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Tag: Surabhi Sen

  • Smart Bazaar, gives retail therapy a makeover with Mccann’s new campaign

    Smart Bazaar, gives retail therapy a makeover with Mccann’s new campaign

    MUMBAI: When life upgrades from jugaad to joy, retail must follow suit. Smart Bazaar has roped in Mccann Worldgroup India for its latest campaign, a creative push that mirrors the country’s shift from “making do” to “living well”. Based on insights into evolving Indian households, the campaign spotlights how homes today are being redesigned with purpose organised kitchens, thoughtful bathrooms, and living spaces that blend function with flair. The message? Families no longer just seek affordability; they aspire to elevate everyday living with quality and comfort at the core.

    “Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration,” said Reliance Retail CMO Surabhi Sen noting how the brand aims to bridge necessity with desire. Mccann Worldgroup India CEO & CCO Prasoon Joshi added, “India is at a cultural inflection point. Families are realising that living well isn’t about luxury, it’s about dignity, joy, and shared values. With Smart Bazaar, we tapped into that truth and gave it an authentic yet aspirational voice.”

    With this collaboration, Smart Bazaar positions itself as more than just a marketplace, it’s pitching itself as a partner in everyday upgrades, making better living accessible to households across India.

     

  • Smart Bazaar and McCann reframe retail with ‘living well’ campaign

    Smart Bazaar and McCann reframe retail with ‘living well’ campaign

    MUMBAI: Smart Bazaar has teamed up with McCann Worldgroup India to roll out a fresh brand campaign that captures a cultural shift sweeping through Indian homes, the move from ‘making do’ to ‘living well’.

    The films spotlight how everyday spaces such as kitchens, bathrooms, living rooms, are being reimagined with more intention, reflecting dignity, pride and a desire for quality. At the centre of this change are women, the everyday architects of aspiration, turning homes into reflections of both dreams and needs.

    “This is not just about retail, it’s about enabling aspiration,” said Reliance Retail, CMO, Surabhi Sen. “Consumers today want both savings and quality, and Smart Bazaar bridges that gap, turning everyday upgrades into everyday reality.”

    McCann Worldgroup’s CEO and CCO Prasoon Joshi added, “India is at a cultural inflection point. Living well is no longer a luxury, it’s dignity and joy. With Smart Bazaar, we tapped into a truth quietly redefining daily life.”

    The campaign, featuring films like Masterchef, Twinning, Twins and Shepreneur, positions Smart Bazaar not merely as a store but as a cultural enabler, making quality living accessible to all.