ITV

Tag: Sunrisers

  • IPL 2021: Kansai Nerolac continues its association with Sunrisers

    IPL 2021: Kansai Nerolac continues its association with Sunrisers

    MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.

    Kansai Nerolac Paints executive director Anuj Jain said, “Cricket is loved by people across age-groups and cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility and connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”

    Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues and championships for decades and with T20 franchisees since 2016.

  • Q1-2016: Sun TV results sunny; PAT up 19%; ad revenue up 16%

    Q1-2016: Sun TV results sunny; PAT up 19%; ad revenue up 16%

    BENGALURU: Despite being in trouble recently with the Ministry of Home Affairs over security clearance for its channels, the Marans’ media behemoth Sun TV Network Limited (Sun TV) reported 9.1 per cent growth in standalone revenue (Total income from operations or TIO) in Q1-2016 (quarter ended 01 June, 2015) at Rs 691.09 crore as compared to the Rs 633.58 crore in Q1-2015 and 26 per cent more than the Rs 548.58 crore in Q4-2015. The company’s advertisement revenue in the current quarter increased 16 per cent to Rs 323.89 crores.

     

    The company reported 19.1 per cent higher profit after tax (PAT) in the current quarter at Rs 197.28 crore (28.5 per cent margin) as compared to the Rs 165.64 crore (26.1 per cent margin ) in the corresponding year ago quarter. PAT in the immediate trailing quarter (Q4-2015) was 2.8 per cent higher than Q1-2016 at Rs 202.99 crore (37 per cent PAT margin)

     

    PAT in Q1-2016 would have been higher, but for the operating loss of Rs 56.61 crore by the company’s IPL franchisee SunRisers Hyderabad in the current quarter. The company’s Broadcasting segment reported EBIDTA of Rs 465.77 crore (78.3 per cent margin) on revenue of Rs 594.54 crore in Q1-2016. The company’s EBIDTA was Rs 409.61 crore (59.21 margin) because of the negative EBIDTA by Sun TV’s SunRisers segment.

     

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

     

    All figures in this report are standalone.

     

    The company’s subscription revenues continued to grow with cable TV revenue growing q-o-q by about 13 per cent and DTH revenue growing q-o-q by nine per cent. 

     

    The board of directors of the company has declared an interim dividend of Rs 6 (120 per cent) per equity share of face value Rs 5 per equity share.

     

    Let us look at the other numbers reported by Sun TV

     

    Sun TV’s total expenses (TE) in the current quarter at Rs 412.10 crore (59.6 per cent of TIO) was 1.8 per cent more than the Rs 405.00 crore (63.9 per cent of TIO) in Q1-2015 and 56.3 per cent more than the Rs 263.74 crore in Q4-2015.

     

    The company’s TE in Q1 includes IPL Franchisee of Rs 85.05 crore (12.3 per cent of TIO), which is a non-recurring item during the other three quarters of the year. Sun TV’s ‘Other Expenditure’ (OE) is a major expense head that has changed q-o-q by a huge margin. OE in Q1-2016 at Rs 91.65 crore (13.3 per cent of TIO) declined 1.8 per cent as compared to the Rs 93.33 crore (14.7 per cent of TIO) in Q1-2015, but was more than three times (3.2 times) the Rs 28.26 crore (5.2 per cent of TIO) in Q4-2015.

     

    Sun TV’s Employee Benefit Expense (EBE) in Q1-2016 increased 19.1 per cent to Rs 54.51 crore (7.9 per cent of TIO) as compared to the Rs 45.77 crore (7.2 per cent of TIO) in Q1-2015 and increased 4.5 per cent as compared to the Rs 52.16 crore (9.5 per cent of TIO) in the immediate trailing quarter.

  • JWT bags K7 Computing’s creative biz

    MUMBAI: JWT has won the creative mandate for antivirus company K7 Computing.

    The account will be serviced out of the agency‘s Chennai office.

    The agency‘s work includes developing a new brand positioning strategy and 360 degree communication solutions for the brand.

    JWT Chennai will also create communication solutions to address K7’s retail and corporate customers.

    “K7 is engaging JWT to develop a strong marketing strategy that will help the brand reach out and connect with its customers and establish K7 as a leading player in the domain of antivirus and internet security systems”, K7 Computin CEO J. Kesavardhanan said.

    JWT Chennai has a portfolio of clients that include MRF, Univercell, GRT Hotels, GRT Jewellery, Sunrisers (Sun Networks IPL business), Renuka Builders, Casa Grande, Tamilnadu Mercantile Bank, TI Cycles and Reynolds pens.

  • Hungama Digital Services to manage SunRisers’ digital activities

    MUMBAI: Hungama Digital Services (HDS) will be working on the complete online and social media content for SunRisers, an IPL team owned by Sun Group.

    Incidentally, JWT, which won the creative duties of the new team, earlier this year acquired HDS and works with them to offer digital marketing and social media solutions to its clients.

    Sun Group, the owner of the Hyderabad IPL franchisee, unveiled the name and logo of its Hyderabad IPL team, designed and conceptualized by JWT. The Sun Group named its IPL team, ‘SunRisers‘ symbolizing birth of a new life.

    JWT India has designed the Hyderbad team‘s logo, team identity and will be working on the entire 360 communication for Team SunRisers. The jersey launch will be closer to the IPL season.

    JWT Chennai VP and general manager M L Raghavan said, “The brief to the agency was simple. ‘The name and logo of the team is being revealed on the 20th at Hyderabad. How best can you bring this alive?‘ Senthil and his team came up with the wonderful idea of using silhouettes to bring alive the power of the sun and the soaring eagle. Once the idea was cracked, the film was completed in a record four days along with digital initiatives like getting the website up and running, creating the Facebook page and a Twitter account.”

    According to the agency, the ‘SunRisers‘ logo depicts an eagle soaring high, looking into the core of a rising sun, absorbing the colors of the bright star to become ‘one with the sun‘. “The new identity encapsulates the valor, chivalry, endurance, independence and fearlessness of the eagle synthesising with energy and radiance obtained from sun,” the agency said.

    Sharing his thoughts on the conceptualisation and execution of ‘chanthem‘, the first brand film for SunRisers JWT India NCD Senthil Kumar, said: “The chanthem, is a visual idea amplified by a rocking chant created by Swarathma The Band. “Shooting in the morning magic light hours only i.e. shoot only when the sun is rising between 5am and 7am for a few days until we got the right shots but since time was limited we captured a combination of natural light and studio light and put this film together with some intense post production. It was a step up moment for the production team as well.”