ITV

Tag: Sunrisers Hyderabad

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • FY-16: Sun TV revenue up 7.3 percent, PAT up 16.8 percent

    FY-16: Sun TV revenue up 7.3 percent, PAT up 16.8 percent

    BENGALURU: Sun TV Network Limited (Sun TV) reported 7.3 per cent growth in consolidated Total Income from Operations (TIO) and 16.8 percent growth in profit after tax (PAT) for the period ended 31 March 2016 (FY-16, current year) as compared to fiscal FY-15. TIO in FY-16 was Rs 2,569.79 crore as compared to Rs 2,395.38 crore in FY-15. The company’s PAT in the current year was Rs 913.38 crore (35.5 percent PAT margin) in FY-16 and was Rs 782.04 crore (32.6 percent PAT margin) in the previous year.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR).The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Sun TV consolidated EBIDTA in the current year was Rs 1,774.19 crore (69 percent EBIDTA margin) 5.8 percent higher as compared to Rs 1677.03 crore (70 percent EBIDTA margin) in FY-15.

    Consolidated Total Expenditure (TE) in the current year declined 2.5 percent to Rs 1,300.53 crore (50.6 percent of TIO) as compared to Rs 1,333.45 crore in the previous year.

    Employee Benefits Expense (EBE) in FY-16 increased 15.5 percent to Rs 271.63 crore (10.6 percent of TIO) as compared to Rs 235.08 crore (9.8 percent of TIO) in FY-15.

    Other expenses (OE) in the FY-16 was 13.6 percent higher in FY-16 at Rs 222.07 crore (8.6 percent of TIO) as compared to Rs 195.56 crore (8.2 percent of TIO) in the previous year.

    Standalone quarterly numbers

    For the quarter ended 31 March 2016 (Q4-16, current quarter) Sun TV standalone TIO increased 4 percent year-over-year (y-o-y) to Rs 570.68 crore from Rs 548.58 crore, but declined 0.6 percent quarter-over-quarter (q-o-q) from Rs 574.12 crore.

    Standalone PAT in Q4-16 increased 16.3 percent y-o-y to Rs 236 crore (41.4 percent PAT margin) as compared to Rs 548.48 crore (37 percent PAT margin) and increased 9.5 percent q-o-q from Rs 215.59 crore (37.6 percent PAT margin)

    Standalone EBIDTA in the current quarter increased 0.8 percent y-o-y to Rs 426.58 crore (74.7 percent EBIDTA margin) from Rs 423.26 crore (77.2 percent EBIDTA margin), but declined 3.1 percent q-o-q from Rs 440.44 crore.

    Standalone TE in Q4-16 declined 7.2 percent y-o-y to Rs 244.76 crore (42.9 percent of TIO) from Rs 263.74 crore (48.1 percent of TIO) and declined 8.8 percent q-o-q from Rs 268.43 crore (46.8 percent of TIO).

    Standalone EBE in the current quarter increased 20.8 percent y-o-y to Rs 63.02 crore (11 percent of TIO) from Rs 52.16 crore (9.5 percent of TIO) and increased 7.3 percent q-o-q from Rs 58.73 crore (10.2 percent of TIO)

    Standalone OE in Q4-16 increased 23 percent y-o-y to Rs 34.77 crore (6.1 percent of TIO) from Rs 28.26 crore (5.2 percent of TIO) but declined 1.1 percent q-o-q from Rs 35.16 crore (6.1 percent of TIO).

    Sun TV has paid franchisee fees for its IPL team SunRisers Hyderabad (SRH) of Rs 85.05 crore in FY-15 and FY-16.

  • FY-16: Sun TV revenue up 7.3 percent, PAT up 16.8 percent

    FY-16: Sun TV revenue up 7.3 percent, PAT up 16.8 percent

    BENGALURU: Sun TV Network Limited (Sun TV) reported 7.3 per cent growth in consolidated Total Income from Operations (TIO) and 16.8 percent growth in profit after tax (PAT) for the period ended 31 March 2016 (FY-16, current year) as compared to fiscal FY-15. TIO in FY-16 was Rs 2,569.79 crore as compared to Rs 2,395.38 crore in FY-15. The company’s PAT in the current year was Rs 913.38 crore (35.5 percent PAT margin) in FY-16 and was Rs 782.04 crore (32.6 percent PAT margin) in the previous year.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR).The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Sun TV consolidated EBIDTA in the current year was Rs 1,774.19 crore (69 percent EBIDTA margin) 5.8 percent higher as compared to Rs 1677.03 crore (70 percent EBIDTA margin) in FY-15.

    Consolidated Total Expenditure (TE) in the current year declined 2.5 percent to Rs 1,300.53 crore (50.6 percent of TIO) as compared to Rs 1,333.45 crore in the previous year.

    Employee Benefits Expense (EBE) in FY-16 increased 15.5 percent to Rs 271.63 crore (10.6 percent of TIO) as compared to Rs 235.08 crore (9.8 percent of TIO) in FY-15.

    Other expenses (OE) in the FY-16 was 13.6 percent higher in FY-16 at Rs 222.07 crore (8.6 percent of TIO) as compared to Rs 195.56 crore (8.2 percent of TIO) in the previous year.

    Standalone quarterly numbers

    For the quarter ended 31 March 2016 (Q4-16, current quarter) Sun TV standalone TIO increased 4 percent year-over-year (y-o-y) to Rs 570.68 crore from Rs 548.58 crore, but declined 0.6 percent quarter-over-quarter (q-o-q) from Rs 574.12 crore.

    Standalone PAT in Q4-16 increased 16.3 percent y-o-y to Rs 236 crore (41.4 percent PAT margin) as compared to Rs 548.48 crore (37 percent PAT margin) and increased 9.5 percent q-o-q from Rs 215.59 crore (37.6 percent PAT margin)

    Standalone EBIDTA in the current quarter increased 0.8 percent y-o-y to Rs 426.58 crore (74.7 percent EBIDTA margin) from Rs 423.26 crore (77.2 percent EBIDTA margin), but declined 3.1 percent q-o-q from Rs 440.44 crore.

    Standalone TE in Q4-16 declined 7.2 percent y-o-y to Rs 244.76 crore (42.9 percent of TIO) from Rs 263.74 crore (48.1 percent of TIO) and declined 8.8 percent q-o-q from Rs 268.43 crore (46.8 percent of TIO).

    Standalone EBE in the current quarter increased 20.8 percent y-o-y to Rs 63.02 crore (11 percent of TIO) from Rs 52.16 crore (9.5 percent of TIO) and increased 7.3 percent q-o-q from Rs 58.73 crore (10.2 percent of TIO)

    Standalone OE in Q4-16 increased 23 percent y-o-y to Rs 34.77 crore (6.1 percent of TIO) from Rs 28.26 crore (5.2 percent of TIO) but declined 1.1 percent q-o-q from Rs 35.16 crore (6.1 percent of TIO).

    Sun TV has paid franchisee fees for its IPL team SunRisers Hyderabad (SRH) of Rs 85.05 crore in FY-15 and FY-16.

  • Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

    The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.  

    This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

    The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

    In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

    UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

    In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  

    This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’.  Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

    The TVC can be viewed at:

  • Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

    The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.  

    This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

    The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

    In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

    UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

    In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  

    This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’.  Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

    The TVC can be viewed at:

  • IPL 8 garners 182 million unique viewers: TAM

    IPL 8 garners 182 million unique viewers: TAM

    MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League (IPL).

     

    The time spent by viewers per match as per data is 45 minutes 4 seconds, which is nine per cent more than the last season of the league.

     

    Average TVTs showed a growth of 23 per cent when compared to the 2014 edition. Till the fifth week, IPL 8 garnered 3.6 TVR, which signifies a growth of 22 per cent. Overall 68 per cent of All India Universe tuned in to witness IPL 8.

     

    The opening bout between Kolkata Knight Rider (KKR) and Mumbai Indians (MI), which garnered 5.4 per cent TVRs, remains as the top viewed match so far in this season of 2015. On the other hand, the game between Sunrisers Hyderabad and Rajasthan Royals registered the least viewership amongst all the matches played so far.

     

    With the playoffs knocking at the door, it remains to be seen whether this IPL manages to create new viewership records.

     

    Click here for overall ratings 

  • “It was friends & food that made Crash the IPL possible”: Nikita Deshpande

    “It was friends & food that made Crash the IPL possible”: Nikita Deshpande

    MUMBAI: The challenge was to seize the opportunity and uncork the creative genius in you. Nikita Deshpande, a budding film-maker from Mumbai, has done just that and has emerged as the first winner of Crash the Pepsi IPL campaign.

     

    Her film titled ‘Served’ beat over 400 films that were submitted by consumers from all over the country to become the first winner in the campaign. Deshpande’s film went on air on 12 April, 2015 as the official Pepsi television commercial during the match between Chennai Super Kings and Sunrisers Hyderabad. Deshpande was awarded a cash prize of Rs 100,000 and has won seats for herself and her friends in the esteemed Pepsi VIP box for the match in Chennai.

     

    Speaking to Indiantelevision.com Deshpande says, “It was in March when we sat and decided: let’s go for it. We had a nice and long brainstorming session amongst 12 of us and we came with the idea. The video was shot with Canon 5d Mark II and was edited by Prashant Ramachadran, who was also associated with Badlapur. The entire group was from the film fraternity and that helped a smooth execution. Quality VFX and sound engineering was also exhibited, which made the production quality allusive. The total expenditure of the film was close to Rs 3500 only. We may make a few more ads for the same campaign and in future also I aspire to make more ad films for different brands. I also have dreams of making a feature film… it’s always Dil Mange More.”

     

     

    Ranbir Kapoor had earlier said, “Crash the Pepsi IPL is a first-of-its-kind campaign in India, and I am excited to team up with Pepsi in judging the entries for this creative challenge! Crash the Pepsi IPL will give people a chance to really uncork their creativity and leave a mark. It’s awesome that Pepsi has put consumers at the forefront of something as big as the Pepsi IPL – it’s a really bold move and I would expect nothing less from Pepsi!”

     

    Congratulating the winner, PepsiCo India senior director marketing – social beverages Ruchira Jaitly said, “The ad film by Nikita Deshpande has hit the bull’s eye with the messaging. The film brilliantly portrays Pepsi as the perfect food accompaniment by weaving in a delectable trail of signature cuisines from the host cities of Pepsi IPL. The connection between cricket, food and fun-times with friends and Pepsi can’t be missed in the ad. We congratulate Nikita on being the first consumer to crash the Pepsi IPL. We look forward to many more such films over the next few weeks. Nikita is exactly the kind of talent we were looking for, as she displays a true reflection of Pepsi’s philosophy of seizing the moment now.”

  • Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.

     

    Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.

     

    As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.

     

    Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.

     

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • Reliance Jio to provide 4G at Wankhede Stadium during IPL

    Reliance Jio to provide 4G at Wankhede Stadium during IPL

    MUMBAI: The telecom venture of Mukesh Ambani-led Reliance Industries, Reliance Jio Infocomm, has chosen the Wankhede Stadium to provide its 4G services through Wi-Fi.

     

    Around 30,000 people who will come to see the eighth edition of the Indian Premier League (IPL) will be able to enjoy the services. At present, the organization has started to test the 4G services at the stadium.

     

    The infrastructure to provide Wi-Fi along the entire stadium has been set up and the company has begun trials of the service. Besides, the company’s executives are working on varied factors so that high-speed services are efficiently delivered to the people.

     

    Out of the eight franchise cricket teams of the IPL, Mumbai Indians, is owned by IndiaWin Sports Pvt. Ltd., which belongs to the group of Reliance Industries. This is the main reason why Reliance Jio has chosen Mumbai’s Wankhede Stadium to offer its services. Seven T20 league matches of Mumbai Indians will be played at Wankhede Stadium. The first match at Wankhede Stadium will be of Mumbai Indians against Kings XI Punjab on 12 April.

     

    Some other league matches that Mumbai Indians will play at Wankhede Stadium will be against Chennai Super Kings on 17 April, SunRisers Hyderabad on 25 April, Rajasthan Royals on 1 May, Delhi Daredevils on 5 May, Royal Challengers Bangalore on 10 May and Kolkata Knight Riders on 14 May. Spectators of all these matches will be able to enjoy the 4G service experience. 

     

    Preparations of Reliance Jio Reliance Jio is gearing up for its official launch of 4G services. It is conducting varied tests in different regions of the country to provide efficient services.

     

    It has chosen few campuses of Indian Institute of Technology (IIT) and high-streets in some of the states, for the same. In January, the organization offered the services to many entrepreneurs from around the world who were present at Vibrant Gujarat summit held in Gandhinagar. Providing 4G internet services for four – five hours at Wankhede Stadium will be completely different than the previous trials. Cricket fans will have a different experience when they will be able to send real-time images and videos and also do video-chats with people outside, using the 4G service.

     

    Reliance Jio is the first telecom company to acquire pan-India unified licence that enables it to give 4G services. After the recently concluded government’s spectrum sale, Reliance Jio on 26 March, bagged rights to use spectrum in 13 regions across the country. 

     

    The company spent around Rs 10,077.53 crores to get spectrum in the frequency bands of 800 MHz and 1800 MHz. Reliance Industries chairman and managing director Mukesh Ambani had then said, “Jio’s seamless 4G services using proven multi-band LTE technology and supported by our large spectrum footprint will provide superior user experience for voice, video and data services in line with the best service providers in the world.”

     

  • IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    MUMBAI: Indian all-rounder Yuvraj Singh has become the most expensive cricketer in the IPL 8 players’ auction, which was held on 16 February in Bengaluru. Delhi Daredevils bought the cricketer for a record Rs 16 crore.

    Dinesh Kartik was second in the list of most costliest player as Royal Challengers Bangalore paid Rs 10.5 crore for the wicket keeper batsman. If the amount paid for the India discards is shocking, the unsold list emerged as one of the idiosyncratic in the history of tournament. Hasim Amla, Kumar Sangakkara and Mahela Jayawardene failed to find a bidder. Both Sangakkara and Amla are in top 10 rankings of ODI and Tests.

    Indian World Cup winner speed star Zaheer Khan, who failed to come in the bidders list in the first round was purchased by Delhi Daredevils for Rs 4 crore in the later half.

    Multi Screen Media’s (MSM) sports broadcaster Sony Six aired the Indian Premiere League (IPL) 2015 auctions live. The auction was also streamed live by the tournaments official website iplt20.com.

    The team overview at the end of Pepsi IPL 2015 auction

    The top buys of Pepsi IPL 2015:

    Famous players in the list of unsold in Pepsi IPL 2015 Auction:

    Hashim Amla, Cameron White, Tillakaratne Dilshan, Irfan Pathan, Marlon Samuels, Kumar Sangakkara, Mahela Jayawardena, Alex Hales, Brad Hodge, Cheteshwar Pujara, Ross Taylor

    The Team wise list after Pepsi IPL 2015 auction:

    CHENNAI SUPER KINGS

    DELHI DAREDEVILS

    KINGS XI PUNJAB

    KOLKATA KNIGHT RIDERS

    MUMBAI INDIANS

    RAJASTHAN ROYALS

    ROYAL CHALLENGERS BANGALORE

    SUNRISERS HYDERABAD