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Tag: Surabhi Trivedi

  • Semicolon stories: How women entrepreneurs are redefining success and overcoming adversity

    Semicolon stories: How women entrepreneurs are redefining success and overcoming adversity

    Mumbai: In recent years, the rise of women entrepreneurs has significantly altered the business landscape. Women are not only carving out spaces for themselves in various industries but are also redefining what success looks like. Their journeys, fraught with challenges and marked by resilience, offer inspiring lessons on overcoming adversity. This article delves into how women entrepreneurs are reshaping success through authenticity, community-building, and sustainable practices.

    Breaking through barriers

    Women entrepreneurs often begin their entrepreneurial journey facing a multitude of barriers, from systemic biases in funding to societal expectations about their roles. Despite these obstacles, they persist, breaking through ‘glass ceilings’ to create opportunities not just for themselves but for other aspiring women as well. Their success stories are not just about personal achievement but about dismantling long-standing barriers in industries traditionally dominated by men.

    Redefining success

    For many women entrepreneurs, success goes beyond mere financial gains. It encompasses a broader vision involving authenticity, ethical practices, and sustainable growth. These leaders prioritize building businesses that reflect their values and ethics, often focusing on community impact and long-term viability over quick profits. This shift is influencing broader business practices and encouraging a move towards more responsible and inclusive economic practices.

    Building communities

    Another significant aspect of the journey of women entrepreneurs is their focus on community building. Recognizing the strength in unity, they forge networks that support and uplift other women, creating ecosystems that nurture innovation and mutual growth. By mentoring the next generation, they ensure that their knowledge and experience are not lost but passed on to empower more women to step forward and lead.

    Overcoming adversity through innovation

    Innovation is a key driver for women entrepreneurs as they navigate through their unique challenges. They often need to be exceptionally creative to overcome prejudices and access resources that are more readily available to their male counterparts. This necessity breeds innovation, not just in terms of products or services but in the very approach to business. Leveraging technology, finding niche markets, and employing unique marketing strategies are among the ways women entrepreneurs excel and differentiate their businesses in competitive markets.
    Inspiring future generations

    The impact of women entrepreneurs extends beyond their immediate business achievements. By breaking norms and achieving success, they serve as role models for future generations. Their stories inspire other women to pursue their dreams and persevere through difficulties, thereby fostering a more inclusive and equitable entrepreneurial ecosystem. They demonstrate that with determination and resilience, obstacles can be transformed into stepping stones towards success.
    The path forward

    As more women rise to the top of their fields and start their ventures, the definition of success will continue to evolve. The focus is likely to shift even more towards sustainable practices, community impact, and collaborative success. The narrative of women in business is increasingly about creating meaningful, lasting change that not only profits but also progresses society.

    In conclusion, women entrepreneurs are not just participating in the business world; they are actively reshaping it to be more inclusive, ethical, and community-focused. Their journeys of overcoming adversity and redefining success provide compelling narratives that not only inspire but also pave the way for a more diverse and dynamic future in business. Through their resilience, determination, and innovative spirit, they are building a legacy that will inspire generations to come. As they continue to challenge the status quo and redefine boundaries, the stories of these women will remain crucial in understanding the evolving landscapes of entrepreneurship and success.

    The author of this article is Media Maniacs Group founder Surabhi Trivedi.

  • Harnessing heels: A day in the life of women marketers

    Harnessing heels: A day in the life of women marketers

    Mumbai: As we know, the marketing field is one of the toughest fields to work in, but it is also the most important part of setting up any kind of business. Earlier, this field was entirely dependent on man’s perspective, thinking, and ideas. But now, things have changed. A study indicates that 21 per cent of women choose their careers in marketing, whereas only 16 per cent of men opt for marketing as a career field. This notable participation of women can be attributed to increased awareness and equality within the marketing industry.

    Do you remember earlier when our grandmothers used to tell us stories, and somewhere we found the best storytellers? Good marketing needs a good storyteller. This is where women have made their place in the marketing field in no time, launching different perspectives, ideas, and unique campaigns. It clearly describes that women can do whatever they decide to.

    In the bustling world of marketing, where creativity meets strategy, women are making significant strides. From crafting compelling campaigns to analyzing market trends, female marketers play a pivotal role in driving brand success. However, their journey is often marked by unique challenges and experiences, encapsulating a blend of professionalism, resilience, and style. Let’s delve into a day in the life of women marketers, where they harness not only their skills but also their heels.

    1.    Diverse responsibilities: A woman marketer’s day usually begins with a flurry of activities. From brainstorming sessions to client meetings, they juggle diverse responsibilities with finesse. Whether it’s crafting engaging social media content or fine-tuning a brand’s messaging, women marketers navigate through multitasking effortlessly.

    2.    Adaptability: In the dynamic landscape of marketing, adaptability is key. Women marketers excel in embracing change and staying ahead of evolving trends. They important strategies, refine approaches, and seamlessly transition between projects, showcasing their ability to thrive in a fast-paced environment.

    3.    Creative visionaries: Creativity lies at the heart of marketing, and women bring a unique perspective to the table. Their innovative ideas and imaginative concepts breathe life into campaigns.. Whether it’s conceptualizing a visually stunning ad or introducing an out-of-the-box marketing strategy, women marketers are the creative visionaries driving brand narratives forward.

    4.    Leadership and collaboration: As leaders and team players, women marketers promote collaboration within their teams. They inspire and motivate their colleagues, leading by example and nurturing a culture of inclusivity and empowerment. Through effective communication and collaboration, they harness the collective talent of their team members to achieve shared goals.

    5.    Navigating challenges: Despite their undeniable talent and expertise, women marketers often encounter challenges unique to their gender. From navigating gender biases in the workplace to balancing professional commitments with personal responsibilities, they confront obstacles with resilience and determination.

    6.    Professionalism and style: While excelling in their professional life, women marketers also bring their unique sense of style to the workplace. From power suits to statement accessories, they effortlessly blend professionalism with fashion, making a statement with every step they take.

    7.    Work-life integration: Achieving work-life balance is a constant pursuit for women marketers. Balancing demanding work schedules with personal commitments requires careful planning and prioritization. Yet, they seamlessly integrate their professional and personal lives, finding moments of joy and fulfillment.

    8.    Continuous learning and growth: In a rapidly changing industry, women marketers are committed to continuous learning and professional growth. They seek out opportunities for skill development, attending workshops, conferences, and online courses to stay aware about the latest trends and technologies.

    9.    Mentorship and advocacy: Women marketers understand the importance of mentorship and advocacy in promoting diversity and inclusion within the industry. They mentor aspiring professionals, providing guidance and support to help them navigate their careers. Also, they advocate for gender equality and representation, driving meaningful change within their organizations.

    10.    Celebrating successes: Among the challenges and demands of their profession, women marketers take the time to celebrate their successes. Whether it’s a successful campaign launch, a client win, or a personal milestone, they acknowledge and appreciate their achievements.

    The life of a woman marketer is a dynamic journey marked by professionalism, resilience, and style. From tackling diverse responsibilities to overcoming challenges with grace, they consolidate the spirit of innovation and creativity that defines the world of marketing. As they continue to make their mark on the industry, women marketers serve as role models, inspiring future generations to gear up their skills and talents to drive meaningful change in the world of marketing.

    Empowered women empower brands: Let’s celebrate the marketers who shape narratives, spark inspiration, and drive meaningful connections in the dynamic world of marketing. Happy Women’s Day.

    The article has been written by Media Maniacs Group founder Surabhi Trivedi.

  • Harnessing the power of PR, journalism, and human rights: A global influence catalyst

    Harnessing the power of PR, journalism, and human rights: A global influence catalyst

    Mumbai: Promoting human rights is significant not just for their protection and respect but also to achieve sustainable development. PR and Media’s role is vital in advocating human rights. PR functions to promote brand awareness and human rights by influencing public opinion to raise voices for critical social causes. Media is the primary source of information. It bridges the organisation and the public, being the most influential promoter of human rights and safeguarding.

    The role of PR and media in human rights advocacy

    The role of PR is broader than building a positive brand image or generating brand awareness. It overarches to advocate human rights and protection of the same. PR helps to influence public opinion, shaping social norms and advocating for the causes of the marginalized section of society. PR strategic thinking helps promote human rights by raising awareness, educating audiences, mobilizing support, and inspiring action.

    In the words of Sam Cherri, human rights is the universalization of values, virtues, attitudes and social standards, and media is the guardian of these values and virtues. As media is the primary source of information, it plays a vital role in creating the right atmosphere for advocating human rights. Media not only reports on the violation of human rights but also an effective platform to promote it. The media act as gatekeepers who generate information between the organization and the masses.

    PR and journalism are two pillars that safeguard human rights by creating a conducive environment that protect and establish it. The creation of a democratic nation rests upon the existence of a free and independent media. To say that the media is sometimes compliant to the government is not as concise as it seems. It implies that it can either have a beneficial effect or damage the stakeholders’ interests.

    Ethical journalism and PR practices

    In an ever-evolving industry like PR, ethical practices and communication are the building blocks of the industry. The critical function of any PR professional is to build trust and credibility for a particular brand, company or organization. Following ethical practices is the key to building trust among the masses. An ethical PR practice involves honesty. Providing truthful and accurate information is critical to building trust by advocating views of all sides and facts to help people make informed decisions. Another vital ethical practice is to build a trusting relationship by acquiring expert knowledge and using critical thinking to maintain credibility. The most vital point is to respect different viewpoints without favouring anyone based on bias.

    If we look at today’s scenario, ethical journalism is the need of the hour. The set of ethical codes that every journalist is aware of is to find and report the truth as it is without distorting the facts and minimizing the misuse by demonstrating understanding for sources and story subjects and acting wisely by not falling for undue influence from potential newsmakers. Another important aspect of ethical journalism is to take responsibility for the accuracy of their work. Ethical journalism requires to remember that there is no excuse for inaccuracy. The facts are the prerequisite of good journalism therefore gather and update correct facts throughout the life of the news story.

    Amplifying human rights and World Human Rights Day

    On the 10 December, every year, we come together and celebrate the Human Rights Day. We have rights simply by being born as human beings. Human rights are pertinent for a sustainable future and relatively easy to understand and conjure. It is a value and virtue that implies feeling respected, treated with dignity, and valued for who we are. The rights we humans have emanate from the fact that we have a Constitution that guarantees its citizens the fundamental right to live a life with human dignity.

    Human Rights is our natural right and it is pivotal that our liberty should not be rescinded. Our right to voice our opinion should not be snubbed or choked, and this is where the role of news professionals and PR practitioners comes in. Like the beacon of light, PR professionals and journalist should act as a ray of hope to people especially marginalised section whose voices have been choked and ignored.

    The author of this article is Media Maniacs Group founder Surabhi Trivedi.

  • Media Maniac’s launched charity drive for underprivileged kids

    Media Maniac’s launched charity drive for underprivileged kids

    Mumbai: Volunteering your time to assist a cause you care about is something you will never regret. It will improve your life, acquaint you with your neighbourhood, and link you to people and ideas that will favourably affect your viewpoint for the rest of your life. Helping your community allows you to grow as a person and better understand how you fit into the world around you.

    Media Maniacs Group organised a new year charity drive to help underprivileged kids with food, clothes, and stationary in association with the Dulari Devi Foundation. The drive aimed to aid the well-being of the children and provide essential support to those in need. The drive provided the children with food, clothing, and an opportunity to enjoy fun activities. The Media Maniacs group doubled the amount of total donation generated for the charity drive.

    Dulari Devi Foundation strives to become the vital link and reach out to those who need help and uplift them as a whole. The foundation aims to uplift education and contribute towards women welfare. The foundation believes the change in society begins with individual effort, and if your cause is good people will automatically connect. The foundation has been actively working for the upliftment of women and children for many years.  They believe every child has the right to education and every woman has the right to her individuality. Their purpose encompasses the development of the lifestyle of women and children of all sections and tirelessly strive to achieve that.

    Founder Dulari Devi Foundation – political analyst, national media panellist & motivational speaker Preeti Pandey said, “We are delighted with the generosity of Media Maniacs Group in supporting such a noble cause. The drive has helped us to support our children better and fulfil vital requirements. We believe with determination and hard work nothing is impossible,” said  

    Media Maniacs co-founder Surabhi Trivedi said, “This drive aimed to bring joy in the lives of orphaned children during festive season. Our effort was to provide care and bring a sense of togetherness in these children’s lives. While we may not be able to provide financial assistance, we can make a significant impact in their lives by organizing a charity drive. It’s our duty to help those in need, and this event is an excellent way to do so.”