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Tag: Sunny Leone

  • Sunny Leone joins ChocolateX as brand ambassador

    Sunny Leone joins ChocolateX as brand ambassador

    Mumbai: ChocolateX, India’s first all-natural aphrodisiac chocolate brand, has appointed Sunny Leone as its brand ambassador to help reshape conversations around intimacy and self-care. Through her influential presence, ChocolateX aims to destigmatise sexual health with its unique offering—chocolates designed to enhance libido and pleasure naturally.

    ChocolateX founders, Rafi, Karthik, Srinivasa, Ravi, and Rama, crafted the brand to offer a wellness-centric alternative to conventional intimacy solutions. With natural ingredients like Shilajit, Ashwagandha, and Orchis Latifolia Extract, these chocolates deliver a safe and effective solution for enhancing intimate experiences without artificial additives or side effects.

    Understanding shifting perspectives among India’s 25-45 age demographic, ChocolateX intends to create a comfortable space for consumers seeking natural ways to enrich wellness. “ChocolateX helps by enhancing connections and promoting overall wellness, creating a space for individuals and couples to explore and enrich their intimate relationships,” said ChocolateX, co-founder, Rafi.

    Sunny Leone’s role as the face of ChocolateX aligns with the brand’s vision to normalise intimacy discussions. “Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX. Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy,” added Rafi.

    The collaboration will see bold social media campaigns, captivating visuals, and storytelling aimed at breaking taboos around sexual wellness and celebrating India’s cultural legacy in intimacy. With this launch, ChocolateX is sparking a broader, healthier dialogue around intimacy, fostering acceptance, and emphasising its commitment to natural wellness.

     

  • Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Mumbai: As the entire nation celebrates the auspicious occasion of Ganesh Chaturthi, BIG FM, one of India’s leading radio networks, marks the 17th edition of its highly acclaimed initiative – BIG Green Ganesha. Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly. This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB) and powered by Re Sustainability and Recycling Private Limited, is making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner, greener tomorrow.

    The radio network will be unveiling a special BIG Green Ganesha song performed by the renowned singer Akriti Kakar, adding a festive and musical touch that inspires listeners to embrace sustainable practices. Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal amongst others are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.

    A key highlight of this year’s campaign has been the recognition of ‘Green Heroes,’ individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi. Over 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.

    BIG FM COO Sunil Kumaran shared, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated. Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”

    In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, the Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities. BIG FM’s on-air promotions, RJ advocacy and digital contests are instrumental in spreading the message. Listeners are tuning in to exclusive RJ interviews with celebrities and Eco Bhakts, who are sharing their personal stories and inspiring others to join the eco-friendly movement.

  • Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Mumbai: In the past few days, the social media sensation has been spotted at the airport departing for Udaipur and posting several Instagram stories of her in The White City. Coincidentally (or not), the cast for MTV Splitsvilla X5, including hosts Sunny Leone and Tanuj Virwani of Inside Edge fame, have also been shooting in Udaipur for its newest season.

    Splitsvilla needs no introduction. The long-running reality show is notoriously popular amongst its audience for its outlandish concept, love triangles and shocking plot twists. Last year, Uorfi was seen as the “Mischief Maker” in the show’s fourteenth season. Her entrance as a wild card contestant had caused quite a buzz amongst other contestants and her fans alike. In the show, she was true to her moniker and made sure the drama quotient was at an all-time high with her signature Uorfi-style spice and her penchant for causing mischief.

    Earlier this month, MTV Splitsvilla X5 released its original soundtrack, ExSqueeze Me Please, featuring hosts Sunny Leone and Tanuj Virwani alongside singers Altaf Raja and Akasa, announcing the new season. The tongue-in-cheek music video teased a glimpse of Uorfi towards the end, leading to ample curiosity amongst the audience and her fans. After this announcement, speculations were rife about her returning for the fifteenth season, too.

    Whatever her role, audiences are definitely excited to see what this “Mischief Maker” is up to next in Splitsvilla. It is beyond doubt that Uorfi’s no-filter, firebrand personality is just the right ingredient to add to the show’s audacious cocktail to stir up some serious drama, twists, and turns the viewers will not see coming yet leave them thoroughly entertained.

    Uorfi made her acting debut at twenty years of age with daily soaps and made her OTT debut with Bigg Boss OTT in 2021. Since then, she has been ruling over the Internet with her uniquely bold and unapologetic fashion choices that do not seem to fit societal norms. She has often been the talk of the town for her strong sense of individuality and her blunt replies to her trolls.

  • Power Gummies joins Splitsvilla X4 as health partner

    Power Gummies joins Splitsvilla X4 as health partner

    Mumbai: Power Gummies has announced sponsorship for the latest season of SplitsvillaX4 as a health partner. With this partnership, Power Gummies strives to connect with gen-z and millennial consumers to increase their interest in gummies.

    The collaboration will allow Power Gummies to showcase its product line, which includes gorgeous hair and nail vitamins, as part of the show’s “Hair Growth Matlab Power Gummies” campaign.

    As a health partner, the gummy brand will ensure that the contestants have all the nutrition and power they need to complete their tasks effectively and will provide them with absolute care in the form of a best nutrition friend.

    Following the partnership, hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge. The contestant will have to consume a unisex gummy before the task to reinforce the importance of vitamin intake for a healthy body and the fact that Power Gummies are the simplest solution to it in the most Spiltsvilla twisty way.

    The company would also give gift hampers to winning contestants. It will include Power Gummies, gorgeous hair & nail vitamins, merchandise, a mask, a travel pillow, a hair scrunchie, and dapper hair & beard vitamins.

    Commenting on the association, Power Gummies founder and CEO Divij Bajaj said, “Our aim at Power Gummies is to take away the obligatory notion of taking vitamin supplements in the form of medicine by providing them with a friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides a perfect platform for educating people, mostly gen-z and millennials, about the importance of good health and how simple it may be to maintain a healthy lifestyle with just two gummies per day.”

    Through SplitsvillaX4, Power Gummies will spread the word about the innovative gummies that keenly focus on intertwined relationships, varied personalities, and lifestyle-oriented and situation-based tasks. Also, the contestants will increase brand awareness by posting five Instagram product-specific videos about their product experiences. Furthermore, Power Gummies will be announcing the upcoming release of their Dapper Hair & Beard Gummies through digital presence and kiosk placement during the show.

  • MTV launches new season of its dating reality franchise ‘MTVSplitsvilla X4’

    MTV launches new season of its dating reality franchise ‘MTVSplitsvilla X4’

    Mumbai: MTV continues to up the ante with tentpole original content for its viewers, solidifying its position as the leader in youth-centric entertainment.

    MTV Splitsvilla X4 is set to present a unique blend of modern dating and classic romance, where true love is earned.

    Co-powered by Wildstone Deos & Perfumes and ONN…Total Comfort, the show will premiere on MTV and Voot on 12 November and air every Saturday and Sunday at 7 p.m.

    Speaking on amping up the content portfolio with its marquee property, Viacom18 Youth, Music, and English entertainment cluster head Anshul Ailawadi said, “MTV continues to spearhead youth entertainment in India with its repertoire of in-vogue content that evolves with its target audience. On the heels of successful franchises like MTV Roadies – Journey in South Africa and MTV Hustle 2.0, we’re set to launch the latest season of our tentpole show, MTV Splitsvilla X4. We’re sure the new season will be loved by all fans, old and new.”

    MTV Splitsvilla X4 is hosted by actors Sunny Leone and Arjun Bijlani and features drop-dead gorgeous girls and hunky dudes—Splitsvillains separated by distance and staying on the Isles of Venus and Mars, respectively. The die-hard romantics will face challenges in order to meet their date on the other side.

    Prospective couples can be seen bonding over ‘Island Flings’ and getting to know each other better. Audiences can also expect intriguing love triangles and unexpected wildcard entries, which are sure to keep everyone on their toes. The competition will culminate in a nail-biting finish as the couples compete to be crowned the winning couple.

  • Viacom18 Studios partners with HeyHey! to launch NFTs

    Viacom18 Studios partners with HeyHey! to launch NFTs

    Mumbai:  Motion picture studio Viacom18 Studios has collaborated with HeyHey!, an online platform powering experiential engagement between celebs, influencers, creators and brands globally via new-age tech – to venture into the Web3 space. In line with this, the film studio has launched its first-ever NFT project called the “Shabaash Mithu.” This is an NFT collection. HeyHey! is its technology partner.

    “Shabaash Mithu” stars Taapsee Pannu in the lead role. It is directed by Srijit Mukherji and produced by Viacom18 Studios. The film is based on the life of the former Indian cricket team captain, Mithali Raj, who is considered one of the greatest female cricketers in the Indian squad. The film chronicles the ups and downs and moments of glory in her life. Intending to provide fans and audiences with a holistic experience of this film that transcends beyond the movie screens, Viacom18 Studios is foraying into the Web3 world. For this, the media company has partnered with HeyHey! to launch its “Shabaash Mithu” collection of NFTs and, in turn, build a thriving Web3 community of movie fans.

    NFT holders including audiences and enthusiasts will be allowed to claim their free NFTs that will allow them to be a part of the “Shabaash Mithu” NFT film club and enjoy several benefits alongside the updates they will be receiving on the same. The other set of NFTs that consumers can purchase will give buyers exclusive access to unlock offline experiences.

    While talking about the partnership with HeyHey! and the NFT collection launch, Viacom18 Studios COO Ajit Andhare said, “Good storytelling makes for an immersive experience, and we are taking it one step further by layering digitally forward engagement avenues. Our partnership with HeyHey! to launch an NFT collection for “Shabaash Mithu” is a unique collaboration that will appeal to cricket enthusiasts and the digitally savvy audiences.”

    HeyHey! Founder and CEO Caleb Franklin mentioned, “NFT is the future of experiencing experiential engagement in the virtual world and has opened an infinite number of opportunities in building brand value. We are delighted to collaborate with Viacom18 Studios, and we believe that we will empower the fan base by providing a personalised and premium experience with our new-age Web 3.0 technology. Our technology experts have dedicated themselves to making the launch a success, and we believe that it will bring triumph for both HeyHey! and Viacom18 Studios in building a unison community.”

    Previously, HeyHey! had partnered with actress Sunny Leone for her “I Dream Of Sunny” NFT collection and The Olive Group of Restaurants’ “Oliverse” to mint NFTs for them. Besides that, the platform said that it is on the verge of signing artists, production houses and brands to empower them to create their fanverses – thereby building a strong track record for itself in the dramatically growing Web3 space.

  • HeyHey, Olive Group bring ‘Oliverse’ wave on full display at ONFT

    HeyHey, Olive Group bring ‘Oliverse’ wave on full display at ONFT

    Mumbai: An online platform HeyHey has collaborated as a technology partner with Olive Group of restaurants recently to showcase non-fungible tokens (NFTs) in the event christened ‘ONFT’. It is the first Indian restaurant group to showcase NFTs.

    The two organizations came together for ‘ONFT’, an event which put some of the finest NFTs on full display to spread the word about a new medium that is set to revolutionize the world of art & their fans. The event is one of the first of its kind in India, and brings to light how brands and celebrities are entering the metaverse. This NFT exhibit was held at Olive Bar & Kitchen in Khar and was attended by personalities from the spheres of business, art, and entertainment.

    Indian cinema actor Sunny Leone attended the event with her husband Daniel Weber. Interestingly, Leone too has launched her NFT with HeyHey as the technology partner. She showcased her collection called ‘I Dream of Sunny’ along with other masterpieces from the entertainment industry. Some of these included ‘We Are Actors’ by Rahul Bose – a discourse on the struggle of the industry, another one by leading fashion designer – Narendra Kumar – based on the idea of how every coercion is overshadowed by a distraction and, ‘One@mumbai’ by JJ Valaya – founder of House of Valaya, a culmination of moving & imagery interpretations of some of the magical cities of this country.

    From within the NFT space, well-loved NFT artist Amrit Pal Singh displayed ‘Cleopatra Toy Face’ alongside stylist & creative director Kshitij Kankaria’s piece about raw authenticity. It was a collection of photographs where every image told a different story. Multi-disciplinary artist, Santanu Hazarika, also presented his NFT, called ‘Cat-fishing 2.0’. Among the exhibition was also 22-year-old NFT artist Kashish Arora’s ‘Catching Ether’.

    Olive Group founder and managing director AD Singh said, “Since we launched The Olive Group over 20 years ago, we’ve been fortunate to have always had our finger on the pulse of what our customers want and like. We’ve introduced many industry ‘firsts,’ and now, we’re excited to see what our integration into the metaverse means, both for our customers and us as a Group. We look forward to welcoming you all to the Oliverse.”

    HeyHey CEO and founder Caleb Franklin said, “We are delighted to work with illustrious names in the industry and showcase our expertise at the ‘ONFT’ event. The metaverse is the next big thing which will revolutionize the experiential marketing world and more opportunities ought to open up the different worlds in this space. We are glad to be associated with an outstanding restaurant chain and become the first in India to curate an event like this.”

    Other noteworthy personalities at the event included, Sandeep Goyal, Anisha Dixit, Taha Shaha alongside Sunny Leone & Daniel Weber, Narendra “Nari” Kumar, Santanu Hazarika.

    HeyHey has been associating with notable brands and individuals in the industry to create experiential engagement. At ‘ONFT’, buyers, audience and guests in attendance were taken on special NFT tours, and educated about the benefits of NFT that don’t just include collecting, but also real-world experiences that can be enhanced and accessed using these NFTs.

  • Manforce Condoms launches new campaign featuring Sunny Leone

    Manforce Condoms launches new campaign featuring Sunny Leone

    Mumbai: Mankind Pharma’s Manforce Condoms has launched a new brand campaign featuring Sunny Leone. With this campaign, the brand has announced the launch of its new range of ultra-thin condoms, ‘Ultrafeel Condoms.’

    “We as a brand believe that Sunny has been the best fit for our brand and campaigns as she keeps the momentum and the spirit alive. Though Ultrafeel Condoms was already out in the market, we wanted to launch it officially with a blast and this is the reason we have come up with this campaign featuring Sunny Leone,” stated Mankind Pharma general manager for sales and marketing Joy Chatterjee. “As per the research and demand by the consumers, we have come up with this Ultrafeel condom which is super-thin and feels next to nothing ultimately enhancing the pleasure.”

    “It feels amazing to be back shooting with Manforce Condoms for the launch of their new product range, Ultrafeel Condoms. Through this campaign, we have tried to convey the messaging of super-thin condoms which increases the intimacy between a couple,” said brand ambassador Sunny Leone.

  • NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year.

    This year, Brand Vision Summit had Anurag Thakur, MOS – Finance& Corporate Affairs, Government of India, as the chief guest. He spoke on how the recipients that night were the engines that will ride India’s to the next phase of global prominence. Lok Sabha MP Dr Arvind Kumar Sharma was also present as the Guest of Honour.

    Over the past five years, NexBrand’s Brand Vision Summit has honoured India’s top achievers across Corporate, Healthcare, Philanthropy, Education and Entertainment. Past honorees include stellar personalities such as Niranjan Hiranandani, Sonam Kapoor, Sonakshi Sinha, Ayushmann Khurrana, Vidya Balan, Amit Burman, Kiran Mazumdar – Shaw amongst many other renowned names.

    Chandrika Maheshwari, Founder – Brand Vision and Jt. Managing Director – NexBrands, said: “The Summit is the culmination of a dream to see India’s top inspirations on the stage of Brand Vision Summit. Each winner tonight has left an indelible ink on India’s growth and path to the future. It is our honor to recognize their work and use the stage to propel the voices farther across the world”

    Saurav Dasgupta, Co-Founder- Brand Vision and Jt. Managing Director – NexBrands, said: “We have been using our unique and time-tested 3i model, that evaluates the impact people and businesses make on societies and economies. Each recipient of the title “The Extraordinaire” has not just excelled on these parameters, but also gone above and beyond what the society expects of them. They’re inspirations to an entire generation, and we are so honored they chose to spend time with us tonight"

    Brand Vision’s 3i model evaluates brands on the basis of Impact, Innovation and Imagery, to understand the holistic effect they have on Indian eco-system. It avoids the pitfalls of the regular jury-based models that often fall prey to human biases and errors.

    Anurag Thakur, MOS – Finance& Corporate Affairs, said: “I applaud NexBrands for your efforts to recognize and honour deserving leaders from across India and congratulate each one of you on your exceptional achievements and excellence. Our incredible country is also a BRAND. Intent, Intensity and Integrity are the three elements that define our Governments vision for a Global India…A BRAND – “NEW INDIA”.

    Sunil Agarwal, Whole Time Director, Kamdhenu Group, said: “Platforms like these empower the honorees to take their work wider and deeper and inspire many to keep doing better. Kamdhenu Group is built by amazing people who have put in a lot of hard work to make the group reach envious heights and hence, we understand how much sweat and play it takes for a brand or a personality to be recognized at such a dais.

    Brand Vision Summit’s grand red carpet saw stars walk down on it, including Bhumi Pednekar, Yami Gautam, Sunny Leone, Aditya Roy Kapur, Guru Randhawa, Vivek Oberoi, Rakul Preet Singh and many more.

  • VMate Users to Spend Valentine’s Day with Sunny Leone

    VMate Users to Spend Valentine’s Day with Sunny Leone

    New Delhi : VMate, the trending short video platform, is all set to give another golden opportunity to its users to virtually experience a date with Bollywood Diva Sunny Leone. After the blockbuster campaign #SunnyKaNewYearCall, Sunny Leone is back for VMate users to take their enthusiasm to the next level. Under the newly launched #HappyValentinesDay campaign, VMate user can fulfill their dream by spending a day with Sunny Leone on VMate app, creating memories in form of short video’s with Sunny on this Valentine’s Day. Besides, users can participate in an exclusive contest to win either of a car, cash prizes, a smartphone, a smart TV and other exciting gift options.

    VMate's#HappyValentinesDay campaign is launched with exclusive video stickers to make Valentine's Day special. It will enable 50 million VMate users to avail a unique sticker featuring the beautiful Sunny Leone. Users can make videos on how a day spent with Sunny Leone will feel like and what thrill will it bring along. The sticker will give users a glimpse of how Sunny Leone would romantically wake them up and handover morning tea. Later, she is seen conversing with the user and asking about how he or she would like to spend the rest of the day.

    Furthermore, VMate is inviting users to participate in a mission-based contest around love and win something on completing each mission. To complete the missions, VMate has rolled out attractive video stickers capturing the dream scenery of every lover. Users can make videos along with their partners, gliding in the beautiful night sky full of stars under a hot balloon, or fulfil the demand of their lovers and bring the moon on earth with VMate's special powers! More video stickers on exciting themes is available for users to bring out the best of their creativity. Once a user has successfully completed all the missions, s/he will qualify to spin the wheel of fortune to win contest prizes.

    Ms Nisha Pokhriyal said "VMate is a people's platform and we aim to be an essential part of our users' life. Valentine's Day is a special day for lovers and many plan to express their commitment to their partners. VMate's #HappyValentinesDay campaign is launched to make their moments of love more special and unforgettable. This is coupled with winning some exciting prizes as well. An exclusive video sticker featuring Sunny Leone is also rolled out keeping mind the overwhelming response we got from our previous association with Sunny.

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.