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Tag: Sunrisers Hyderabad

  • Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season. This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative “Groom like a Pro, Play Like a Pro,” aligning seamlessly with the brand’s ethos of excellence and performance.

    As cricket aficionados enjoy the thrilling matches of IPL 2024, Philips India elevates the grooming routines of players and fans alike, urging them to present their best selves on and off the field. This partnership underscores Philips’ dedication to cricketers and individuals, enabling them to achieve a professional trim with our innovative grooming solutions.

    In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalized experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favorite players.

    Through these initiatives, Philips India seeks to forge authentic connections between fans and their cherished teams, while reinforcing the brand’s superiority exemplified by the Philips Multigroomer. By inspiring a generation of cricket enthusiasts to groom like professionals, Philips aims to instill confidence that enhances performance, ultimately shaping a new standard of grooming excellence in the realm of cricket.

    Philips Indian Subcontinent, business head – personal health Deepali Agarwal commented, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

    Expressing their enthusiasm about the collaboration, the owners of Sunrisers Hyderabad and Kolkata Knight Riders shared their thoughts:

    Sunrisers Hyderabad CEO K Shanmugan stated, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

    Kolkata Knight Riders, CMO Ninda Dey added, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

  • Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024

    Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024

    Mumbai: India’s Sleep Specialist, Centuary Mattress, announces its debut sponsorship for Sunrisers Hyderabad 2024. This marks a significant milestone for the brand as it  extends its support to one of the most renowned franchises in the Indian T20 cricket league, reflecting Centuary’s  commitment to supporting sports and connecting with cricket enthusiasts across the country.

    The Sunrisers Hyderabad have a storied history of success and are widely regarded as a powerhouse team. At the same time, Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in the city and cultural fabric of Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale. As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

    Centuary Mattress executive director Uttam Malani said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”

    Sunrisers Hyderabad CEO K Shanmugam stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”

  • McDowell’s No1 Soda enters partnership with five IPL teams this season

    McDowell’s No1 Soda enters partnership with five IPL teams this season

    Mumbai: Diageo India’s flagship brand McDowell’s No1 Soda has announced its association with five IPL teams Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as their ‘celebrations partner’ for the latest season of T20 Cricket.  

    “This year, McDowell’s No1 Soda plans to take the celebrations that arrive with the cricket season a notch higher with its campaign #No1YaariCheers. The umbrella spirits brand will be using this to enhance its engagement and celebration for this cricket season across languages and regions,” the brand said in a statement.

    The brand campaign is ideated and created by the creative team at DDB Mudra. Talking about the creative concept, DDB Mudra executive vice president and business partner Sujay Ghosh said, “McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket epitomises both of these. Hence this cricket season, we took the opportunity to create a new way to celebrate. Chants (Cheers) will be the new language of fans and friends this year, powered by the teams and McDowell’s No1 Soda.”

    “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country,” said Diageo India executive vice president and portfolio head – marketing Ruchira Jaitley. “So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. 

    “To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” Jaitley further said.

    “Every win is a celebration not because it is a win but because of all the hard work that goes behind it and this year we are delighted to associate with McDowell’s No1 Soda as our celebration partner and hope our 12th Man Army will join us in celebrations and cheer for the team,” Royal Challengers Bangalore vice-president & head Rajesh Menon said.

    A spokesperson for Mumbai Indians stated, “We welcome McDowell’s No1 Soda on board as we go into the fresh season and look forward to creating many opportunities for our fans to celebrate.”

    “Walking into a new season with our first win, we are extremely excited to have the iconic McDowell’s No1 Soda who has always resonated and stood for strong bonds of Yaari join us as our Celebration partners. We are excited for what is in store and cannot wait to cheer along with them and our fans through the season as we battle it out to win the trophy.” commented Kolkata Knight Riders chief marketing officer Binda Dey.

    Talking about this partnership, Rajasthan Royals CEO Jake Lush McCrum said, “We are pleased to be partnering with McDowell’s No1 Soda and have them support the team this season. We are hoping for a very successful season for the franchise, with many celebratory moments for fans to share with friends and family.”

    “Over the last 10 years, we have seen a lot of bonds form amongst our players, both Indian and international, thus making the sport more entertaining for the fans. That is the testimony- that yaars and yaari can truly make things happen. We are excited to have the No1 enabler of friendships, McDowell’s No1 Soda on board this year and forge new bonds through the season,” Sunrisers Hyderabad CEO K. Shanmugam commented on this association.

    The fans of the teams can follow the hashtag #No1YaariCheers and share their fun cheers for their favourite team through the season and win exciting prizes, said the statement.

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  • IPL 2022: TCL partners with Sunrisers Hyderabad for third time in a row

    IPL 2022: TCL partners with Sunrisers Hyderabad for third time in a row

    Mumbai: Cricket fever is a widely recognised phenomenon in India that skyrockets during every big tournament, and even more so during the homegrown Indian Premier League (IPL). In this context, global television brand and consumer electronics company TCL has reiterated its commitment to officially sponsor Sunrisers Hyderabad (SRH) for the third time in a row for the upcoming T20 league.

    As a part of the contract, the TCL brand logo will appear on the upper non leading arm right of the players’ jersey.  

    “The SRH squad had consistently exhibited exceptional resilience, perseverance, hard work and commitment to give their best,” said TCL India head of marketing Vijay Kumar Mikkilineni, on the association. “This year, SRH is betting on young and dynamic players like Bhuvneshwar Kumar and Nicholas Pooran, who can fulfil their quest for another IPL title. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment.”

    “Hyderabad happens to be a big market for us and we are sure the SRH team will play brilliantly and augment our popularity not only among the sports fans but also amongst the people of the city in general,” he further added.

    With the continued partnership with SRH, the consumer electronics brand aims to strengthen its bond with consumers and the cricket community and establish its stance in the sports ecosystem. This association of TCL and SRH would further help the brand strengthen its roots in the city of Hyderabad, said the statement.

    “We are sure that this relationship will be beneficial for the brand as well as the SRH team and we aim to make our partnership more powerful,” stated Sunrisers Hyderabad CEO K Shanmugam. “TCL as a brand focus on going beyond boundaries to deliver satisfaction to the customers with their range of products. We also share the same values as a team and through this strong partnership with TCL.”

  • IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    Mumbai: Expanding its roster of IPL team sponsorships, digital-native insurers Acko Insurance has signed on as an associate sponsor for three teams – Kolkata Knight Riders, Gujarat Titans and Lucknow Supergiants. 

    “With this, the upcoming season will see Acko join forces with a total of six teams as their insurance partner, making it one of the key brands to be associated with the marquee event,” said the statement. The brand’s league sponsorship journey began with a partnership with Delhi Capitals in 2020, before expanding to include Mumbai Indians and Sunrisers Hyderabad.

    As a part of the partnership, the players of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Acko logo on their headgear (helmets/caps), while the players of the other three teams will have the logo on their trousers. The logo will also be prominently visible in the stadium where the teams are playing, according to the brand.

    “This cricketing league is a great sporting property and to be able to associate our brand with six of the teams gives us tremendous brand visibility,” said Acko executive VP – marketing Ashish Mishra, commenting on the partnerships. “These six cities are also core markets for us. With our on-ground activations, our aim is to bring the fans closer to the teams that they have loved over the years with interactive, community-driven activities. We hope to positively impact the fans’ lives, and in doing so, not just secure brand awareness, but build lasting brand love and loyalty.”

    The association with the teams will be amplified with a 360-degree campaign across television, digital and social media platforms, which will run throughout the course of the tournament. Acko has also planned a series of activations across platforms for engaging with fans and driving brand recall.

    Moreover, Acko will create localised experiences in the six cities for bringing fans closer to the teams they love. As an associate sponsor, the insurer will give away signed merchandise of the teams through contests and events that the brand plans on organising.

    Commenting on the association, Kolkata Knight Riders CMO Binda Dey said, “The partnership with Acko is yet another step towards KKR’s commitment to bring the fans closer to the team. We look forward to engaging with our fans especially in Kolkata and other cities through various initiatives planned across this season.”

    Gujarat Titans and Lucknow Supergiants are two new franchises, making their debut in the fifteenth edition of the tournament.

    Lucknow Super Giants CEO Raghu Iyer said, “ We are delighted to partner with Acko for the upcoming season. We are grateful for their confidence in our new franchise and are optimistic that this will be a mutually beneficial association for both brands.”

     “This cricketing league is synonymous with excellence and Acko represents that quality of India’s new-age businesses. We believe that is the cornerstone of our partnership,” added Gujarat Titans chief operating officer Arvinder Singh.

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  • IPL 2022: Cars24 becomes principal sponsor of Sunrisers Hyderabad

    IPL 2022: Cars24 becomes principal sponsor of Sunrisers Hyderabad

    Mumbai: E-commerce platform for pre-owned vehicles Cars24 has partnered with Sunrisers Hyderabad to become the franchise’s new principal sponsor for IPL 2022. With this association, Cars24 also becomes the first pre-owned car player to enter into partnership with IPL.

    Under the newly-inked strategic partnership, the Sunrisers Hyderabad team jersey will sport the blue and orange Cars24 logo on the front, with the aim to cement the brand’s space in the minds of fans this season of the IPL.

    “As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership,” said Cars24 chief marketing officer (India) Sudhir Shukla. “Cars24 and Sunrisers Hyderabad have a lot of similarities – for starters, we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”

    The Sun Group-owned franchise debuted in 2013 and made its mark as the 2016 IPL Champions. Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad who are also the retained risers. Bringing their wealth of cricket knowledge to the team are coaches Brian Lara, Muttiah Muralitharan, Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach.

    Commenting on the partnership, Sunrisers Hyderabad CEO K Shanmugam said, “The combination of Cars24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth.”

  • Covid relief: Sunrisers Hyderabad donates Rs 30 crore

    Covid relief: Sunrisers Hyderabad donates Rs 30 crore

    KERALA: Sun TV Network, owners of IPL team Sunrisers Hyderabad, has donated Rs 30 crore towards India’s Covid2019 relief efforts. The amount donated by Sun TV will be used to undertake Covid relief works carried out by the central and state governments along with various other non-profits. 

    “Sun TV Network is donating a sum of Rs 30 crore to provide relief to those affected by the second wave of the Covid pandemic. This will be spent on several initiatives currently underway at various states of India including the following: 1. Donations to the various programmes initiated by the government of India and state governments. 2. Partnering with NGOs that are providing oxygen cylinders, medicines, etc,” said Sunrisers Hyderabad. 

    The former IPL champions also added that Sun TV will leverage its resources and media assets to spread greater awareness among millions of its television viewing audiences. 

    Meanwhile, Honda India Foundation, the corporate social responsibility arm of all Honda group companies in India, has also pledged to donate Rs 6.5 crore to the country’s Covid relief efforts. 

    As a part of this, Honda India Foundation will also set up Covid care isolation centers and oxygen production plants in the country. The company revealed that the temporary Covid isolation centers will start functioning from next week. According to reports, Honda India Foundation is closely working with states like Karnataka, Uttar Pradesh, Rajasthan, and Haryana to set up oxygen plants.

    After reporting more than 4,00,000 fresh Covid cases for three consecutive days, India witnessed a slight dip in positive cases on May 9. On Sunday, the country reported over 3,60,000 fresh cases and 3,748 Covid-related deaths.  

  • IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    MUMBAI: Consumer electronics brand TCL has signed on as the official sponsor of IPL franchise Sunrisers Hyderabad (SRH), for the second consecutive year.

    TCL India general manager Mike Chen said, "SRH has constantly demonstrated consistency through its dashing performances and gained wider traction among cricket fans. Joining forces with them once again will help us augment our reach and popularity across India. It also allows us to reiterate our vision of promoting sports and create great cricket moments for our customers."

    Sunrisers Hyderabad chief executive officer K Shanmugham said, "With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”

    The brand had come on board as SRH’s official sponsor last year. The continued partnership for the upcoming championship underlines TCL’s commitment to creating and delivering best-in-class entertainment experiences to India’s rapidly-growing customer base, while cementing its stance across the country.

  • Sunrisers Hyderabad ropes in 15 big-ticket sponsors

    Sunrisers Hyderabad ropes in 15 big-ticket sponsors

    NEW DELHI: Sun Group-owned IPL franchise Sunrisers Hyderabad are off to a flying start when it comes to brand partners. With the opening match of the tournament’s fourteenth edition a fortnight away, the David Warner-led team has secured no less than 15 sponsors this time around. Sunrisers had signed 13 sponsors last year.

    JK Lakshmi Cement leads the massive line-up as the title sponsor. The cement brand continues its association with the team from last year, along with Ralco Tyres as a principal sponsor. The franchise has added Kent RO as another principal sponsor to its portfolio.

    Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all been retained as sponsors for IPL 14, with their logos and branding set to be prominently displayed on the team’s match kits. Kotak Bank, Tyka, IB Cricket, Double Horse and Fancode have also continued their partnership with the franchise. Anil Kumble’s technology-based sports firm Spektacom is a new addition to the list of partners.

    Sunrisers Hyderabad CEO K Shanmugam is naturally ecstatic at the rush of sponsors flocking to his team. "Last year has been extremely tough for all of us, business-wise and personally. However, with the incredible support of our invaluable sponsors and fans, we managed to beat the woes and come out strongly with a super successful season. We hope that our partnerships continue to grow from strength to strength and we come back even stronger this year," he remarked.

    IPL 2021 is all set to kick off on 9 April at MA Chidambaram Stadium in Chennai, with defending champions Mumbai Indians taking on the Royal Challengers Bangalore (RCB). After nearly two years, the cricketing extravaganza will return home with Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai and Kolkata hosting the marquee event. All matches will be telecast live on Star Sports channels, and stream on Disney+ Hotstar.

  • Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s thirteenth season. The most loved sports extravaganza in the country will witness Nerolac on the lead side of the team’s helmet and cap.

    In these unprecedented times, the return of cricket’s biggest celebration is here to infuse positive energy in the lives of millions. Further, sports manifests healthy living. This makes it the perfect medium for the brand to connect with consumers across demographics& thank them for their support in last 100 years to the brand, as Nerolac enters in its centenary year.

    Read more news on IPL

    Kansai Nerolac Paints executive director Anuj Jain. said, “We have come a long way since our first association with the T20 franchisees. This cricket league has been the ideal medium to impact lives at large considering its growing influence and ever-increasing fandom. Our association with Sunrisers Hyderabad gives us an opportunity to connect with cricket lovers as their wide appeal does not limit to a single state. We intend to leverage this strategic partnership to drive conversations around our new launches such as Nerolac Excel Virus Guard interior paint and all surface disinfectants”

    Nerolac has been leveraging the mighty sport of cricket effectively for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.