ITV

Tag: Supertails

  • Supertails celebrates three years of excellence

    Supertails celebrates three years of excellence

    Mumbai: Supertails, the leading tech-enabled pet-care brand, marks its third anniversary by celebrating significant growth, innovation, and unwavering dedication to first-time pet parents across India. To commemorate this milestone, Supertails announced India’s first-of-its-kind pet awards show – Pawscars, offering pet parents a wonderful opportunity to showcase and celebrate their beloved pets’ adorable antics, impressive tricks, and heartwarming moments.

    Additionally, the brand launched Supertails’ Big Birthday Bash with a film announcing the “Big Birthday Bash Sale,” running from 26th May to 3rd June. During this period, pet parents can enjoy incredible discounts, irresistible offers, giveaways, and gifts that are bound to bring joy to the hearts of both pets and their parents.

    Recognising the deeply shared universal emotion of wanting to show off our fur babies, Supertails created a platform where pet parents could proudly display their pets’ talents and charm. The enthusiasm for Pawscars has been overwhelming, with adorable submissions across categories including Master of Mischief, Naptime Ninja, and The Scratch Machine. With over 5000 entries, this event marks a significant milestone in Supertails’ mission to build a thriving pet parent community in India.

    For the anniversary, Supertails is also tapping into the trend of pet influencers, which is taking social media by storm. With the Big Birthday Bash campaign, the brand is partnering with over 200 pet influencers, affectionately called Superstars by Supertails. These influencers, collectively garnering a reach of over 5 million pet lovers, will receive custom birthday boxes from the brand.

    Supertails co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna said, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realised this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”

     

    Supertails Big Birthday Bash 3 | Triple the thrills, Triple the fun

  • Weekend Unwind with: Supertails co-founder Varun Sadana

    Weekend Unwind with: Supertails co-founder Varun Sadana

    Mumbai: Saturday’s here, bringing with it the time to unwind yet again with our special series, “Weekend Unwind.” Here we take a peek into the minds of corporate heads through a fun lens in an attempt to get to know the person behind the title a little better. In this week’s edition, we have Supertails co-founder Varun Sadana. Supertails is a one-of-its-kind platform that supports the ever-increasing pet parent community with veterinary care and a one-stop solution for pet food and supplies.

    An MBA from IIM Lucknow, Varun comes with rich experience of building and leading teams across strategy, procurement, production, and sales. His previous stint was as the co-founder and COO of the fresh meat brand, Licious. Armed with a decade-long stint in the FMCG and retail spaces, having worked with brands such as Hindustan Unilever, Snapdeal, and IBM, to name a few, Varun aims to reimagine pet care in India with Supertails. Along with the team, he aims to bridge the accessibility gap in pet healthcare and create an ecosystem of products and services that make pet parenting smooth and enriching.

    So, without further ado here goes…

        A book you are currently reading/plan to read

    “Thinking Fast And Slow by Daniel Kanheman”, reading it for the second time.

        Your fitness mantra, especially during the pandemic

    45 minutes workout, seven days a week with no cheat day.

        Your comfort food

    Eggs – sunny side up (add mashed potatoes for extra gluttony).

        When the chips are down a quote/philosophy that keeps you going

    Bad times are important to help you understand how good times feel like, embrace them!

        Your guilty pleasure

    Watching cookery videos on YouTube.

        When was the last time you tried something new?

    I recently learned how to code in python.

        A life lesson you learnt the hard way

    Everyone has a different way to respond to things, and it’s important to learn to appreciate the other point of view.

        What gets you excited about life?

    Everything – the fact that one is alive is enough to be excited about.

        What’s on top of your bucket list?

    Chase the northern lights, knowing well that I hate the cold!

        If you could give one piece of advice to your younger self, what would it be?

    Do more. There is always time, you just have to find it.

        One thing you would most like to change about the world

    We can live with so much lesser polarisation of our views, without hurting our right to speech.

        An activity that keeps you motivated/charged during tough times

    Talk to a lot of people to get ideas and help, it works. Advices are always easier to give, and almost always free.

        What lifts your spirits when life gets you down?

    Tomorrow is a new day, focus on getting a good night’s sleep.

        Your go-to stress buster

    Cooking while listening to stairway to heaven.

        Your mantra for life

    Ambition should always be greater than resources.

  • Supertails to expand and bring international pet brands exclusively to India: Co-founder Varun Sadana

    Supertails to expand and bring international pet brands exclusively to India: Co-founder Varun Sadana

    Mumbai: Since 2019, the growth rate of the Indian pet market has increased from 16-17 per cent to upwards of 20 per cent in 2020. In fact, while dog adoption rates have increased by up to 50 per cent by 2020, the cat market has increased by up to 40 per cent. With pets in more than 12 per cent of urban Indian homes, the country is on the threshold of further exponential growth in this industry, similar to what happened in more evolved pet markets like China ($30 billion) and the USA ($105 billion) in the past.

    Following the emergence of petcare in the country, Supertails is encashing the space pretty well with 50 per cent month-on-month growth for the last one year.

    Supertails is a first-of-its-kind digital platform that supports the ever-increasing pet parent community with a one-stop solution for pet food and supplies.

    Launched in 2021 by Vineet Khanna, Varun Sadana, and Aman Tekriwal, the startup provides veterinary care, pet food and supplies, and offers pet training sessions as well. In recent times, Supertails has been the talk of the town, not only for its unique services but for its ad campaigns and exponential growth too.

    In conversation with Indiatelevision.com, Supertails co-founder Varun Sadana talks about their advertising strategy for the brand, investors, future plans, and a lot more! He also sheds some light on the growth trajectory of the digital platform.

    Prior to Supertails, Varun was the co-founder and COO of Licious. He has also been associated with HUL and Snapdeal in his earlier career. He has pursued his bachelors of technology (mechanical) from the National Institute of Technology, Kurukshetra and an MBA in sales and operations from the Indian Institute of Management, Lucknow.

    Edited excerpts:

    On how Supertails started

    Varun: Similar to the meat market, the pet market too needs disruption as pets are now seen as companions. The relentless passion for the pet care ecosystem and a vision to make India a pet-friendly nation unites the founders of Supertails with their team of pet care experts and enthusiasts.

    Currently, Supertails has over 120 brands in the petcare space, making it the widest assortment of petcare brands on a single platform in the country.

    On enthralling investor response

    Varun: Supertails, which debuted in 2021, raised $2.6 million in pre-series funding. This welcoming response from the investor brands helped the brand start on a very strong note. The first round of collections saw investors like global Indian icon Deepika Padukone, Kunal Bahl, Titan Capital, Sauce VC, and Whiteboard Capital, among others.

    On following the path of growth

    Varun: Over the last one year, the digital platform has been growing at a CMGR of over 50 per cent month-on-monthly.

    Our business is broken down into our ecommerce platform and our own brand. The e-commerce platform is meant for the Indian population and is working towards a better assortment, discoverability, and pricing of pet products in the country. Supertails offers almost all brands across all relevant categories such as food, toys, grooming, etc., available in India on its platform.

    We believe the natural next step for the expansion of this vertical is to bring international brands on an exclusive basis to India.

    The market size of the business we’re building is $1-1.5 billion in India as of 2022, and is expected to grow to five billion dollars by 2027.

    On genZ centric marketing approach

    Varun: Supertails caters to the GenZ pet parent audience. We are aiming to build a brand that makes pet parenting easy and fun for them. When it comes to marketing, we believe that more than the right channel, it’s the right narrative that appeals to the Gen Z consumer.

    Media in today’s day and age is extremely porous and we believe in an integrated approach for all our campaigns. While we have always been a digital media first brand, what we really focus on is bringing valuable content to our consumers and then distributing this through multiple avenues. Whether it has been doing brand films with a unique creative approach, i.e., visualising life through a pet’s point of view or having campaigns like “Crime Master Doggo” which surprise our audiences—our approach is always content first.

    Sadana noted that more than anything, this market is defined by mindsets, where there is a potential for a paradigm shift just by altering the narrative and starting the right conversations among the consumers, which in the case of Supertails is a tech-savvy GenZ pet parent redefining “family” as being centred on their pet.

    On Supertails future

    Varun: As the company grows, Supertails plans to support pet parents as they navigate all aspects of pet parenthood, including the decision of bringing home a pet, training and hygiene consultation, raising a healthy and fit companion, and fulfilling all primary needs for the pet.

    In three years, supertails.com will be a one-stop shop for all pet product needs with the widest assortment available in India at the best negotiated prices with a robust supply chain in place.

  • Supertails partners with Amazon Prime Video to promote the Tamil film ‘Oh My Dog’

    Supertails partners with Amazon Prime Video to promote the Tamil film ‘Oh My Dog’

    The digital petcare platform Supertails has partnered with Amazon Prime Video for the OTT launch of the Tamil film Oh My Dog, starring Arun Vijay and his son Arnav Vijay.

    As part of the film promotion campaign, the brand has roped in 25 influencers on Instagram, who are mainly pet parents. The campaign has received a good response on social media, clocking more than 500,000 views on YouTube, while clocking 71,000 impressions on Instagram.

    The campaign film shows a glimpse of the movie, which celebrates the bonding between Arnav and his dog named ‘Simba’, a pet and a child who find their way through an adventure together.

    The brand takes this message a step further by organizing pet adoption drives across Chennai, Bangalore, Madurai, and Coimbatore.

    Supertails is the first of its kind of brand which caters to the pet care needs of young people in the country and provides one-stop solutions for pet food and supplies and trustworthy online vet consultation and dog training.

    As a brand that understands the bond within a pet family, Supertails finds itself as the petcare partner that facilitates the love and care a pet parent provides for their pet.

    Being highly enthusiastic about the occasion, Supertails co-founder Varun Sadana said, “we are super excited to collaborate with Amazon Prime Video to promote the beautiful bond between a pet and a child.”

    “The movie, Oh My Dog! shows the essence of what it is to be a pet parent in a story of friendship, loyalty and unconditional love. As a brand, and more importantly as a pet parent myself, I think this film is important to celebrate stories of the bond. We have gone all out to promote the film with pet adoption drives that include medical check-ups, behavior evaluation, vaccination, and a starter kit for new pet parents,” he added.

  • Supertails marks International Dog Day with new campaign

    Supertails marks International Dog Day with new campaign

    Mumbai: Homegrown digital pet care startup Supertails has come up with a new campaign for International Dog Day celebrated on 26 August every year. The digital campaign celebrates the little joys of dog parenthood.

    Addressing people who think they may not be cut out for pet parenthood because of their perceived inability to communicate with them, Supertails used this opportunity to say that it takes only love to understand a pet. “Aaja”, “Vaa”, and “Come” all mean the same to a dog who’s being called with affection.

     

    Commenting on the campaign launch, Supertails’ co-founder, Varun Sadana said, “In the last two months, we have conducted over 2000 online vet consultations and interacted with over 5000 pet parents from across the country. This language diversity was one of the most beautiful insights we got from our interactions. The campaign highlights the diversified culture of India, and how pets bring it all together. Where else will you find a Golden Retriever who responds to Gujarati in one part of the country, and to Kannada in another!”

    The campaign video is dedicated to young pet parents whose mundane days are brightened up by the presence of dogs. The brand is also launching the first edition of ‘Superwag 21’ to mark the occasion.