ITV

Tag: superstar

  • Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Mumbai: Zee Ganga, the upcoming complete Bhojpuri destination for original content is keeping up its promises of amplifying the excitement levels of the Bhojpuri audience. The popular GEC ropes in eminent Bhojpuri superstar Dinesh Lal Yadav aka Nirahua to drive its grand brand campaign.

    A multi-media high-impact campaign with a stellar programming line-up has been planned to create a strong viewer portfolio. The channel will focus on bringing interesting and inspiring stories in a language that is most relevant to the audience from 20 September.

     “Zee Ganga is an epithet of the rising aspiration of the Bhojpuri audiences. The brand & the content philosophy reflects the progressive Bhojpuri dreams and aspirations keeping the culture & rootedness intact. Refreshed and rebranded Zee Ganga is a true reflection of these core values,” said Zee Entertainment Enterprises Ltd, cluster head, East, Samrat Ghosh. “We are excited to partner Nirahua as the brand ambassador of Zee Ganga & this partnership further strengthens the same brand promise. This is in line with our efforts to build a wholesome Bhojpuri family entertainer, a platform that celebrates Bhojpuriyat in the true sense along with resonating the voice of the evolving mindset within the region.”  

    Helmed by its culturally-rooted slogan ‘Har Pal Aviral’, Zee Ganga aims to bring alive the innate unstoppable Bhojpuri spirit. The brand is built around the consumer truth of the region that Bhojpuriyas never stop in the face of hardships and carve their path to the future with courage and tenacity. 
    In that essence, superstar Nirahua resonates and personifies these very beliefs, principles, and culture of the region. His awe-inspiring journey from a singer to superstardom builds a strong relatable and inspiring connect with the audience. It is Nirahua’s indomitable will and tenacity that makes him one of the most longstanding beloved personalities in the region and the biggest family entertainer. Bringing Nirahua on board is a strategic step in the direction to strike the right chord with the viewers and further the message of togetherness and aspiration.

    “In a region like Bihar, Jharkhand and Poorvanchal, where people have learned to thrive irrespective of lack of resources and have limited opportunities, family values hold great significance. It hence becomes imperative that we acknowledge and bring forward these values and tales to which the audience can relate to. Hence, Nirahua is an appropriate choice for the brand,” said Bhojpuri Cluster, senior vice president, Amarpreet Singh Saini on roping in Nirahua. “He is the perfect example of everything Zee Ganga represents, i.e., hard work, family values, resilience, and above all unstoppable Bhojpuri spirit. And with such an icon introducing our original content and new line up we are more than confident that our viewers will instantly connect to and feel rejuvenated with the change.”

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises of 14 hours of originals: 10 hours of four fictional shows and four hours of one non-fiction show; 500+ titles featuring blockbuster and latest Bhojpuri films; and a line-up of some of the biggest events in the category. With this, Zee Ganga becomes the only channel in the category to launch original fictional shows. The line-up features multi-genre shows which are socially conscious, entertaining, and brings the region’s most popular talent together. The stories resonate with the core values of the target audience of being relentless, tenacious, and a never-give-up attitude, said the statement.

  • MX Player, Red Bull & Smule hunt for India’s next rap superstar

    MX Player, Red Bull & Smule hunt for India’s next rap superstar

    MUMBAI: With the hip-hop scene in India fast evolving and artists from the country making their mark on the global stage, a new series gives the next generation of rappers a platform to learn from the best and hone their skills. An MX Original Series, Red Bull Spotlight, featuring beats from Smule’s hip hop music app AutoRap, is a nationwide hunt to discover and support India’s best emerging rappers, now streaming for free on MX Player.

    Started in 2019 as a platform to discover India’s newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers go head-to-head for the title. The winner will receive the opportunity to record a full-length album in a professional studio, a music video, an EPK and more, selected following a finale judged by the biggest names in Indian hip-hop – Divine, Naezy, Emiway Bantai and Dee MC.  

    MX Player COO Vivek Jain said, “We’re delighted to have partnered with Red Bull and AutoRap to bring alive the biggest battleground for budding rap enthusiasts in India. This three-way partnership presents as the perfect harmony of brands coming together for a bespoke integration and digital first content solutions, that we’re able to weave into stories or formats that can appeal to our large user base.”

    Smule president Bill Bradford described Red Bull Spotlight as a launch pad for the next generation of hip hop talent in India. “We’re proud to provide the musical creation platform these rising stars can use to share their stories, and to serve as the backdrop of their art,” he added.      

    In the series, produced by Red Bull Media House and MX Player with Supari Studios and directed by Nisha Vasudevan, the finalists spend a week under the mentorship of some of the finest in Indian hip-hop, attending workshops and sessions, doing challenges and more. Mentors include Sofia Ashraf, Naezy, Dopeadelicz, Sez on the Beat, and D’evil.

    “I was pleasantly surprised by the wide-ranging talent in the finale. I think that says a lot about the selection process and also about the quality of talent waiting to be discovered and given a platform in India,” said hip-hop artist Divine, who was a judge at the finale. “Red Bull has been supporting music and culture in many different formats right from before I started as well and up to now. Spotlight is another endeavour in that long line of platforms given by them in helping talent get discovered and work towards building sustainable careers for them.”

  • Katrina Kaif becomes face of PriyaGold chocolate bar

    Katrina Kaif becomes face of PriyaGold chocolate bar

    MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar.

    “Katrina is the perfect choice to advocate our unique chocolate product SuperStar, since her own superstar status projects the perfect combination of vivacity and spirit represented by our brand,” said PriyaGold group chairman and MD BP Agarwal.

    The product includes chocolate, caramel and nougat and the bar claims to be the ‘taste ka blockbuster’. SuperStar will be available in 20 gram packets priced at Rs 5.

    In the 25-second ad, one can see Kaif arriving in her comfortable car for a red carpet function. While the media is going crazy outside her limo, she is busy munching on her bar. When she gets out, a reporter asks her if she is all alone to which she smartly shows off her chocolatey bar while saying, “Got my SuperStar”.

    PriyaGold is a known brand in Indian houses with biscuits like Marie, Lite, CNC, ZigZag and chocolates like Shokk and Choco Gold.

  • Bollywood actors to feature on ‘Star’ every weekend on Times Now

    Bollywood actors to feature on ‘Star’ every weekend on Times Now

    NEW DELHI: The Times Now news channel is commencing today the telecast of ‘Star’, a new show giving a glimpse into the life of Bollywood actors.

     

    Commencing today at 8.00 pm and repeated on Sunday at 12 noon, the first episode will feature the charismatic Ajay Devgn.

     

    The show will take viewers on a candid journey into the life of a Bollywood actor with unrestricted access into the star’s life – unscripted, unrehearsed and uninhibited content.

     

    One hour of exclusive conversation with the actor, more intimate and beyond the vanilla studio appearance, the show will delve straight into their personal life giving the audience a direct access to never seen before life of your favourite actor. The conversation will be in breaks during a shoot, getting ready for a meeting, interacting with fans, travelling for work.

     

    The launch episode showcases an actor who has done it all, from action to comedy to playing the baddie. Star will give the audience a chance to get to know this mysterious superstar who has been known to avoid media.

     

    Part of the first show with Ajay Devgn has been shot in a chartered flight, where Ajay candidly spoke about his preference on the location of his shoots; he is not a fan of outdoor shoots.

     

    Ajay is a family man and always likes to leave the sets by 6 p.m. Night shoots are an absolute no for him. Known for sporting one of the best male bodies in Bollywood, this can be attributed to Ajay following a strict workout regime but he confesses that he cannot quit smoking and alcohol.

     

    Ajay’s explosive revelation came when he admitted on the show his intention to walk away from the limelight in five to six years to take a long break and return back as a strong character artist, the Robert De Niro way.

     

    Star will feature the most successful and exclusive Bollywood actors like Ajay Devgn, Ranbir Kapoor, Deepika Padukone, Ranveer Singh, Sonam Kapoor, Surya, Ayushman, Ramcharan and others in a never seen before avatar and without the proverbial lights, camera, and action! Get to know what really happens behind the scenes, during rehearsals, the truth behind the so called cat-fights.

  • Hip hop superstar ‘Jay-Z’ on CNN’S Talk Asia

    Hip hop superstar ‘Jay-Z’ on CNN’S Talk Asia

    MUMBAI:Superstar rapper and music mogul Jay-Z tells the story of his remarkable rise from street hustler to one of the world’s most influential entrepreneurs in this weekend’s TALK ASIA.

    The multi-millionaire and five-time Grammy winner is known for his hard-hitting and streetwise rhymes and remains unapologetic about the ‘vulgar lyrics’ which saw him banned from China earlier this year. “The Rolling Stones had to take like five songs out. So, I’m in good company! I don’t feel so bad, I feel like a rock n roll star! It’s an honor to be next to the Rolling Stones.”

    With a business empire that encompasses his own musical comeback, his leadership of the influential Def Jam records and his recent association with the New Jersey Nets basketball team, he tells Anjali Rao how the worlds of sport, music and business are intricately linked. “My passion is music, and music influences cultures, influences lifestyle…It’s really all one field…it all comes from the music. All ball players want to be rappers and rappers want to be ball players. That’s just how it is!”

    Jay-Z also recalls the harsh realities of everyday life growing up in New York’s notorious Marcy Houses, his time spent as a street hustler where he was a self-proclaimed ‘ghetto celebrity’ and his recent and much publicized fallout with the makers of Cristal champagne, formerly the star’s drink of choice.

    As for his relationship with fellow music superstar Beyonce, he explains his reluctance to talk about it, saying “You put so much out there, so much of yourself into your music, you need some type of refuge…you’ve got to have some part of yourself you just don’t talk about.”