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Tag: Supari Studios

  • Air India and Supari Studios win the prestigious Webby Award

    Air India and Supari Studios win the prestigious Webby Award

    Mumbai: Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby for Best Original Music (People’s Voice) in the advertising, media & PR category for their Republic Day campaign. A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.

    Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organisation honouring excellence on the Internet.  

    “Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said The Webby Awards general manager Nick Borenstein. “This award is a testament to the skill, ingenuity, and vision of its creators.”

    “This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners,” added Kulfi Collective co-founder and chief creative officer Akshat Gupt.

    For over a decade, Kulfi Collective via Supari Studios has led the way in crafting captivating and scalable content, embedded in Gen-next’s culture, conversations and communities. With an impressive portfolio of 500 plus projects garnering over two billion views, the award-winning division from the House of Kulfi Collective continues to redefine tomorrow’s landscape for leading brands worldwide.  

    Air India and Supari Studios will be honoured at the 28th Annual Webby Awards in New York City on 13 May, where winners will have the opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston, We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.” Hosted by comedian Amber Ruffin (Late Night with Seth Meyers), the Webby Awards’ star-studded ceremony celebrates the best of the Internet.

    Visit webbyawards.com to see Supari Studios’ hallmark five-word acceptance speech and follow @thewebbyawards on Instagram, Twitter, and YouTube to experience the 28 Annual Webby Awards and the Internet’s Biggest Night on Monday, 13 May 2024.

  • Kulfi Collective expands board with Divya Karani as chairperson

    Kulfi Collective expands board with Divya Karani as chairperson

    Mumbai: Kulfi Collective, a creative network in India that functions at the intersection of content, community and culture, has announced the appointment of Divya Karani as chairperson and executive director of its Board. Divya’s three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups across India, South Asia, the UK and the Asia Pacific. Most recently, Divya was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office & Keeda Media, has partnered with the world’s leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences & IPs that shape culture. The addition of Divya to the board brings strategic insights into the fusion of creativity, technology, and data that is at the core of Kulfi’s unique approach of bringing brands closer to consumers and culture through content, community and commerce.

    Divya expressed her excitement about contributing to Kulfi’s vision, “I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation.”

    “Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle,” said Kulfi Collective co-founder & CEO Advait Gupt.

    Earlier this year, Kulfi was the first Indian member to join the prestigious Society of Digital Agencies, a network of the world’s most innovative and celebrated digital agencies. Divya’s appointment, coupled with Kulfi’s roster of award-winning work, further cements the collective’s position as a leading creative network in the country and select global markets in the coming years.

  • Air India & Supari Studios nominated for Webby Award

    Air India & Supari Studios nominated for Webby Award

    Mumbai: Air India and Supari Studios have been nominated for Best Original Music or Music Supervision – Advertising; Media & PR; in the 28 Annual Webby Awards. Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the international awards organisation honouring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Marian Croak, VP of engineering – Responsible AI & human-centred Technology, Google; Sarah Harden, CEO, Hello Sunshine; Tobe Nwigwe, Artist & Actor; Shigetaka Kurita, Artist & Father of Emojis; Severin Hacker, Cofounder & CTO, Duolingo; Law Roach, Image Architect; Yann LeCun, VP & Chief AI Scientist, Meta; Roxane Gay, Host, The Roxane Gay Agenda; Quinta Brunson, Writer, Director and Actor; Questlove, DJ and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Ashley Murphy, VP Global Consumer Marketing, Rare Beauty; Nelly Mensah, VP of Digital Innovation, Global Head of Web3 and Metaverse, LVMH; Jim Habig, Vice President Marketing, LinkedIn; and Tonya Custis, Director of AI Research, Autodesk.

    “Nominees like Supari Studios are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

    Kulfi Collective co-founder and CCO Akshat Gupt said “As a nominee, Supari Studios is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, Supari Studios fans can cast their votes at https://bit.ly/3TNB8wn.”

    Winners will be announced on Tuesday, April 23, 2024, and honoured in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”
     

  • Deconstruct partners with Supari Studios for a brand film

    Deconstruct partners with Supari Studios for a brand film

    Mumbai: Supari Studios has collaborated with science-based skincare brand Deconstruct on their latest brand film.

    With the Deconstruct film, Supari has skillfully brought attention to the brand as well as its mission of ‘Information over impulse’ in skincare regimens.

    Deconstruct wanted to break through the clutter and address the deeply ingrained impulse-buying habit in consumers. With this in mind, Supari Studios created a film that identifies with Deconstruct’s 18–25 year old, primarily female audiences, and highlights the unsolicited advice that they may encounter on a regular basis.

    The campaign’s protagonist represents anyone who has been confused and overwhelmed by the amount of information and misinformation they must wade through in order to find a skin care product that works for them.

    Speaking on the campaign, Supari Studios creative lead Sakshi Bhasin said, “Working on the campaign with Deconstruct, we knew we had the unmissable chance to do something different and clutter-breaking. Leaning into the brand’s philosophy around skincare, we decided to bring in an aspect of humour, and talk about the unsolicited advice and ever-changing trends that surround this industry. With the kind of experience our Director, Devika Chaturvedi, brought to the table, we were able to add that exaggeration to the situations in the film and marry a skincare product with a humorous concept, a combination rarely seen in this space. As someone who has worked on a myriad of campaigns with beauty and skincare brands, this was the perfect opportunity to do something fresh and experimental”

    “Since our childhood, we have been provided with unsolicited advice from multiple sources, especially when it comes to skincare,” Malini Adapureddy added, “but in the new age of knowledge economy, consumers are changing and seeking their own information.” Deconstruct aids them in this journey by providing well-researched and simple information on the website, our product labels, and our social media channels and helps them decide what is best. We want them to purchase on the basis of logic and science rather than trying to entice them with vague beauty results. Supari Studios helped us put this concept out in a succinct and relatable manner by using daily instances that most of us must have gone through at least once in life. They pulled the entire project into execution in a crunched timeline, and we are very happy to see our vision come to life beautifully in the video.”

  • Supari Studios creates launch campaign for CRED

    Supari Studios creates launch campaign for CRED

    India: Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet – the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

    Founded by Freecharge Co-founder, Kunal Shah, the team at CRED was eager to push creative boundaries; their brief to Supari Studios simply being, “Make this the best fu**ing film you’ve made”. The concept behind the launch film was to bring to life CRED’s several attributes and uniqueness, in the form of a quirky and engaging explainer video using a protagonist who is both charming and funny.

    Jim Sarbh, portrayed as a typical CRED member- young, tech-savvy and sophisticatedly worldly, chronicles the many attributes of CRED in an unassuming yet humorous manner that keeps the infotainment gripping from the start. Directed by Supari Studios’ Co-founder and CCO, Akshat Gupt, the film is set in a studio that emulates life, with its narrative flowing seamlessly through very specific camera movements and transitions, serving as the hook of the film and holding it together.

    Here is a link to the launch film:

    Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film on the launch campaign says “When CRED approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. This was an introduction to the brand; whose character Jim embodies perfectly. Cool, suave and confident. That’s exactly why we needed someone like Jim who could pull off explaining the brand’s features while really keeping you glued.

    In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible. For one sequence, we even built a custom circular turntable that could hold Jim and our camera in position, while they transitioned between different setups – from a theatre to backstage with DIVINE, in a single take.

    We had a free reign in terms of length as well, and since all features had to be showcased, we indulged ourselves with a run time of over three minutes! It’s been a unique experience shooting this one. After the 20th take, when all the elements of the camera, acting and direction came together perfectly, it felt poetic.”

    CREDIT LIST:

    Produced by Supari Studios

    Client: CRED

    Creative Team (CRED): Neelaksh Mathur

    Director: Akshat Gupt

    Executive Producer: Mitali Sharma

    DOP: Siddharth Vasani

    Creative Producer: Richa Rungta

    Lead Producer: Nitika Kanodia

    Line Producer: Sumit Gyanchandaney

    Chief AD: Kelvin Mendonca

    2nd AD/DA: Ladasha Kapse

    Production Managers: Himank Gupta, Sagar Ghatalia

    Project Intern: Suchi Dembla

    Production Interns: Kamna Gurnasinghani, Rohan Aggarwal

    Production Designers: Kalyani Shah & Nikita Rana (Craftsworth Designs)

    Art Assistants: Fagun Parikh, Vidhi Jain

    1st AC: Raju

    Gaffer: Umesh

    Focus Puller: Gagandeep Bawa

    Camera Intern: Sahil Shah

    Intelligent Lights Operator: Prathamesh

    Onset sound recordist: Maxie Mendonca

    BTS: Karan Sharma

    Stylist (Jim Sarbh): Tanya Vora

    Hair & Makeup (Jim Sarbh): Priya Lahon

    Stylist (Divine + Secondary Cast): Naomi Chowdary

    Hair & Makeup (Divine + Secondary Cast): Areej Shaikh

    Offline Edit: Gaurav Joshi

    Graphic Design: Riffat Aga

    Animation: Pratik Satam

    VFX: Ajay Roshan Singh, Divya Luthra, Shri Ranjan Rath

    Colorist: Avinash Shukla (After Studios)

    Music Composition & Mix: Donn Bhat

    Camera Equipment: RD Equipments

    Light Equipment: One Stop Services, Light Craft

    Spot Boys: Ilyas Bhai, Baba Bhai, Iqbal Bhai, Umesh

  • ‘Confident Beauty’ campaign launched by Supari Studios with Bobbi Brown Cosmetics

    ‘Confident Beauty’ campaign launched by Supari Studios with Bobbi Brown Cosmetics

    MUMBAI: Award-winning digital content studio, Supari Studios, collaborated with Bobbi Brown Cosmetics to launch the Indian counterpart of its global ‘Confident Beauty’ campaign, featuring its first celebrity brand ambassador for India, Tara Sutaria. 

    ‘Confident Beauty’ is a brand equity campaign that celebrates confident women and diversity, linked to their hero foundation products and equity in shade breadth, undertone and skin tone leadership. The brand’s multifaceted approach communicates face leadership and true beauty philosophy. To address this messaging, the film showcases brand ambassador Tara Sutaria reflecting on what beauty means to her; we see an engaging montage of Tara as she prepares for a performance by rehearsing her dance, in addition to using her Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15, which plays an important role in building her confidence and bringing out her natural beauty when she finally gets on to stage. 

    The lineup holds a breadth of 43 shades, which include the 12 newly launched shades globally complimenting different skin tones, making every woman feel confident.  

    Giving viewers glimpses into several aspects of Tara’s personality, the Supari Studios team detailed the film’s visuals in a manner that lent the campaign authenticity to stay true to its larger messaging. Along with being an actor, Tara Sutaria is also a ballet dancer and an opera singer; keeping this in mind, the music composed played a key role in defining the film’s visual tone, with its highs and lows perfectly matching those of the script and narrative. Being a counterpart of the brand’s larger global campaign, the Supari Studios team also ensured that Bobbi Brown Cosmetics’ overall brand language and campaign requirements were retained, while adequately tying it together with Tara’s story and perspective. The campaign thus, aims to encourage its audience to defy societal norms of beauty, urging them to be more comfortable and revel in their own true skin. 

    Director of the film  Tanvi Gandhi said, “Since Bobbi Brown was launching its first campaign with brand ambassador, Tara Sutaria, it was important that we maintained the perfect balance between a beautiful high-fashion aesthetic and staying true to Tara's personality so as to depict her life in the most authentic and genuine way. Along with being an actor, Tara is also a dancer and performer – a skill that shines bright in the film. If I could describe the essence of the film in one word, it would be "Rhythm". From whatever we know about Tara, she is always moving, always on the go, always expressing herself to a beat. In order to accurately depict her life, we decided to create a visual language of rhythm in our film. We adapted that treatment to our cinematography, editing and music. The camera is never static in the film, it's always moving along with Tara, as a mere spectator trying to keep up with her. The music acts as a metronome with a gradual graph ending on a high as Tara finally takes the stage. The style of editing further emphasises the sense of rhythm – alternating between fast and slow cuts depending on what is needed.”

    Supari Studios executive producer Mitali Sharma said, “When Bobbi Brown India approached us to make the Indian version to their 'Confident Beauty' campaign, we wanted to ensure that we keep the spirit of the Global films intact, while staying unique to Tara. Dance and music is essential to her, which is why we used the idea of beats and rhythms in the visuals and distilled it to even the editing pace of the film. It has been an amazing collaboration and you can see the zeal and energy that Tara lends to the brand. There couldn’t have been a better face for Bobbi Brown India.”

  • Supari Studios appoints Shirley D’Costa as chief business officer

    Supari Studios appoints Shirley D’Costa as chief business officer

    MUMBAI: Award winning content studio, Supari Studios, appoints Shirley D’Costa as the company’s Chief Business Officer.

    In her current role, Shirley will be responsible for building partnerships with current and new clients, in addition to developing growth and marketing strategies to drive the business further.

    A MICA alumni, Shirley brings with her over 13 years of industry experience. Prior to joining Supari Studios, she was Digital Practice Lead (West Region) at MSL, the strategic communications and engagement division of Publicis Groupe, where she was responsible for driving the growth and adoption of digital communication in the region. In the past, Shirley has also been Business Lead at 22feet Tribal Worldwide, where she started off among their first set of employees and went on to lead a team of 70. In her extensive career, Shirley has spearheaded digital strategy for several global brands such as Axe, Disney, Marvel, Red Bull, TRESemmé and L’Oreal, to name a few. 

    Speaking on the appointment Manoti Jain, Chief Operating Officer, Supari Studios said, “We're extremely pleased to have Shirley on board with us as our Chief Business Officer. In addition to her industry experience spanning over a decade, she brings a business-oriented and strategic perspective to our organisation, further establishing the integrated content studio model that we are aiming to build. Her expertise will be instrumental in driving our growth in this dynamic marketplace, helping us stay ahead of the curve. We welcome Shirley to the Supari family, and look forward to creating an impactful experience for the company as well as for our clients, together.”

    On joining Supari Studios, Shirley D’Costa said, “As a previous collaborator, I’ve known of the phenomenal work that Supari Studios has churned out in the branded content space. Now, having joined the company at an instrumental juncture, I’m excited to set up its business and strategy offerings as a full fledged Content Studio, further extending its influence in the content industry.

    Apart from our aligned goals of creating impactful, effective, video content, I am eagerly looking forward to working with the very driven, hungry, talented team at Supari Studios.”

  • Manoti Jain to be only Indian woman at Cannes Lions 2019 ‘See It Be It’ programme

    Manoti Jain to be only Indian woman at Cannes Lions 2019 ‘See It Be It’ programme

    MUMBAI: Supari Studios chief operating officer Manoti Jain , is the only Indian to be selected for the Cannes Lions 2019 ‘See It Be It’ programme.  15 women from across the globe were chosen for the programme this year, all of whom will benefit from a curated learning experience at the Cannes Lions festival.

    Jain and the 14 other women were selected from over 760 global applicants across the globe. The programme supports the next generation of female creative directors and takes an active role in shaping the industry to become more representative of the world we live in.

    At the age of 22, Jain, along with co-founders Advait and Akshat Gupt set up Supari Studios in late 2012, after sensing a gap in the country’s digital media landscape. Since then she has helped the company grow into one of the leading content studios in India, winning international awards and building a global audience for brands such as Red Bull, Estee Lauder, Google and Twitter. She strives to create content at the intersection of film, design and technology that is empowering and relevant to audiences.

    Through its ‘See It Be It’ initiative, launched in 2014, Cannes Lions has fully funded over 70 women to attend the festival, providing them with an exclusive learning opportunity and exposure to the global creative community.

    Speaking on the selection, Jain says, “I am extremely honoured and fortunate to share the See It Be It platform with this cohort of resilient and diverse creative minds, at what promises to be a unique week of learning. I hope to bring back lots of learnings and experiences from the programme to both my company and my country in the most effective way possible, by approaching content through a more sensitive, impactful and empowering lens. Attending the festival is an exciting prospect in itself, and I am all geared up to embrace what awaits me at Cannes this year.”

    Supari Studios' Advait Gupt says, “We are absolutely thrilled that Manoti has been selected for the See It Be It programme this year. She has been instrumental in our journey as a content studio from day one. We’re extremely proud that she has been given the opportunity to represent not only the Supari Studios family, but also the many talented, creative women from India at this global platform. We can’t wait for her return to inspire us with her learnings, experiences and stories.”

  • Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

    When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

    Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

    Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

    Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

  • Supari Studios produces new campaign for Clinique ‘We Hear You’

    Supari Studios produces new campaign for Clinique ‘We Hear You’

    MUMBAI: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and  is directed by Sameer Ghauri. Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, it put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality.

    Supari Studios executive producer Mitali Sharma said, “With this campaign, we wanted to focus on the tagline ‘Even Better’ by bringing out the strong personalities of each of the influencers and how they don't like to settle in life, just like the Even Better foundation. We tried to encapsulate a piece of their life into the films by throwing in some minimal props that gave a suggestion of their profession. We also highlighted how Clinique Even Better Foundation helps each influencer, by mentioning a specific benefit of the foundation that works for them.”

    Ghauri said, "Our goal was to keep the tone of the films honest and real, complemented by clean and elegant visuals that are crisply edited to music handpicked to pair with each lady’s distinct personality. The colour tone of each film was also meticulously chosen to complement the different skin tones of our influencers. The aim of the films was to celebrate the diversity of smart, independent Indian women and at the same time highlighting that the brand caters to over 50 types of different skin tones, and I feel our films managed to achieve that quite successfully."