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Tag: Supari Studios

  • Tilt Brand Solutions ties up with L.A based Ryde Network

    Tilt Brand Solutions ties up with L.A based Ryde Network

    MUMBAI: Having launched operations just under 3 months ago, Tilt Brand Solutions is striking yet another collaboration in the dynamic and ever evolving content space. Close on the heels of announcing its creative and operational collaboration with content creation and production house, Supari Studios, Tilt has now formally partnered with social media mavericks Ryde Network.

    Based out of Los Angeles, Ryde Network is the largest fashion, life-style and travel network on Instagram with over 30 channels and an audience of over 11M. Ryde Network has been working with top brands such as Wrangler, Dior and Polaroid helping them connect and transact directly with its audience.

    Says Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions “Brands today have an incredible opportunity to market themselves on the principle of transference of trust, rather than a sales pitch. With our partnership with Ryde Network, we are poised to offer bespoke social media marketing solutions to brand owners  who wish to make an impression through an authentic peer to peer network of global content creators. Richard and his entire team at Ryde are committed to bringing world class content solutions for brands on Social Media as it becomes perhaps the most impactful and engaging way for brands to communicate and commercially transact with their audiences”.

    Richard D’ Alessio, Founder, Ryde Network says – “What makes us different is that we aren’t an influencer network, and we aren’t selling influencer marketing. What we offer is something more akin to TV and print which is direct access to a  premium network of inspirational channels that are run by the biggest tastemakers on the planet. We work directly with brand owners to create artful stories and visual executions that trigger emotions, engage people, and drive direct to consumer on platform sales. Our immediate task is of course to grow the network in India, while we continue to expand our already significant footprint globally.” 

    Richard D’ Alessio also has an international reputation as a film director and master storyteller who has successfully made over 500 films for brands in 43 countries. He has consistently been a visionary of short form storytelling, audience insights and consumer behaviour, helping brands transcend borders and build loyalty. 

    Concludes Richard – “Even if it seems like we are worlds apart in terms of time and space, we at Ryde have never felt more aligned with Tilt’s take and vision on brands, consumers and content"

  • Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

    Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

    MUMBAI: Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

    The film highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter pair. We see a young girl in her mid 20s narrating a magical story, using quirky props and interesting story telling devices. At a point in the story, she goes back into her memories, remembering how it was once told to her by her grandmother, on yet another Diwali day, many years ago. The film ends with the realisation that the tables have now turned and the listener has now become the storyteller, trying to rekindle old memories of a grandmother, whose memories are slowly fading away. To enhance the impact of this storytelling, the Supari team very uniquely blended live-action with animation, along with seamless camera movements and transitions, transporting its viewers into a different world altogether. This heartwarming film, filled with ample doses of nostalgia and heart, aims to stay true to the Diwali spirit of family bonding and simple pleasures.

    https://www.facebook.com/PrimeVideoIN/videos/1132603983588170/

    Misha Ghose, Director of the film said, “For us, this film was an exciting journey that we were allowed to take with our protagonists. The film is about bringing alive the magic of storytelling, which we wanted to be as creative and memorable as possible; so we used puppets, animation and cardboard cutouts and then tried to weave it into the story as seamlessly as we could. Of course the process was quite complicated; we had to sync a ten-foot movable backdrop with lights changing and a puppet reacting, and get all our match cuts that allowed us to move into the animation world perfectly. Getting the whole timing right was crucial and extremely challenging. Overall, our hope was to be able to take the viewer through a journey that was both magical and heartwarming. I think Diwali is a great time to remember how important some memories and relationships are and I’m glad we got to make this kind of Diwali film.”

    Manoti Jain, Executive Producer, Supari Studios said, “The advertising sector has become increasingly cluttered in the recent past, and brands are looking for fresher and more creative routes to connect with their target audiences. For their Diwali campaign, Amazon Prime Video wanted to steer clear from the cliché Diwali advertisements, and instead emphasise upon the joy that storytelling brings into our lives, which is symbolic of their brand. While conceptualising the film, we decided to retain certain integral elements of Diwali, such as the ‘good versus evil’ narrative and family bonding, while showcasing them in a more unique manner. With storytelling being our primary focus, we turned a simple exchange between a grandmother and her granddaughter into a magical, larger than life experience, by integrating a variety of distinct treatment styles into the very same story. Working with Amazon was a great experience, since they were looking to push the boundaries of creative storytelling, much like we were, and we're looking forward to more such collaborations with them in the future.”

    Aditya Tawde, Head, Post Office, said, “The most interesting aspect of working on the film was amalgamating live action, 2D animation and storytelling with a puppet seamlessly into a single narrative. While conceptualising the characters and backdrops for the animation portions, we had to ensure that they could be well replicated in the other forms of storytelling as well. We also designed our frames in a way that gave them an international feel, while retaining Indian characteristics and elements in the design. The animation was given vintage filters and made with a colour scheme that invoked a sense of warmth and nostalgia, keeping in mind that it was an exchange between a grandmother and her granddaughter. It was great to finally see all these aspects come together so beautifully in the final film.”

  • Tilt Brand Solutions partners with Supari Studios to enhance content capabilities

    Tilt Brand Solutions partners with Supari Studios to enhance content capabilities

    MUMBAI: Tilt Brand Solutions was launched in September 2018 by Joseph (Joe) George, former Group Chairman and CEO of MullenLowe Lintas, as a strategic and creative enterprise that offers Consulting, Communication and Content services for brands and businesses. Complementing Tilt’s strategic philosophy of “Full-Brained Thinking” is its creative philosophy of “One Brand. Many Stories” – built around its belief that brands today need to tell many stories to be able to breathe and belong in people’s consciousness.

    Tilt Brand Solutions has thus partnered with Supari Studios. This partnership will see both come together to jointly develop and produce video content which will help brands tell their stories. All their stories.

    In the past few years, Supari Studios has witnessed tremendous success in developing and producing a portfolio of branded content properties that have garnered over 200 million views on YouTube alone, setting benchmarks that reflect the increasing popularity of online video content consumption in the country. Internationally acclaimed, and the recipient of several prestigious awards, Supari Studios has worked closely and consistently with brands such as Red Bull, Google, Estee Lauder, YouTube, Asian Paints, Twitter and Dolby among others.

    Speaking on the partnership, Joseph George, Founder Chairman and MD, Tilt Brand Solutions says, “With the democratization of data and bandwidth, more Indians are consuming more videos on many more screens. We look at this as a vibrant and enabling ecosystem which will allow us to deliver platform-relevant content, that will help brands better connect with its consumers across media platforms. We have sensed a reciprocity of belief and purpose in all our meetings with Advait and his team; and we are convinced, that collaborating with Supari’s exciting and talented folks will result in some path-breaking work for brands.”

    Adds Advait Gupt, Co-Founder, Supari Studios “The way we consume content has evolved dramatically in the past 5 years. We’ve moved from a prime time, television viewing experience to an anytime, anywhere, video-on-demand, mobile viewing experience. Today we decide our own prime time. Over the past 6 years at Supari Studios, we’ve been firmly focused on building differentiated content that connects with this discerning audience and we see Joe and the entire team at Tilt deeply aligned to this ideology. We’re excited to work with such a diverse and experienced team and look forward to create content that functions at the intersection of what value brands offer and what their audiences love.”

  • Asian Paints’ unveils its latest series ‘Live Stylishly’ for those seeking elegant, stylish yet simple decor ideas

    Asian Paints’ unveils its latest series ‘Live Stylishly’ for those seeking elegant, stylish yet simple decor ideas

    MUMBAI: Conceptualised, written and produced by Supari Studios, Asian Paints launched another exciting series of ‘How To videos’ for your home décor ideas. 

    ‘Live Stylishly’ is a weekly series of inspiring home décor & interior design ideas that will help you transform your home into spaces that are functional yet aspirational. With these videos we created an ecosystem of content across Pinterest, YouTube and IGTV for anyone looking for premium lookbooks and ideas to revamp their homes.  The content gave a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer. 

    We came up with four versatile themes to enhance spaces like bedrooms, study and living/dining room spaces. These themes were Nautical, Jewel Tones, Botanical and Gelato which were explored through 20 fun DIY videos curating a video catalogue for every homes’ makeover.

    Nisha Vasudevan, Director, Asian Paints Live Stylishly Season 3 says “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalog by illustrating how colours transform a space. We  went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn’t play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces. One of the other challenges included the time-frame – we had just 3 days to shoot 20 videos. To achieve the above, we’ve used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints’ Live Stylishly Season 3.” 

    Manoti Jain, Executive Producer, Supari Studios says “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience. We have created a total of 20 videos that revolve around information that the consumers are constantly seeking for while doing up the house. As next steps we are looking to create more videos in the space making Home Decor synonymous with Asian Paints in India.”

  • Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    MUMBAI: Produced by Supari Studios and conceptualised by 22 Feet Tribal Worldwide, L’Oreal Professionnel has released its new video #OnlyInSalons to emphasise on the importance of an expert when it comes to colouring your hair.

    The brand ambassador Twinkle Khanna is the face of the video. She talks about how she does a lot of things herself during a regular day but when it comes to colouring her hair, she prefers going to an expert.

    Supari Studios director Akshat Gupt said, ”Today, the biggest teacher is YouTube. With the penetration of the internet knowledge, sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use Twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

    Supari Studios executive producer Mitali Sharma said, “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly, we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

  • Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

    Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

    MUMBAI: Award-winning agency Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’. The film’s release comes from the latest formulation for this product, which offers 72 hours of moisture to the skin. This key feature of the product was beautifully brought under the spotlight by Sanya Malhotra, star of the box office breakout film, ‘Dangal’.

    The film follows Sanya through a typical 72 hours in her life, to show how she juggles her work and social life, especially with her hectic schedule. The moisturiser presents itself as the perfect companion and hero that keeps up with her. To ensure the hectic pace of her life is encapsulated, and lend a certain intimacy, the Supari team went with a hand-held style to operate the camera. Similarly, the pacing of the music is quick, which adds to the mood of the film. The film also gives a sneak peek into the lighter moods in Sanya’s life like catching up with her friends, dance practice and how she emerges from it, radiant as ever. The settings take you on a journey with Sanya to give you glimpses of what goes on in her life. The film is meant to speak to the urban, independent and contemporary women of today who go through as much as Sanya does in 72 hours.

    Anna Joseph, Director of the film said, “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film. “

    Supari Studios, Executive Producer, Mitali Sharma said, “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “

  • Supari Studios reveals the secret behind a stadium experience at home in HD with Dolby Audio

    Supari Studios reveals the secret behind a stadium experience at home in HD with Dolby Audio

    MUMBAI: Award-winning content studio, Supari Studios creates another leg to brand Dolby’s campaign – “Ghar Pe Dolby Hai Kya”, addressing the brand’s focus on educating the HD viewer on the complete HD experience in the living room with Dolby Audio. The latest ad-commercial unravels the promise ‘Zabardast Experience Ke Liye Chaahiye, Zabardast Technology’ – For an unmatched experience, you need irresistible technology. The commercial aims to educate the audience that ‘Dolby Audio is the Sound of HD’ and that their current HD experience is incomplete without a Dolby audio enabled Sound bar/Home theatre.

    This is the third film in this campaign series, the first film showcased the protagonist Mr. Chaubey who levels-up from “Mono” sound to a surround sound experience after Mono (his son) undergoes rigorous training sessions at home. In the second film, Chaubey brings home the cricket stadium experience with High Definition surround sound. Riding on the success of the two films, Supari Studios along with Dolby extends the series around Chaubey family and other quirky characters to make the audio technology at home synonymous to the sound of HD.

    Speaking about the campaign, Supari Studios, Executive Producer, Manoti Jain said, “Working on brand Dolby has been close to our heart. The latest commercial around the theme ‘Ghar Pe Dolby Hai Kya?’ aims at spreading awareness on how Dolby technology enhances our daily living room experience. We were entrusted to come up with a simple narrative that explains the “Zabaradast” experience that the technology brings. We chose the mockumentary format to deliver this message, something that we are very proud of. This is our third film.”

    Supari Studios, Film Director, Nisha Vasudevan, said, “This film was really fun to work on. What was interesting is that we already had a comic language and visual aesthetic in place, which was put together by Bopanna (director of the first two films in this series). I really enjoyed building on what he’s already created. I extended the same deadpan humour and still, awkward moments into this film. The DP, Siddharth Vasani, and I planned to use the same breathing camera for the documentary feel, however we tweaked the colour palette a little bit to make it a little more saturated and pronounced for this film. We’ve also used similar settings and of course, the original Mono and Chaubeyji are ever-present. The new cast members, Sharmaji and the grandmother, were selected to stand out against the original two – and they really hold their own on screen by bringing a few “haha” moments to the otherwise deadpan film. I also think the film has very good comic pacing thanks to the editor, Amitesh Mukherjee. We spent a lot of time trying to figure out where we needed pauses and where we needed to push the narrative forward. This has been fun.”

    The ad-commercial ‘Zabardast Experience ke Liye Chaahiye, Zabardast Technology’ follows the mockumentary format established with the previous legs of the ‘Ghar Pe Dolby Hai Kya?’ campaign constructed around the protagonist ‘Chaubey’. The new ad-commercial brings back familiar character, ChaubeyJi, and introduces new ones, like SharmaJi, to showcase how Dolby Audio adds another dimension to the living room experience. Sticking to the mockumentary style treatment, the script flows with ‘Chaubey’ reliving his story by telling the viewers about his achievements and how he & his son ‘Mono’ solved the case of an incomplete HD experience at his neighbour’s place. The film, therefore, highlights the importance of all components for a PHD or Poora (Complete) HD experience that requires an HD TV, an HD Set-Top-Box, HD channel subscription, and a Dolby Audio enabled soundbar or Home theatre. The film has been worked on with the idea of driving home the point how a Dolby Sound bar makes your home entertainment equivalent to a stadium like experience.

  • Supari Studios unravels the secrets of Odisha in an exciting travel series in association with History TV18

    Supari Studios unravels the secrets of Odisha in an exciting travel series in association with History TV18

    MUMBAI: Award winning agency, Supari Studios has created an exciting travel series for History TV18 that unravels the rustic beauty and the unique stories of Odisha. Odisha has always been a land of diversity. Every nook and corner has a personality of its own. While some have been explored by many in person, some still wait to meet the human eye.

    In Supari Studios’ latest travel series, in association with History TV18 and Odisha Tourism, the creators explore these hidden gems with host, Sameer Kevin Roy travelling to all over Odisha, interacting with the locals and bringing out the history and stories of each site. Sameer is an actor and model.

    Commenting on the development, Supari Studios, Co-Founder and Creative Head, Akshat Gupt says, “Odisha is a remarkable place waiting to be explored and its stories told. We shot in Odisha for 23 days and covered a total of 21 stories, which are now being showcased in a 6-episode series. Our attempt was to capture these unique stories of inspiration, love, passion and courage that each location would unravel. We cant wait for History TV18’s viewers to experience these visual stories first hand and chalk Odisha out on their next to-do lists.”

    From national parks to beaches and artisan villages, this series will prove to be a perfect checklist for your next travel plan to Odisha.

  • India’s very own Supari Studios’ video series – ‘Dopplegangers’ selected at the 22nd Annual Webby Awards

    India’s very own Supari Studios’ video series – ‘Dopplegangers’ selected at the 22nd Annual Webby Awards

    MUMBAI: In an exciting development, Supari Studios announced that its documentary series ‘Doppelgangers’ has been selected by the famed Webby Awards and will now compete globally with the likes of other strong competitors.

    The video was selected after a 2,000 bench jury siphoned out the best out of millions of sites, videos, ads and apps in existence, along with the 13,000+ entries that were submitted.

    This nomination, which is a marker of creative excellence by itself, makes ‘Doppelgangers’ eligible to win both the Webby Award chosen by the International Academy of Digital Arts and Sciences along with the Webby People’s Voice Award which will be voted by the online public at large. Both awards are seen as international marks of distinction in internet excellence.

    ‘Doppelgangers’ is a documentary series for Red Bull directed by Akshat Gupt. The series puts two sports that seem very contrasting in nature and juxtaposed the two with each other. The series takes a Red Bull athlete, who is an expert at a global sport, and makes them explore its Indian counterpart. Through the course of the series, viewers not only explored certain similarities and understood the complexities and uniqueness of each sport but also learnt the sacrifices and passions of the athletes themselves.

    You can watch the series here – https://www.redbull.tv/show/AP-1TX9HWH492111/doppelgangers  

    Supari Studios is an integrated digital content studio that uses the medium of film, design and technology to develop engaging content for audiences online. For the past few of years, we’ve been focused on creating digital video content for bunch of brands in India such as Google, Youtube, Dolby, Nike, Volkswagen and Absolut Vodka among others.

    Akshat Gupt, Director of the series and founder of Supari Studios adds, “’Doppelgangers’ means an apparition or double of a living person and that is exactly what this series is about. The aim was to explore the duality and similarities between two athletes who are practicing visually or conceptually similar disciplines. We let the characters narrative drive the film. In order to drive home the similarities we used match cuts and split screen techniques often. It was a deliberate attempt to keep the pace of the film slow so the audience could really sink in the stories about the athletes and their lives. In order to feel less intrusive we used a combination of body rigs, drones and unique camera set ups so that we could get dynamic footage of the sport and give an interesting point of view to the audience. Being nominated for a Webby and to be placed on the same level as so many other great productions is a great feeling and and an awesome testament to the hard work that went into bringing these athletes and their stories to life’

    Commenting on this nomination, Advait Gupt, Co-Founder, Supari Studios says, “Over the past 5 years, our goal has always been to push the boundaries of what is possible with the content we create and make something that we are really proud of. Our focus on digital has allowed us to try unique formats and engagement models. This has led us to building everything from shoppable content to co-developing content led intellectual properties. ‘Doppelgangers’ was one such experiment with Red Bull that embodied this spirit. More-so, being nominated for a Webby and being the only Indian brand in the category really validates our objective of developing content that is recognised globally. Our partnership with Red Bull has been nothing short of extraordinary – not only in terms of the nature of our engagement as a content studio, but also through the creative synergies and relationship that we have built with the entire team.”

    Readers and viewers can now click the link below to vote and get this Indian super-studio the recognition it deserves:

  • Supari Studios wins best animated ad film for ‘Why Karo’, FICCI Frames BAF Awards 2018

    Supari Studios wins best animated ad film for ‘Why Karo’, FICCI Frames BAF Awards 2018

    MUMBAI: Supari Studios won the prestigious ‘Best Animated Ad Film’ award at FICCI Frames BAF Awards 2018, that took place on Monday, 5th March, 2018. Speaking about the award, Aditya Tawde, head of Post Office (Supari’s post production and VFX unit), said “We are extremely excited about receiving this award; it gives us some validation for the hard work the team puts in every day. Harsh Sharma, who directed this piece, put in a lot of effort to make sure the emotion of Meera and her family comes out with this minimalist style of animation.”

    The film ‘Why Karo’, was created for the NGO ‘Karo’.  In August 2017, we teamed up with the NGO and produced this short animated piece about a little girl from a low income family and her battle with cancer. Multiple bits of cell animation were seamlessly blended with digitally illustrated backgrounds. The frames were composited in After Effects combined with well-defined 2D animation. Different layers of treatments were added to achieve the emotion that is displayed throughout the film.