Tag: Sunny Leone

  • Sunny Leone’s ‘Pink Lips’ crosses 1 million views

    Sunny Leone’s ‘Pink Lips’ crosses 1 million views

    MUMBAI: Ragini MMS2 made a space for itself in the hearts of the moviegoers even before it released, and that was due to its hit number ‘Baby Doll’. The upcoming movie Hate Story2, is generating the same response, thanks to the latest released ‘Pink Lips’.

     

    The song which sees Sunny Leone shaking her legs to the number composed by Meet brothers and choreographed by Uma-Gaiti has already generated 1,281,224 views, while the teaser has garnered 1,655,205 views.

     

    It can be recalled that the song ‘Baby Doll’ was also choreographed by Uma- Gaiti. “The success of ‘Baby Doll’ had left a lot of pressure on Uma-Gaiti to deliver something bigger and better and they have done justice to this as well. Since Sunny was constantly shooting for a reality show, Uma- Gaiti had to send their assistants to Jaipur to help Sunny rehearse due to time constraint,” said a release.

     

    The song which was shot in two days, sees Sunny wearing six different outfits which sensually suits her persona while she grooves to the new dance moves in ‘Pink Lips’.

     

    The promotional song is for the movie Hate story 2 produced by T-series and sung by debut singer Khushbo Grewal.

     

    The song teaser hit the one million mark within just three days of its launch.

     

    “It has been an absolute pleasure to put ‘Pink Lips’ together. We have choreographed ‘Baby Doll’ with Sunny so with ‘Pink Lips’ the process got easier. We had a better tuning this time and would get each other faster. In a shoot environment this really helps. Apart for the work equation with Sunny the song is extremely close to our heart as we have been involved in the making and all other creative aspects of it. Sunny was running a tight schedule we had sent our assistants to Jaipur for her to learn the steps. ‘Pink Lips’ was a huge challenge as it was being pitted against ‘Baby Doll.’ We wrapped up six sets in a record time of two days. Kudos to the team and Sunny,’ said Uma-Gaiti.

  • Breezer – INDI MIX launched at Hard Rock Cafe by Sunny Leone with MTV Splistvilla launch

    Breezer – INDI MIX launched at Hard Rock Cafe by Sunny Leone with MTV Splistvilla launch

    MUMBAI: The world’s favourite ready to drink beverage, BREEZER introduces BREEZER IndiMix in India. This launch marks the first time a global beverage brand has introduced truly Indian flavours. Two new flavours that are ‘Refreshingly Indian’, Nimbu Paani and Aam Panna are now available across Haryana, Maharashtra, West Bengal, Goa and Karnataka.   The rest of India can expect to have these delicious treats available very soon with another 8 locations launching in the coming month.

     

    BREEZER’s new flavours, Aam Panna and Nimbu Paani create a synergy of the best of India mixed with the west where BREEZER originally hails from. Sunny Leone, top Bollywood star, was an ideal person to launch BREEZER IndiMix as she is the ideal face to represent BREEZER’s truly Indian flavours with a global sensibility.

     

    To mark the exciting launch of BREEZER Indi Mix, a star-studded party was held at Hard Rock Cafe in Gurgaon along with MTV Splitsvilla’s season 7 launch. Bollywood Goddess, Sunny Leone was the special guest of the glittering night and helped mark the launch of the refreshingly Indian, BREEZER IndiMix while celebrating the season launch of MTV Splitsvilla. Sunny Leone was seen revelling with MTV stars, Nikhil Chinapa and Rajiv Laxman, all of whom portrayed their refreshingly Indian side.

     

    The leading Bollywood star looked stunning in a green studded dress styled by Hitendra Kapopara and Bhakti Joshi looking every inch the superstar she is. Also seen at the event were renowned TV personalities Nikhil Chinapa and Rajiv Laxman along with VJ Gaelyn Mendonca and Chef Kunal Kapoor among others. New contestants of MTV splitsvilla season 7 were also seen enjoying the new flavours of BREEZER and toasting the launch of the new season of MTV splitsvilla.

     

    On this momentous occasion, Manish Seth (Director of Sales & Marketing, BACARDI India) says, “We are thrilled to announce the launch of BREEZER IndiMix. These two new flavours are refreshingly Indian and happen to be the first time in India wherein such flavours have been incorporated in an alco pop. This is our twist on two local favorites, both of which are synonymous with being Indian. Aam Panna is a well-balanced spice mix with the flavor of raw mangoes while Nimbu Paani brings a sweet and salty flavour to Breezer. BREEZER has been the mainstay of the Ready to Drink category for many years and today we are proud to have flavours which are special to India, arguably the first time any company has done this in this segment.”

     

    BREEZER IndiMix is now available in Haryana, Maharashtra, West Bengal, Goa and Karnataka.

     

    For more information on BREEZER, visit http://www.breezerindia.com/

  • Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    MUMBAI: Oodles of oomph marked the launch of MTV Splitsvilla. After six seasons of what is easily the channel’s hottest property, MTV is all set to raise the bar with the upcoming season to be hosted by VJ Nikhil Chinapa and sex-siren Sunny Leone.

    As MTV EVP and business head Aditya Swamy puts it: “Our job is not only to entertain, but to lead young people.” Advertisers are only too happy to invest big bucks in season seven, given the popularity of Splitsvilla thus far. Brands such as Killer (title sponsor) and Manforce, Fogg and Karbonn (powered by sponsors) have already come on board the show.

    This time however, viewers are in for something different. Twenty hot and happening girls including lingerie model Scarlet Rose and former Miss Goa will be seen vying for the attention of seven male celebrities including Ayaz Ahmed, Abhishek Malik, Ashwini Kaul, Mayank Gandhi, Mayank Pawar, Rishabh Sinha and Shravan Reddy. “In the previous seasons, we had fresh faces, but this time round, we have seven male celebrities who know each other because they are from the TV industry. That is the biggest format change and is going to create its own chemistry and set of equations in the villa,” explains Swamy. It’s as if he went out to sell the first season of Splitsvilla just yesterday. “I can’t believe seven years are over,” he adds.

    Swamy informs that five episodes of season seven have been canned till now at the Samode Palace near Jaipur, where the entire unit will be stationed for another 30 days.

    For MTV India programming head Vikas Gupta, Splitsvilla is the second project after Jhand and he is quite happy with the way the new season is shaping up. “When we thought of bringing SV back, our first thought was to make it more real, credible and bigger. I wanted it to go to Jabalpur, Dehradun and Kanpur,” he says.

    Replying to a question about the choice of Leone, Gupta says, “Yes, Leone came into the picture because earlier, we had a great partnership with her. People will come to watch Leone and sample it, but then what next? What next for people to continue watching the show?”

    That’s when MTV thought of roping in celebrities. “MTV is a small channel, why would any celebrity come just like that. Most of the celebrities are big enough to be daddies today, married. So the choice of celebrity was very important. We might have had some very popular celebrity, but they were not of the right age nor MTV material. So we thought, met, shortlisted, borrowed, beg, stole and everything that we could to get the final seven boys,” says Gupta. Surprisingly, there were no auditions and simply “A lot of coffees, dinners and meetings happened with the boys,” confesses Gupta.

    However, the girls went through a lot of interviews, tasks and other things to get into the top 20. Revealing how difficult it was to get the right people on the show, Gupta says, “Usually, people want to come to such shows to become famous. The intention was not just to get hot models.  In fact in this season of SV, there is a girl who weights 135 kilos. Why can’t an overweight girl find romance…?”

    “When I was discussing with my team, I told them I want a girl who is next door to find that prince charming and can a celebrity go beyond the look and find people with whom he/she can actually connect. Who will get married after the show? I hope someone does,” laughs Gupta.

    Speaking about her association with MTV Splitsvilla, Leone says, “With the show all set to launch, I’m more excited than ever. Having watched MTV Splitsvilla in the past, it’s a great experience to now be a part of it. I’m really happy to be associating with MTV once again, this time to be the host of MTV Splitsvilla and I look forward to a great time and hope that this season, contestants find true love as that would be the real win.”

    Indeed, there’s a lot more heart in this edition of SV if sources from the channel are to be believed. “Yes, this season, there is someone actually falling in love. We are talking about love generation right now,” reveals a source.

    The team working on the show has more than 25 people from the channel and more than 100 people on the production side.

    Marketing and promotion

    This time, the theme is fairytale romance and hence, MTV is marketing the seventh edition in much the same way, whether it’s promo shots or activations across markets. The idea is to connect not only to people in metros but in non-metros as well.

    “We are doing a digital activation called ‘Spilt-snapper’, which will give one winner a chance to be in the villa and shoot all the behind-the-scenes pictures as the photographer of the show,” informs MTV India head of marketing and insights Sumeli Chatterjee.

    There will also be ‘Break-a-berries’ to profile contestants. It will tell viewers what each of the contestants is expecting from a relationship. Apart from this, there will be a lot of radio integrations with Leone. An industry source reveals that the show is a huge property for the channel for which it would be spending anywhere between Rs 4-5 crore.

    Expectations

    Consumer feedback is very important for the channel, says Swamy. “What they like and what they don’t like, what they expect… we start planning with all that knowledge,” he adds.

    A lot of work goes into the making of a reality show like SV. There are three to four benchmarks and ratings are an important element. “What people say on social media gives us a lot of real-time feedback and for us, we are fine if people hate the show or love the show. If they hate it, that means they are watching the show,” laughs Swamy.

    “People hate us and love us, both are good to have and you have to learn to live with both. A lot of the channel’s content is also consumed beyond television. What happens on the channel’s websites, YouTube, mobile app, is a big benchmark for the channel that triggers steady viewership for the channel. People share, like and comment and that is a kind of earned media,” he adds.

    Recalling the first season, he says, “Casual dating was not accepted in India when SV started. We are trying to say casual dating is fine. You have to understand your opposite sex, and that is why SV was born,” Swamy signs off.

    The 13-episode series will hit the television screens from 14 June, every Saturday at 7pm.

  • Sunny Leone to host MTV Splitsvilla

    Sunny Leone to host MTV Splitsvilla

    MUMBAI: Actress Sunny Leone will soon be seen scorching TV screens across India as she steps into her new role as the host of the seventh season of MTV’s flagship show, MTV Splitsvilla.

     

    A sizzling Leone will be seen co-hosting this immensely exciting season of the show alongside MTV VJ Nikhil Chinapa.

     

    Speaking about her decision to host MTV Splitsvilla, Leone said: “MTV is an iconic youth brand. I was always fascinated by the edgy content, the cool shows and always wanted to be a part of it. After moving to India, I got the opportunity to watch Splitsvilla and enjoyed it quite a bit. It’s great that I now get to be a part of it. I am absolutely excited about working on the show and I know it’s going to be a treat for me and my fans alike!”

     

    MTV VJ Nikhil Chinapa added, “It’s great to be back with another season of one of MTV’s most popular shows – MTV Splitsvilla. This year, we’re changing things around to raise the stakes and the excitement around the show. In its 7th season, MTV has put together not just a fantastic new cast but also has made some very interesting changes to the format.  With all the elements coming together, MTV Splitsvilla promises to deliver the best season we’ve ever had to fans this year.”

     

    MTV India programming head Vikas Gupta asserted: “MTV Splitsvilla is a sexy show which delves into the love, life and relationships of hot young people. It’s about the youth finding love and what choices they make. Sunny is a gorgeous woman who has a great fan following which makes her one of the most sought after faces in the industry today and we’re extremely delighted to have her as the face of our flagship show. In MTV Splitsvilla’s season seven, you will see Sunny in a way you’ve never seen before.”

  • The Dhawan’s strong run at the box office

    The Dhawan’s strong run at the box office

    MUMBAI: Father-son combination of director David and actor Varun Dhavan has given a fair entertainer in Main Tera Hero, a movie worth watching after a gap since Queen. Also, the opposition in the form of Jal lacked commercial approach. While Main Tera Hero did not get a great opening but the word of mouth has gone in its favour. The film collected Rs 21.5 crore over the weekend, getting better each day. The collections could have been better still, were it not for the T20 World Cup matches on Friday and Sunday involving India.

     

     Jal started off badly with ‘No audience No show tags’ at the cinemas. Youngistaan has struggled to collect Rs 5.3 crore in its first week.

     

    While, O Teri has been poor all the way with Rs 3.2 crore to show for its first week, Dishkiyaon has collected Rs 5.25 crore in its first week.

     

    Sunny Leone starrer Ragini MMS2 has held on well in its second week to collect Rs 8.75 crore to take its two week collections to Rs 45.85 crore.

     

    Queen continues its strong hold on the box office by adding Rs 5.6 crore in its fourth week thus taking its four week tally to Rs 54.1 crore.

  • Ragini MMS 2: Sex sells

    Ragini MMS 2: Sex sells

    MUMBAI: Ragini MMS 2 has two major factors working for it: the brand equity created by Ragini MMS and the image of Sunny Leone. What is more, while anything goes in the name of horror genre, there is a lot of inspiration in Hollywood films so that you don’t need to copy only one source but use various sources to create characters, get-up and events.

    A haunted house is the most convenient and plausible place to actually be haunted. Since this is a sequel, the ground is laid for the theme. A director, Pravin Dabas, wants to make a film on the Ragini case. He gets more than he asked for as the place has its own in-house chudail and spirits. For distractions, there are the side artistes in Sandhya Mridul who is prepared for the casting couch and there is Karan Mehra, the TV star and Divya Dutta, a psychiatrist, who treats the spirits rather than victims as she chants mantras to drive the evil away!

    Though there is more horror than there is sex, it does not totally disappoint those who went mainly for Sunny. Starting with a display of Sunny’s daily change of colourful underwear to bathroom sex and lesbian scenes, the film delivers what it promises to viewers. When it comes to horror, the main source seems to be the TV serial, American Horror.

    Sunny is competent in sex scenes. For the rest, she passes muster. After all, histrionics is not what people come expecting from her. Divya Dutta is good in a corny role. Sandhya Mridul and rest are okay. Direction is tacky. The film has two popular songs, Baby doll… and Char bottle vodka.. the latter one having been wasted on end titles.

    Producers: Ekta Kapoor, Shobha Kapoor.

    Director: Bhushan Kapoor.

    Cast: Sunny Leone, Pravin Dabas, Sahil Prem, Sandhya Mridul, Divya Dutta, Karan Mehra.

    With its ace of spade, Sunny, assures the film a good opening response.  Merits won’t matter for Ragini MMS 2 at the box office as it should sail through in its opening weekend.

    Lakshmi: Misnomer for box office

    Lakshmi is about child prostitution and, hence, there is nothing that you have not seen often before. Sadly, it is so commonplace that even the newspapers don’t cover it except when it is something sensational or involves a famed NGO. However, it is a staple fodder for crime-based TV serials like Crime Patrol. The story of Lakshmi is also based on real life cases, though several incidents have been composited and told through one character, that of Lakshmi. The outcome is neither a formula for a box office hit nor a documentary.

    Monali Thakur (Lakshmi) lives with her drunkard father and two younger sisters in a small Andhra village. She is pretty and presentable and her father sells her off to a local female municipal councilor, Gulfam Khan, who maintains a supply line of young girls for a brothel owned by Satish Kaushik and managed by his brother, Nagesh Kukunoor, in nearby Hyderabad. The brothers run a brothel under the guise of a needy women’s hostel. Kaushik, who initially berates Nagesh for bringing an underage girl, decides to keep her with him on the girl’s own insistence! Now, why would she want to give up her two loving younger sisters who depend totally on her in their village to willingly stay with Kaushik? This is only the beginning; the film’s script abounds in illogical inputs.

    Kaushik who comes across as a pure heart, is not all that. He is getting the girl treated for early physical maturity through artificial hormonal enhancement. In three weeks, he is ready to rape her and then put her out in his brothel. Now Lakshmi is raped every day but, tutored by her roommate, Flora Saini, she learns to manage. Her attempts to escape continue on and off for which she pays heavily with bodily harm at the hands of Kukunoor.

    Producers: Nagesh Kukunoor, Elahe Hiptoola, Satish Kaushik.

    Director: NageshKukunoor.

    Cast: Monali Thakur, Satish Kaushik, Nagesh Kukunoor, Shefali Shah, Ram Kapoor, Flora Saini.

    Enter an NGO which sends a man in the guise of a customer who, with the help of the madam of the joint, Shifaali Shah, plants a video camera in Lakshmi’s room! Why only her room? Now it is time to bring the culprits to book. There is no scene wasted on establishing how and why Reddy brothers, Kaushik and Nagesh, are so dreaded but seems like no lawyer in his senses will accept Lakshmi’s case when she decides to file for rape. So, inspired by many Hollywood and some Indian films, it is left for a loser lawyer, Ram Kapoor, to take up the case. What follows is a test of tolerance of a viewer.

    This can go down as one of the worst scripts complemented by most unimaginative direction. Unsurprisingly, the director and the writer happen to be the same person. Most characters contradict their part in the film. In later parts, the film resorts to gore and cheap gimmicks like a cigarette up a woman and hitting the victim girl with a rod prepared with multiple nails. This is frankly disgusting. The court trial is comic and the judge and the lawyers are caricatures. So is the courtroom set. Music is no help. Of all the performers, Monali tries her best despite her funny getup with a wig! Shifaali is okay despite her poor characterisation. Flora Saini emerges the best of the lot. Kaushik is a make-believe Andhrite. Kukunoor is rank bad as an actor. Direction is shoddy and visually too, the film is grim.

    Lakshmi is one film which was better off not attempted.

    Gang of Ghosts: Ghost of a chance

    Since many people are worried that ghost stories may encourage superstition, such films often end with vested interests—all of the non-ghost variety—creating situations to drive people away from lucrative properties. However, Gang of Ghosts is a remake of a hit and much-acclaimed Bengali film, Bhooter Bhabishyat and actually tells the story of ghosts, the troubled souls whose abodes are being eyed by a greedy land grabber, Rajesh Khattar. It is about how a bunch of ghosts decide to take on the land mafia to save their terrain.

    Royal Mansion is a palatial mansion built by Anupam Kher next to a mill in this pre-independence saga. Having sold his mill to the British Raj in exchange for the title of Rai Bahadur, he plans to use the place to fete and celebrate evenings with the rulers. You may compare this part to a chapter from Kolkata’s Jagirdari era when every evening was a celebration. But, by selling his mill to the British, Anupam has offended his mill workers who are now being exploited by the new owners. Deprived of their dues, the workers decide to burn down the mill as well as the adjoining Royal Mansion.

    The burning mill and the mansion also take Anupam along. Anupam, now a ghost, is lonely in his mansion while a lot of stray ghosts are looking for a place to belong. He decides to accommodate some more ghosts in his mansion so as to make ghostly-hood livelier. Starting with an Empire era J Barandon Hill, the ghost family goes on to include Mahie Gill, Saurabh Shukla, Rajpal Yadav, Meera Chopra, Yashpal Sharma and the later additions Chunky Pandey and Jackie Shroff.

    Producers: Venus Records & Tapes Ltd, Satish Kaushik Entertainment.

    Director: Satish Kaushik.

    Cast: Sharman Joshi, Parambrata Chatterjee, Mahie Gill, Anupam Kher, Meera Chopra, J. Brandon Hill, Rajesh Khattar, Saurabh Shukla, Rajpal Yadav, Yashpal Sharma, Vijay Verma, Chunky Pandey, Jackie Shroff, Paoli Dam and Aniruddh Dave (guest app).

    Sabyasachi Chakrabarty is an ad film maker on a visit to recce the mansion as a location for his ad film. The place used to be a popular location for film shoots but out of favour since a starlet saw a ghost in her makeup room mirror! Here, he is being stalked by an aspiring/ struggling script writer, Sharman Joshi. Sharman has a script on ghosts which he wants Sabyasachi to direct. Joshi narrates the script of the owner of Royal Mansion, Anupam, who haunts the mansion along with few others and how there is a plot by Rajesh Khattar to bring down the mansion and build a mall in its place. The ghosts have their own social networking media called Spook Book from where they trace Khattar’s ghost wife, who he killed, and a don-turned-ghost Jackie Shroff to tackle Khattar, in an effort to save the mansion.

    After spending considerable footage on Sharman introducing the characters of his story, there is some song and dance as the ghosts party. But then the property and mall aspects of the film make it just another routine story. Suffering from a poorly written script despite adaption from an acclaimed Bengali film, Gang of Ghosts goes nowhere and lacks in substance. Satish Kaushik, who is known for his comic roles and who has found some success in directing remakes (usually from South) is totally at sea here. There is no comedy evident except some punning, which is over the top; only the characters on screen seem to enjoy the film since they laugh all the time. Music is bad with songs crammed in at random. Editing needed to be tighter as the film sags often. There is not much to performances unless loud gestures pass as acting.

    Gang of Ghosts is poor in all respects and will remain so at the box office too.

    Ankhon Dekhi : Seeing is believing…but not this one

    Ankhon Dekhi is a film which you can’t slot in any year; it is so ancient! The closest you can come to identifying it is with the 1984 TV serial (in the era of Doordarshan’s monopoly days) Hum Log, which is about a middle class Old Delhi family. This film looks like a prequel to Hum Log if such a thing was possible. The ‘Hero’ of the film is Sanjay Mishra and his name is expected to draw the audience to cinema halls.What else can one expect when the maker calls Mani Kaul and Kumar Shahani his idols or inspirations. Whatever you call it, this film has nothing to do with the business of high-risk filmmaking.

    Producer: Manish Mundra.

    Director: Rajat Kapoor.

    Cast: Sanjay Mishra, Rajat Kapoor.

    Sanjay Mishra and his brother, Rajat Kapoor, live jointly in a middleclass Old Delhi locality. The house is always bustling with activity and efforts to solve typical middleclass problems. Resolving one such problem, it dawns on Mishra that he should never believe in hearsay and commit himself only after being sure of facts. This is like a person swearing never to tell a lie. One can imagine the problems such a decision can produce. Mishra works at a travel agency. When a customer wanting to book a ticket wants to know about timings, Mishra refuses to commit on the basis of airline website since he has not travelled to the destination and has no first hand information! For him, the motto is ‘Seeing is Believing’. Not willing to continue with a job where he has to rely on secondhand information, he resigns.

    For a few days, Mishra pretends to go to office. Instead, with his tiffin in hand, he roams around the city like a bunking school kid would. The family soon finds out and troubles start on home front too. Firstly, because Mishra has stopped praying as he used to since he has not seen God. Mainly, he counts on his brother and son to support the family. The inevitable happens, Rajat wants out while the son he was counting on has become a gambler and builtup debt with the local gambling den. That is when the film starts getting really odd: Mishra turns a professional gambler himself jockeying for the club. It is hard to think of many middle class homes where such things can happen.

    Mishra is a seasoned artiste and does very well. Rajat is suitably restrained. The rest are okay. But where is the monotonous background music from, the Film Division library?

    The film can be described as an old-fashioned family drama, the kind they made in mid-1900s, except that this one is an odd ball. With a slow-paced script and direction to match, shot on drab surroundings, it is not much of a viewing pleasure.

  • Ekta Kapoor, Sunny Leone promote Ragini MMS 2 in the capital

    Ekta Kapoor, Sunny Leone promote Ragini MMS 2 in the capital

    MUMBAI: Coming with a new version of horror with sex, or ‘Horrex’ as they call it, the cast of film Ragini MMS 2 attended the press conference at PVR Plaza, Connaught Place, New Delhi. Even producer Ekta Kapoor was in tow.

     

    The film starts off from where its prequel Ragini MMS ended which revolved around a young couple Ragini and Uday who went to an isolated house for a dirty weekend and the creepy and paranormal happenings that took place to them there. Uday had planned to make an MMS scandal of Ragini in that house. But the MMS shot goes viral, Uday goes missing and Ragini after that incident became lunatic and ended up in a mental hospital. The Ragini MMS scandal catches the attention of a filmmaker who plans to make a film on it.

     

    Leone, who is already making headlines for her performance in the song “Baby Doll’ and ‘Chaar Bottle Vodka’, talking about her experience of shooting the film said, “Sometimes its  very scary  to be alone at  home after shooting.” 

     

    She also said that it was a great experience working with the singing sensation of the time- Honey Singh. 

     

    When Ekta was quizzed about the reason behind casting Leone, she said, “Sunny looks beautiful on  camera and she suited  the best for Horrex theme.”

     

    Ragini MMS 2 is produced by Ekta Kapoor and directed by Bhushan Patel. Distribution rights are being controlled by Balaji Motion Pictures. Music of the film which is receiving great response from the audience  is given by various artist  like Honey Singh and  Meet Brothers.

    It is releasing on 21 March 2014.   

  • Celebrity Fan engagement App; first official Sunny Leone Mobile Apps released

    Celebrity Fan engagement App; first official Sunny Leone Mobile Apps released

    MUMBAI: Zenga Media Pvt. Ltd which is the exclusive rights holder of Sunny Leone in India, has launched Sunny Leone’s official mobile app, the most searched celebrity for the last 3 years in a row. First of its kind bridging celebrity and fans, this app offers opportunity to  her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. Fans will be able to use this app to stay socially connected with Sunny through Facebook, Twitter and Fun2shoot.

    “It is based on the fact that people are increasingly spending time away from their desktop devices and getting more engaged with handheld devices like smart phones and tablets that Zenga Media decided to look closely at helping celebrities reach out to their fan base via mobile apps.” says Abhishek Joshi, CEO, ZengaTV. “We are very pleased and proud to be working with a talented celebrity like Sunny Leone to mark the start of this mission! Zenga’s comprehensive mobile marketing platform and unique app development solutions, provides a new channel for Sunny Leone to directly engage with fans, while building brand loyalty and increasing her digital audience”.

    Beyond the engagement factor, another good reason for a celebrity to have a mobile app is to provide a more convenient way for fans to keep up-to-date with their favorite celebrity’s activities on the numerous social media platforms.

    On the launch of mobile app, Sunny Leone said “I have received an overwhelming response from my fans in a short span since the app’s launch. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga Media in customizing my app and really appreciate this collaboration and giving my fans another way to follow my life and acting career.”

     

    The following features are offered through the app:

    ·         Sunny’s Personal Gallery: Exclusive access to Sunny photos, video and wallpaper, giving fans -an exclusive look into her life.

    ·         Wakeup with Sunny: Users get a choice of videos that can be set as “wake up alarms” or “reminder” videos through the app.

    ·         Fan Zone: Users can access Sunny Official Updates from Facebook &Twitter.

    ·         Contests: Fans will have an opportunity to watch her videos and participate in contests that are planned through the year. Closest of all fans get to participate in premium events. Points earned get them “Closer to Sunny”: a section in app that will allow users to check points gained and how close they are to their favorite celebrity.
     

    Mr. Shabir Momin, MD & CTO, ZengaTV said “These days, we can expect a celebrity to have a Facebook account, a Twitter account, a blog and a YouTube channel. But for fans, it can be a hassle visiting so many different sites. A one-stop solution can come in the form of a neat mobile app which collects the various resources and combines them into one tidy little package for easy and convenient access. Sunny Leone app has some special features and engagement mechanisms and I am sure the fans will love it.”

    The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users. 

  • Movies, celebrities and songs were the top Google searches of the year

    Movies, celebrities and songs were the top Google searches of the year

    MUMBAI: This year, the number of people searching for Sunny Leone was much more than actors like Salman Khan and Katrina Kaif and cricket maestro Sachin Tendulkar, making the adult film star the most searched personality this year, reveals Google India’s annual Zeitgeist.

     

    Google India today announced its annual Year End Zeitgeist that takes a look at 2013 through the collective eyes of the world on the web. Zeitgeist offers a unique perspective on the year’s major events and hottest trends, based on Google searches conducted in India.

     

    This year, searches for Bollywood hits and the Indian Premier League topped the trending charts, showing that Indians’ first love, as ever, is for stars, movies, cricket and songs. Actor Shah Rukh Khan was fifth in the list, followed by singer Honey Singh, south Indian film actress Kajal Agarwal, Kareena Kapoor, Sachin Tendulkar and Poonam Pandey.

     

    SRK starrer-Chennai Express topped the Zeitgeist chart, followed by IPL 2013 and the musical blockbuster Aashiqui 2.

     

    Narendra Modi, who with his political campaigns made much noise all across in the country also  emerged the leader in the most searched news category. Other popular searches in the news category were Blackberry phones, Rahul Dravid, Saina Nehwal and Vijay Mallya.

     

    Local entertainment was also popularly searched on mobile this year. Top three searches on mobile were restaurants, bars and movies followed by coffee, cricket score and fast food.

     

    The report reveals that there was an uptick in searches for e-commerce sites. Flipkart and Olx.com were the most searched as online shopping sites.

     

    “From a search trends perspective, 2013 was clearly the year of entertainment. Online shopping, banking and e-commerce also continued their upward trend – a clear testimony to Indians embracing online transactions,” said Google India VP and Managing Director (Sales and Operations) Rajan Anandan.

  • Airtel releases a report on the mobile attitude of people in 2013

    Airtel releases a report on the mobile attitude of people in 2013

    MUMBAI: Mobile phones have certainly made our lives very easy. From surfing the details of the favourite celebrities and looking for the chartbusters to downloading wallpapers and popular songs, mobile users are doing everything over the phone.

    And keeping this in mind one of the leading telecommunications company, Bharti Airtel, which has operations in 20 countries across Asia and Africa, released Airtel Mobitude2013 – the 5th edition of the Indian annual survey that captures the mobile attitude of customers highlighting their preferences.

    The report reveals that mobile TV, Bollywood, Hello Tunes, Re 1 entertainment store and gaming ruled customer preferences. Mobile TV witnessed the highest traction this year with a whopping 400 per cent plus jump in viewership over last year. Viewers were glued to entertainment channels most to catch up on all their favorite TV shows and this witnessed an unbeatable traction of over 800 per cent over sports and about 200 per cent over news.

    Bharti Airtel (India) chief marketing officer consumer business, Govind Rajan said in a release: “Today, while the mobile phone is an indispensible 24X7 companion for customers across age groups and geographies, each individual’s preferences and usage requirements differ. Mobitude captures these trends to bring out the true reflection of the customer’s likings and usage habits. The verdict this year has interesting findings of the preferences of more than 194 million customers across the country!”

    Interestingly, the preference of viewers shifted in terms of Bollywood content. In the imagery downloads category, heartthrob Sunny Leone won hearts to top the charts beating Bollywood divas including Katrina Kaif, Deepika Padukone and Priyanka Chopra. Breaking the records of the past five years, the young newbies in the industry dethroned the most popular ‘Khans’. Bold spirited actors – Sunny Leone, Sherlyn Chopra and Poonam Pandey emerged as the most downloaded, surpassing the total downloads of their male counterparts. While Ranbir Kapoor tops charts in the male category in the imagery download, Bollywood’s hottest celebrity Katrina Kaif who topped charts for four consecutive years is out of the top five league. On the other hand, Aamir Khan continued to be out of top 5 for the fourth consecutive year.

    In Hollywood, the beautiful preggies Megan Fox and Drew Barrymore made it to the top downloaded in the female category and unlike their Bollywood counterparts, Hollywood hunks Brad Pitt and Tom Cruise are defying age to top the download charts.

    In terms of songs, Indians preferred romantic songs over the filmy item numbers. Customers are now humming the romantic number Tum Hi Ho of the movie Aashiqui2 making it the most popular download in the Bollywood Hello Tune category. Other songs like Jeene Laga Hoon from Ramaiya Vastavaiya with newbies in lead roles trend more over songs with popular celebrities. Even Priyanka Chopra’s hit international track Exotic was among the most downloaded English songs.

    In the sports category, Sachin Tendulkar ruled charts with a whopping 124 per cent jump in download compared to last year followed by Roger Federer. Our other men in blue – Dhoni and Yuvraj however were bowled out from the Top five league to give way for women power with Serena Williams, Sania Mirza and Saina Nehwal who joined the wagon this year.

    Driven by the popularity of the Airtel Re 1 entertainments store, data usage continues to grow at a fast pace. The number of data users jump 124 per cent from last year and data consumption jumped 220 per cent.