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Tag: Sunrisers Hyderabad

  • Valvoline joins SunRisers Hyderabad as principal sponsor

    Valvoline joins SunRisers Hyderabad as principal sponsor

    NEW DELHI: Valvoline Cummins Private Ltd, a leading manufacturer and supplier of premium branded lubricants, has associated with SunRisers Hyderabad, as its principal sponsor for the forthcoming season of the Indian Premier League. The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.  

    The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey. In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India. 

    Valvoline Cummins MD Sandeep Kalia said, “We are always looking for relevant avenues and associations to engage with our consumers, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”   

    SunRisers Hyderabad CEO K. Shanmugham said, “We are very excited to partner Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”  

    In India, Valvoline Cummins Pvt Ltd is a 50:50 joint venture between Valvoline International Inc. U.S.A, leading worldwide marketer and supplier of premium branded lubricants and automotive services, and Cummins India Limited.

  • Kansai Nerolac strengthens IPL association with three T20 franchisees

    Kansai Nerolac strengthens IPL association with three T20 franchisees

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals (RR) and Royal Challengers Bangalore (RCB) while continuing its association with Sunrisers Hyderabad (SRH) for the ongoing season of Indian Premier League (IPL).

    Nerolac has been associated with cricket leagues and championships for a long time and has been associated with T20 franchisees since 2016, leveraging the sports platform for the visibility and to drive skill building as an agenda amongst unemployed youth and encouraging them to take up painting as a profession.

    This season Nerolac will introduce two more initiatives apart from skill development; a consumer app and curated designs through “walk to wall” which would enhance consumers experience while painting their house.

    Speaking on the association Kansai Nerolac Paints Ltd executive director Anuj Jain said, “T20 offers the highest penetration across India that creates a huge opportunity for brands to connect and introduce initiatives.  In addition to our continuous association with the league through skill development initiatives, we are also excited to announce our new offerings – A consumer app & a unique design concept ‘Walk to Wall’, that aims to benefit and create transforming experience for people with our healthy home paints range. We wish the players for this season to continue with their zestful performance.”

    Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have Nerolac as our principal sponsor for the third year in a row. Sunrisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. We look forward to renewed support from Nerolac as we bid to win the title after a solid show last season."

    Speaking of the association, Rajasthan Royals executive chairman Ranjit Barthakur said, “We are delighted to associate with Nerolac, the brand that focuses on building long-lasting relationships, a brand value that resonates well with the Royals. We look forward to deepening this relationship in the coming years building a great bond with our fans.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “We are happy to be associating with Kansai Nerolac Paints. At RCB we always look forward to partnerships that increase value and merit to the brand, and through this association, we wish to add more colors for our fans and players that will enhance our brand presence at one of the most watched leagues in the country.”

  • GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

    GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

    MUMBAI: GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding on the giant screen and collaterals for cheering at the stadium.

    Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. While there will also be tickets for the team’s channel partners, the sixer of this collaboration is GRADO’s tie-up with key SRH players, namely  Kane Williamson, Bhuvneshwar, Vijay Shankar, and Yusuf Pathan. Along with making numerous runs on-field, the team members are all set to bowl us over via a shoot in cotton collection fabrics from GRADO.

    Speaking about the association, GRADO mentor Rajendra Agarwal said “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions, and continued dedication. These synchronicities also abetted the launch of our Cotton Collection. The SRH team perfectly dovetails into our brand ethos of simplicity and sophistication.”

    Delighted about this alliance, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season Grado is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours.  This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”

  • 93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

    93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

    MUMBAI: 93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019). This is the seventh consecutive year of the radio channel’s association with the Hyderabad team.

    Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad through its digital assests. Also, this year the fans can lend their ears and be a part of an entertaining campaign around cricket called ‘Kaan Cricket’. It will test the listeners’ cricket knowledge and will give them a chance to win exciting prizes by the end of each week.

    Commenting on RED FM’s association with SunRisers Hyderabad, RED FM COO Nisha Narayanan said, “We are really excited to be extending our association with Sunrisers Hyderabad for 7th year in a row. Over the years, both the brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.”

    Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have RED FM as our principal sponsor for seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”

  • Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Hyderabad: Sunrisers Hyderabad, finalists of the 11th season of the Indian Premier League have unveiled a stellar line-up of sponsors for the forthcoming season of Indian Premier League. The squad which was table toppers in the last season promises to better its performance by clinching the coveted trophy this time around.

    Coolwinks.com, Red FM, Rupa, Astral Adhesive, Grado, Nerolac and Jio have been signed as principal sponsors for the twelfth edition of IPL. The sponsors’ logos and branding will be distinctly exhibited on the jerseys and team’s match kits. Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive.  Tyka, UB and Coke are franchise partners.

    Mr. K. Shanmugham, CEO, Sunrisers Hyderabad, said, “We are extremely happy to have such stellar partners for our team as we prepare ourselves for the twelfth edition of the Indian Premier League. Like every season, we are keen to give a superlative performance on ground and the support from our sponsors always motivates us to excel and win the IPL championship. Along with our sponsors we are looking forward to re-create history and make it a victorious journey. “

    Commenting on the association, Mr. Ganesh Iyer – CEO, Coolwinks.com, said,” The game of Cricket is all about vision. The better your vision is, the better your performance will be. We are immensely proud to be associated with the team backed with high integrity, caliber and players who are ready to thrill the audience with their performances. The ethos of our brand resonate with SRH hence making it a perfect partnership. It would be perfect to say that this association is a sheer marriage of Coolness with Cricket. We look forward to an exciting journey with the team and hope that they accomplish their desired goals on field.”

    The Sunrisers Hyderabad has always boasted of a line-up of players which has the right mix of youth and experience and also domestic and international talent. Kane Williamson, David Warner, Rashid Khan and Shakib Al Hasan will keep enthralling the fans with their power-packed performance whereas Indian frontline players Bhuvaneshwar Kumar, Manish Pandey, Yusuf Pathan and Khaleel Ahmed are geared up to win the title for the Orange Army. The think-tank of the team remains solid as ever, as Tom Moody will wear the Head Coach’s hat and Muttiah Muralitharan will continue as bowling coach with VVS Laxman staying on as mentor. 

  • Sun TV FY 2018, Q4 numbers grow

    Sun TV FY 2018, Q4 numbers grow

    BENGALURU: Sun TV Network Ltd (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2018 (FY 2018, year or the year under review) as compared with the previous year (FY 2017). The company reported 10.9 per cent higher consolidated total income of Rs 3,105.29 crore as against Rs 2,799.52 crore in FY 2017. Consolidated operating revenue increased by 12 per cent to Rs 2,963.02 crore from Rs 2,645.72 crore.

    The company has stated in its earnings release that standalone subscription revenue at Rs 1,141.21 crore was up 18.7 per cent as against Rs 961.41 crore in the previous year. Advertisement revenue in the year under review was up by around 12 per cent year on year (yoy) at Rs 1,309.33 crore.

    Consolidated FY 2018 numbers

    The company’s consolidated profit after tax (PAT) in FY 2018 improved by 10.2 per cent to Rs 1,135.31 crore as against Rs 1,030.66 crore in FY 2017.

    Sun TV’s consolidated EBITDA for the year under review was Rs 2,003.76 crore (67.6 per cent of operating revenue), 13.2 per cent higher as against Rs 1,769.84 crore (66.9 per cent of operating revenue) in FY 2017.

    Consolidated total expenditure (TE) in FY 2018 increased by 10.4 per cent to Rs 1,410.33 crore as compared with Rs 1,276.36 crore in the previous year. Operating expense in FY 2018 rose by 29.6 per cent to Rs 302.86 crore from Rs 233.77 crore in the previous year. Employee benefits expense in FY 2018 increased by 15 per cent to Rs 314.54 crore as against Rs 273,51 crore in FY 2017. Other expenses (OE) in FY 2018 were 9.4 per cent lower at Rs 256.38 crore as compared with Rs 283.12 crore in the previous year.

    Sun TV has paid franchisee fees for its IPL team Sun Risers Hyderabad (SRH) of Rs 85.48 crore in Q1 2018 and Q1 2017.

    Standalone Q4 2018 numbers

    Sun TV reported improved numbers across all important parameters for the quarter ended 31 March 2018 (Q4 2018, the quarter under review) as compared with the corresponding quarter of the previous year (yoy, Q4 2017). The company says in its earnings release that subscription revenue for the quarter increased by 27.7 per cent yoy to Rs 308.84 crore from Rs 241.94 crore.                   

    Sun TV reported 21.6 per cent higher standalone total income in the quarter under review at Rs 753.79 crore as compared to Rs 619.85 crore in Q4 2017. Operating revenue increased 23.1 per cent yoy to Rs 716.95 crore in Q4 2018 from Rs 582.50 crore in Q4 2017.

    The company’s profit after tax or PAT in Q4 2018 improved 22.8 per cent to Rs 289.76 crore as compared to Rs 235.91 crore in Q4 2017.

    Sun TV EBITDA in Q4 2018 was Rs 522.40 crore (72.9 per cent of operating revenue), 32.7 per cent higher as compared to Rs 393.64 crore (67.6 per cent of operating revenue) in Q2 2017.

    Total expenditure (TE) in Q4 2018 increased 18.3 per cent to Rs 314.47 crore as compared to Rs 265.72 crore in the corresponding quarter of the previous year.

    Operating expense in Q4 2018 increased 17.8 per cent yoy to Rs 72.73 crore from Rs 61.74 crore in the corresponding quarter of the previous year. Employee benefits expense in Q4 2018 increased 18.4 per cent to Rs 76.09 crore as compared to Rs 64.28 crore in Q4 2017. Other expenses (OE) in the Q4 2018 reduced 27.2 per cent to Rs 45.73 crore as compared to Rs 62.84 crore in the corresponding quarter of the previous year.

  • 93.5 RED FM bats a sixer with SunRisers Hyderabad this VIVO IPL 2018

    93.5 RED FM bats a sixer with SunRisers Hyderabad this VIVO IPL 2018

    MUMBAI: With the onset of IPL’s 11th season, 93.5 RED FM, one of the leading private radio network announced its association with SunRisers Hyderabad (SRH) for the sixth consecutive year. Cricket being a religion in India and with the onset of the biggest cricketing extravaganza, RED FM as principle sponsors to SRH aims to bring fans closer to the orange army with exciting initiatives giving the best cricketing experiences to its fans. RED FM will not only be heard on-air but also be seen on field celebrating the spirit of the sport with the SRH team. The station plans to initiate a unique & engaging 360-degree experience around the association.

    As a part of this association RED FM, will create contests, meet & greets, give away tickets to the SRH matches  and do exciting content for both radio and digital with the SRH team. RED FM listeners can also catch interesting team footage and behind the scene action on the RED FM app as well as also on all the RED FM social handles.

    Speaking about the standing association announcement, RED FM, COO, Nisha Narayanan said, “At RED FM, sports is an important strategic pillar and it is our constant endeavour to associate with leading sporting events and players. We are extremely excited to associate SunRisers Hyderabad for the sixth time in a row. We are infact the only media brand across the country to be on the jersey of any IPL team and infact we have the most premium jersey position. i.e. the Front Chest. Cricket is no doubt a religion in India and the team’s motto ‘Rise Up To Every Challenge’ goes with our brand’s persona. On behalf of RED’s entire family, we wish SunRisers Hyderabad a scintillating season ahead.”

    Indian Premier League (IPL), the world’s most prestigious Twenty20 tournament, is back again with its 11th edition. The IPL 2018 will begin on April 7, 2018, at the Wankhede Stadium in Mumbai. A total of 60 matches will be played at nine venues across 51 days.

  • IPL: Officer’s Choice Blue teams up with Sunrisers Hyderabad

    MUMBAI: Officer’s Choice Blue, from Allied Blenders and Distillers, is all set to join the IPL bandwagon once again. While this is the second year of the brand’s association with Mumbai Indians and Delhi Daredevils, it will be a debut with Sunrisers Hyderabad.

    Officer’s Choice Blue snacks will be visible on the head gear of the Delhi Daredevils as part of the sponsorship deal, and will drive visibility and multiple consumer engagement programmes with all three teams.

    Allied Blenders & Distillers COO Bikram Basu said, “IPL is more than a game of cricket- its pure entertainment- and we are certain that it will benefit Officer’s Choice Blue to connect closer with its target audience.”

    Besides cricket, Officer’s Choice Blue has been associated with various music and sports initiatives, including being long term title sponsors of the IFA Calcutta Football League.

    Kishore Chhabria-promoted ABD is the third largest spirits company, and the largest domestic company in India with volumes of 36 million cases for the year 2015-16 and expanding at a CAGR of 20% over the last three years – making it the fastest growing.

  • IPL: Kansai Nerolac partners Sunrisers Hyderabad

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, is associating with Sunrisers Hyderabad franchise as the ‘official sponsor’ for the tenth edition of the Indian Premier League (IPL). This year, the defending champions will carry Kansai Nerolac’s logo on their helmets as part of this association.

    The alliance with Sunrisers Hyderabad is second such association in a row for Kansai Nerolac.

    Sunrisers Hyderabad, a franchise based cricket team from Hyderabad, India. The team is led by David Warner and has players like Yuvraj Singh, Chris Jordan, Ben Cutting, Ashish Nehra, Kane Williamson, Bhuvaneshwar Kumar, Shikhar Dhawan, Moises Henriques among others. This Hyderabad franchise are the defending champions, having won the 2016 title.

    Kansai Nerolac Paints Limited director – decorative Anuj Jain said, “Sunrisers Hyderabad, a team known for an excellent blend of talented players, won the IPL title last year. Our association with Sunrisers Hyderabad resonates with the values of reliable performance against all odds.”

    Sunrisers Hyderabad CEO K. Shanmugam said “We are proud to partner with such a prestigious brand and look forward to another great season as we bid to defend our IPL title in the league’s landmark tenth edition.”

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.