ITV

Tag: Supercar

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Get set for racing adventure with NGCs Supercars

    Get set for racing adventure with NGCs Supercars

    MUMBAI: Car enthusiasts are sure to be driven wild with the stories of flashy motorcars unraveling this season. The third season of Nat Geo’s Supercars based on some of the world’s best machines is going on air from 18 November. The series will be telecast from Monday to Friday at 10.00 pm.

     

    The show will give viewers exclusive access into the awe-inspiring world of the most envied cars from the Aston Martin to the Ferrari FF, and what goes into making these marvels tick.

     

    This time around, the series will also have special episodes — ‘Speedmakers’ — a series that takes a look at what happens off the track and roads, with people who build, innovate and accomplish feats in engineering.

     

    Commenting on the show, motorsport and moto-tech enthusiast, and face of the campaign, John Abraham said, “The way I see it, a Supercar can be defined as this contraption consisting of wheels and metal, carved as if by the Hand of God, to inspire at least one out of the seven cardinal sins: envy! The head-rush that you experience when you get behind the wheel of a powerful machine, the revving of the engine, the surge in speed – it’s almost a spiritual experience for me. And with the third season of the show, Nat Geo has ensured that despite all the restraint that you might impose on yourself, ‘Supercars’ will have you drooling on these beauties of the four-wheeled variety. I am thrilled to be associated with the show!”

     

    Talking about the third season of the hit series, National Geographic and FOX International Channels VP – marketing Debarpita Banerjee said in a release: “From the word go, the popularity of ‘Supercars’ has been palpable. There is a reason why we strive to bring a new season of ‘Supercars’ each year. Apart from the fact that every episode brilliantly showcases the manufacturing details of these engineering marvels, it is also a great opportunity that we offer our advertisers to associate with the world’s most classy and exclusive line-up of machines, ranging from the Maserati to the Lamborghini Aventador.”

     

    So what are you waiting for! Get ready for the adrenaline-pumping show…