Tag: Sunny Leone

  • Vuclip wins digital rights for Sunny Leone’s ‘One Night Stand’

    Vuclip wins digital rights for Sunny Leone’s ‘One Night Stand’

    MUMBAI: PCCW backed Vuclip has today won the exclusive digital rights for Sunny Leone starrer ‘One Night Stand’ which will premiere on its video streaming service Viu in India. Viu will have the exclusive rights for 21 days.

    Besides the movie, viewers get to see interesting ‘Behind the Scenes’ ‘Bloopers’ and never before seen interviews of Sunny Leone.

    One night stand which was released on 6 May 2016 is an Indian Hindi thriller drama film written by Bhavani Iyer and directed by Jasmine D’Souza, starring Sunny Leone, Nyra Banerjee and Tanuj Virwani in lead roles.

    This movie is in addition to the existing catalogue of Sunny Leone films on Viu such as Ragini MMS-2 and Jackpot.

    Vuclip plans to roll out viewer engagement initiatives on its social platforms to promote these additions to the Viu catalogue.

    It has also announced its first simulcast in India of season 3 of award winning Canadian TV series.

    PCCW backed Vuclip has today announced that it will be simulcasting Season 3 of the Award winning Canadian TV Series, 19-2 for its viewers in India.

    Vuclip has won simulcast rights from Content Media Corp, a London and Los Angeles based private company that owns and distributes its library of film, television, and digital assets. With the latest development, viewers of Viu in India will be able to watch this latest series on the Viu Android and iOS app and on www.viu.com at the same time as its television broadcast in Canada, US and UK.

    The television series, 19-2 is a richly-nuanced character-driven suspense drama starring popular Canadian actors – Adrian Holmes and Jared Keeso who play the role of police officers in the Montreal Police Department patrolling the urban sprawl of downtown’s 19th Precinct in Cruiser No. 2.

    19-2 enjoys an IMDB rating of 8 and has a series of accolades across varied categories at the 2016 Leo Awards, 2016 Canadian Screen Awards nominations in the 42nd International Emmy Awards and the Canadian Cinema Editors Awards to its credit.

  • Vuclip wins digital rights for Sunny Leone’s ‘One Night Stand’

    Vuclip wins digital rights for Sunny Leone’s ‘One Night Stand’

    MUMBAI: PCCW backed Vuclip has today won the exclusive digital rights for Sunny Leone starrer ‘One Night Stand’ which will premiere on its video streaming service Viu in India. Viu will have the exclusive rights for 21 days.

    Besides the movie, viewers get to see interesting ‘Behind the Scenes’ ‘Bloopers’ and never before seen interviews of Sunny Leone.

    One night stand which was released on 6 May 2016 is an Indian Hindi thriller drama film written by Bhavani Iyer and directed by Jasmine D’Souza, starring Sunny Leone, Nyra Banerjee and Tanuj Virwani in lead roles.

    This movie is in addition to the existing catalogue of Sunny Leone films on Viu such as Ragini MMS-2 and Jackpot.

    Vuclip plans to roll out viewer engagement initiatives on its social platforms to promote these additions to the Viu catalogue.

    It has also announced its first simulcast in India of season 3 of award winning Canadian TV series.

    PCCW backed Vuclip has today announced that it will be simulcasting Season 3 of the Award winning Canadian TV Series, 19-2 for its viewers in India.

    Vuclip has won simulcast rights from Content Media Corp, a London and Los Angeles based private company that owns and distributes its library of film, television, and digital assets. With the latest development, viewers of Viu in India will be able to watch this latest series on the Viu Android and iOS app and on www.viu.com at the same time as its television broadcast in Canada, US and UK.

    The television series, 19-2 is a richly-nuanced character-driven suspense drama starring popular Canadian actors – Adrian Holmes and Jared Keeso who play the role of police officers in the Montreal Police Department patrolling the urban sprawl of downtown’s 19th Precinct in Cruiser No. 2.

    19-2 enjoys an IMDB rating of 8 and has a series of accolades across varied categories at the 2016 Leo Awards, 2016 Canadian Screen Awards nominations in the 42nd International Emmy Awards and the Canadian Cinema Editors Awards to its credit.

  • Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay. 

    With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

    Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

    The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

    Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

    Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

    To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net.  Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

    The show  is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.

  • Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

    MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay. 

    With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

    Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

    The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

    Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

    Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

    To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net.  Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

    The show  is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.

  • Azhar disappoints, Baaghi and Jungle Book going strong

    Azhar disappoints, Baaghi and Jungle Book going strong

    Azhar, the major release of the week, much touted to be a controversial saga of a great cricketer fallen on bad days, found indifferent response from the viewers. Memories are short, and with nothing positive to remind one of Azhar in the era of Kohli, Raina, Rohit , etc and, there was no inclination to make an aggrieved hero out of an alleged suspect.

    The film opened to a mediocre response on Friday, remained stagnant even on Saturday and did little on Sunday to show positive signs. The film had an opening weekend of Rs 20.6 crore. The drop from today onwards is inevitable looking at lack of appreciation.

    Dear Dad, a father son story, about a father wanting his on the verge of teens to accept his gay status, has failed to find its audience. Kids can’t see the film, elders would not want to watch it and that left little else. The film faced no audience, no show status at many cinemas.

    Buddha In A Traffic Jam released after last minute hassles went generally unnoticed. The theme of the film has no relevance in the scheme of things when it comes to cinema.

    Traffic, a film about a celebrity father buying a heart for transplant into his ailing daughter, is not accepted by Hindi audiences despite its success in the original Malayalam and other versions. More than a humane tale, it emerged as the depiction of money, might and clout. The film failed to touch the chord and collected barely Rs 3.2 crore in its first week.

    1920 London is the only film from the films released last week which made a mark, though to a limited extent. This horror drama with the credibility of Sharman Joshi riding on it, did decent business at the box office and collected Rs 12.1 crore.

    Sunny Leone and her sex appeal are at a stage of negative returns. One Night Stand, despite a suggestive title and Sunny Leone in the lead, failed to arouse curiosity. The film remained poor in its first week managing to garner together a bare Rs 3.15 crore.

    Baaghi was excellent in its second week as this mass appeal film went on to collect Rs 11.8 crore in its second week taking its two week total to Rs 71.4 crore.

    Jungle Book collected Rs 6.25 crore in its fifth week with its five week being Rs 175.15 crore. 

  • Azhar disappoints, Baaghi and Jungle Book going strong

    Azhar disappoints, Baaghi and Jungle Book going strong

    Azhar, the major release of the week, much touted to be a controversial saga of a great cricketer fallen on bad days, found indifferent response from the viewers. Memories are short, and with nothing positive to remind one of Azhar in the era of Kohli, Raina, Rohit , etc and, there was no inclination to make an aggrieved hero out of an alleged suspect.

    The film opened to a mediocre response on Friday, remained stagnant even on Saturday and did little on Sunday to show positive signs. The film had an opening weekend of Rs 20.6 crore. The drop from today onwards is inevitable looking at lack of appreciation.

    Dear Dad, a father son story, about a father wanting his on the verge of teens to accept his gay status, has failed to find its audience. Kids can’t see the film, elders would not want to watch it and that left little else. The film faced no audience, no show status at many cinemas.

    Buddha In A Traffic Jam released after last minute hassles went generally unnoticed. The theme of the film has no relevance in the scheme of things when it comes to cinema.

    Traffic, a film about a celebrity father buying a heart for transplant into his ailing daughter, is not accepted by Hindi audiences despite its success in the original Malayalam and other versions. More than a humane tale, it emerged as the depiction of money, might and clout. The film failed to touch the chord and collected barely Rs 3.2 crore in its first week.

    1920 London is the only film from the films released last week which made a mark, though to a limited extent. This horror drama with the credibility of Sharman Joshi riding on it, did decent business at the box office and collected Rs 12.1 crore.

    Sunny Leone and her sex appeal are at a stage of negative returns. One Night Stand, despite a suggestive title and Sunny Leone in the lead, failed to arouse curiosity. The film remained poor in its first week managing to garner together a bare Rs 3.15 crore.

    Baaghi was excellent in its second week as this mass appeal film went on to collect Rs 11.8 crore in its second week taking its two week total to Rs 71.4 crore.

    Jungle Book collected Rs 6.25 crore in its fifth week with its five week being Rs 175.15 crore. 

  • Splitsvilla is back on MTV with season 9

    Splitsvilla is back on MTV with season 9

    MUMBAI: Love is always thickened with various elements and fights or clashes are an innate part of it. After 8 successful seasons, MTV is back with one of the most popular reality show Splitsvilla. Television viewers can witness all the drama, clashes and fights from 12 June 2016 every Sunday at 7 pm. The show will hit TV screens right after the completion of Roadies X4.

    Produced by Colosceum Media, the channel has retained Sunny Leone and Rannvijay Singh as the hosts for the show. For the 15 episodic Splitsvilla, MTV has roped in four sponsors for this season and is likely to lock a deal with Karbonn.

    A source close to the development said that the per episode production cost of Splitsvilla  is approximately Rs 23 to Rs 25 lakh. Revealing further, the source said, “The hosts are all spiced up like never before. Viewers will be able to see many known TV personalities as contestants in the show”. With fights, jealousy, hatred, friendship, backstabbing and love, the show will see 16 wild contestants getting together.

    A 10 second slot rates for the show should be in the region of Rs 10,000 for originals and Rs 5,000 for repeats, opines a media planner.

    Splitsvilla is being shot in Pondicherry with many twists and clashes. In this season as well, show followers will be able to see the male and female ratio continuously changing during the entire course of the show.

     

  • Splitsvilla is back on MTV with season 9

    Splitsvilla is back on MTV with season 9

    MUMBAI: Love is always thickened with various elements and fights or clashes are an innate part of it. After 8 successful seasons, MTV is back with one of the most popular reality show Splitsvilla. Television viewers can witness all the drama, clashes and fights from 12 June 2016 every Sunday at 7 pm. The show will hit TV screens right after the completion of Roadies X4.

    Produced by Colosceum Media, the channel has retained Sunny Leone and Rannvijay Singh as the hosts for the show. For the 15 episodic Splitsvilla, MTV has roped in four sponsors for this season and is likely to lock a deal with Karbonn.

    A source close to the development said that the per episode production cost of Splitsvilla  is approximately Rs 23 to Rs 25 lakh. Revealing further, the source said, “The hosts are all spiced up like never before. Viewers will be able to see many known TV personalities as contestants in the show”. With fights, jealousy, hatred, friendship, backstabbing and love, the show will see 16 wild contestants getting together.

    A 10 second slot rates for the show should be in the region of Rs 10,000 for originals and Rs 5,000 for repeats, opines a media planner.

    Splitsvilla is being shot in Pondicherry with many twists and clashes. In this season as well, show followers will be able to see the male and female ratio continuously changing during the entire course of the show.

     

  • ‘Mastizaade:’ Sex tragedy!

    ‘Mastizaade:’ Sex tragedy!

    Comedy films in Hindi are bad enough most of the time, but what comes in the name of sex comedy is pathetic. It is all about lewd gestures, vulgar innuendos and a voyeur for the camera. There have been films with partly lewd and suggestive scenes and dialogues but the Mastizaade script aims to be a thesis for doctorate in this genre. Milap Zaveri has been attempting to write sex comedies but this time round, he also decides to direct the film.

    The saleable face or the inspiration for Mastizaade is Sunny Leone or, rather, her background. The makers stretch it a bit as they cast her in a double role of twins. Rest of their assets being same, how do you tell one from the other? One wears skimpy clothes, while the other sports scholarly specs, a red tikka on her forehead and sari. But, she being Sunny Leone too, the blouse is as skimpy as befitting Sunny.

    The sisters run an institution for perverts addicted to sex. The idea is to cure them of this affliction on the face of it but actually the sisters Sunny and Sunny use such guys for their own gratification. The sisters readily find two such sex starved buffoons in Tusshar Kapoor and Vir Das. Both soon prove that if they had any expression or twitching or any movement of muscle, it is their hidden talent; hidden in their underclothes!

    Both fall for one Sunny each. While otherwise they are known to be sex fiends, with Sunnyx2 oozing with sex, they seek romance as in love!

    The problem is that one Sunny wants only sex sans love, the other one is in love with a paraplegic wannabe soldier.

    The rest of the film is about Tusshar and Vir making bananas represent them as well as their aspirations while they see rounded fruits in Sunnyx2.

    The problem is that it’s unimaginative script writing. Even what has been lifted is from PJ department. The 1960s and 1970s English film and even Dada Kondke films entertained better than this one.

    Writing about direction, music, editing etc would be futile. And, to write about performances nigh impossible because no performers are involved in this film.

    Producers: PNC
    Director: Milap Zaveri
    Cast: Tusshar Kapoor, Vir Das, Sunny Leone

    ‘Saala Khadoos:’ Made to prescription

    A pattern has been set for sports related films in India, a pro forma is followed. The format followed by such films is an underdog from poor background, who is oozing with talent, which lies untapped. There is a down and out ex-champ of the sport in whichever sport the film deals with, who spots the talent and decides to hone it. A corrupt and debauch official heading the said sports body. The finale, of course, being the underdog under the aegis of the charged up ex-champ, takes on the best in the world.

    Saala Khadoos, produced in Hindi and Tamil (as Irudhi Suttru meaning Final Round), follows the set pattern.

    R Madhavan is an ex-champion boxer who aspired to win a boxing gold for India. His dream lay unrequited due to internal politics when his boxing gloves were spiked by his own coach, Zakir Hussain, due to which he had to fight blind bout and lose the fight. Madhavan has been appointed the coach of the national women’s boxing team which, Madhavan’s b?te noire, Hussain, heads now. Sparks fly between the two instantly. There is no way the power wielding Hussain would want Madhavan around him.

    Madhavan is accused of molesting his women team members and, as a compromise, transferred to Chennai to coach the local team there. The state team here figures at the bottom of the national ranking and Hussain expects Madhavan to fail in his posting.

    As Madhavan gets down to business and starts disciplining his wards, he is witness to partiality decision as a contender, Mumtaz Sorcar, looks the obvious winner but is declared a loser because her opponent happens to be an official’s daughter. Mumtaz’s sister, Ritika Singh, can’t take this and immediately gets violent and starts punching and felling the jury members. Ritika is the bindaas kind and street smart; she sells fish for earning. Madhavan is impressed by her aggression and the way she throws her punches.

    He has spotted a prospective champ and decides to make her his pupil. She is unwilling but he offers to pay her Rs 500 per day to get her to take up boxing. Besides him, Nassar, his assistant coach, is also convinced the girl has it in her. The training of the team begins with special emphasis on Ritika. Madhavan has a point to prove to Hussain and others.

    To redeem his prestige, Madhavan makes all sorts of sacrifices including financial to the extent of selling his bike. Two human emotions come to play in this situation: While Ritika is infatuated by Madhavan and professes her love to him, her sister Mumtaz starts getting jealous of Ritika. She plans to hurt her hand and Ritika is knocked out of the qualifications.

    Madhavan feels let down when Ritika loses and tells her to get lost. Other predictable things happen including Hussain wanting to seduce Ritika and failing leading to her ouster from team. But, soon there is a major tournament for women on Indian soil. And, Madhavan sees the only hope for the country in Ritika. She makes it to final and slated to face the same Russian who knocked her out earlier.

    The end comes on expected lines.

    Indians are familiar with women’s boxing thanks to Mary Kom and have seen at least one film on woman’s boxing in her bio-pic, Mary Kom. The script is on predictable lines and, hence, does not really touch a viewer as such a film about an underdog should. But, it keeps one engaged. Direction is capable though with a heavy South touch. Music as the songs go, is purely functional. Cinematography is generally good.

    The best thing is the casting, which makes the film convincing and, what’s more, all of them live up to their characters. Ritika’s casting has stories behind it already covered in the media and she tops. Madhavan is a veteran of many films in many languages (also being one of the producers of this film) and puts in his best as a determined sports failure. However, he could have done with a suave look rather than the unshaved rough one he sports. Nassar and Hussain are around for their talent and they are naturals. Others cast mostly from the South are adequate.

    Saala Khadoos aims at a limited patronage and unlimited praise. The opening response is weak and the film faces opposition from India Australia T20 matches on Friday as well as on Sunday thus limiting its prospects to pick up at the box office.

    Producers: Rajkumar Hirani, R Madhavan
    Director: Sudha Kongara Prasad
    Cast: R Madhavan, Ritika Singh, Mumtaz Sorcar, Nassar, Nazir Hussain, Bajinder Kaur, Kaali Venkat, Radha Ravi

  • ‘Mastizaade:’ Sex tragedy!

    ‘Mastizaade:’ Sex tragedy!

    Comedy films in Hindi are bad enough most of the time, but what comes in the name of sex comedy is pathetic. It is all about lewd gestures, vulgar innuendos and a voyeur for the camera. There have been films with partly lewd and suggestive scenes and dialogues but the Mastizaade script aims to be a thesis for doctorate in this genre. Milap Zaveri has been attempting to write sex comedies but this time round, he also decides to direct the film.

    The saleable face or the inspiration for Mastizaade is Sunny Leone or, rather, her background. The makers stretch it a bit as they cast her in a double role of twins. Rest of their assets being same, how do you tell one from the other? One wears skimpy clothes, while the other sports scholarly specs, a red tikka on her forehead and sari. But, she being Sunny Leone too, the blouse is as skimpy as befitting Sunny.

    The sisters run an institution for perverts addicted to sex. The idea is to cure them of this affliction on the face of it but actually the sisters Sunny and Sunny use such guys for their own gratification. The sisters readily find two such sex starved buffoons in Tusshar Kapoor and Vir Das. Both soon prove that if they had any expression or twitching or any movement of muscle, it is their hidden talent; hidden in their underclothes!

    Both fall for one Sunny each. While otherwise they are known to be sex fiends, with Sunnyx2 oozing with sex, they seek romance as in love!

    The problem is that one Sunny wants only sex sans love, the other one is in love with a paraplegic wannabe soldier.

    The rest of the film is about Tusshar and Vir making bananas represent them as well as their aspirations while they see rounded fruits in Sunnyx2.

    The problem is that it’s unimaginative script writing. Even what has been lifted is from PJ department. The 1960s and 1970s English film and even Dada Kondke films entertained better than this one.

    Writing about direction, music, editing etc would be futile. And, to write about performances nigh impossible because no performers are involved in this film.

    Producers: PNC
    Director: Milap Zaveri
    Cast: Tusshar Kapoor, Vir Das, Sunny Leone

    ‘Saala Khadoos:’ Made to prescription

    A pattern has been set for sports related films in India, a pro forma is followed. The format followed by such films is an underdog from poor background, who is oozing with talent, which lies untapped. There is a down and out ex-champ of the sport in whichever sport the film deals with, who spots the talent and decides to hone it. A corrupt and debauch official heading the said sports body. The finale, of course, being the underdog under the aegis of the charged up ex-champ, takes on the best in the world.

    Saala Khadoos, produced in Hindi and Tamil (as Irudhi Suttru meaning Final Round), follows the set pattern.

    R Madhavan is an ex-champion boxer who aspired to win a boxing gold for India. His dream lay unrequited due to internal politics when his boxing gloves were spiked by his own coach, Zakir Hussain, due to which he had to fight blind bout and lose the fight. Madhavan has been appointed the coach of the national women’s boxing team which, Madhavan’s b?te noire, Hussain, heads now. Sparks fly between the two instantly. There is no way the power wielding Hussain would want Madhavan around him.

    Madhavan is accused of molesting his women team members and, as a compromise, transferred to Chennai to coach the local team there. The state team here figures at the bottom of the national ranking and Hussain expects Madhavan to fail in his posting.

    As Madhavan gets down to business and starts disciplining his wards, he is witness to partiality decision as a contender, Mumtaz Sorcar, looks the obvious winner but is declared a loser because her opponent happens to be an official’s daughter. Mumtaz’s sister, Ritika Singh, can’t take this and immediately gets violent and starts punching and felling the jury members. Ritika is the bindaas kind and street smart; she sells fish for earning. Madhavan is impressed by her aggression and the way she throws her punches.

    He has spotted a prospective champ and decides to make her his pupil. She is unwilling but he offers to pay her Rs 500 per day to get her to take up boxing. Besides him, Nassar, his assistant coach, is also convinced the girl has it in her. The training of the team begins with special emphasis on Ritika. Madhavan has a point to prove to Hussain and others.

    To redeem his prestige, Madhavan makes all sorts of sacrifices including financial to the extent of selling his bike. Two human emotions come to play in this situation: While Ritika is infatuated by Madhavan and professes her love to him, her sister Mumtaz starts getting jealous of Ritika. She plans to hurt her hand and Ritika is knocked out of the qualifications.

    Madhavan feels let down when Ritika loses and tells her to get lost. Other predictable things happen including Hussain wanting to seduce Ritika and failing leading to her ouster from team. But, soon there is a major tournament for women on Indian soil. And, Madhavan sees the only hope for the country in Ritika. She makes it to final and slated to face the same Russian who knocked her out earlier.

    The end comes on expected lines.

    Indians are familiar with women’s boxing thanks to Mary Kom and have seen at least one film on woman’s boxing in her bio-pic, Mary Kom. The script is on predictable lines and, hence, does not really touch a viewer as such a film about an underdog should. But, it keeps one engaged. Direction is capable though with a heavy South touch. Music as the songs go, is purely functional. Cinematography is generally good.

    The best thing is the casting, which makes the film convincing and, what’s more, all of them live up to their characters. Ritika’s casting has stories behind it already covered in the media and she tops. Madhavan is a veteran of many films in many languages (also being one of the producers of this film) and puts in his best as a determined sports failure. However, he could have done with a suave look rather than the unshaved rough one he sports. Nassar and Hussain are around for their talent and they are naturals. Others cast mostly from the South are adequate.

    Saala Khadoos aims at a limited patronage and unlimited praise. The opening response is weak and the film faces opposition from India Australia T20 matches on Friday as well as on Sunday thus limiting its prospects to pick up at the box office.

    Producers: Rajkumar Hirani, R Madhavan
    Director: Sudha Kongara Prasad
    Cast: R Madhavan, Ritika Singh, Mumtaz Sorcar, Nassar, Nazir Hussain, Bajinder Kaur, Kaali Venkat, Radha Ravi