, DDB Mudra, Denstu, Interactive Avenues and Mediaturf and serviced brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of tourism.

    Isobar India MD Shamsuddin Jasani says, “Suraj is a veteran of the digital industry and I am happy to welcome him to the Isobar family. With a team of over 70 people in Bangalore and Chennai we needed a person who could take the team forward to greater heights and clearly cement our place as the leading full service agency for the digital age.”

    Nagappa says, “I look forward to collaborating with Shams and his team to work on future ready agency for our clients. Digital technologies are transforming all the aspects of business at clients end… I am looking forward to help and build Isobar for the future where digital and mobile are at the heart of strategy.”